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Full-Text Articles in Arts and Humanities

Knowledge Of Generative Artificial Intelligence And Its Use By Teachers For Students With Autism Spectrum Disorder, Najwa Bakr Ahmed Mursi, Alwiah Abdullah Alsaggaf Jun 2026

Knowledge Of Generative Artificial Intelligence And Its Use By Teachers For Students With Autism Spectrum Disorder, Najwa Bakr Ahmed Mursi, Alwiah Abdullah Alsaggaf

University of Tabuk Journal for Humanities and Social Sciences

This study aims to identify knowledge that teachers of students Autism Spectrum Disorder (ASD) have regarding (AI) and to what extent these teachers use it in their educational practices. Additionally, it will examine whether there is a statistically significant correlation between the level of knowledge of generative AI and the extent to which these tools are used. The study utilized a descriptive, correlational survey methodology, and the data were collected through a questionnaire administered to all 56 female teachers of students with ASD in public schools. Of these, 37 teachers responded to the final questionnaire. The findings indicated that teachers …


The Role Of Digital Learning In Developing Creative Thinking Skills Among Gifted Students From The Perspective Of Parents, Amal Saleh Alnawaiser Jun 2026

The Role Of Digital Learning In Developing Creative Thinking Skills Among Gifted Students From The Perspective Of Parents, Amal Saleh Alnawaiser

University of Tabuk Journal for Humanities and Social Sciences

The study aimed to investigate the role of digital learning in developing creative thinking skills among gifted middle school students from the perspective of parents. The sample included 200 parents, with a mean age of (36.42) years and a standard deviation of (5.52). The study adopted a mixed-methods approach, using both a questionnaire and semi-structured interviews. The results indicated that digital learning contributes positively to the development of creative thinking skills. The creative imagination dimension obtained the highest mean score (4.59, SD = 0.58), followed by sensitivity to problems, flexibility, and originality, respectively. Students' level of digital learning skills was …


Electronic Litigation And Its Effect On Judicial Justice From The Perspective Of SharīʿAh, Basim Mohammed A. Almabadi Jun 2026

Electronic Litigation And Its Effect On Judicial Justice From The Perspective Of SharīʿAh, Basim Mohammed A. Almabadi

University of Tabuk Journal for Humanities and Social Sciences

This study aims to examine the concept of e-litigation, its legitimacy, and its effect on judicial justice. To achieve this, the study first defines e-litigation, its origins, its legal basis in Sharīʿah (Islamic law), and the requirements for its implementation. It then highlights the main reasons necessitating recourse to e-litigation as well as its positive and negative implications for the realization of judicial justice. The study adopts both the inductive and analytical methods. The findings reveal that e-litigation relies on modern electronic means in all stages of litigation, including the conduct of trial sessions and the issuance of judgments. Moreover, …


The Political And Legal Challenges Facing The International Criminal Court In Prosecuting Perpetrators Of International Crimes, Muhamad Abdulrahman Saleem Alshehri Jun 2026

The Political And Legal Challenges Facing The International Criminal Court In Prosecuting Perpetrators Of International Crimes, Muhamad Abdulrahman Saleem Alshehri

University of Tabuk Journal for Humanities and Social Sciences

This research examines، through analytical and critical study، the political and legal challenges that hinder the effective functioning of the International Criminal Court (ICC) since its establishment under the Rome Statute. Although the Court represents a milestone in the international community’s efforts to end impunity for the most serious crimes، the realities of international relations reveal a persistent gap between the idealism reflected in the Statute’s legal provisions and the practical limitations imposed by geopolitical interests and power dynamics. The study shows that the relationship between the ICC and the United Nations Security Council remains one of the most problematic …


From Tragedy To Liberation: The Tragic Mulatta And Abolition Democracy At The Intersection Of Race And Gender In The Quadroons And The Octoroon, Maram Mohammed Mahmoud Samman Jun 2026

From Tragedy To Liberation: The Tragic Mulatta And Abolition Democracy At The Intersection Of Race And Gender In The Quadroons And The Octoroon, Maram Mohammed Mahmoud Samman

University of Tabuk Journal for Humanities and Social Sciences

This essay explores the figure of the tragic mulatta in Lydia Maria Child’s The Quadroons and Dion Boucicault’s The Octoroon, analyzing how mixed-race female characters critique the racial and gender hierarchies of 19th-century America. Using an intersectional lens, it examines how race, gender, and class shape the identities and tragic fates of Xarifa and Zoe—women who were socially excluded from both Black and White communities. Drawing on W.E.B. Du Bois’s concept of double consciousness and the framework of Abolition Democracy, the essay argues that the tragic mulatta is not merely a narrative trope but a site of political tension and …


