Digital Commons Network^™

Unplanned In-Store Purchase Behavior Of Organic Grocery Product Users: Effect Of Consumer Innovativeness Traits And Traditional And Digital Promotional Stimuli, Dale A. Cake, Vikas Agrawal, Wooyang Kim

Journal of Applied Marketing Theory

The purpose of this study was to understand the relationship of consumer innovativeness traits and traditional or digital in-store promotional stimuli and their effect on in store unplanned shopping of organic products. Within a framework of trait theory, consumer buying behavior theory and decision-making processes, SEM and r software applied to U.S. retail organic user panel data showed a unique, positive relationship of hedonistic, price-consciousness and quality-seeking traits with domain-specific (organic products) consumer innovativeness. This had a direct, positive effect on traditional and digital stimuli use, as well as leading to unplanned shopping and spending of organic goods. Knowing the …

A Comparative Analysis Of Advertising Appeals In Anti- Smoking Advertisements (Print And Online Display Ads) From 1990s To 2020s In The U.K, Ayomide Adebare Mr, Jill Nash Dr

Journal of Applied Marketing Theory

This study provides a comparative analysis of advertising appeals in static anti-smoking advertisements in the U.K. from the 1990s to the 2020s, using quantitative content analysis. The research evaluates print and online display advertisements, focusing on the prevalence of rational (gain-framed and statistical) and emotional (fear and guilt) appeals. The study investigates shifts in appeal usage over time and the broader societal and regulatory influences driving these changes. Findings indicate a strategic shift in public health messaging, moving from fear-based appeals in the 1990s to increased reliance on gain-framed appeals by the 2020s. This study enhances academic understanding of how …

Creative Brief For Wk Kellogg's Co, Sarah K. Johnson

Marketing Undergraduate Honors Theses

In recent years, cereal, the once classic and essential breakfast food has been losing its market share and overall sales in the breakfast category. WK Kellogg’s cereal brands include Frosted Flakes, Froot Loops, Frosted Mini Wheats, Special K, Rice Krispies, Raisin Bran, Corn Flakes, and more, yet their sales have been falling. They now face a challenge, as consumers become more cost and health conscious, how can cereal be made fun again? What ways can they engage with new audiences and further excite current customers? After conducting research, I have developed a creative brief and strategic pitch that include solutions …

Evaluating The Effects Of Co₂ And Uv-B On Sporobolus Virginicus (L.) Kunth Growth Under Open Top Chamber: A Comparison Of Silicon Nanoparticle-Treated And Untreated Plants, Suhaila Humaid Ablooshi

Theses

The study focused at how silicon nanoparticles (SiNPs; 50 mg/L) affected the growth, photosynthetic efficiency, and biochemical responses of the salt-tolerant halophyte Sporobolus virginicus in four different environments. They are control, high CO₂, UV-B radiation, and a mix of high CO₂ and UV-B. Plants that were treated with SiNPs showed big changes in their shape, such as more biomass, bigger leaf area, and better root systems in all conditions. The use of combined stress treatments caused a big increase in the levels of chlorophyll a, chlorophyll b, total chlorophyll, and carotenoids. As a result, that the plants were better at …

Encapsulation Of Lactobacillus Reuteri Dsm 17938 In W/O/W Emulsion: Influence Of Oil Type On Viability And Oxidative Stability, Nora Mohamed Alantali

Theses

Probiotics, known for their wide range of health benefits, have been gaining recognition on their effects on the gut-brain axis. This axis, operated via various pathways, can be modulated by the type and functions of probiotics found in the gut microflora. However, probiotics face several stress factors before reaching the gut which hinders them from being functional. The main objective of this thesis was to construct a stable double-emulsion-based delivery system for probiotics, which can act as a barrier against the harsh conditions of the digestive system. Lactobacillus reuteri DSM 17938 was loaded in a water-in-oil-in-water Pickering double emulsion system, …

Population Dynamics, Life History Characteristics, And Environmental Drivers Of Neomysis Americana In The Damariscotta River Estuary, Allison Fogg Ms '25

