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Pedagogic Power-Tools: Knowing What Was And What Is, For What Will Be, Glen O'Sullivan Jun 2018

Pedagogic Power-Tools: Knowing What Was And What Is, For What Will Be, Glen O'Sullivan

DRS Biennial Conference Series

The tools we choose to derive benefit from and our perception of their significance play a determining role in how successful the designs we create will be. When we think of a tool, the first thing that comes to mind is more than likely a device you hold in your hand. However, the designs we create are not only made with tools of a physical nature but are also birthed from tools of an abstract variety. Therefore not all tools are prosthetic. Some design tools are related to or exist in the form of words. These are verbal tools. In …


The Role Of The Designer In Public Discourse –A Critical Discourse Analysis Of A Medical Brochure For Diabetes Patients, Julia Jacoby Jun 2018

The Role Of The Designer In Public Discourse –A Critical Discourse Analysis Of A Medical Brochure For Diabetes Patients, Julia Jacoby

DRS Biennial Conference Series

This article discusses the implications of medical brochures titled ‘Hva er diabetes?’ (‘What is diabetes?’) for patients’ perception of diabetes as a chronic illness. The brochure is part of a public relations program targeting people who interact with or have recently become diabetes patients. It is created by diabetesforbunet.no, a Norwegian non-governmental organization aiming to promote issues around diabetes and handed out by all major hospitals and doctors in the Oslo area. The research sets out to understand what discourses are contained in the information given primarily to newly diagnosed diabetic patients and acts as a precursor to a larger …


Conversation: Divergence And Convergence In Graphic Design And Communication Design, Robert Harland, Veronica Kelly, Karel Van Der Waarde, Eamon Spelman Jun 2018

Conversation: Divergence And Convergence In Graphic Design And Communication Design, Robert Harland, Veronica Kelly, Karel Van Der Waarde, Eamon Spelman

DRS Biennial Conference Series

No abstract provided.


Requests From Companies And Requirements For Design Education In Brazil: Where Do They Meet?, Paulo Roberto Nicoletti Dziobczenski, Oscar Person, Leandro Miletto Tonetto, Roberta Rech Mandelli Jun 2018

Requests From Companies And Requirements For Design Education In Brazil: Where Do They Meet?, Paulo Roberto Nicoletti Dziobczenski, Oscar Person, Leandro Miletto Tonetto, Roberta Rech Mandelli

DRS Biennial Conference Series

In this paper, we study what companies request from applicants for graphic design positions in Brazil. Based on a document analysis of 371 job advertisements, we uncover 35 different types of requests which we structure in terms of (1) Design deliverables, (2) Knowledge and skills and (3) Personal traits. In addition, we explore how the content of job advertisements potentially can inform educational developments by reporting on a group interview with design educators. In the interview we explore the degree to which different requests in the advertisements are covered in a regulatory educational design policy document for higher education in …


Using Dynamic Capabilities In An Actionable Tool As A Vehicle To Initiate Design-Driven Innovation, Barenda Klitsie, Rebecca Price, Christine De Lille Jun 2018

Using Dynamic Capabilities In An Actionable Tool As A Vehicle To Initiate Design-Driven Innovation, Barenda Klitsie, Rebecca Price, Christine De Lille

DRS Biennial Conference Series

In order to become more innovative, corporations are increasingly turning to design- driven innovation capabilities. These capabilities are dynamic: they influence the way companies run their business and how companies create, capture and deliver value. Building design capabilities has proven difficult, given the tacit nature of design practice and the conflicting reasoning style of abduction that allows for the creative leap. However, if these enterprises don’t improve, they are in danger of losing their ability to add value to the market. This may result in loss of market-share, which may lead to job destruction and the loss of valuable knowledge …


A Framework To Maximise Design Knowledge Exchange, Kathryn Burns Jun 2018

A Framework To Maximise Design Knowledge Exchange, Kathryn Burns

DRS Biennial Conference Series

This paper explores the conference theme of design as a catalyst for change through a set of reflections regarding the experience of delivering several major design knowledge exchange projects. Based in a university context, the projects have worked with more than 500 companies over 15 years and total in excess of £6.5million in value. The paper outlines the experiences of developing and delivering the projects. It explores the efficacy of the various delivery vehicles in relation to developing design awareness, knowledge, use and strategic commercial exploitation. Finally, the analysis proposes a framework for optimising the exchange of design knowledge between …


How Consumers Read The Visual Presentation Of Food Packaging Design In A Cross-Cultural Context: A Conceptual Framework And Case Study, Linna Hu, Hua Dong Jun 2018

