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Aptitudes For Industrial Design., Paul Skaggs
Aptitudes For Industrial Design., Paul Skaggs
DRS Biennial Conference Series
All teachers have had students who seem to learn quickly and easily, have passion and excitement for learning, and are able to apply the principles they have been taught. Teachers have also had the opposite kind of students. What is it that allows one to excel while another struggles? My hypothesis is that the answer is aptitudes. What is an aptitude? According to Webster’s Dictionary an aptitude is ‘a capacity or innate ability, a talent for learning, or a special fitness.’ The field of industrial design appears interesting to many students who are trying to decide on a course of …
Meeting Pluralist Demands With A Pluralist Response. The Omnium Project: Offering An Online Collaborative Design Response To An Increasingly Diversified, Interconnected And Pluralist World., Rick Bennett, Emma Dunphy
Meeting Pluralist Demands With A Pluralist Response. The Omnium Project: Offering An Online Collaborative Design Response To An Increasingly Diversified, Interconnected And Pluralist World., Rick Bennett, Emma Dunphy
DRS Biennial Conference Series
This paper examines the current relationship between contemporary design education and design practice within a constant state of multi-faceted change. It discusses changing demands for design education and practice, from a more global society. Within ‘a world of increased interconnectivity and multiplicity in ideas, cultures and practices’ (Warwicker 1999), it observes strategies suggested by theorists, educators and practitioners to accommodate social change within the two contexts. By seeking and describing the opinions of 549 Australian design students on the implementation of suggested strategies to accommodate change, the paper proceeds to describe an example of one online design education initiative that …
Disseminating Design Research: The Contribution Of Visual Communication In Capturing And Translating Design Knowing., Lisa Grocott
Disseminating Design Research: The Contribution Of Visual Communication In Capturing And Translating Design Knowing., Lisa Grocott
DRS Biennial Conference Series
When the engineers embrace market stalls and life scientists design poster case studies, you wonder why the design research community continues to favour the conferred authority of the written word. As medical research is communicated through sophisticated visualisations you ask if there is a complementary language for disseminating design research that could live up to the rich complexity of the creative process. Could alternative dissemination models accommodate and respect the realm of design as one of possibilities (Dilnot 1998)? Can the voice adopted for disseminating the research speak to the visual literacy of design practitioners? These questions introduce the potential …
The Utility Of Design Vision: The Crisis Of The Artificial., Mark Roxburgh
The Utility Of Design Vision: The Crisis Of The Artificial., Mark Roxburgh
DRS Biennial Conference Series
This research explores the effect on visual communication design of the differences between what is observed (seen), how that is recorded (documented) and what is subsequently projected to viewers (designed).
Designing Design Research Within A Collaborative Research Centre: A Flexible Approach To Working With Scientists, Government, Industry And Academia., Lyndon Anderson, Lucy Allnutt, Christine Thony
Designing Design Research Within A Collaborative Research Centre: A Flexible Approach To Working With Scientists, Government, Industry And Academia., Lyndon Anderson, Lucy Allnutt, Christine Thony
DRS Biennial Conference Series
Whilst certain CRCs use industrial designers on a fee for service basis, few have been involved as key activity drivers from the beginning and for the duration of a CRC. The National institute of Design, Swinburne University of Technology has been involved since the beginning of the CRC for Wood Innovations. Appropriate design strategies suitable for PhD candidates and research in a variety of complex environments have been developed, implemented and continue to evolve.
