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2004

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Designing A Methods Platform For Design And Design Research., Hans Kaspar Hugentobler, Wolfgang Jonas, Detlef Rahe Nov 2004

Designing A Methods Platform For Design And Design Research., Hans Kaspar Hugentobler, Wolfgang Jonas, Detlef Rahe

DRS Biennial Conference Series

Because of well-known deficiencies in design processes, design has been driven into a mostly executing role within the strategic process of corporate and social value creation. As both a consequence and reason, design is usually not included in the front-end phase of new product development processes, communication and corporate design, and its connectivity to other disciplines is weak. Nevertheless, we (still) believe that theory and methods, or: a knowledge-supported approach, are able to improve the quality of the process and the outcomes of designing as well as design's connectivity with other disciplines.

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The Research-Exhibition: Some Useful On-Line Media For This Alternative Publication Format Of The Design Research Community., Alec Robertson Nov 2004

The Research-Exhibition: Some Useful On-Line Media For This Alternative Publication Format Of The Design Research Community., Alec Robertson

DRS Biennial Conference Series

There is occasional discussion and studies done on the nature of design research and the success of its publication formats (1)(2)(3)(4). The topic was pursued by Rust and Robertson (5), who explored the notion of the ‘Research- Exhibition’ as an alternative to the research-paper at the DRS Biennial 2002 Common Ground Conference. This paper builds upon the experience of work on the on-line record of the experimental DRS Common Ground Exhibition 2002 (6), and reminds us of some of the general background issues identified by Rust and Robertson, its co- organisers. It provides further modest pointers as to possible use …

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The Azure Sky, The Design Made., Peter Downton Nov 2004

The Azure Sky, The Design Made., Peter Downton

DRS Biennial Conference Series

Research is undertaken to produce knowledge. Typically, research is divided into two classes – applied research intended to result in a useful and probably commercial outcome, and basic research which normally endeavour s to extend the horizons of the known in the quest for knowledge that may one day have a purpose. Sometimes basic research is curiosity-driven; it is exploration of new or poorly-known territories, a path that design may also take. On many accounts, design is excluded from the domain of research – although it is inherently present to the extent that experiments are designed. The real presence of …

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A Pilot Study Of Establishing An On-Line Design Audit Platform., Tung-Jung Sung, Chia-Hou Chen, Manlai You Nov 2004

A Pilot Study Of Establishing An On-Line Design Audit Platform., Tung-Jung Sung, Chia-Hou Chen, Manlai You

DRS Biennial Conference Series

To identify gaps between current and desired performance, audits of organizational activities have been developed in many areas. However, past studies take little account on a holistic inspection of the design activities of an enterprise in a practical way. Furthermore, the audit approach is evolving from the traditional manual process of paper documentation to a paperless, electronic, and online one. To continually inspect design activities, this study aims at developing an online design audit platform (ODAP) for application in an enterprise.

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A Study On The Mode Of User Interface For The Elderly., Wang-Chin Tsai Nov 2004

A Study On The Mode Of User Interface For The Elderly., Wang-Chin Tsai

DRS Biennial Conference Series

The purpose of this study was to investigate the mode of user interface of consumer electronic appliances for the elderly. For this purpose, a digital clock was chosen with five different interface modes in this experiment. Forty elderly subjects (above 65 yrs) and forty middle-elderly subjects (45-64 yrs) participated in this study. Each subject had to operate three different tasks such as time setting, alarm time setting, and date setting. We investigated how problems encountered when performing these tasks, and collected data such as operation time, total number of input, and subjective estimation. The findings of this study indicated that …

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Beyond Regularity: Questions Concerning Usefulness., Terry Rosenberg Nov 2004

Beyond Regularity: Questions Concerning Usefulness., Terry Rosenberg

DRS Biennial Conference Series

This paper advances a motion that ‘usefulness’ is a regularity (Foucault) that haunts the programme of design and severely restricts it. It will highlight the way design practice is, in the main, constrained by narrow determination of its use(s), generally, and notions of ‘usefulness’ in particular. It will move to explain the way that design(ing) is flattened ontologically by embedded notions of ‘usefulness’ and that these embedded notions have set for design and its discourse a deontic straitjacket. That is, a set of obligations and duties that set a regular delimitation of design and thus rigid intentions for outcomes in …

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Designing Design Research Within A Collaborative Research Centre: A Flexible Approach To Working With Scientists, Government, Industry And Academia., Lyndon Anderson, Lucy Allnutt, Christine Thony Nov 2004

Designing Design Research Within A Collaborative Research Centre: A Flexible Approach To Working With Scientists, Government, Industry And Academia., Lyndon Anderson, Lucy Allnutt, Christine Thony

DRS Biennial Conference Series

Whilst certain CRCs use industrial designers on a fee for service basis, few have been involved as key activity drivers from the beginning and for the duration of a CRC. The National institute of Design, Swinburne University of Technology has been involved since the beginning of the CRC for Wood Innovations. Appropriate design strategies suitable for PhD candidates and research in a variety of complex environments have been developed, implemented and continue to evolve.

