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Crafting Connections: Language Use And Cultural Resonance In Marketing Campaigns For The Hispanic Market, Santiago Reyes, Alessandra Noli Peschiera, Kristina Simon, Melany Sarcevic

AMTP Proceedings 2025

Considering the rapid growth and relevance of the Hispanic market in the U.S., this study explores strategies employed by brands in their communication efforts to connect with this consumer base. Through a qualitative content analysis, the study analyzes emerging themes and patterns in terms of language use and cultural values employed in marketing and advertising campaigns directed to the U.S. Hispanic market. Results reveal a prevalent use of Spanish, with a rise in the use of English reflective of changing demographic trends of Hispanics in the U.S. Cultural values resonant with Hispanic identity are also employed in campaigns. Important implications …

Exploring The Effects Of Strategic Orientation Combinations: The Moderating Role Of Industry Context, Mohammad Elayyan, Zonghui Li, Douglas Johansen, Caitlin Sockbeson, John Shaw

AMTP Proceedings 2025

Prior studies have explored the effect of market orientation and entrepreneurial orientation on firm performance separately. However, when making strategic decisions, firms often integrate marketing activities and entrepreneurial initiatives, which indicate various combinations of strategic orientation. This study employs an integrated perspective to examine the impact of various market and entrepreneurial orientation combinations on firm performance. In addition, it argues that the impact of strategic orientation on firm performance is contingent upon industry context. Using a sample of 182 manufacturing firms listed on the S&P 500, this study explores the joint effects of strategic orientation combinations (i.e., market orientation, entrepreneurial …

Examining Early-Career Principals' Experiences With Coaching And Self-Efficacy Development In Wisconsin Public Schools, Jeff Carron

Dissertations (1934 -)

Research on principalship reveals that school leaders are entering the position with less experience and staying at their schools for shorter periods of time, resulting in more schools being led by novice principals. Additionally, research highlights how principals have a major influence on student achievement, teacher working conditions, and teacher retention. As a result, district leaders, and the outside organizations that support them, are faced with the challenge of inducting new principals and providing the support they need to be successful. Complicating this support are the myriads of skills, roles, and responsibilities that principals must master to be successful. This …

Wildfire Smoke And U.S. Law, Michael B. Gerrard

Faculty Scholarship

Many of the most wicked feedback effects of climate change relate to wildfire smoke. In some places the greenhouse gases poured into the atmosphere by wildfires exceed the reductions achieved by all efforts to fight climate change. At the same time, climate change is a major reason why wildfires are becoming more frequent and intense. Climate change and wildfires feed each other. However, environmental law and climate policy have paid relatively little attention to wildfires. The smoke from these fires — a major cause of illness and death, even thousands of miles from the blazes — is mostly unregulated. Efforts …

The Limits And Promise Of Global Antitrust Law, Anu Bradford, Adam S. Chilton, Katerina Linos

Faculty Scholarship

A large body of evidence suggests that open, competitive markets are a key driver of economic development. In recognition of this fact, many of the world’s leading economies not only adopted their own antitrust laws to promote competition, but they also urged developing countries around the world to do the same. This resulted in a remarkable proliferation of global antitrust law over the last several decades. Many studies have empirically examined the effect of this development, and, consistent with the hopes of policymakers, they have largely found that adopting antitrust laws produces positive economic outcomes.

In this Article, we reassess …

Belial: Sexual Violence And Its Legal Remediation In The Deuteronomistic History, Samantha Jo Scott

Dissertations (1934 -)

At first glance, the pericopes of Judges 19–20, 1 Samuel 2:12–36, and 1 Samuel 30 have little in common with one another. Yet, several peculiar threads are interwoven in each pericope that signal a common bond between these narratives. In each account, the characterization of the antagonists and their deeds are the same. In Judg 19–20, בני־בליעל, lit. “sons of belial,” are responsible for the rape of the Levite’s concubine. In 1 Sam 2:12–36, Eli’s sons are called בני־בליעל, lit. “sons of belial,” and accused of exploiting the so-called gathering women. In 1 Sam 30, a portion of David’s men …

Riding On Horseback To The Moon: Consent Searches In The Age Of Smartphones And Digital Tracking, Jonathan Kerr