All Student Scholarship

Mysid shrimp (Neomysis americana) play a pivotal role in estuarine food webs by linking primary producers to higher trophic levels and serving as an important food source for commercially valuable fish. Despite their ecological significance, mysids are often under sampled, leading to gaps in our understanding of their population dynamics and life history traits. My study investigated N. americana over a full year (June 2023 to May 2024) in the temperate Damariscotta River Estuary in Maine. My research focused on how environmental factors such as temperature, turbidity, salinity, chlorophyll-a, and zooplankton biomass affect mysid density and reproduction. Temperature emerged as …

In Competitive Athletes, Does Adding Psychological Rest Compared To Regular Training Reduce Burnout: A Critically Appraised Topic, Amy A. Umutoni

All Student Scholarship

Burnout among competitive athletes is a multifaceted syndrome characterized by emotional and physical exhaustion, a diminished sense of accomplishment, and sport devaluation. 1 The rigorous demands of training and competition can lead to chronic stress, potentially culminating in burnout. While physical rest is a well-established component of athletic recovery, the role of psychological rest in mitigating burnout is gaining attention. 2 Psychological rest encompasses mental breaks and activities that promote cognitive relaxation, potentially aiding in recovery and performance. Emerging evidence also suggests that structured psychological interventions can enhance emotional well-being and resilience among athletes, particularly those coping with injuries. In …

Learning For Life College Field Trip, Omar Martinez

Capstone Projects and Master's Theses

The high school dropout rates in Monterey County continue to challenge individuals, particularly Learning For Life Charter School students. Contributing factors to the high school dropout rates include academic underperformance, unmet basic needs, an agricultural economy, and migrant labor. This translates to significant consequences such as substance abuse, increased poverty, and low-paying jobs. The project consisted of a university field trip to UC Santa Cruz with 9 juniors and seniors. The field trip included a tour guide explaining various pathways and college perspectives. With many students experiencing their first on-site college field trip, this project was to create college awareness …

Small But Mighty: Strengthening The Value Of Local Pocket Parks, Makana Sm Higa

Capstone Projects and Master's Theses

In Monterey County, youth obesity rates are climbing at an alarming rate. Ventana Wildlife Society, and Wellness Through Nature program seek to help lower these rates. Ventana looks to achieve this through outdoor education and family trips with migrant farm working families in the cities of Soledad and Salinas. These trips attempt to increase environmental stewardship and improve community health. The project aims to evaluate the effectiveness and community engagement in regards to pocket parks. The parks visited were Bataan Memorial Park, Harden Neighborhood Park, Cesar Chavez Park, Joe Ledesma Park and San Antonio Park. The research seeks to increase …

The Price Of Health: Income Disparities, Chronic Disease And Nutritional Inequity., Joana Ortiz Atlixqueno

Capstone Projects and Master's Theses

Chronic disease has notably increased among children and adults. The alarming trend is especially pronounced in low-income communities. Everyone’s Harvest is a non-profit organization founded in 2002. They work to improve access to affordable fruits and vegetables through farmers' markets, targeting lower-income individuals. The primary purpose of this study was to evaluate one of Everyone’s Harvest’s community food programs, Fresh Rx. Fresh Rx is a collaboration with healthcare providers in which doctors prescribe $35 worth of fruits and vegetables weekly for 19 weeks to patients with chronic diet-related illnesses. It was essential to learn if patients coming to the market …

Healthy Food, Healthy Future: Equitable Nutrition Access, Daisy Paredes

Capstone Projects and Master's Theses

While homelessness is a major global health issue, those without a place to live should have easy access to nutritional foods and medical care; otherwise, they risk developing long-term physical and mental health effects caused by circumstances beyond their control. The Community Action Board of Santa Cruz builds bridges to ensure everyone has access to resources and opportunities, regardless of race, ethnicity, gender, identity, immigration status, and other aspects of one’s identity. The capstone project enhances physical health by coordinating a weekly food distribution event for unhoused individuals in partnership with Second Harvest Food Bank. This allows us to reduce …