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User-Centred Approach In Visual And Spatial Reasoning: Design Research In Wayfinding Map Design., Christopher Kueh Nov 2004

User-Centred Approach In Visual And Spatial Reasoning: Design Research In Wayfinding Map Design., Christopher Kueh

DRS Biennial Conference Series

Designing effective wayfinding maps to assist people to navigate effectively within a specific environment has always been an issue. According to Wright, ‘[users] have responded negatively to map design in the past ... ’(cited in Wood 1993). The aim of this paper is to address the importance of user-centred approaches in the design of wayfinding maps. In this paper I am proposing that graphic and information designers should emphasize the interaction processes between people and maps, people and the physical environment, and the relationship that people create between the map and the environment. This paper also suggests a speculative wayfinding …

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Deconstruction Sites: An Interpretive Case Study Of The Design Of The Emerging Cultural Landscape., Vince Dziekan Nov 2004

Deconstruction Sites: An Interpretive Case Study Of The Design Of The Emerging Cultural Landscape., Vince Dziekan

DRS Biennial Conference Series

This paper will critique museum spaces as an “institution” of artistic practice and evaluate the designed relationship of art to space and its predispositions. The research will investigate how artworks are not only accommodated by the architectural realization of physical spaces but also by the way that their design (acting as a “framework”) structures types of resulting art practices that can be supported and privileged by those spaces. Recognizing the intertwining of such design concerns has implications that extend to artistic practice, curatorship and art history.

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The Ties That Bind: Modelling The Components Of Contracted Industrial Design Work Collaboration In Finnish Engineering Industry., Annaleena Hakatie Nov 2004

The Ties That Bind: Modelling The Components Of Contracted Industrial Design Work Collaboration In Finnish Engineering Industry., Annaleena Hakatie

DRS Biennial Conference Series

Pro-active design research project (PROOMU) is an ongoing collaborative research project between the University of Art and Design and the University of Helsinki. The research focuses on studying how industrial design enters into the processes of large technological corporations. This paper is based on documentary analyses and ethnographic studies conducted in four Finnish engineering companies also utilising interviews with both external and internal industrial designers and relevant employees at different levels of organisations within the companies involved. The data includes field notes as well as audio and video recordings of planning and working meetings between Industrial Design (ID) consultant and …

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Macroscopic Feature Driven Shape Generation Method For Curve Design Support., Yoshiki Ujiie, Yoshiyuki Matsuoka Nov 2004

Macroscopic Feature Driven Shape Generation Method For Curve Design Support., Yoshiki Ujiie, Yoshiyuki Matsuoka

DRS Biennial Conference Series

In styling design, the construction of method for representation of macroscopic feature and the construction of method for control of macroscopic feature are important. This paper describes the method for representation of macroscopic feature "complexity" in curved profile, and the shape generation method for control of complexity. Firstly, method for representation of macroscopic feature "complexity" was proposed. "Complexity" affects evaluation of the important factor on design, such as "beauty" and "similarity." In the present study, the method for representation of complexity was applied to the diverse curved profiles. As a result, it was found that curvature integration represents the complexity …

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Resistant Geometry, Architecture And Subjectivity., Tom Loveday Nov 2004

Resistant Geometry, Architecture And Subjectivity., Tom Loveday

DRS Biennial Conference Series

Can there be a de-subjectivised architectural design practice? This paper draws on some of the issues discussed in my PhD in regard to the relationship between art and architecture. The paper starts with the proposition that with the revival of visually aestheticised architectural design through digital representation, that there is a strengthening of “Enlightenment Subjectivity” in architectural design. It is proposed that this strengthening draws design in architecture away from trends towards de- subjectivisation in other disciplines such as art theory and philosophy. It is expected that the conclusion to the paper will be that, due to this resurgence of …

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Transforming Strategic Brand Identity To Product Design References., Toni-Matti Karjalainen Nov 2004

Transforming Strategic Brand Identity To Product Design References., Toni-Matti Karjalainen