How Consumers Read The Visual Presentation Of Food Packaging Design In A Cross-Cultural Context: A Conceptual Framework And Case Study, Linna Hu, Hua Dong

DRS Biennial Conference Series

How consumers understand products is based largely on their communication with the products, which is significantly influenced not only by the consumers’ cultural background but also by the cultural context where the communication happens. This paper viewed consumers as readers who play active roles in the dynamic structure of communication and discussed how cultural factors affect consumers in reading design. Companies are now striving to create visually desirable products that can be universally recognized in the increasingly global marketplace. ‘Lao Gan Ma’, the most popular chilli sauce brand in China, was introduced as a case study in this paper. In …


Surfing For Inspiration: Digital Inspirational Material In Design Practice, Janin Koch, Magda László, Andrés Lucero, Antti Oulasvirta Jun 2018

Surfing For Inspiration: Digital Inspirational Material In Design Practice, Janin Koch, Magda László, Andrés Lucero, Antti Oulasvirta

DRS Biennial Conference Series

Over the last decade, many new opportunities have emerged to support creativity and problem-solving in design by finding inspirational materials via the Internet. Online design communities such as those of Behance and Pinterest showcase portfolios and user-made artwork, and they offer support for designers’ day-to-day work to find and collect inspirational material. However, very little is known about how these communities affect inspiration-related practices of professional designers and how designers view them. This paper presents new data on the practices designers employ when seeking digital inspiration sources online and reflecting on, tracking, and managing them in today’s Web design. Current …


Desert Drawing: From Pigment To (Apple) Pencil, Nicola St John Jun 2018

Desert Drawing: From Pigment To (Apple) Pencil, Nicola St John

DRS Biennial Conference Series

The ability to digitally draw is ingrained within contemporary visual design practices. Drawing is a way of recording, representing and communicating that reveals the identity and voice of the creator as they design for a communication purpose. This paper presents a case of how a group of young Indigenous students re-interpret traditional culture through the act of drawing, as they move from analogue to digital technologies. Through a series of design workshops, the drawing styles of participants from remote Central Australia were recorded and analyzed. Workshops were based within Youth Participatory Action Research methodologies and embedded within Indigenous pedagogies. Results …


Bridging Service Design With Integrated Co-Design Decision Maker Interventions, Sune Gudiksen, Anders Christensen, Pernille Henriksen Jun 2016

Bridging Service Design With Integrated Co-Design Decision Maker Interventions, Sune Gudiksen, Anders Christensen, Pernille Henriksen

DRS Biennial Conference Series

In this paper we are exploring the relation between participation and fiction with the aim of investigating how fiction can be a resource for participatory design and can shed more light on the participatory value of fiction. We describe how fiction has been taken up and conceptualized in contemporary design research and argue that different strategies for applying fiction may be seen as a resource for evoking various forms of participation. Furthermore this paper present three case examples of participatory prototyping, that makes use of play or games as a way to engage participants with a particular use of make-believe. …


Integrating Sustainability Literacy Into Design Education, Andrea Quam Jun 2016

Integrating Sustainability Literacy Into Design Education, Andrea Quam

DRS Biennial Conference Series

A base definition of sustainability is balancing environmental, economic and societal concerns with future generations in mind. At its core, sustainability is future-focused, as the education of future design professionals must be. Design is understood to be a discipline seeking to improve the condition of current and future populations. Why then, is sustainability not universally integrated into design education programs and their curricula? This paper will look at a logical framework for instructors to introduce sustainability into design curriculum in a manner that shifts from looking at sustainability competencies, to a more profession-specific vision for sustainable literacy. An argument for …


What Is Sought From Graphic Designers? A First Thematic Analysis Of Job Offers For Graphic Design Positions In The United Kingdom, Paulo Roberto Nicoletti Dziobczenski, Oscar Person Jun 2016

What Is Sought From Graphic Designers? A First Thematic Analysis Of Job Offers For Graphic Design Positions In The United Kingdom, Paulo Roberto Nicoletti Dziobczenski, Oscar Person

DRS Biennial Conference Series

An empirically grounded understanding about which knowledge and skills that are sought from designers is missing for a number of professional subfields of design. This gap in research challenges i) design educators in planning their educational offerings and ii) design practitioners and students in articulating their contribution to clients and future employers. In this paper, we study the references that are made to knowledge and skills in job offers for graphic designers in UK. Based on a first thematic analysis of 1,406 job offers, we distinguish four main knowledge areas for graphic designers in terms of i) operational design skills, …