Transforming Strategic Brand Identity To Product Design References., Toni-Matti Karjalainen
Transforming Strategic Brand Identity To Product Design References., Toni-Matti Karjalainen
DRS Biennial Conference Series
The paper presents a brief summary and main findings of the Author’s doctoral research. The dissertation is handed out to preliminary inspection in June 2004 and tentatively published by the end 2004. The research, titled as “Semantic transformation in design”, combines views of branding-related research and product semantics. Starting point for the study is a setting where a company, represented through its brand, aims to communicate predefined strategic identity to the target customer through product design. Semantic transformation refers to a framework where strategic orientations and goals that the company has defined for its brand get actualised (thus transformed) into …
Is Writing A Design Discipline?, Alke Groeppel-Wegener
Is Writing A Design Discipline?, Alke Groeppel-Wegener
DRS Biennial Conference Series
The objective of this paper is to reflect on the position and potential of the process of writing in contemporary undergraduate design education in the UK. By asking how far the activity of writing is a design process in itself (as the production of written material goes through the same cycles as designing does), the question will be asked whether there is a more pronounced place not only for encouraging students to use writing, but also teaching them about different styles (that include but are not exclusive to academic writing) on the curriculum. Would a greater awareness of writing as …
The Relationship Between Package Visual Design Of Green Products And Consumer Behavior - An Example Of Green Laundry Detergent Package., Chen-Fu (Daniel) Chen, Yian-Lin Ling
The Relationship Between Package Visual Design Of Green Products And Consumer Behavior - An Example Of Green Laundry Detergent Package., Chen-Fu (Daniel) Chen, Yian-Lin Ling
DRS Biennial Conference Series
This research explains the specific relationship between consumer buying behavior and the package visual design. This research involves a questionnaire survey of consumers through the package visual design of green products with the Eco-label in Taiwan. The laundry detergent product category has been selected for the sample. The related research issues, such as functions of product package, green package design, definitions of green products, and green consumption, are also discussed. This research has explained the influential factors, including both categories of aesthetic and environmental appeal factors, to the green package visual design of the laundry detergent, which may help designers …
Design And Morals In The Globalized Context., Robert Nelson
Design And Morals In The Globalized Context., Robert Nelson
DRS Biennial Conference Series
The paper sets out to: • describe globalization in the context of product design, visual communication and multimedia; • describe the elements of design that matter in a moral sense and those that do not; • assess the vulnerability of design to pressure to become a promotional organ of global vanity; • explain the reluctance of authors to adopt a critical stance with regard to the vanity of many products; • identify the problems besetting design discourse, which cause it to be largely mute in the evaluation of design in the context of cultural life; and, • investigate the methodological …
Digital Illustration And Litigation: Anticipating The Implication Of Digital Imaging Within The Architectural Profession., John Stabb
DRS Biennial Conference Series
As the capacity of the digital medium expands so the potential for creative design increases. Yet, while the rigid and artificial effects of traditional presentation techniques, such as photo-montages and early solid models, provided a degree of ambiguity regarding the final outcome of the project, the almost seductive power of the hyper-real is beginning to narrow the gap on the licence of interpretation. Consequentially the credibility and ethics of the image may start to come into question if the integrity of the architecture as built fails to meet the expectations, which the image inspired in the first place. By addressing …
Revolutionary Images And Images Of Revolution. Graphic Resistance Through Culture Jamming And Radical Commodities., Brad Haylock
Revolutionary Images And Images Of Revolution. Graphic Resistance Through Culture Jamming And Radical Commodities., Brad Haylock
DRS Biennial Conference Series
Culture jamming offers both a practical blueprint and some social theoretical foundation according to which graphic designers might play a consequential role in shaping their world, emancipated from their typical realm of corporate subservience. Culture jamming, however, is obviously not the only means through which graphic design may be of political significance. This article, therefore, is not focussed specifically upon culture jamming; rather, the article is concerned with the broader question of graphic resistance, and particularly also with the question of graphic design’s significance within the context of what might be termed ‘radical commodities’. This paper seeks to argue that …