DRS Biennial Conference Series

The paper presents a brief summary and main findings of the Author’s doctoral research. The dissertation is handed out to preliminary inspection in June 2004 and tentatively published by the end 2004. The research, titled as “Semantic transformation in design”, combines views of branding-related research and product semantics. Starting point for the study is a setting where a company, represented through its brand, aims to communicate predefined strategic identity to the target customer through product design. Semantic transformation refers to a framework where strategic orientations and goals that the company has defined for its brand get actualised (thus transformed) into …

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Product Loyalty Study On College Students Consumer Groups., Ding-Bang Luh Nov 2004

Product Loyalty Study On College Students Consumer Groups., Ding-Bang Luh

DRS Biennial Conference Series

Evidences show that existing customers tend to spend more money than new customers do. In highly competitive business environments, maintaining existing markets becomes more critical than developing new ones. Managing customer loyalty through product design, i.e., product loyalty issues, is a key to company prosperity and an important concern in design research. From product design and customers’ perspectives, this paper suggests an approach for exploring potential design strategies that can help to do so. Through various research methods, 25 basic loyalty strategies are defined and 19 of which are identified valid to college students groups characterized as rationalists. Major findings …

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Exploring Emotional Responses On Empathic Objects., Ming-Huang Lin, Yu-Hung Chien Nov 2004

Exploring Emotional Responses On Empathic Objects., Ming-Huang Lin, Yu-Hung Chien

DRS Biennial Conference Series

According to Franco Fornari’s theory of ‘affective codes’, and the concept of ‘transitional objects’ from the studies of British psycholoanalyst Donald Woods Winnicott, Alberto Alessi, the key figure in his organisation, has developed and established the language of empathic objects in the Alessi workshop and through subsequent production. These objects reveal great passion and display the strong Alessi identity. Alessi’s discovery illustrates a fascinating and exciting psychological approach to design. Based on his hypotheses, this research aims to probe people’s emotional responses when facing these objects.

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Principles Of Design Of Map Style Sign Displaying Detour., Yoshie Kiritani, Nariaki Sato, Kazuo Sugiyama, Kazuhiro Uchida, Masash Naito Nov 2004

Principles Of Design Of Map Style Sign Displaying Detour., Yoshie Kiritani, Nariaki Sato, Kazuo Sugiyama, Kazuhiro Uchida, Masash Naito

DRS Biennial Conference Series

For design index of the map style sign to provide variable road information, experiments were conducted to measure comprehensibility of the sign, and so on. The design point was that the detour was animated and driver’s cognition was considered. As a result, the desirable presentation style of the detour was gradation animation, and, in this connection, the jam-up area should not be animated. The recommended size of letters, route marks, and pictograms was smaller than the current legal size in Japan. The readily available guideline of design of the map style sign was presented.

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Is Writing A Design Discipline?, Alke Groeppel-Wegener Nov 2004

Is Writing A Design Discipline?, Alke Groeppel-Wegener

DRS Biennial Conference Series

The objective of this paper is to reflect on the position and potential of the process of writing in contemporary undergraduate design education in the UK. By asking how far the activity of writing is a design process in itself (as the production of written material goes through the same cycles as designing does), the question will be asked whether there is a more pronounced place not only for encouraging students to use writing, but also teaching them about different styles (that include but are not exclusive to academic writing) on the curriculum. Would a greater awareness of writing as …

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Circa (Computer Interactive Reminiscence And Conversation Aid): The Collaborative Research Process In Context Challenge., Gary Gowans, Jim Campbell Nov 2004

Circa (Computer Interactive Reminiscence And Conversation Aid): The Collaborative Research Process In Context Challenge., Gary Gowans, Jim Campbell

DRS Biennial Conference Series

There are estimated to be more than eighteen million Alzheimer’s Disease (AD) sufferers worldwide. Other dementia related clinical condi tions would significantly expand this estimation, and with human populations progressively becoming older, the incidence of age-related cognitive impairment is set to grow proportionately. Quality of reminiscence therapy can vary enormously depending upon many variables e.g. availability of resources, location, type of care environment etc. Current practice often relies upon physical props, e.g. old photo-albums.

