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2017

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High Capacity Image Steganography Tolerating Image Compression, Eittipat Kraichingrith Jan 2017

High Capacity Image Steganography Tolerating Image Compression, Eittipat Kraichingrith

Chulalongkorn University Theses and Dissertations (Chula ETD)

Nowadays, data privacy becomes more important. Most of the existing data protection schemes based on cryptography cannot hide the existence of secret data. Thus, a steganography approach plays an important role to handle this problem. Image steganography can be categorized into two methods which are baesd on spatial domain and transform domain. Methods using spatial domain have high embedding capacity but they are not robust to image compression. On the other hand, methods using transform domain usually work with image compression but have low embedding capacity. In recent image steganography research, many transform domain methods are based on JPEG format …

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Development Of In Situ Gel For Artificial Saliva And Satisfaction Study, Rawi Tishyadhigama Jan 2017

Development Of In Situ Gel For Artificial Saliva And Satisfaction Study, Rawi Tishyadhigama

Chulalongkorn University Theses and Dissertations (Chula ETD)

Xerostomia, the subjective complaint about the dry mouth, may lead to the difficulty in daily living including speaking, swallowing, taste acuity and sleeping. Patients are often advised to drink water or chew ice to moisturize the oral cavity and also recommended to use stimulant or saliva substitute, such as sour candies, chewing gum and artificial saliva. In Thailand, there is no artificial saliva products available in the market and this makes it difficult to access the artificial saliva. Hence, artificial saliva have been developed in the form of solution in many hospitals to dispense for xerostomia patients in the hospitals. …

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Development Of An Instructional Model Integrating Webquest Learning Approach And Reflective Practice To Enhance English Critical Reading Ability Of Undergraduate Students In Cambodia, Chanchhaya Chhouk Jan 2017

Development Of An Instructional Model Integrating Webquest Learning Approach And Reflective Practice To Enhance English Critical Reading Ability Of Undergraduate Students In Cambodia, Chanchhaya Chhouk

Chulalongkorn University Theses and Dissertations (Chula ETD)

The purposes of this study were 1) to develop an instructional model integrating WebQuest Learning Approach and Reflective Practice to enhance English critical reading ability of undergraduate students, 2) to investigate the effectiveness of the instructional, and 3) to investigate undergraduate students' English critical reading ability development learning with the instructional model. The research and development processes were divided into four phases: 1) studying of the significance of the problem and learning approaches, 2) developing of the instructional model integrating WebQuest Learning Approach and Reflective Practice, 3) Studying the effectiveness of the instructional model integrating WebQuest Learning Approach and Reflective …

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Socioeconomic Determinants Of Happiness Of The Elderly In Bhutan, Tashi Duba Jan 2017

Socioeconomic Determinants Of Happiness Of The Elderly In Bhutan, Tashi Duba

Chulalongkorn University Theses and Dissertations (Chula ETD)

Elderly in Bhutan are rising steadily as a proportion of total population. In 2015, population older than 60 constituted about 7.3% of the total population compared to 6.9% in 2010. By 2030, the elderly population is estimated to reach 10.1% of total population. Along with growing numbers of elderly in Bhutan and rapid socioeconomic transformations, the individual-level of happiness decreases with age, the lowest being among the elderly (the Gross National Happiness Index surveys of 2010 and 2015 and Bhutan Living Standard Survey 2012). Nevertheless, there is limited literature exploring factors that are associated with happiness of the elderly. This …

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Tobacco Use, Health Care Utilization, Household Expenditure And Smoking Cessation In China, Changle Li Jan 2017

Tobacco Use, Health Care Utilization, Household Expenditure And Smoking Cessation In China, Changle Li

Chulalongkorn University Theses and Dissertations (Chula ETD)