Translanguaging Practices And Speaking Anxiety Among Saudi Efl University Students, Hatim Abdulhadi Masoudi Jun 2026

Translanguaging Practices And Speaking Anxiety Among Saudi Efl University Students, Hatim Abdulhadi Masoudi

University of Tabuk Journal for Humanities and Social Sciences

Foreign language learning anxiety remains a critical affective variable influencing learners’ performance in English as a foreign language (EFL) classrooms. This study examined the association between translanguaging as a pedagogical strategy and foreign language anxiety among Saudi university students. Adopting a quantitative descriptive-correlational design, data were collected from 200 undergraduate EFL students using a structured questionnaire. While the study design allowed for correlational analysis, the individual participant data required to compute a correlation coefficient between the primary constructs was not provided in the report. Descriptive analyses showed that students who reported greater exposure to translanguaging-based instruction also reported lower anxiety …


Behavioral Problems Among Adolescents With Intellectual Disability: Teachers’ Experiences In Intellectual Education Programs, Sohil Alqazlan, Talal Al-Huwaimani, Saad Al-Jaris, Hazim Alhqbani Jun 2026

Behavioral Problems Among Adolescents With Intellectual Disability: Teachers’ Experiences In Intellectual Education Programs, Sohil Alqazlan, Talal Al-Huwaimani, Saad Al-Jaris, Hazim Alhqbani

University of Tabuk Journal for Humanities and Social Sciences

The study aimed to explore the experiences of intellectual education teachers with behavioural problems among adolescent students with intellectual disabilities within intellectual education programmes. The study adopted a qualitative methodology by conducting interviews with a sample of intellectual education teachers in Riyadh city, analysing the data using thematic analysis following the framework proposed by Braun and Clarke. The results revealed that the most common behavioural problems were aggression, hyperactivity, lethargy, and bullying, with an observed increase in their occurrence in the middle of the school day. The findings also indicated that the teacher plays a pivotal role in the early …


Enhancing Personal Quality Among Department Heads At Shaqra University: A Proposed Model, Hassan Bin Abdulaziz Al-Dawood Jun 2026

Enhancing Personal Quality Among Department Heads At Shaqra University: A Proposed Model, Hassan Bin Abdulaziz Al-Dawood

University of Tabuk Journal for Humanities and Social Sciences

This study aimed to examine the extent to which heads of departments at Shaqra University apply personal quality standards from the perspective of faculty members, and to develop a proposed model for enhancing personal quality, The study employed the descriptive survey methodology, using a questionnaire as the primary data collection instrument, The questionnaire was administered to a sample of 400 faculty members at Shaqra University. The findings indicated that the overall level of application of personal quality dimensions by heads of departments was moderate, with an overall mean score of 2.93 out of 4.00, The dimension of interpersonal relationships ranked …


Inclusive Leadership And Its Impact On Employee Engagement And Creativity Among University Employees: The Mediating Role Of Organizational Diversity Climate, Amal Abdulmajeed Qassim, Hanan Osama Hassan Mahmoud Jun 2026

Inclusive Leadership And Its Impact On Employee Engagement And Creativity Among University Employees: The Mediating Role Of Organizational Diversity Climate, Amal Abdulmajeed Qassim, Hanan Osama Hassan Mahmoud

University of Tabuk Journal for Humanities and Social Sciences

In this study, Partial Least Squares Structural Equation Modelling (PLS-SEM) is employed to examine the relationships among employee engagement, inclusive management, creativity, and organizational diversity climate in a Saudi university (University of Tabuk). Based on Social Exchange Theory (SET) and Leader-Member Exchange (LMX) theory, the research offers empirical evidence that inclusive leadership enhances the organisational diversity climate, thereby raising employee engagement and creativity. The organisational diversity climate is a vital mediating variable that underscores the importance of translating leadership decisions into beneficial outcomes for employees. Using data from the university employees (N = 150), PLS-SEM results indicate that inclusive leadership …


The Role Of Management Information Systems In Enhancing The Effectiveness Of Instructional Design For E-Learning Courses In Higher Education Institutions: A Sequential Analytical Mixed-Methods Study, Dareen Mubarak Alsulami, Esam Mohammed Aloufi Jun 2026