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The Relationship Between Package Visual Design Of Green Products And Consumer Behavior - An Example Of Green Laundry Detergent Package., Chen-Fu (Daniel) Chen, Yian-Lin Ling Nov 2004

The Relationship Between Package Visual Design Of Green Products And Consumer Behavior - An Example Of Green Laundry Detergent Package., Chen-Fu (Daniel) Chen, Yian-Lin Ling

DRS Biennial Conference Series

This research explains the specific relationship between consumer buying behavior and the package visual design. This research involves a questionnaire survey of consumers through the package visual design of green products with the Eco-label in Taiwan. The laundry detergent product category has been selected for the sample. The related research issues, such as functions of product package, green package design, definitions of green products, and green consumption, are also discussed. This research has explained the influential factors, including both categories of aesthetic and environmental appeal factors, to the green package visual design of the laundry detergent, which may help designers …

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Www.Inspirerecycle.Org - Inspiring Design-Led Recycled Product Innovation., Paul Micklethwaite, Anne Chick Nov 2004

Www.Inspirerecycle.Org - Inspiring Design-Led Recycled Product Innovation., Paul Micklethwaite, Anne Chick

DRS Biennial Conference Series

This paper introduces www.inspirerecycle.org, a web-based resource which focuses on UK entrepreneurs and small enterprises (for-profit and not-for-profit) that design, manufacture and market products using recycled materials (recyclate). Its purpose is to inspire others to develop and market recycled 'consumer durables' of their own, and to help them to do so. At the heart of www.inspirerecycle.org is a series of real-life case studies. This multiple case study approach was used to investigate how six small UK enterprises have successfully incorporated recyclate into competitive product design and manufacture. The founders of these enterprises share their experiences of developing and marketing products …

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Trial-And-Error-Based Innovation: Rapid Materialisation As Catalyser Of Perception And Communication In Design., Jan Capjon Nov 2004

Trial-And-Error-Based Innovation: Rapid Materialisation As Catalyser Of Perception And Communication In Design., Jan Capjon

DRS Biennial Conference Series

Design theory of the 1970s tried to map generalised approaches to design action (Cross et al. 1984), an endeavour which seems to have more or less evaporated in postmodern contextualisation. Can some common ground for making still be sketched – or will a future ground of designing only imply diversification? In my doctoral thesis (Capjon 2004) I have tried to map an effective landscape of design action which is shared by all collaborating actors regardless of background and have called its metaphorical depiction the Plant of Emerging Materiality– or PoEM. Its development is based on the capabilities of Rapid Prototyping …

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Romanticism Reinforced: The Construction Of Nature Through 'Green' Advertising And The Implications For Ecodesign., Marie Sierra Nov 2004

Romanticism Reinforced: The Construction Of Nature Through 'Green' Advertising And The Implications For Ecodesign., Marie Sierra

DRS Biennial Conference Series

This paper makes a critical assessment of the construction of nature through advertising. Like any other subject, the complex and rich subject of nature can be portrayed metaphorically. Due to its complexity, the idea of nature is often depicted obliquely in advertising, rather than through direct pictorial representation. There is fertile ground for this approach in the advertising of home appliances – particularly appliances designed to be ‘green’, or what is referred to in design culture as ‘ecodesign’.

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Design For Sustainable Consumption., Miles Park Nov 2004

Design For Sustainable Consumption., Miles Park

DRS Biennial Conference Series

This paper examines current eco-design approaches that focus upon eco-efficiency strategies. It attempts to demonstrate how such strategies are failing to address the emergent issues of unsustainable consumption and are the cause of environmental ‘rebound effects’. This paper considers the importance of behavioural factors as a key to stemming unsustainable consumption. The transition from designing eco-efficient to eco-effective products and systems is considered. Design practice and methodologies are explored as a means to engage with these important issues. How do we engage designers and clients to go deeper and consider the cumulative context of product design and social/environmental issues? The …

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The Comparison Between Novice And Expert Designers' Sketching In Conceptual Design., Hui-Hsia Chen, Manlai You Nov 2004

The Comparison Between Novice And Expert Designers' Sketching In Conceptual Design., Hui-Hsia Chen, Manlai You

DRS Biennial Conference Series

In many literature reviews, we find that sketching is confirmed as an activity of generating and developing ideas. The sketching activity is also a key factor of influencing idea generation. However, the focus of conceptual design is to develop the promising new concepts. We are primarily interested in finding a creation process and thinking by analysis of sketching activity in conceptual design. The aim is to support the validation of the importance of the sketch in conceptual design and to further explore an appropriate method for improving the efficiency of ideation activities. In addition, it is important to find the …

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Branding Your Product: Product Identity And Its Application In China., Chen Jie, Eric Wear Nov 2004

Branding Your Product: Product Identity And Its Application In China., Chen Jie, Eric Wear

DRS Biennial Conference Series

In this paper we introduce a new framework for categorising product identity strategies. While we have devised this as part of an ongoing study of the current competition among mobile handset producers in China, we anticipate this scheme may apply to other markets. Focusing on manufacturers who have previously operated without formal design strategies and in an environment in which design is itself an immature practice, our case studies are also very illuminating with regard to the general situation of consumer product design in China.