Breaking The Stigma: Connecting The Community To Mental Health Resources, Nancy Iniguez

Capstone Projects and Master's Theses

United Way Santa Cruz County is a nonprofit organization which serves in various counties across the nation. The Jóvenes Sanos (JS) program, helps support youth in providing support and mental well being to the community. In supporting the cause of reducing the stigma of mental health. This project, Cultivating Community, was a resource fair which was aimed to support low income individuals of the community to learn about the different resources surrounding mental health, and increase knowledge of the importance of self care and mental wellbeing. In collaboration with other non-profit organizations, several workshops were implemented to demonstrate different forms …

Operation S.P.O.C., Brian P. Henry

Capstone Projects and Master's Theses

This capstone project revolves around the fact that there are too many homeless veterans here in Monterey. The primary site for this project is the Veterans Resource Office, where the primary community they serve is active duty service members, veterans, and their families. The purpose of this capstone is twofold. The initial purpose is to bring to light that homeless veteran students are attending CSUMB, as well as offering a solution to the problem. This capstone involves implementing a safety analysis for the Vet Rep at CSUMB. It is a safety analysis of the “Safe Parking Program” coordinated through the …

The Csumb Well-Being Compass: A Student Guide, Giselle Miller

Capstone Projects and Master's Theses

Food insecurity, stemming from a limited awareness of available resources, often challenges new domestic and international students navigating California State University, Monterey Bay (CSUMB). This can potentially hinder their academic and social integration. The CSUMB Basic Needs department addressed this critical issue through a resource development project, creating and evaluating a comprehensive digital resource guide designed to connect new students with essential food resources and other crucial support services for academic success. This evaluation involved a feedback survey of 32 student staff and faculty across campus. The findings indicated that an overwhelming majority found the guide very or extremely helpful, …

Impact Of Private Early Childhood Education On Academic And Social Preparedness Of Preschoolers, Destiny E. Rizo

Capstone Projects and Master's Theses

Early childhood education plays a crucial role in shaping a child's academic and social development. This senior capstone examines how private preschool programs influence kindergarten readiness in both academic and social domains. Through a literature review and interviews with early childhood educators, this project explores the specific practices within private programs that contribute to children's preparedness. The result findings indicated that smaller class size, individualized instruction, and enriched learning environments are the key factors that could really support early learning success for children. As a future educator, this research highlights the value of incorporating these strategies into public school curriculum …

Defense Wins Championships (And Labor Disputes): How The Minor Leagues Can Field Their Position Against Mlb’S ‘Inside Baseball', Blake Morain

Vanderbilt Law Review

For years, minor league baseball players received salaries far below the federal minimum wage, despite working sixty hours per week. It was not uncommon for these professional athletes to share cramped hotel rooms, sleep on floors, or live out of their cars. Most had to secure loans and pursue odd jobs to make ends meet during the offseason. Such sacrifices were necessary for minor leaguers to achieve their dreams of reaching the major league level, particularly as those abysmal working and living conditions became entrenched by adverse legislation and judicial rulings.

Only within the last five years have minor leaguers …

Pembrolizumab In Patients With Advanced Miscellaneous Rare Cancers: Results From A Phase 2 Basket Trial, Mirella Nardo, Camila Braganca Xavier, Bettzy Stephen, Jeffrey A How, Justin Moyers, Vivek Subbiah, David S Hong, Aung Naing

Faculty, Staff and Student Publications

Introduction: Rare solid tumors account for one-quarter of cancers among adults in the United States, but few resources have been devoted to their treatment. We evaluated the efficacy of pembrolizumab, a programmed cell death-1 inhibitor, in patients with rare solid tumors.