Washington and Lee Law Review

In 2014, when the Supreme Court ruled in Riley v. California that police must get a warrant before conducting a search of a cell phone, Chief Justice John Roberts described comparing a search of data on a cell phone to a search of other physical items as “like saying a ride on horseback is materially indistinguishable from a flight to the moon.” A decade later, an overwhelming majority of Americans carry cell phones that contain an ever-expanding set of data showing their habits, routines, and the minutiae of their everyday lives, offering a potential wealth of information to law enforcement …

Academic Productivity At Orthopaedic Surgery Sports Medicine Fellowship Programs In The United States Has A Weak Positive Correlation With Nonresearch Lifetime Industry Earnings, Benjamin Miltenberg, William Johns, Anthony Baumann, Faheem Pottayil, Bradley Richey, Albert Anastasio, Kempland Walley, Christopher Dodson, Sommer Hammoud

Rothman Institute Papers

PURPOSE: To characterize the relationship between academic productivity, as defined by the h-index, and industry payments for fellowship-trained sports medicine surgeons in faculty positions at sports medicine fellowships.

METHODS: The American Orthopaedic Society for Sports Medicine fellowship directory was used to create a comprehensive list of all fellowship programs nationwide. Fellowship websites were then reviewed to generate a list of the teaching faculty associated with each program. Total nonresearch lifetime earnings were obtained from the Centers for Medicare & Medicaid Services website. Academic productivity of each fellowship faculty was assessed via the h-index. Frequency counts and other descriptive statistic measures …

Queer Bodies Defying Standards, Billy Adams

Audre Lorde Prize

No abstract provided.

The Messenger - 2025

The Messenger

The objective of The Messenger is to encourage the appreciation and exploration of the creative arts on the University of Richmond campus. Since 1876, The Messenger has celebrated student work by publishing submissions in a literary and visual arts magazine. More information on the magazine, as well as past publications since 1987, can be found on messengerur.wordpress.com.

Acknowledgements

The Messenger staff would like to thank Dr. David Stevens for his continued support and guidance as our faculty sponsor. We are also grateful for the University of Richmond’s English and Visual and Media Arts Practice departments, who continually encourage students to …

Finding Aid For The Residential College Collection (Mum00826)

Archives & Special Collections: Finding Aids (alphabetical)

The Residential College Collection documents the life of the Residential Colleges from the planning stage up to post-COVID operations and reflects the vibrant community that flourished among RC students and faculty.

University Of Mississippi Hall Of Fame Collection (Mum000957)

Archives & Special Collections: Finding Aids (alphabetical)

The collection contains original photographs of the recipients of the honor of induction into the Hall of Fame.

St. Petersburg African American Burial Ground & Gas Plant Neighborhood Timeline, David Shedden

African American Burial Grounds Oral History Project

No abstract provided.

Understanding The Challenges And Opportunities For Orthopedic Manual Physical Therapy In Filipino Physical Therapy Practice: An Exploratory Survey, Oliver Ang, Lily Ann Bautista, Maria Carmela Gerella, Roly Dimol, Arvie Vitente, Ulysses Juntilla, Michael Brian Gasidan

Philippine Journal of Physical Therapy

Introduction: Orthopedic manual physical therapy (OMPT) is renowned for its positive biophysical and psychosocial effects, making it an important tool in clinical practice. Although OMPT has long been a stable intervention used in developed countries, its adoption has spiked in developing countries, including the Philippines. Despite this progress, no comprehensive study has explored the factors that may hinder or enable Filipino physical therapists (PTs) from utilizing OMPT into their daily clinical practice. The aim of this study was to conduct a thorough behavioral analysis to determine Filipino PTs' capabilities, opportunities, and motivations for using orthopedic manual therapy in their clinical …

One More Neighbor: Utilizing Legal Services For Holistic Immigrant Care, Mitch Mcgeath

Christian Ministries Senior Capstone

This paper rests upon the assumption that local churches in the United States have a critical role to play in obeying the command of Jesus to care for immigrants. I argue for a ministry that combines the mission of Jesus with the compassion of Jesus by bringing together immigration legal services with opportunities to disciple our “neighbors,” immigrants who live in close proximity to our church site. One More Neighbor is a ministry within One More, the missions non-profit of Church at the Crossing on the northwest side of Indianapolis, Indiana. The ministry of One More Neighbor is explored systematically …