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A Study Of Consumer Perception In Innovative Product., Rungtai Lin, Chia-Ling Chang, Yen-Yu Kang Nov 2004

A Study Of Consumer Perception In Innovative Product., Rungtai Lin, Chia-Ling Chang, Yen-Yu Kang

DRS Biennial Conference Series

With increasing global competition, innovative products are not merely desirable for a company; rather, they are mandatory. In today’s intensely competitive business climate, innovation becomes central in product development. To be successful, innovative products must have a clear, significant, point of difference that is related to a need in the market place. Furthermore, changes in consumer perception regarding innovation are also important in product design. The main purpose of this work is to study factors affecting designers’ and users’ perception in innovation; these factors are discussed in order to eliminate differences between designers’ and users’ perception of innovative products. Subjects …

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The Legibility Of Chinese Characters In The Perspective Environment., Chiwu Huang Nov 2004

The Legibility Of Chinese Characters In The Perspective Environment., Chiwu Huang

DRS Biennial Conference Series

How to present a large amount of information in a limited computer display space is always an important issue. One of the solutions is to present information three dimensionally. Perspective is one of the reasons that people can perceive things three dimensionally on a computer display. However, in a perspective background the legibility of Chinese characters might be affected. Therefore, this research aims to explore the legibility of Chinese characters in the computer perspective environment. The legibility test was used for the research. First, a perspective space was simulated on a computer screen. A few sets of Chinese characters were …

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Intuitive Interaction With Complex Artefacts., Alethea Blackler, Vesna Popovic, Douglas Mahar Nov 2004

Intuitive Interaction With Complex Artefacts., Alethea Blackler, Vesna Popovic, Douglas Mahar

DRS Biennial Conference Series

This paper addresses the application of intuitive interaction to interface design. Intuition is based on experiential knowledge and people can only use intuitive processing if they have previous experience to draw on. Previous research has revealed that prior knowledge of features of a digital camera and a universal remote control allowed participants to use those features intuitively. An experiment was conducted to test various interfaces applied to the universal remote control. The interfaces were designed according to principles developed previously. Users were video recorded doing set tasks with one of the four remote control interfaces. The video data were later …

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A Cross-Cultural Study On Colour Emotion And Colour Harmony., Li-Chen Ou, Ming Ronnier Luo, Guihua Cui, Angela Wright, Andrée Woodcock, Monica Billger, Beata Stahre, Rafael Huertas, Alain Tremeau, Eric Dinet, Klaus Richter Nov 2004

A Cross-Cultural Study On Colour Emotion And Colour Harmony., Li-Chen Ou, Ming Ronnier Luo, Guihua Cui, Angela Wright, Andrée Woodcock, Monica Billger, Beata Stahre, Rafael Huertas, Alain Tremeau, Eric Dinet, Klaus Richter

DRS Biennial Conference Series

This study investigates: (a) the relationship between colour combinations and adjective combinations and (b) to verify the colour harmony theory developed by Angela Wright (called the Wright theory in this study). Two experiments were carried out with subjects from the following six countries: Britain, China, France, Germany, Spain, and Sweden. In Experiment 1, 100 adjectives and 32 colours were used as stimuli presented on a calibrated Cathode Ray Tube (CRT) monitor. All the colour stimuli were selected evenly from four colour groups, CG 1 to CG 4, which were defined according to the Wright theory, and so were the adjectives, …

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Designers Searching Strategies Influenced By Information Retrieval Systems (Irs) Within The Early Stages Of The Industrial Design Process., Caroline Francis, Sam Bucolo, Vesna Popovic Nov 2004

Designers Searching Strategies Influenced By Information Retrieval Systems (Irs) Within The Early Stages Of The Industrial Design Process., Caroline Francis, Sam Bucolo, Vesna Popovic

DRS Biennial Conference Series

As Industrial Designers handle information within the early stages of the design process they are influenced by the information viewed which is an outcome of the Information Retrieval Systems (IRS) that they utilise. The purpose of this research is to investigate the influences that Information Retrieval Systems such as online Search Engines and Databases have on Industrial Designers’ early searching strategies. The study involves the observation of designers transforming early design language into query ‘keyword’ language for the operation of Information Retrieval Systems and how this transition causes a design direction shift. Findings show a common pattern across the activity …

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