Interpreting Graphic Design: Cultural Imaginaries And Social Productions., Raymond Donovan, Leong K Chan
Interpreting Graphic Design: Cultural Imaginaries And Social Productions., Raymond Donovan, Leong K Chan
DRS Biennial Conference Series
Graphic design influences and shapes the production and interpretation of cultural information and visual knowledge. The Australian Socio-Graphic AIDS Project (AGAP) locates graphic design as a social process in the production of epidemic knowledge, applying a textual-visual analysis to the images and messages of public health prevention campaigns, including brochures, posters and videos. It documents the influence of government policies and community-sector ideologies in the formulation of safer sex campaigns: how campaigns shape public knowledge of the epidemic; how graphic images generate social meanings about the epidemic; and how cultural responses influence designers in a morally charged arena. The research …
The Big Brand: Designing A National Identity System. A New Australian Flag And Supporting Ensigns., Russell Kennedy
The Big Brand: Designing A National Identity System. A New Australian Flag And Supporting Ensigns., Russell Kennedy
DRS Biennial Conference Series
The paper tests the Advance Australia National Flag in the context of an extended visual identity program. The colonial flag system used by the Britain to brand its empire has provided an insight into the possible implementation of any new Australian flag design. The flag of the colonising country assumes a position of dominance in the canton or first quarter. The individual symbol or badge of the colony is then positioned in the field (prominent back ground colour) of the flag. If it is important for Australia to retain its state flags then any new Australian flag design should consider …
Questioning Understanding: The Cultural Perception Of Visual Communication By Recent Immigrants To The U.S., Patricia Boman
Questioning Understanding: The Cultural Perception Of Visual Communication By Recent Immigrants To The U.S., Patricia Boman
DRS Biennial Conference Series
This research project documents the cultural perceptions and general comprehension of recent U.S. immigrants (immigrated within last 3 years) to visual communication designed to market a product or service. During interviews, participants will share their understanding of a variety of visual communication including: product advertisements, marketing brochures, packaging, and multimedia related to specific products and services ranging in quality and type from ordinary to luxury. Interview questions include but are not limited to the following: What does each example communicate to them? What do they think is the key idea or message of the example? Do they have a positive …
Design As A Device., Sidney Newton
Design As A Device., Sidney Newton
DRS Biennial Conference Series
This paper will describe the collaborative research project as a case study in how design and other disciplines intersect. Critically, it will argue that what design brings to such a situation may have less to do with design as a particular methodology, and more to do with design as a new device for understanding and engaging with the material content of the project. The paper will argue that significant qualities otherwise (and typically) attributed to ‘the nature of design’, can in fact be accounted for through the phenomenological concept of ‘introducing’. This alternative account has clear implications for the future …
Folding, Blending And Implicate Order: Reconceptualisation In Design Education, A. Howe, P. Dillon
Folding, Blending And Implicate Order: Reconceptualisation In Design Education, A. Howe, P. Dillon
DRS Biennial Conference Series
In this paper we consider some of the rich body of work of the mathematician, quantum physicist and thinker David Bohm. Bohm’s ideas have both direct and tangential relevance to design. We review Bohm’s notions of implicate and explicate order as metaphors for the totality of design and the relationship of its parts. There are parallels with initial inception and then realisation through the subsequent stages of design. If one starts with Bohm’s position that the universe has an implicate order, then design is one way of unfolding that order to make it explicate. Design ideas are enfolded around us …
The Importance Of Explaining Industrial Design Diversity, L. Justice
The Importance Of Explaining Industrial Design Diversity, L. Justice
DRS Biennial Conference Series
Clients in industry who come from disciplines other than design often experience deep frustration when working with or hiring industrial designers because they are not aware of the diversity in the field. Their frustration is understandable because designers themselves do not explain the diversity well and present themselves as generalists who can solve any problem. The real issue is that all designers cannot solve any problem and the word “research” has become as vague as the word “design”. In addition, some designers are wonderfully self-expressive and produce passionate designs and other designers produce wonderfully analytical solutions to complex problems. But …