Design Research, Storytelling, And Entrepreneur Women In Rural Costa Rica: A Case Study, Maria Gabriela Hernandez Jun 2016

Design Research, Storytelling, And Entrepreneur Women In Rural Costa Rica: A Case Study, Maria Gabriela Hernandez

DRS Biennial Conference Series

This paper describes a project exploring design research practices and empathic design to produce context-specific knowledge to inform and facilitate visual storytelling, in collaboration with the Women’s Association of Chira Island, a rural ecotourism association from the Pacific of Costa Rica. While their pioneering ecotourism projects have gained national recognition, its members have faced multiple challenges, including reassessing gender and social roles and furthering their capacity to support development in the community. Their experiences and stories became their most valuable asset, triggering the need to communicate them to benefit similar populations. The contents of this project were developed during three …


The Cycle Of Interdisciplinary Learning And Theory- Solution Building In Design Research, Young-Ae Hahn Jun 2016

The Cycle Of Interdisciplinary Learning And Theory- Solution Building In Design Research, Young-Ae Hahn

DRS Biennial Conference Series

This article discusses a new perspective on the sustainable product/service development process as an iterative cycle of interdisciplinary learning phase and theory-solution building phase. Such a perspective puts emphases on deductive or abductive-inductive communication activities between stakeholders, difference in research paradigms within which involved researchers act in, and how given information leads to useful insights for theory-building or solution-building via cognitive operations. The cycle is described with the author’s observations made during a research project, with specific cognitive activities pronounced in stakeholders’ learning and ideation activities.


Futurescaping The Museum, Vince Dziekan, George Oates, Teal Triggs, Marta Ajmar Jun 2016

Futurescaping The Museum, Vince Dziekan, George Oates, Teal Triggs, Marta Ajmar

DRS Biennial Conference Series

This Conversation session will curate an open exchange about museum futures by exploring design as both a form of cultural heritage and as a catalyst for socio-cultural agency. The confluence of this subject is extremely timely and relevant given the Victoria and Albert Museum’s transformative vision and influential, catalysing role in the impending Olympic Park redevelopment. As part of London’s single most significant cultural infrastructure project since the establishment of “Albertopolis” back in the 1850s, the museum is approaching “V and A East” as a “once-in-a-lifetime” opportunity to redesign the museum in response to the digital, democratic age. In this …


Uses Of Argumentation Theory And Dialogic Methods In The Design Research Process, Luke Feast, Stella Boess, Karel Van Der Waarde Jun 2016

Uses Of Argumentation Theory And Dialogic Methods In The Design Research Process, Luke Feast, Stella Boess, Karel Van Der Waarde

DRS Biennial Conference Series

Designers are becoming involved in working to address complex challenges and this has led some to argue that decision-making in design should be based on evidence and knowledge gained through research. However, while natural sciences aim to describe, explain and predict observable phenomena, design research often has the additional aim to be useful and to contribute to improving or interacting with situations. Consequently the knowledge brought together in design research must often satisfy the condition of generativity as well as generality, meaning that design research should have the additional capacity to generate creative reasoning and innovative design.In this conversation we …


Designing The Unknown: Supervising Design Students Who Manage Mental Health Issues, Welby Ings Jun 2016

Designing The Unknown: Supervising Design Students Who Manage Mental Health Issues, Welby Ings

DRS Biennial Conference Series

Seneca in his Moral Essays said, ‘No great genius has ever existed without some touch of madness’ (1928, p. 284). When working with highly gifted designers, it is not uncommon to encounter such a connection. However, as supervisors we can often find ourselves navigating unstable territories with little pedagogical guidance. This article discusses some implications of working creatively with Design students who manage mental health conditions in a postgraduate environment in a New Zealand University. In doing so, it considers it reflects upon the research journeys of two candidates and the construction of responsive, creativity supportive environments developed to support …


“Dis - Course Is Killer!” Educating The Critically Reflective Designer, Veronik Kelly Jun 2016

“Dis - Course Is Killer!” Educating The Critically Reflective Designer, Veronik Kelly

DRS Biennial Conference Series

Design practice knowledge is culturally and socially mediated, and historically situated. It is a discourse. Discourse, when conceived as a social practice, is simultaneously a method of understanding and signifying the world, a mode of acting upon the world and other persons, and also a means of transforming these operations (Fairclough, 1993). The significance of conceiving of design as a discursive practice is that it draws attention to the ways in which design knowledge is (re)produced by a particular culture and tied to human conduct. In these terms, a critical approach to analysing discourse as a social practice can be …