Methods: We conducted a phase 2 basket trial that included patients with rare, advanced tumors. Patients were enrolled in the study in nine tumor-specific and a 10th cohort of miscellaneous rare histologies. Patients received pembrolizumab 200 mg intravenously every 21 days. The primary endpoint was the non-progression rate at 27 weeks per immune-related Response Evaluation Criteria in Solid Tumors …

Multiparametric Mri Scoring System Of The Pancreas For The Diagnosis Of Chronic Pancreatitis, Temel Tirkes, Dhiraj Yadav, Darwin L Conwell, Xuandong Zhao, Anil K Dasyam, Vivek Gowdra Halappa, Aashish Patel, Zarine K Shah, Jordan Swensson, Naoki Takahashi, Sudhakar Venkatesh, Ashley Wachsman, Liang Li, Kristofer Jennings, Yunlong Yang, Phil A Hart, Stephen J Pandol, Walter G Park, Santhi Swaroop Vege, Mark Topazian, Paul R Territo, Scott A Persohn, Dana K Andersen, Evan L Fogel, Consortium For The Study Of Chronic Pancreatitis, Diabetes, And Pancreatic Cancer (Cpdpc)

Faculty, Staff and Student Publications

Background: Ductal features alone may not offer high diagnostic sensitivity or most accurate disease severity of chronic pancreatitis (CP).

Purpose: Diagnose CP based on multiparametric MRI and MRCP features.

Study type: Prospective.

Population: Between February 2019 and May 2021, 46 control (23 males, 49.3 ± 14.1 years), 45 suspected (20 males, 48.7 ± 12.5 years), and 46 definite (20 males, 53.7 ± 14.6 years) CP patients were enrolled at seven hospitals enrolled in the MINIMAP study. CP classification was based on imaging findings and clinical presentation.

Field strength and sequences: 1.5 T. T1-weighted (T1W) spoiled gradient echo, T1 map with …

African Sleeping Sickness: From Basic Biology To Future Directions, Riddhi R. Patel

All Theses

African Sleeping Sickness is a Neglected Tropical Disease (NTD) which poses a significant health risk to impoverished populations in 36 Sub-Saharan African countries. It is a devastating disease caused by the protozoan parasite Trypanosoma brucei, which is transmitted to mammals via the bite of infected tsetse flies. The disease manifests in two stages: the hemolymphatic stage and the meningoencephalitic stage. In the latter stage, it invades the Central Nervous System (CNS) and can be fatal if left untreated. It is caused by morphologically indistinguishable species of Trypanosoma brucei in both humans and animals, where in humans it is known as …

Standardized Classification Of Infants With Robin Sequence Using Micronaps: The Impact Of Syndromes And Comorbidities., Cory M. Resnick, Jody E. Heffernan, Snigdha Jindal, Zaara Mehra, Irfan Ahmad, Bimal Chaudhari, Christopher Cielo, Nicole Deptula, Zarmina Ehsan Md, Kelly N. Evans, Semsa Gogcu, Scott E. Hickey, Jeffrey S. Marschall, Maithilee Menezes, David Molter, Michael A. Padula, Stacey L. Peterson-Carmichael, Stephen Alex Rottgers, Christopher M. Runyan, Jordan W. Swanson, Tara L. Wenger, Andrew Deek

Manuscripts, Articles, Book Chapters and Other Papers

BACKGROUND: MicroNAPS, a classification for infants with Robin sequence (RS) intended to guide treatment decisions, consists of 5 elements: micrognathia, nutrition, airway, palatal clefting, and syndromes/comorbidities. Scoring of the first 4 elements is well defined, but the assignment of the syndromes/comorbidities score (S score) introduces subjectivity by necessitating judgment regarding the clinical impact of the diagnosis. A database of comorbid diagnoses associated with RS and consensus-based S scores for each is needed for the MicroNAPS system to be reproducible.

METHODS: Diagnoses known to be associated with RS were identified from existing literature, and preliminary severity grades were applied. A series …

Labour Companionship And Respectful Treatment Of Women During Childbirth: A Cross-Sectional Study Across 16 Hospitals In Benin, Malawi, Tanzania And Uganda, Soha El-Halabi, Kristi Sidney Annerstedt, Christian Agossou, Fadhlun Al-Beity, Andrea B. Pembe, Phillip Wanduru, Bianca Kandeya, Jean-Paul Dossou, Helle Molsted-Alvesson, Claudia Hanson

Centre of Excellence in Women and Child Health

Introduction: Evidence suggests that women value and benefit from having a labour companion during childbirth. However, the applicability of the evidence to low-income and lower-middle-income countries is limited and varies. Thus, we assessed the association between the presence of labour companions and mistreatment in 16 hospitals of Benin, Malawi, Tanzania and Uganda.