The Role Of Management Information Systems In Enhancing The Effectiveness Of Instructional Design For E-Learning Courses In Higher Education Institutions: A Sequential Analytical Mixed-Methods Study, Dareen Mubarak Alsulami, Esam Mohammed Aloufi

University of Tabuk Journal for Humanities and Social Sciences

This study aimed to analyze the role of management information systems (MIS) in enhancing the effectiveness of instructional design for e-courses. It employed a model linking data integration, system quality, information and service, analytics, and governance to the instructional design phases (analysis, design, development, implementation, and evaluation). The study also considered decision-making quality as a mediating variable and digital readiness, data-driven decision-making culture, governance, and privacy as moderating factors. A mixed-methods design was used: a questionnaire to measure MIS effectiveness, design effectiveness, and decision quality; interviews and course content analysis; and PLS-SEM modeling. The results showed a positive relationship between …


Legal Mechanisms For Combating Corruption In Administrative Contracts In The Kingdom Of Saudi Arabia (In Light Of Statutory Provisions And The Jurisprudence Of The Board Of Grievances), Khalid Ali Al Saeedi Jun 2026

Legal Mechanisms For Combating Corruption In Administrative Contracts In The Kingdom Of Saudi Arabia (In Light Of Statutory Provisions And The Jurisprudence Of The Board Of Grievances), Khalid Ali Al Saeedi

University of Tabuk Journal for Humanities and Social Sciences

The aim of this study is to examine the legal mechanisms for combating corruption in administrative contracts in Saudi Arabia, in light of the system's provisions and the rulings of the Board of Grievances, in alignment with Saudi Vision 2030 objectives to enhance transparency and protect public funds. The research analyzes the Government Tenders and Procurement System, enacted in 1440 AH, and the judicial role of the Board of Grievances in monitoring the legality of contractual decisions through an analysis of selected judicial rulings. Using a critical analytical approach, the study combines an examination of legal texts, judicial practices, and …


Criminal Liability Of Parents For The Exploitation Of Children In The Digital Content Industry Through Social Media Platforms, Dania Marwan Yousef Jun 2026

Criminal Liability Of Parents For The Exploitation Of Children In The Digital Content Industry Through Social Media Platforms, Dania Marwan Yousef

University of Tabuk Journal for Humanities and Social Sciences

This research addresses the issue of criminal liability of Parents for the exploitation of children in the digital content industry through social media platforms, with a particular focus on the effectiveness of enforcing the punitive provisions prescribed under the Saudi legal system against parents or legal guardians responsible for the care of children when they engage in such conduct. The study examines the position of the Saudi legal system in addressing the subject matter under consideration by analyzing the relevant statutory provisions. It also identifies the legal basis upon which criminal liability for perpetrators of these acts is established, which …


The Impact Of The Physical Environment, Interaction Quality, And Digital Services On Customer Perceptions Of Service Quality In Hotel Sector In Saudi Arabia, Eid K. Alotaibi Jun 2026

The Impact Of The Physical Environment, Interaction Quality, And Digital Services On Customer Perceptions Of Service Quality In Hotel Sector In Saudi Arabia, Eid K. Alotaibi

University of Tabuk Journal for Humanities and Social Sciences

The current study aims to explore the impact of the physical environment, interaction quality, and digital services on customers' perceptions of service quality in the Saudi Arabian hotel sector, and examining the mediating role of psychological comfort and emotional satisfaction. A quantitative approach based on structural equation modelling (PLS-SEM) was employed. Data were collected from a sample of 300 guests at 4 to 5-star hotels in five major cities. The results showed that all three variables (physical environment, quality of interaction, and digital services) directly and statistically significantly affect psychological comfort, which in turn acts as a strong mediating variable …


The Modern Trend Of The Saudi Administrative Judiciary To Force The Administration To Implement Judicial Judgments According To The Execution Law Before The Board Of Grievances, Ahmed Suliman Ahmed Alfarraj Jun 2026

The Modern Trend Of The Saudi Administrative Judiciary To Force The Administration To Implement Judicial Judgments According To The Execution Law Before The Board Of Grievances, Ahmed Suliman Ahmed Alfarraj

University of Tabuk Journal for Humanities and Social Sciences

The administrative body was granted privileges to implement its objectives, but this is subject to adherence to the principle of legality, if the administration exceeds the judicial control against it, but this control was not a guarantee that the administrative body will implement the judicial judgment, so it was necessary to search for a means to force the administration to implement the judgment if it is issued against it, and for this The modern trend of the administrative judiciary in the Kingdom was the issuance of the Execution Law before the Board of Grievances, which gave the organizer of the …