This dissertation studied the tobacco use impact of on health care utilization, household expenditure, and self-rated health among rural residents in rural China. The 2010-2014 China Family Panel Studies data were employed here. Moreover, this study also conducted the randomized controlled trial and analyzed the cost-effectiveness smoking cessation intervention among college-aged smokers in Inner Mongolia, China. The main findings showed: (1) Current and former smokers use more outpatient care than non-smokers. Moreover, former smokers use more inpatient care than non-smokers in rural China. (2) Long-term quitters decreased the probability of using inpatient care compared with recent and moderate-term quitters in …

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A Ubiquitous Mooc Instructional Design Model Based On Cognitive Dissonance For Enhancing Higher Education Students' Cross-Cultural Competence, Boonrat Plangsorn Jan 2017

A Ubiquitous Mooc Instructional Design Model Based On Cognitive Dissonance For Enhancing Higher Education Students' Cross-Cultural Competence, Boonrat Plangsorn

Chulalongkorn University Theses and Dissertations (Chula ETD)

The research objectives of this study were (1) to study undergraduate students' opinions in designing a ubiquitous MOOC, (2) to develop a ubiquitous MOOC instructional design model based on cognitive dissonance for enhancing higher education student's cross-cultural competence (U-MOOC model), and (3) to study the effects of a ubiquitous MOOC instructional design model based on cognitive dissonance for enhancing higher education student's cross-cultural competence. This study used the research and development research methodology divided into three phases: survey research, U-MOOC model development, and experimental research. The samples of survey phase were 410 undergraduate students recruited from eight government universities. The …

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Determination Of Waste Treatment Fee Pricing Mechanism For Municipal Solid Waste By Mechanical Biological Treatment Method Utilising The Public Private Partnership Model In Thailand, Adrian Paul Raj Jan 2017

Determination Of Waste Treatment Fee Pricing Mechanism For Municipal Solid Waste By Mechanical Biological Treatment Method Utilising The Public Private Partnership Model In Thailand, Adrian Paul Raj

Chulalongkorn University Theses and Dissertations (Chula ETD)

Private participation in the development of municipal solid waste treatment projects through public-private partnership models accelerate the implementation of sustainable treatment technologies such as Mechanical Biological Treatment (MBT) facilities within developing countries without creating excessive burden to government infrastructure investment. The introduction of preset pricing mechanism to regulate potential waste treatment fee structure based on pre-determined project internal rate-of-return mitigates multi-party risks, such as the potential developer project losses or the opportunity to profiteer. Research encompasses technical assessment of project requirements for implementation of required technologies, commercial analysis of project capital expenditure (CAPEX), operational expenditure (OPEX) and assessment of revenue …

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Establishing A Luggage Handling Service Company, Anan Prasertrungreung Jan 2017

Establishing A Luggage Handling Service Company, Anan Prasertrungreung

Chulalongkorn University Theses and Dissertations (Chula ETD)

Luggage delivery service has never existed in Thailand officially but already established in another country such as Japan. However, this service has a potential to be a very good service as it could benefit to traveler which Thailand has welcomed more than 30m of them per annum but the model from another country could not be implement directly to Thailand. By developing the model, this service will fit to Thai's market. There are many risks that researcher has to consider before starting the business to avoid or prevent risks into the business. Moreover, this study will not limit only the …

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The Effects Of English Accented Speeches, Specific Content Knowledge, And Test-Taking Strategies On Listening Comprehension Of High And Low Efl Achievers, Pornchanok Sukpan Jan 2017

The Effects Of English Accented Speeches, Specific Content Knowledge, And Test-Taking Strategies On Listening Comprehension Of High And Low Efl Achievers, Pornchanok Sukpan

Chulalongkorn University Theses and Dissertations (Chula ETD)

This study aimed to examine (1) the effects of three main variables: English-accented speeches, specific content knowledge, and test-taking strategies on listening comprehension of high and low EFL learners. It also investigated (2) the relationship among these three variables on listening comprehension of high and low EFL achievers, and (3) the attitudes of both high and low EFL achievers towards English-accented speech. Eighty third-year university students from the Faculty of Communication Arts were purposively selected and classified into two different English proficiency groups: high and low regarding the z score of ±1 on the average grades of two prerequisite English …