Methods: We conducted a cross-sectional survey using a validated questionnaire administered to women at discharge after birth between December 2021 and March 2024. The main outcomes were factor-weighted respectful treatment score and its subscores on maintained respect and dignity, privacy and maintained confidentiality and no physical and verbal …

Harnessing Edna Metabarcoding To Monitor Species Diversity In Restoration Sites: Insights From Laikipia, Kenya, Cornelius Okello, Nina Wambiji, Susana W. Kihia, Nehemiah Ongeso, Samuel Mwakisha Mwamburi, Anthony Wandera, Marie Estelle Demory, Margaret Awuor Owuor

All Peer-Reviewed Publications

Restoration of degraded arid and semi-arid lands (ASALs) dryland ecosystems gained traction globally with the enactment of the Bonn Challenge and UN Decade of Restoration. This has been domesticated in Kenya's context by The Forest and Landscape Restoration Implementation Plan (FOLAREP). However, effectively monitoring restored ecosystems is crucial but challenging because of data gaps and technical hurdles, highlighting the need for innovative approaches to assess and restore biodiversity. This study aimed to pilot soil environmental DNA (eDNA) metabarcoding to detect species compositions rapidly, evaluate population structures and abundances, and characterize taxonomic groups. The results from this study serve as a …

Influence Of Colony And Hive Attributes, Landscape, And Seasonality On Occurrence Of Large Hive Beetles (Coleoptera: Scarabaeidae) In Taita Taveta County, Kenya, Mbatha B. Wambua, Ayuka T. Fombong, Kiatoko Nkoba, Gladys K. Onyambu, Helen Lydiah Kutima, Sevgan Subramanian, Beatrice T. Nganso

All Peer-Reviewed Publications

Recently, an unexpectedly large number of large hive beetles, Oplostomus haroldi (Witte), was observed in Taita Taveta County (TTC), Kenya, suggesting a potential threat to the apicultural industry. This study investigated the influence of colony and hive attributes, landscape characteristics, and seasonality on the occurrence of O. haroldi within beehives in TTC. Field surveys assessed beetle populations alongside colony strength parameters, environmental variables, and hive types using standard protocols. Our findings revealed significant positive correlations between beetle occurrence and colony phenotypes, such as capped brood, pollen, and honey quantities. Higher beetle populations were also observed in areas with tree cover …

Long-Term Cropping System And Manure Effects On Soil Health Parameters And Associated Soil-Borne Pathogens, Joyce Mutai, Beth Medvecky, Steven J. Vanek, John Ojiem, Peter Bolo, Job Kihara, Steven J. Fonte

All Peer-Reviewed Publications

Soil-borne pathogens reduce the performance of key food crops in sub-Saharan Africa. Diversified cropping and nutrient management can enhance soil and plant health, limiting pathogen damage. To examine how management and soil health changes influence soil-borne pathogens, we leveraged an 18-year field trial in western Kenya, evaluating cropping systems typical of smallholder farms. We considered three cropping systems and two organic matter management strategies: continuous maize monocrop (M–M), Tephrosia in rotation with maize (T–M), maize intercropped with soybean (M–S), application or not of farmyard manure, and retention or removal of crop residues. We assessed soil physical and chemical properties and …

Summit Disease: The Ecological Horror Of Empire, Nicholas Moore

Theses

This project focuses on the use of insect imagery in art and media and the theories and concepts that have been instrumental in understanding the cultural and political significance of insect species extinction and decline. I center my work on the concept of ecohorror and highlight several artists whose work depicts insect species and conveys anxieties over ecoprecarity and climate dysfunction. I argue that depictions of insects in art and media can be interpreted in two ways - insects as destructive, monstrous contaminants and insects as constructive, beneficial terraformers - and I rely on Hayao Miyazaki’s Nausicaa of the Valley …