Fear Of Missing Out (Fomo) And Its Relation With Digital Distraction Among A Sample Of Saudi University Students, Fatma Khalifa Elsayed, Noora Emad Gharbawi Jun 2026

Fear Of Missing Out (Fomo) And Its Relation With Digital Distraction Among A Sample Of Saudi University Students, Fatma Khalifa Elsayed, Noora Emad Gharbawi

University of Tabuk Journal for Humanities and Social Sciences

This study aimed to identify the level of Fear of Missing Out (FOMO) and digital distraction, and to examine the relationship between them among a sample of Saudi university students, in addition to exploring gender differences in both FOMO and digital distraction. The study employed the descriptive correlational and comparative approach and included a sample of (438) male and female Saudi university students aged between (18–35) years. The study relied on the FOMO scale (Przybylski et al., 2013), translated by Almatari and Elsayed (2025), and the Digital Distraction Scale by Ibrahim (2025). The results showed a low level of FOMO …


Designing Arabic Grammar Curricula For Non-Native Speakers In Light Of Contemporary Pedagogical And Linguistic Trends, Maher Dakhil Allah Alsaedi Jun 2026

Designing Arabic Grammar Curricula For Non-Native Speakers In Light Of Contemporary Pedagogical And Linguistic Trends, Maher Dakhil Allah Alsaedi

University of Tabuk Journal for Humanities and Social Sciences

The study aims to examine the design of grammar curricula in teaching Arabic to non-native speakers in terms of contemporary pedagogical and linguistic trends. It explores the linguistic, pedagogical, psychological, and cultural aspects that underlie such a design, the organization of grammatical information in the curriculum, and the methodological criteria that are relevant to the use of interactive teaching strategies and intelligent technology as complementary resources in the design of grammar curricula. The methodology of the study was based on a descriptive-analytical approach that draws on a systematic analytical review of relevant pedagogical and linguistic literature. The findings of this …


The Role Of Distance Learning Technologies In Supporting University Education For Female Students: A Qualitative Case Study In The Context Of Saudi Vision 2030, Majd Ibrahim Alomar Jun 2026

The Role Of Distance Learning Technologies In Supporting University Education For Female Students: A Qualitative Case Study In The Context Of Saudi Vision 2030, Majd Ibrahim Alomar

University of Tabuk Journal for Humanities and Social Sciences

This exploratory case study examines the role of distance-learning technologies in shaping instructional practices within gender-separated higher education in Saudi Arabia, a context seldom explored in the global literature on educational technology. Drawing on Sociocultural Theory, the study analyzes how Internet- and Ethernet-based videoconferencing platforms facilitate access, interaction, and engagement for female students taught remotely by male professors, a practice rooted in cultural norms of gender separation. Data were gathered through semi-structured interviews with students, faculty, and administrative staff, classroom observations, and review of institutional documents. The data were analyzed using direct interpretation and categorical aggregation. The findings show that …


The Impact Of Using Artificial Intelligence Tools On Enhancing Female Students’ Interaction And Participation In Online Learning, Haya Meshal Rajah Albaqami Jun 2026

The Impact Of Using Artificial Intelligence Tools On Enhancing Female Students’ Interaction And Participation In Online Learning, Haya Meshal Rajah Albaqami

University of Tabuk Journal for Humanities and Social Sciences

This study explores how artificial intelligence (AI) tools support student interaction and participation in online learning, through the lens of Vygotsky’s Zone of Proximal Development (ZPD). Sixteen female undergraduates (aged 19–23) from Turabah University College, Taif University, all experienced in using AI tools (ChatGPT, Grammarly, Canva), took part in individual interviews. Using reflexive thematic analysis, seven themes were identified describing students’ experiences: (1) Widespread AI Tool Use, (2) Enhanced Understanding of Content, (3) Facilitated Peer/Teacher Interaction, (4) Increased Academic Engagement, (5) Stimulated Independent Exploration, (6) Concerns and Challenges, and (7) AI as Support, Not Substitute. The AI tools were perceived …


Teachers’ Awareness Of Family Engagement In Multilingual Education, Sedighe Zamani Roodsari Jun 2026

Teachers’ Awareness Of Family Engagement In Multilingual Education, Sedighe Zamani Roodsari