Reverse Innovation: How Has Design In The Greater Pearl River Delta Region Changed The World, Ningchang Zhou, Tao Huang Jun 2016

Reverse Innovation: How Has Design In The Greater Pearl River Delta Region Changed The World, Ningchang Zhou, Tao Huang

DRS Biennial Conference Series

After more than 40 years of rapid development, industrial design in Mainland China is due for a thorough documentation and examination. In particular, design in the Greater Pearl River Delta region has played a crucial role in this process and must be studied carefully to help us understand what could transpire in the future. This paper aims at deepening the understanding of the cultural context of innovations in the Greater Pearl River Delta Region. Based on years of direct involvement with the growing of the industrial design profession, the authors started a research project to document significant design companies that …


Serious Play Strategies In The Design Of Kinetic And Wearable Devices, Lois Frankel, Ellen Hrinivich Jun 2016

Serious Play Strategies In The Design Of Kinetic And Wearable Devices, Lois Frankel, Ellen Hrinivich

DRS Biennial Conference Series

Encouraging spontaneous creativity is an on-going quest in design. Play embodies this. This paper builds on the concept of “serious play” as a design strategy for creating new and innovative ideas. It discusses a qualitative study involving six teams of designers, each generating initial concepts for wearable and interactive kinetic devices. It describes the playful interactions that emerged as a common strategy for their collaborative and creative ideation practices. It contributes features that further clarify the nature of serious play in relation to humour, role-playing scenarios, gestures, and multi-sensory involvement.


The Ways Of Synesthetic Translation: Design Models For Media Accessibility, Dina Riccò Jun 2016

The Ways Of Synesthetic Translation: Design Models For Media Accessibility, Dina Riccò

DRS Biennial Conference Series

Synesthetic translation, historically applied to artistic productions and in the twentieth century applied by scholars to neuroscience to explain the unity of the senses, is addressed, defined and illustrated in this paper with regard to designing access to content. In particular, the paper shows how the concept of accessibility, underlying every interlinguistic translation process, may be promoted by synthetic translations, i.e. particular types of intersemiotic translation - among various codes (verbal, figurative, sonorous, etc.) - in which the original text (prototext) and the translated text (metatext) use different sensory registers. The goal is to achieve a form of design that …


Introducing Experience Goals Into Packaging Design, Markus Joutsela, Virpi Roto Jun 2016

Introducing Experience Goals Into Packaging Design, Markus Joutsela, Virpi Roto

DRS Biennial Conference Series

Consumer experiences are an increasingly important driving force for commerce, affecting also packaging design. Yet, experience design for packages is rarely studied. Specifically, there is a gap in research regarding the integration of experiential goals, Xgoals, into the packaging design process. Open questions include how to describe Xgoals in design briefs when package design is outsourced, how to deal with changes during the design process, and how to evaluate whether the delivered design evokes the intended experience in the target audience. In this explorative paper we present three package design cases in which Xgoals were integrated into the design briefs. …


United We Stand: A Critique Of The Design Thinking Approach In Interdisciplinary Innovation, Fiona Maciver, Julian Malins, Julia Kantorovich, Aggelos Liapis Jun 2016

United We Stand: A Critique Of The Design Thinking Approach In Interdisciplinary Innovation, Fiona Maciver, Julian Malins, Julia Kantorovich, Aggelos Liapis

DRS Biennial Conference Series

There has been a recent upsurge in the promotion of ‘creative thinking’. The input of several disciplines is necessary to innovate new products and services. However, there remain many challenges to collaboration amongst creative and science-based disciplines. This paper examines disparities between designers and technologists when innovating and tackling problems. It is suggested that dominance of one party is likely to result in inadequate results. This paper seeks to explore how collaboration can be mediated by design thinking. A case study of designers and technologists working on a software development project is presented. The case study highlights challenges resulting from …


Introduction: Design And Translation, Giovanni Baule, Elena Caratti Jun 2016

Introduction: Design And Translation, Giovanni Baule, Elena Caratti

DRS Biennial Conference Series

The linking of knowledge domains is an important indicator to how knowledge operates and can address priorities, values and scope held by the user. In this paper, source domains used in the discussion of architectural content are of interest. One of the strongest tools to examine knowledge sources is Conceptual Metaphor Theory (CMT) and metaphor analysis. The paper uses a corpus of contemporary architectural theory and criticism texts to analyse the source domains used in architectural cognition through the Cognitive Linguistic and Discourse Analysis application of CMT. The analysis highlights the contemporary presence of traditional source domains but also addresses …


Graphicality: Why Is There Not Such A Word?, Robert Harland, David Craib Jun 2016