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Needs Analysis Of English Oral Communication For The Automotive Maintenance And Repair Profession, Witchuda Thakadkul Jan 2017

Needs Analysis Of English Oral Communication For The Automotive Maintenance And Repair Profession, Witchuda Thakadkul

Chulalongkorn University Theses and Dissertations (Chula ETD)

This study aims to investigate the needs of English oral communication for the automotive maintenance and repair profession based on perspectives of automotive mechanical students and stakeholders in the automotive industry in the Bangkok Metropolitan Area, and to propose an English oral communication course syllabus for automotive mechanical students' profession. The study is a survey research consisting of two phases: needs analysis and course syllabus development. The needs analysis process was based on the framework ESP needs analysis of Brown (2016). Data were collected by means of questionnaires with one hundred and nineteen automotive mechanical students and five stakeholders, and …

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Roles Of Dissimilatory Nitrate Reduction To Ammonium In Biological Nitrogen Removal System, Pokchat Chutivisut Jan 2017

Roles Of Dissimilatory Nitrate Reduction To Ammonium In Biological Nitrogen Removal System, Pokchat Chutivisut

Chulalongkorn University Theses and Dissertations (Chula ETD)

Biological nitrogen removal system is a wastewater treatment process that normally utilizes nitrification-denitrification to convert nitrogen wastes to unharmful gaseous products. However, apart from these two pathways, dissimilatory nitrate reduction to ammonium (DNRA) can also compete with denitrification for nitrate and yield ammonium waste as the end product. The aim of this research is to extend knowledge on the DNRA pathway, including the study on its occurrence and microorganisms responsible for the process. To observe the presence of DNRA, microbial sludge from aquacultures which utilized biological nitrogen removal processes was applied to examine the pathway of DNRA in these systems. …

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Study Of Gas-Liquid Absorption In Terms Of Bubble-Fluid Hydrodynamic And Mass Transfer Parameter: Liquid Phase And Gas Phase, Prajak Sastaravet Jan 2017

Study Of Gas-Liquid Absorption In Terms Of Bubble-Fluid Hydrodynamic And Mass Transfer Parameter: Liquid Phase And Gas Phase, Prajak Sastaravet

Chulalongkorn University Theses and Dissertations (Chula ETD)

This research focus on study the effect of continuous system on the bubble hydrodynamic and mass transfer parameters (Qg, QL, DBd, UBd a, kL and kLa). The experiment were set up in a cylindrical acrylic column with 0.15 m inside diameter and 1 m in height. ILALR was setup an acrylic plate for liquid recirculation. Moreover, mass transfer determination, liquid phase was removed dissolved oxygen by using sodium sulphite (Na2SO3). The bubble hydrodynamic mechanisms are investigated by the high speed camera (100 images/sec) and image analysis program is used to determine the bubble hydrodynamic parameters. The bubbles are generated by …

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Evaluation Of Voids In Class Ii Restorations Restored With Bulk-Fill And Conventional Nanohybrid Resin Composite, Saiisara Chaidarun Jan 2017

Evaluation Of Voids In Class Ii Restorations Restored With Bulk-Fill And Conventional Nanohybrid Resin Composite, Saiisara Chaidarun

Chulalongkorn University Theses and Dissertations (Chula ETD)

Objectives: The aim of the study was to evaluate the influence of four resin composites on voids in small and large Class II cavities. Furthermore, the thickness of the first increment of the restorations was studied. Methods: Eighty artificial lower second premolars were divided into two preparation designs with 40 standardized Class II cavities in each, and then restored with four resin composites (three bulk-fill types: SonicFill 2, Filtek Bulk Fill (capsule), Filtek Bulk Fill (syringe) and a conventional nanohybrid resin composite: Premise). Restorations were sectioned for microscopic evaluation and a Kruskal-Wallis analysis was performed to evaluate the number of …

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Preparation And Antimicrobial Activity Of Olive Oil Nanoemulsions, Kusuma Jaemsak Jan 2017