Journal of Multicultural Affairs

This study investigated public school teachers’ awareness of family engagement as a linguistic and cultural resource for multilingual students. Multilinguals are typically described as individuals who can communicate in more than one language, with English not being their native language, and their linguistic choices are influenced by societal norms and systems (Šifrar Kalan et al., 2024; Wei, 2008). Preparing pre-service teachers to enhance opportunities for multilingual students remains a critical need in teacher education programs, as they strive to move beyond monolingual ideologies in their teaching practices (Cárdenas Curiel et al., 2024; Kim & Choi, 2020; Williams & Ewing, 2019). …


Balancing Our Capacity To Serve: A Phenomenological Exploration Of Black Women Navigating Personal, Professional, And Community Leadership Roles, Shemeka K. Brathwaite Jun 2026

Balancing Our Capacity To Serve: A Phenomenological Exploration Of Black Women Navigating Personal, Professional, And Community Leadership Roles, Shemeka K. Brathwaite

Student Theses

This phenomenological study explores the lived experiences of Black women community leaders as they navigate a balance between their professional, personal, and community leadership roles. The research design uses the theoretical frameworks of Black Feminist Intersectionality and Role Theory, specifically addressing the cultural burdens imposed by the Strong Black Woman archetype, which adds additional role strain. The study began with a questionnaire completed by 54 Black women community leaders, followed by 20 in-depth, semi-structured interviews selected from this pool. The study’s key findings are illustrated in a Black Women’s Sustainable Community Leadership Framework. Black women community leaders exude high self-efficacy, …


2026-06-15 Message From The President, Morehead State University. Office Of The President. Jun 2026

2026-06-15 Message From The President, Morehead State University. Office Of The President.

Staff Congress Records

Message sent on June 15, 2026 by the President to the campus community regarding modified hours, upcoming dates of importance, Board of Regents meeting summary, and campus personnel announcements and updates.


She Believed She Could, So She Did: A Lifecycle Approach To Understanding Leadership And Self-Efficacy Development In Women Astronauts, Savanah Faith Sellars Bray Jun 2026

She Believed She Could, So She Did: A Lifecycle Approach To Understanding Leadership And Self-Efficacy Development In Women Astronauts, Savanah Faith Sellars Bray

Electronic Theses and Dissertations

This dissertation examines how women leaders develop and sustain self-efficacy, and develop as leaders, throughout their lives. Although decades of research document the barriers women face navigating leadership journeys, including the challenges described in the Women’s Leadership Labyrinth of prejudice, discrimination, and childcare issues, existing literature offers limited insight into how women actively build belief in their capacity to lead and accomplish their goals. Further, research consistently shows that women report lower leadership self-efficacy than men, even with comparable experience, yet the developmental processes that shape this gap, beginning in childhood, remain underexplored. Guided by self-efficacy research and its four …


Becoming The Phoenix: Black Women’S Experiences And Leadership Growth Through Humanized Black Feminist Action Learning, Jovan Keith Jun 2026

Becoming The Phoenix: Black Women’S Experiences And Leadership Growth Through Humanized Black Feminist Action Learning, Jovan Keith

Electronic Theses and Dissertations

This study examined the workplace learning experiences of Black women professionals in corporate leadership contexts. Leadership development programs often rely on standardized models that overlook the lived realities shaping Black women’s professional experiences. In response, this study introduced Humanized Black Feminist Action Learning, a leadership development intervention that integrates Black feminist scholarship, humanizing pedagogy, and critical action learning.

Using a qualitative case study design, the research examined a cohort of midcareer Black women professionals who participated in four facilitated learning sessions structured around workplace dilemmas. During these sessions, participants engaged in reflection, dialogue, and action as they examined workplace dynamics …


2026-06-09 Minutes, Morehead State University. Staff Congress. Jun 2026

2026-06-09 Minutes, Morehead State University. Staff Congress.

Staff Congress Records

Staff Congress meeting minutes from June 9, 2026.