Graphicality: Why Is There Not Such A Word?, Robert Harland, David Craib

DRS Biennial Conference Series

The concept of graphicality first appeared in the work of Edgar Allan Poe. Taking its title from Poe’s painterly metaphor, this paper seeks to understand how graphicality may inform aspects of design thinking that have been neglected. We explore the current use, origins and aspects of graphicality, and contextualise it in some real world scenarios to reaffirm how we live in a graphic age, and how graphicality must be better understood in the way we comprehend other displays of human ability, such as musicality. Poe provides us with a starting point for relating the physical and mental domains of image …


Visual Thinking Styles And Idea Generation Strategies Employed In Visual Brainstorming Sessions, Naz A.G.Z. Börekci Jun 2016

Visual Thinking Styles And Idea Generation Strategies Employed In Visual Brainstorming Sessions, Naz A.G.Z. Börekci

DRS Biennial Conference Series

This paper presents the findings of visual analyses conducted on 369 sketch ideas generated in three 6-3-5 visual brainstorming sessions by a total of 25 participants, following the same design brief. The motivation for the study was an interest in the thematic content of the ideas generated as groups, and the individual representation styles used for the sketches. The analyses revealed the determinants of individual visual thinking styles as: idea types, sketching patterns, sketching styles, annotation styles, and performances in producing design solutions. The idea generation strategies of the participants were: using analogies, diversifying the design solutions, determining the usage …


I Know This One, But The Answer Is Complex..., Simon Downs Jun 2016

I Know This One, But The Answer Is Complex..., Simon Downs

DRS Biennial Conference Series

There is a seductive logic in Abelson's 1979 paper Differences between belief and knowledge systems. This seduction comes in the form of an implicit promise that the formulation of a working epistemological address to the problems raised in the paper will give us a toolset that will blow away the fog of belief from the human landscape. This paper proposes that the very dynamism that makes the human landscape a swamp of wicked problems makes Abelson's conjecture – however true they may be on a meta scale – an unproductive addition to the designers toolbox. It proposes that middle-range theories …


Designing For Sustainability: A Dialogue-Based Approach To The Design Of Food Packaging Experiences., Zoi Stergiadou, Jenny Darzentas, Spyros Bofylatos Jun 2016

Designing For Sustainability: A Dialogue-Based Approach To The Design Of Food Packaging Experiences., Zoi Stergiadou, Jenny Darzentas, Spyros Bofylatos

DRS Biennial Conference Series

Packaging plays a vital role in making products competitive and our lives vibrant and interesting. This paper investigates the design process of food packaging as an artifact that aims to co-create meaning entwined with the values of sustainability through designing propositional artifacts. These are artifacts that embody issues of concern and can help us reflect on their implications. A case study is presented where the aim of communication-through-packaging was to disseminate the values of sustainability in various ways, by informing and motivating consumers to change their buying habits, encourage packaging reuse or upcycling, and embrace authenticity, quality and locality in …


Design Methods For Meaning Discovery: A Patient- Oriented Health Research Case Study, David Craib, Lorenzo Imbesi Jun 2016

Design Methods For Meaning Discovery: A Patient- Oriented Health Research Case Study, David Craib, Lorenzo Imbesi

DRS Biennial Conference Series

Communication designers encode messages into verbo-visual presentations to be decoded later by message receivers. This demands that designers choose what meanings to encode. Various tools enabling the exploration and understanding of meaning have been developed through the disciplines of psychology and semiotics, but generally have been used as meaning-analysis tools to analyse texts, and not primarily for meaning creation. Do tools exist to empower a designer to determine the meaning of a message they are tasked to create? Are these tools scalable, able to be used iteratively, and are they efficient? We explore various meaning-analysis tools and apply one of …


Iphoneography And New Aesthetics: The Emergence Of A Social Visual Communication Through Image-Based Social Media, Eman Alshawaf Jun 2016

Iphoneography And New Aesthetics: The Emergence Of A Social Visual Communication Through Image-Based Social Media, Eman Alshawaf

DRS Biennial Conference Series

New digital imaging practices have arisen with the emergence of image- based social media. An aesthetics that is both visual and social in nature is emerging and clearly manifesting on the user-friendly platform Instagram. While new visual aesthetics are rooted in the new attraction to vintage filters, social aesthetics manifest in embracing the mundane aspects of human life as a source for visual communication. Amateur image-makers are taking the lead and experimenting with new visual forms of expression. The field of visual communication has not yet examined such timely issues, so this paper argues for increased attention to new digital …