Preparation And Antimicrobial Activity Of Olive Oil Nanoemulsions, Kusuma Jaemsak

Chulalongkorn University Theses and Dissertations (Chula ETD)

Due to their health benefits including antioxidant, anti-inflammatory and also antimicrobial activities, extra virgin olive oil (EVOO) has received much attention in food, cosmetics, and pharmaceutical industries. Nanoemulsions (NEs) solubilize and increase absorption and bioavailability of lipophilic substances (i.e. olive oil). However, there is insufficient data in the formation of olive oil NEs. This study aimed to investigate the formation of oil-in-water NEs containing EVOO using low-energy approach and high-energy approach. NEs were characterized for size, polydispersity and zeta potential after storage at different conditions for up to 180 days. They were determined for antimicrobial susceptibility. From the result, NEs …

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Halophilic Bacteria From Salty Fermented Foods And Its Bacteriocin Encoding Gene Expression To Use As Biocontrol Agent Against Staphylococcus Aureus In Salt Added Foods, Vishal Chhetri Jan 2017

Halophilic Bacteria From Salty Fermented Foods And Its Bacteriocin Encoding Gene Expression To Use As Biocontrol Agent Against Staphylococcus Aureus In Salt Added Foods, Vishal Chhetri

Chulalongkorn University Theses and Dissertations (Chula ETD)

This research was aimed to isolate, select and apply bacteriocin producing halophilic bacteria from salty fermented foods, Plara (Thai traditional salty fermented fish) and soya sauce as bio-control agent in foods. The isolates having inhibitory activity against different strains of Staphylococcus aureus were selected, identified and characterized prior to application as protective starter in food models. Bacterial communities of Plara and soya sauce samples were studied by two methods, a cultural dependent and cultural independent method (Reverse Transcriptase PCR DGGE (Rev-T PCR-DGGE)), and subsequently sequenced by 16s rDNA analysis. Halanaerobium spp. in Plara and Staphylococcus gallinarum in soya sauce were …

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Human Health Risk Assessment Of Cadmium Exposure Through Rice Consumption In Mae Tao, Mae Sot District, Tak Province, Parin Suwatvitayakorn Jan 2017

Human Health Risk Assessment Of Cadmium Exposure Through Rice Consumption In Mae Tao, Mae Sot District, Tak Province, Parin Suwatvitayakorn

Chulalongkorn University Theses and Dissertations (Chula ETD)

Mae Tao sub-district is located in the Mae Tao watershed, an important Cd contaminated area in Thailand. This study was conducted to i) investigate total Cd concentration in rice from households in the Mae Tao sub-district and ii) estimate health risks from Cd exposure through rice consumption. A total number of 159 rice samples were collected from households in all 6 villages of the Mae Tao sub-district. These rice samples were digested with concentrated nitric acid and analyzed by the inductively coupled plasma mass spectrometry (ICP-MS). Biodata information and rice consumption behavior were surveyed from the local residents at the …

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Assessment Of Cadmium Migration Into Groundwater In Mae Sot District, Tak Province Using Monte Carlo Technique, Pongsathorn Thunyawatcharakul Jan 2017

Assessment Of Cadmium Migration Into Groundwater In Mae Sot District, Tak Province Using Monte Carlo Technique, Pongsathorn Thunyawatcharakul

Chulalongkorn University Theses and Dissertations (Chula ETD)

Mae Sot is a district in Tak province that confronts Cd contamination within the area. The target organs for Cd exposure was kidneys and skeletal system which could lead to severe health effects such as renal dysfunction, osteoporosis, bone softening, Itai-Itai disease, and lung cancer. The intention of this study was to examine the sorption behavior of nine soil samples in the study area and applied Monte Carlo technique that would increase model efficiency for Cd migration in to the soil profile. Batch adsorption experiments were performed and fitted with the adsorption isotherms as follows: Linear, Langmuir, and Freundlich isotherms. …