Rape Pregnancies And Consequent Ptsd Resulting From The Overturn Of Roe V. Wade, Emma Lindenfelser, Yulia Garaeva, Nenette Nti-Agyemang, Ellen Davis, Anna Kabwa, Alexandra M Calaman Jun 2026

Rape Pregnancies And Consequent Ptsd Resulting From The Overturn Of Roe V. Wade, Emma Lindenfelser, Yulia Garaeva, Nenette Nti-Agyemang, Ellen Davis, Anna Kabwa, Alexandra M Calaman

Binghamton University Undergraduate Journal

Prior to the 1973 Roe v. Wade ruling, access to safe legal abortions was limited and often restricted along racial, economic, and geographic lines. Nearly fifty years later, women’s health policy evolved again following the 2022 Dobbs v. Jackson Women’s Health Organization decision overturning Roe v. Wade. This court ruling decimated federal protections of abortion. This paper presents the research that the 2022 Dobbs judicial decision may contribute to and exacerbate rape-related PTSD on 1 out of 20 American who are unable to access a safe abortion after a rape-related pregnancy. Pregnant women living in conservative states that have outlawed …


Foundations' Deep, Emily Williams, Morgan Williams Jun 2026

Foundations' Deep, Emily Williams, Morgan Williams

University Honors Theses

Most historic buildings do not survive as they were built, yet preservation frameworks still tend to evaluate them as if they did.

Foundations' Deep begins with a structure located in Helena, Montana 59602, a building that sits uneasily within the categories it has been asked to meet. Built in the early twentieth century, it has persisted through alteration, abandonment, and use. What remains is not a stable artifact but a record of accumulated decisions, some careful and many indifferent, now embedded in the fabric of the building itself.

The thesis grows from this condition and from the limits of the …


From Story To Stage: A Journey In Pursuit Of Virtuous Leadership And Artistic Intentionality Through Student Directing A Full Play Production At University Level Theatre, Josephine L. Partridge Jun 2026

From Story To Stage: A Journey In Pursuit Of Virtuous Leadership And Artistic Intentionality Through Student Directing A Full Play Production At University Level Theatre, Josephine L. Partridge

Honors Projects

A passionate storyteller and artist, earning her Bachelor of Arts Degree in Honors Liberal Arts and Theatre-Performance, explores her personal potential as the play Director of Little Women, a stage play adaptation based on the 1868 novel by Louisa May Alcott, adapted from the 1912 play by Marian de Forest and Jessie Bonstelle written by Josephine Partridge. Throughout the course of four months, Partridge adapted the script and works as Director and Marketing Director for this production with SPU Theatre Company club. She uses this experience to deepen her understanding and practice of intentionality with artistic vision and virtuous leadership. …


Social Innovation In The Peacebuilding Sector, Michelle Helman, Phd, Katherine Ronderos, Mariafernanda Burgos-Ariza Jun 2026

Social Innovation In The Peacebuilding Sector, Michelle Helman, Phd, Katherine Ronderos, Mariafernanda Burgos-Ariza

Peace and Conflict Studies

Social innovation is an expanding practice in the peacebuilding sector. In this article, three peace scholar-practitioners reflect on our experiences as peacebuilders and consider the utility, tensions, and possibilities for peace and social innovation in theory and in practice. We draw insights gleaned through a focus group workshop with peacebuilding colleagues and highlight three case study examples from Colombia, the Philippines, and Kenya, each demonstrating the challenges and opportunities of social innovation in the peace sector. In doing so, we offer a reimagining of- and recommended action steps to engage innovation through a collaborative, feminist design approach. This article contributes …


Independent Apparel Brand Launch Campaign Strategy, Nick S. Schottenfeld Jun 2026

Independent Apparel Brand Launch Campaign Strategy, Nick S. Schottenfeld

Graphic Communication

Soleil Lune is an independent California apparel brand with an established visual identity, a growing social media following, and a live product collection but lacks a coordinated marketing system to connect those pieces into a unified launch. Without that structure, the brand’s Instagram, Shopify store, and print materials were operating independently, making it difficult to build consistent customer trust or drive sales. This project developed a full launch campaign producing a print and digital lookbook, 10 Instagram campaign assets, a printed poster, and a branded care insert card all designed to work together to tell the brand story, grow the …


2nd Summer Music Festival: Branding A Small-Scale Music Festival, Scout Corpuz-Carr Jun 2026

2nd Summer Music Festival: Branding A Small-Scale Music Festival, Scout Corpuz-Carr

Graphic Communication

2nd Summer is a fictitious music festival created to address a gap in the live music event market for Cal Poly students. Existing festivals are often too expensive, poorly targeted toward students, or lack opportunities for student musicians. This project focuses on developing a festival’s branding and marketing, including the visual identity, promotional materials, and overall brand strategy. Designed as an affordable and community-driven event, 2nd Summer emphasizes inclusivity, student culture, and the promotion of emerging student artists. Through cohesive branding and targeted marketing, the project aims to create a recognizable festival identity that resonates with college students and strengthens …