Generations In Design Methodology, J. Broadbent
Generations In Design Methodology, J. Broadbent
DRS Biennial Conference Series
The relationship between design and science is examined through the lens of design methodology. The purpose is to foresee the next generation of design methodology and its attributes. Four generations in design methodology are recognized – craft, design-by-drawing, hard systems methods and soft systems methods – and each is characterized in terms of its benefits and limitations in respect of design practice. To the extent that each new generation overlays the preceding one, a system of design methodologies is created which, being more inclusive of the real world, should be increasingly useful to design practice. The change process between generations …
The Use Of The Internet By Architectural Practices In The Uk, M. Fedeski, B. Sidawi
The Use Of The Internet By Architectural Practices In The Uk, M. Fedeski, B. Sidawi
DRS Biennial Conference Series
Since its evolution in 1962, the Internet has provided new services for people and enriched their life and knowledge. Earlier research has shown that the architectural profession in the UK has lagged behind other businesses in adopting and using new technologies and is only slowly absorbing the new innovations brought by the Internet. This lag coincides with a slip in the architect's lead role in the design team. The research conducted at Cardiff University aims to examine how architectural practices are interacting with the Internet and to investigate any problems they are having in its use. Architectural practices in the …
An Indian Who Doesn’T Know How To Grow The Maize, S. Boess, D. Durling, C. Lebbon, C. Maggs
An Indian Who Doesn’T Know How To Grow The Maize, S. Boess, D. Durling, C. Lebbon, C. Maggs
DRS Biennial Conference Series
In user-centred design, a common ground that emerges is an orientation towards research into the needs and wishes of consumers. Hermeneutic phenomenology can be adopted by a designer to investigate her/his own activity and use of knowledge in designing. A reflection of this kind is presented here. It is based on design and research activities in the domain of product design, in which the realization of user-centred design was sought by means of preliminary user research, application of its results in design work, and evaluation of the outcomes through renewed user research. The outcome of the reflection is the formulation …
Using Visual Communication Resource Shifts To Inform Cmc Design, C.-D. Chen, S. A. R. Scrivener, A. Woodcock
Using Visual Communication Resource Shifts To Inform Cmc Design, C.-D. Chen, S. A. R. Scrivener, A. Woodcock
DRS Biennial Conference Series
Talking about and with things is characteristic of design communication. In this paper we are concerned with how to design computer-mediated communication (CMC) systems that support such talk between designers separated by distance. We describe a design method based on Scrivener’s (2002) postulate that users in a communication environment satisfy communication purpose by selecting, from the resources available to them, that most appropriate for communication purpose. A method for enhancing the overall utility of a given CMC environment is described where analysis of the shifts between resources reveals insight into their relative strengths and weaknesses which is then used to …
Remote Usability Testing For Information Appliances Through Www - With The Emphasis On The Development Of Tools, K-P. Lee
DRS Biennial Conference Series
As the importance of interface design in information appliances became recognized, usability testing has been widely introduced. However usability testing in the environment of a closed laboratory has been known to cause some significant difficulties: cost, time, unnatural environment, and lack of opportunity for idea generation. The goal of this study is to propose the new prototype of tool for ‘remote usability testing for information appliances through World Wide Web’. At first, existing usability testing methods for information appliances are reviewed to identify major problems. Based on the problems of existing usability testing, the concept of remote usability testing through …
Verbal Language And Sketching, T. Y. Pan, R. M. Newman, S. Porter, M. Tovey
Verbal Language And Sketching, T. Y. Pan, R. M. Newman, S. Porter, M. Tovey
DRS Biennial Conference Series
This paper attempts to identify designers’ sketches in different forms for a classification system by use of verbal language. Designers have a creative vocabulary, which has rich meanings in design communication. This study was carried out with the cooperation of 11 academic staff in the domain of industrial design. It was concluded that none of verbal language was found descriptive enough for the purpose of separating sketches into different forms to support a classification system. While this study has not produced a possible means for classification of sketches using verbal language, the methodology employed has proved interesting for future investigative …