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Factors Associated With Infant And Under-Five Mortality In Myanmar, Lal Hrin Mawi Jan 2017

Factors Associated With Infant And Under-Five Mortality In Myanmar, Lal Hrin Mawi

Chulalongkorn University Theses and Dissertations (Chula ETD)

Myanmar is committed to achieve unfinished agenda for reducing child mortality, fourth indicator of Millennium Development Goals (MDGs) and global target to achieve under-five mortality rate 25 per 1000 live births in 2030. Moreover, under-five mortality varies across states and regions within the country and the study aims to explore determinants of mortality across different health care planning zones. The results showed that infants who were breastfed had lower risk of death by 11.7 percent comparison with children who were not, and twin or multiple births were more likely to die by 8.1%. Moreover, short preceding birth interval, mothers with …

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Effect Of Overall Equipment Effectiveness Improvement Of Corrugating Machine Using Total Quality Management On Carbon Footprint Of Corrugated Board., Long Giang Nguyen Jan 2017

Effect Of Overall Equipment Effectiveness Improvement Of Corrugating Machine Using Total Quality Management On Carbon Footprint Of Corrugated Board., Long Giang Nguyen

Chulalongkorn University Theses and Dissertations (Chula ETD)

Environmental friendly production is an emerging trend in industrial production. Enhancing environmental protection and ensuring company's profitability have gained great attention from manufacturers. The application of Overall Equipment Effectiveness (OEE) using Total Quality Management (TQM) to reflect efficiency of production has been widely implemented in the manufacturing process. However, the full advantage of OEE using TQM techniques as a measure to simultaneously facilitate reduction of carbon dioxide (CO2) emissions and to sustain the existing profitability has not been utilized. This study aimed to investigate the application of OEE using TQM techniques to improve the manufacturing process of corrugated board production …

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Effects Of Memory Color On Color Perception Of Natural Objects Under Different Illumination, Nadol Cheawsopon Jan 2017

Effects Of Memory Color On Color Perception Of Natural Objects Under Different Illumination, Nadol Cheawsopon

Chulalongkorn University Theses and Dissertations (Chula ETD)

This study aimed to investigate the effects of memory color on color perception of natural objects under different illuminations. A series of experiments were carried out and launched on the Internet through a website (https://memorycolor.net). Seventy-eight observers participated in the experiments. In Experiment 1, observers were asked to provide a typical color of five natural objects (blueberry, broccoli, salmon, sunflower and tomato) based on their memory. The results showed that memory colors were different for different observers. In Experiment 2, observers were shown an image of natural objects and selected the color they perceived. The experimental images of natural objects …

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Establishing Buying Decision Model Based On Color Attributes For Durio Zibethinus L., Supawadee Theerathammakorn Jan 2017

Establishing Buying Decision Model Based On Color Attributes For Durio Zibethinus L., Supawadee Theerathammakorn

Chulalongkorn University Theses and Dissertations (Chula ETD)

Printed images of food products appearing on packaging usually include vivid colors in order to draw the customers' attention and influence their product buying decision. Durian packaging is a vital tool in marketing mix in contributing to buying decision, especially the color that are consistent with customers' expectation. Packaging designers and marketers need to understand how color stimuli impact the customer's buying decision process. This study aims to establish buying decision model based on color attributes for Durio zibethinus cv.Monthong and to evaluate the relationships between "Deliciousness", "Naturalness", and "Attractiveness" and buying decision.The color attributes of durian images, such as …

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Classification Models For Stocks' Performance Prediction: A Case Study In Stock Exchange Of Thailand (Set), Athit Phongmekin Jan 2017

Classification Models For Stocks' Performance Prediction: A Case Study In Stock Exchange Of Thailand (Set), Athit Phongmekin

Chulalongkorn University Theses and Dissertations (Chula ETD)