From Nanoindentation To Microhardness To Tensile Strength: Correlation Coefficients Estimates As A Function Of Microstructure In Eutectic Snbi Alloy, Nataliya Starostina, Aja Hartman, Rosemary Cole, Dongmeng Li, Jong W. Park

Mechanical Engineering

Determining strength to hardness correlation coefficients on nano and microscale in correspondence to microstructure and composition leads the way to inexpensive, non-destructive ways to predict tensile strength of bulk materials, which is important for developing preventive maintenance procedures in a variety of industries. Nanohardness and microhardness tests were performed on an in-house prepared eutectic SnBi alloy. Elemental composition and eutectic morphology were verified by scanning electron microscopy and energy dispersive spectroscopy. The linear correlation coefficient, C1 = HIT/Hv, between nanoindentation hardness and Vickers microhardness was determined based on experimental measurements. A value of C …

Spring 2025, The Vehicle

The Vehicle

Vol. 65, Iss. 1

Beyond Myself - Healing Through Pain, Marianne Koleng

be Still

In this piece I reflect on the importance of setbacks, non-linear growth, injuries, and pain and their ability to provide self-reflection, a platform for growth, and an crucial reminder of the fragility of life. I have often been self-critical for not following a "traditional" path in life, and reflecting on my experiences allows me to show myself grace and hopefully may influence others to do so as well.

Melville And The Market: Literature And The Language Of Capitalism In Nineteenth-Century America, Emma Williams

History & Classics Undergraduate Theses

No abstract provided.

Race And Greek Mythology: An Analysis Of A Racialized Hierarchy In Literary And Artistic Depictions Of The Line Of Io In Archaic And Classical Greece, Angie Pierre

History & Classics Undergraduate Theses

Following the emergence of the Greek alphabet in 8th century B.C.E, Greece produced literary works which demonstrated contemporary beliefs, customs, and practices. Additionally, pottery during this era began to be more expressive. The use of geometric shapes and imagery from Egypt were later used to create stories and induce emotions in pottery. Following the Archaic period, the Classical era has produced a plethora of literary and artistic material that expands on material from the Archaic era while simultaneously providing commentary on its own period. While not in a consistent manner, an underlying theme within the art and literature of the …

A Cellular And Molecular Dissection Of The Breast: Identification Of Pericytes As A Driver Of Tumor Cell Proliferation, Katelyn M. Del Toro

Biomedical Sciences ETDs

Tissues are composed of many different types of cells. Each has a specific function and exists within a unique context—all of which define the landscape of the tissue. The cellular and molecular interactions within a tissue are critical to its form and function. Defining these interactions is an important step in understanding the aberrant nature of diseases like cancer, where tissue homeostasis has been abandoned. This requires reliable models of each cell type. Yet, in many tissues, including the breast, comprehensive methods to identify, purify, and study each tissue cell type have not been defined. This is a critical deficiency …

Larotrectinib Compared With Real-World Non-Tropomyosin Receptor Kinase Inhibitor Therapies In Patients With Tropomyosin Receptor Kinase Fusion Cancer, Marcia S. Brose, C. Benedikt Westphalen, Xiaoyun Pan, Vadim Bernard-Gauthier, Milena Kurtinecz, Helen Guo, Virginie Aris, Neil R. Brett, Abdelali Majdi, Vivek Subbiah, Nathan A. Pennell, Kenneth L. Kehl, Alexander Drilon

Kimmel Cancer Center Faculty Papers

PURPOSE: Neurotrophic tyrosine receptor kinase gene fusions are oncogenic drivers of various solid tumors. Larotrectinib is a highly selective tropomyosin receptor kinase (TRK) inhibitor approved for patients with TRK fusion cancer on the basis of single-arm trials. This study was a matched comparative effectiveness study of larotrectinib in clinical trials versus standard of care (SOC) in the real-world (RW) setting.