Hope After Grief And Loss: A Needs Assessment Of Peer-Led, Non-Denominational Bereavement Support Services At Laurel’S Grief Center, Julia A. Lange

Public Administration Master’s Projects

This needs assessment examines the grief support services provided by Laurel’s Grief Center (LGC), a nonprofit organization in Buffalo, New York, and identifies opportunities to expand tailored services for grieving adults in Western New York. Using a convergent mixed-methods design, this study collected data through semi-structured interviews with LGC board members and surveys with clients and peer volunteers. Key findings highlight the importance of peer-led, non-denominational grief support and creative approaches, such as art therapy, while identifying barriers, such as stigma, limited awareness, and fragmented regional services.

Based on these findings, this study recommends expanding healing arts programs, enhancing outreach …

The Effect Of Food Preference On The Efficacy Of The High-Probability Instructional Sequence To Treat Food Selectivity, Christina Marie Sheppard

Theses and Dissertations

Food selectivity involves avoiding certain foods based on type, texture, brand, smell, temperature, or presentation, and it affects 80% of children with intellectual and developmental disabilities. Although several antecedent-based and consequence-based behavioral interventions exist to increase acceptance and consumption of food in this population, one antecedent-based intervention that has shown promise both within and outside of a feeding context is the high-probability instructional sequence, which consists of the delivery of three high-probability instructions before delivery of a low-probability instruction. The high-probability sequence is used to increase compliance with instructions that have a low probability of completion (e.g., taking a bite …

Exploring The Relationship Between Suicidal Behavior And Obesity Among Young Hispanic Adults In The United States, Nadeen Salhadar

Theses and Dissertations

The rates of obesity and suicidal behavior have continued to increase over the years among young adults in the United States. Previous research has indicated a relationship between obesity and suicidal behavior, primarily among women, yet minimal research has been done to examine factors that explain this relationship (i.e., mediators). This study investigated the role of depression, body dissatisfaction, body shame and guilt, insomnia, physical health, and social anxiety on obesity and suicidal ideation among 209 college-aged Latina women. The researcher hypothesized that there would be an indirect relationship between obesity and suicidal behavior through multiple variables. Mediation analyses via …

Constructing An Attractive Targeted Sugar Bait For Reducing Mosquito Populations, Xi Xian Ng

Dissertations and Doctoral Documents, University of Nebraska-Lincoln, 2023–

Mosquito-borne pathogen transmission continues to pose a significant burden to global public health, well-being, and economic productivity. In the absence of universally available vaccines and amidst rising insecticide resistance that leads to product failures, there is an urgent need to develop new tools to mitigate mosquito-borne disease risk. Two general strategies exist to reduce transmission risk: personal protective measures and area-wide chemical interventions. Attractive Targeted Sugar Bait (ATSB) systems leverage the sugar-feeding behavior of mosquitoes—critical for sustaining their flight, metabolism, development, and fecundity—by delivering oral toxicants through attractively formulated sugar baits. This study aimed to develop an optimized ATSB formulation …

Youth Sport Participation And Cognitive Development: The Need For Improved Measurement, Amelia Anne Miramonti

Dissertations and Doctoral Documents, University of Nebraska-Lincoln, 2023–

Background: Youth sport participation is associated with numerous positive developmental outcomes, including potential cognitive benefits. However, research examining sport-cognition links often uses simplistic operationalizations of sport participation and cross-sectional designs, limiting causal inference and understanding of specific sport characteristics' roles. This study aimed to develop and compare a novel, nuanced sport participation scoring method against common operationalizations in predicting cognitive outcomes in a large youth sample, while controlling for general physical activity and health as a first step towards more robust longitudinal analyses.

Methods: Data were drawn from the Adolescent Brain Cognitive Development (ABCD) Study Year 2 follow-up …