Within stock market, the objective of both stock buyers and sellers is to make profit on price difference based on their expectation on a company's current and future value. There is no investing strategy that is considered to be the best by experts, and investing decision criteria remain contingent upon an individual investor's experiences and bias. To address the challenges, this paper uses financial ratios and company's industry data to construct forecasting models that quantitatively describe the return on stock investment. Various classification models, including Logistic Regression (LR), Decision Tree (DT), Linear Discriminant Analysis (LDA) and K-nearest neighbor are used …

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Preparation And Stabilization Of X-Ray Amorphous Solid State Structure Of Salbutamol Sulfate Adsorbed On Mesoporous Silica, Treeruk Prasertsri Jan 2017

Preparation And Stabilization Of X-Ray Amorphous Solid State Structure Of Salbutamol Sulfate Adsorbed On Mesoporous Silica, Treeruk Prasertsri

Chulalongkorn University Theses and Dissertations (Chula ETD)

The main objective of this study was to focus on the preparation of X-ray amorphous salbutamol sulfate (SS) with mesoporous silica (S244 silica) carrier by using incipient wetness impregnation approach and further investigated on the utilization of poly (vinylpyrrolidone) (PVP) K12 for the stabilization of amorphous produced. Initially, SS was prepared in solution state and later loaded on S244 silica. The output product showed the non-ordered arrangement of SS with the longer interconversion time to crystalline when comparing with ground amorphous SS. It should be explained that SS was located on the silica surface randomly with no molecular packing according …

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Treading Water: An Ethnography Of The Plight And Capabilities Of Afghan Refugees In Indonesia, Jennifer Kay Moberg Jan 2017

Treading Water: An Ethnography Of The Plight And Capabilities Of Afghan Refugees In Indonesia, Jennifer Kay Moberg

Chulalongkorn University Theses and Dissertations (Chula ETD)

ACCORDING TO THE 2016 UNHCR STATISTICS, THERE ARE OVER 14,000 REFUGEES TRAPPED IN INDEFINITE TRANSIT IN INDONESIA, WITH FAINT HOPE OF EVER BEING RESETTLED TO ANY THIRD COUNTRY. THE WEST JAVA TOWN OF CISARUA ALONE HOSTS NEARLY 5,000 REFUGEES FROM THE ETHNIC HAZARA MINORITY GROUP FROM AFGHANISTAN. IN THEIR INTRACTABLE LIMBO, A GROUP OF THESE HAZARAS HAVE SET UP A NUMBER OF REFUGEE RUN LEARNING CENTRES AND COMMUNITY INITIATIVES, CREATING FOR THEMSELVES MEANING AND PURPOSE DURING THEIR UNBOUNDED TRANSIT. THIS TOWN AND POPULATION REPRESENT A UNIQUE CASE STUDY IN REFUGEE RESILIENCE, TRANSFORMATION, AND EMPOWERMENT IN LIGHT OF A DEEPENING GLOBAL …

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Sisters, Boyfriends, And The Big City: Trans Entertainers And Sex Workers In Globalized Thailand, Leo Bernardo Escalante Villar Jan 2017

Sisters, Boyfriends, And The Big City: Trans Entertainers And Sex Workers In Globalized Thailand, Leo Bernardo Escalante Villar

Chulalongkorn University Theses and Dissertations (Chula ETD)

As transgender issues penetrate mainstream human rights dialogue, most of the current understanding and research on this marginalized group revolve around the perspective of HIV/AIDS prevention and awareness. To add to the growing academic discourse on transgender women in the world of work, this research looks into the lives of transgender women sex workers and entertainers in the major cities of Bangkok and Pattaya in Thailand. The research uses a qualitative approach consisting of content analysis of relevant Thai policies and semi-structured interviews with 8 transgender women, a transgender-focused local NGO, and the management team of a prominent transgender cabaret …

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Singaporean Malays' Perspectives Of Income Inequality And Its Impact On Their Opportunities In Singapore’S Education System, Ngak Leng Tan Jan 2017

Singaporean Malays' Perspectives Of Income Inequality And Its Impact On Their Opportunities In Singapore’S Education System, Ngak Leng Tan