METHODS: Adult patients with advanced/metastatic TRK fusion non-small cell lung cancer, colorectal cancer, soft tissue sarcoma, thyroid cancer, or salivary gland carcinoma were included. Deduplicated data from RW patients were from US and ex-US data sources. Patients in the larotrectinib …

Vpac Receptor Positivity In Comparison With Mp-Mri In The Diagnosis Of Prostate Cancer: A Preliminary Study, Nishant Setya, Shridhar Ghagane, Rajendra Nerli, Ashwin Bokare, Mathew Thakur, Leonard Gomella

Kimmel Cancer Center Faculty Papers

Objective: The study aimed to prospectively evaluate the feasibility of diagnosing PCa using voided urine samples and by targeting the genomic VPAC (vasoactive intestinal peptide and pituitary adenylate cyclase-activating peptide) receptors in comparison with multiparametric magnetic resonance imaging (mp-MRI) in male patients (≥40 years of age) with lower urinary tract symptoms and having a serum PSA of >4 but < 15 ng/ml.

Patients and methods: Male patients attending urological services ≥40 years old, with lower urinary tract symptoms and serum PSA levels of >4 but < 15 ng/ml formed the study group. Voided urine samples were collected to target VPAC receptors on malignant cells. All patients underwent mp-MRI. A 12-core transrectal ultrasound-guided prostate biopsy was performed in all, and the results were compared for the diagnosis of PCa.

Results: A total of 61 patients with a median age of 65.33 ± 8.11 years and with a …

Engagement In Generalist Social Work Practice: Exploring Conceptual Theory And Textbook Pedagogy, Alice C. Fischer

Social Work Doctoral Dissertations

Social work has a distinctive orientation to engagement that sets it apart from other helping professions. Engagement occurs both at the beginning and throughout every stage of social work practice with client systems. Despite its inherent and almost synonymous nature with social work practice, the profession has found it challenging to establish a theoretical conceptualization of engagement in social work or a definition of engagement in social work.

This study explored existing literature to establish a construct of engagement and a description of its underlying concepts, variables, and attributes. The construct informed the development of a methodology for comparing how …

Human Trafficking In South Africa. By Philip Frankel. Cape Town: Hsrc Press, 2023., Ezenwa Olumba Phd

Journal of Strategic Security

No abstract provided.

Experiences And Attitudes Of Caregivers During Mealtimes In Children With Autism Spectrum Disorder At A Tertiary Facility In Kenya., Lynnette Muthoni Mwangi

Master of Medicine in Paediatrics and Child Health

Introduction: - ASD is a neurodevelopmental disorder characterized by deficits in social interactions and communication along with restrictive and repetitive behaviours affecting 1 in 100 children globally, with a higher prevalence in males. Despite the rising global statistics, there is limited information regarding the prevalence of ASD in Sub-Saharan Africa. Children with ASD often experience feeding challenges, which have been broadly categorized as food selectivity, food refusal, and disruptive mealtime behaviour, which poses challenges for caregivers during mealtime. While medical management of ASD receives considerable attention, less focus has been placed on the impact of ASD on caregivers and …

Algorithmic Bias: Ai And The Challenge Of Modern Employment Practices, Jordan Dailey

UC Law Business Journal

No abstract provided.

Language And Literacy In Early Childhood Education: Hybrid Syllabus, Michele De Goeas-Malone

Open Educational Resources

Language and Literacy in Early Childhood Education is a capstone course, which means it is a core course in the education degree that offers students nearing graduation the opportunity to integrate their learning to help them address issues in education related to the development of language and literacy from birth to 8 years of age. This course is also a writing intensive course. That means that you will be engaged in several high and low stakes writing activities throughout the semester.

This course is designed to promote your understanding of the importance of issues concerning language and literacy in early …

An Exploration Into Liminal Spaces And Their Effects On Player Tension, Zane Herrera

Level Design Theses and Dissertations

This thesis explores how liminal spaces can be used in video games by analyzing their design and impact on player tension. How can designers create transitional or ambiguous environments that contribute to a sense of unease, anticipation, and tension? What are some of the common design elements that help build an effective liminal space, which the researcher calls distortions, and how do those distortions affect player tension? The researcher created a series of levels that explore the different elements of liminal spaces to test how they affect player tension while playing the level.

The Bridge Newsletter Spring 2025, Missouri University Of Science And Technology

The Bridge Newsletter

• S&T earns Research 1 designation
• New chair named
• Alumna talks about career in public service
• Chen receives Pankow Award
• ElGawady, Darwish granted patent