Chulalongkorn University Theses and Dissertations (Chula ETD)

Studies on the profile of income inequality revealed that Singaporean Malays continuously occupied the lowest income strata and fared relatively poorer in their academic performance compared to other races. In a highly competitive meritocratic education system that rewards relative merit, yet neglects how unequal backgrounds provided unfair starting points for some, such low-income Malay households may appear to be systemically disadvantaged by income inequality and their access to better education. Under these circumstances, income inequality is further perpetuated. Through the use of focus group discussions and in-depth interviews, my proposed research will seek to understand how Singaporean Malays perceive such …

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Development And Dynamics Of The Informal Workers In Thailand: A Case Study Of Informal Workers Network, Tanachot Assawarotjanamitre Jan 2017

Development And Dynamics Of The Informal Workers In Thailand: A Case Study Of Informal Workers Network, Tanachot Assawarotjanamitre

Chulalongkorn University Theses and Dissertations (Chula ETD)

This thesis aims to analyze the informal worker movement that is associated with a labor NGO named HomeNet Thailand, which helped mobilize informal workers and strengthen their skills and knowledge. The core analysis of thesis follows Resource Mobilization Theory and Political Process Theory to analyze the informal workers' developments, conditions, and limitations. This thesis explores the Informal workers' situation during Yingluck Shinawatra's civilian government (2011-2014) and Prayut Chan-o-cha's miliatry government (2014-Present). The thesis consists of 5 parts. Firstly, an introduction elaborates the research methodology of Archival Research and Interview methods. Secondly, a literature review and theoretical framework show the limitations …

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Adaptation Of South Korean Leading Music Companies' Marketing Strategy In Globalization Case Study In Thai Market, Anyarin Sereemanopat Jan 2017

Adaptation Of South Korean Leading Music Companies' Marketing Strategy In Globalization Case Study In Thai Market, Anyarin Sereemanopat

Chulalongkorn University Theses and Dissertations (Chula ETD)

Music industry in South Korea has developed the new marketing strategy focusing on the big market in China, Japan, and Thailand. To continue the success, G-L-G' K-Pop's Globalization Strategy is introduced as a new marketing strategy. From the past, K-POP has been well-known as a result of the co-operation between government and private sector in exporting the product of culture, especially K-POP music. The leading music company turns its focus to adjusting the Standardization Strategy, which is based on Korean members, to Localization Strategy, which is based on local members. The growing success of Super Junior M, f(x), EX-O M, …

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Korean Wave And Korean Food Franchise Expansion In Bangkok Thailand, Chanika Siriwat Jan 2017

Korean Wave And Korean Food Franchise Expansion In Bangkok Thailand, Chanika Siriwat

Chulalongkorn University Theses and Dissertations (Chula ETD)

The objectives of this research were to investigate the relationship between Korean Wave and current Korean restaurant franchise business expansion in Bangkok and to investigate the factors affecting the decision of Thai customers who came to Korean franchise restaurants, such as general information, source of information, cost of meal, and motivation to have Korean food. This research aims to study the expansion and development of the Korean restaurant business in the case of changing popularity of Korea popular culture in the future from the perspective of Korean restaurant owners. The sample of research is customers who came to consume the …

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Comparative Studies Of South Korea's And Japan's Nation Branding, Piyarat Wienrawee Jan 2017

Comparative Studies Of South Korea's And Japan's Nation Branding, Piyarat Wienrawee

Chulalongkorn University Theses and Dissertations (Chula ETD)

This thesis provides a comparative examination of nation branding strategies used by Japan and South Korea. Nation branding is a concept derived from consumer product branding, referring to the development of a nation-brand identity to improve a nation's reputation and image for global audiences. It has its origins in concepts such as public diplomacy, but reaches beyond these origins to incorporate a multidisciplinary and multifaceted set of commercial, cultural, artistic, and scientific images. Japan was an early leader in nation branding, building on image and reputation enhancement activities. South Korea followed the example of Japan with the establishment of the …

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