Digital Commons Network^™

Name, Image, And Likeness: Assesing One's "Brand Identity", Nathan Sharp

Liberty University Research Week

Our research will envelop the growing topic of Name, Image, and Likeness (NIL). Unlike in recent years, collegiate athletes can now market themselves, similarly to professional athletes, and receive monetary compensation for things such as brand deals, corporate advertisements, and merchandise sales. The purpose of our research project is to further understand the phycological aspect behind this movement regarding how individual athletes view their own ‘brand identity.’ This encapsulates their perception in a public scene, athletic performance, and marketability based on geography, school notoriety, and sport. Quantitative data and important demographic information will be collected using the “Athlete Brand Identity …

The Development Of A Social Media Strategy For The Wilkes-Barre Scranton Knights, Natalie Ritter

Senior Honors Theses

In this thesis, an examination is conducted on the design, development, process, and execution of a social media strategy for the Wilkes-Barre Scranton Knights, a junior hockey team composed of 16-20 year old players based in Scranton, Pennsylvania. The strategy takes into consideration not only the extraordinary role that social media can play in the success of a team’s overall development and marketing plan, but also the team’s specific mission and objectives as well as the intricacies that come with media within the sports industry. An in-depth literature review discusses the importance of a social media strategy and how an …

Examining The Difference In Engagement Between Men’S And Women’S Instagram Accounts Of The Same Sport, Austin Farr, Glauber Bernardes Oliveira

Liberty University Research Week

Graduate

Applied

Pay-To-Play: A Quantitative Analysis Of Opportunity, Achievement, And Parental Motivation In Youth Club Soccer, Alec Joseph Golini

Masters Theses

In the last twenty years, the youth sport experience in the United States has been shaped by a family’s ability to pay. Under the pay-to-play model in American youth sports, advancing to the highest levels of the game not only requires the standard expenditures, but significant investment which accounts for coaching, equipment, travel, training, and other resources. Previous research on the topic has analyzed the impact of income, educational attainment, and race and ethnicity on access to elite-level sports opportunities. The purpose of this study was to investigate the pay-to-play model and factors associated with athletic outcomes at three youth …

What's In A Name: Examining What Sports Team Names Communicate, Bridget Danielle Lewis

Masters Theses

For years, there have been controversy and discussion regarding high school, college, and professional sports team name changes. Professional sports teams have gained the most attention regarding team name changes or lack thereof. This study can bring an understanding of the message communicated through the chosen names and logos of sports teams as well as the effects of financial, political, and fan base changes on team name changes in the sports industry. Extensive research is provided to show the previous content on the topic as well as areas where further research would be beneficial. This includes previous and current sport …

Analyzing Various Factors Of The Tour De France: How Performance Has Evolved Over The Past Century, Christian Conroy, Benjamin Klipp, Brady Flynn, Manasseh Suranofsky, Timothy Grau, Clark Zealand

Liberty University Research Week

Undergraduate

Applied

Investigating The Role Of Collegiate Athletic Director In Addressing Head Trauma Prevention, Clay Thomas Roe

Masters Theses

Within collegiate athletics, there is a growing interest in the management of head trauma incidents. This qualitative study was designed to answer two research questions: (1) What is the role of athletic directors in the management of head trauma prevention? (2) What are the major concerns of athletic directors regarding head trauma prevention and what should happen in the future? Findings from the research questions revealed three themes: (a) Indirect mention of head trauma prevention in athletic director job description, (b) athletic director delegation to medical professionals, and (c) athletic directors want more research and education on head trauma prevention. …

Payroll Disparity Among Major League Baseball Teams: Building A Competitive Team Despite Limited Resources, Sarah Holtschneider

Senior Honors Theses

There has been an inequality in payroll among Major League Baseball teams for many years that became increasingly evident in the late 1990s. Revenue disparities among teams cause a competitive imbalance for the league and make it harder for small-market teams to compete with large-market teams with much higher payrolls. MLB has attempted to alleviate this disparity, but the implementation of revenue sharing and the competitive balance tax alone is not enough for small-market clubs to build a competitive team. There are a number of ways that small-market clubs can build a competitive team despite limited resources, including employing the …

Integration Of Forecasting, Scheduling, Machine Learning, And Efficiency Improvement Methods Into The Sport Management Industry, Caleb Mcgrady

Senior Honors Theses

Sport management is a complicated and economically impactful industry and involves many crucial decisions: such as which players to retain or release, how many concession vendors to add, how many fans to expect, what teams to schedule, and many others are made each offseason and changed frequently. The task of making such decisions effectively is difficult, but the process can be made easier using methods of industrial and systems engineering (ISE). Integrating methods such as forecasting, scheduling, machine learning, and efficiency improvement from ISE can be revolutionary in helping sports organizations and franchises be consistently successful. Research shows areas including …

The Impact Of Trauma-Informed Environment On Middle School Teachers' Self-Efficacy Towards Students With Disruptive Behaviors: A Causal-Comparative Study, Daniel Wayne Mcgraw

Doctoral Dissertations and Projects

The purpose of this causal-comparative study was to examine whether there is a difference in teacher self-efficacy (TSE) for educators who participate in, receive training for, and work in a trauma-informed environment (TIC) versus teachers who do not. Trauma-informed education is a growing trend in K-12 academic settings. But, no known study has shown whether working in a trauma-informed environment has an impact on teacher behaviors and attitudes. The results of this study did not find any statistically significant difference in survey responses from middle school teachers. The researcher used the Teachers’ Sense of Efficacy Scale (TSES) to collect data …

Exploring The Essence Of Participation Of The Female Puerto Rican Basketball Athlete, Roberto Medina

Masters Theses

In Puerto Rico, little is known regarding how female collegiate and professional basketball players perceive and experience their playing participation. The population of girls playing basketball has experienced recent increases. However, the culture in Puerto Rico has yet to embrace the participation of female basketball athletes. Attempting to address the void in scholarly literature, this study explored female athlete participation perceptions in competitive basketball within the Puerto Rican sport culture. The investigation implemented a qualitative approach using a phenomenological methodology to form descriptive themes. Data was obtained from 14 female basketball athletes, of which 10 were student-athletes, and four were …

Fostering Whole Person Development Through High School Football: A Case Study, Joshua Daniel Cassidy

Doctoral Dissertations and Projects

The purpose of this study was to describe how Coach Clark (pseudonym) addressed the development of the whole person during adolescence through high school football at County High School (pseudonym). Whole person development (WPD) during adolescence was generally defined as human development that was meant to involve all the parts (i.e., cognitive, social, spiritual, emotional, and physical) of a person. This study answered the following central research question: How does Coach Clark address the development of the whole person during adolescence through high school football at County High School? The results of this study showed that Coach Clark addressed the …

Social Emotional Skills In Adventure Education: A Qualitative Study On The Connection Of Adventure Education Participation And Social Emotional Skills In High School Students, Joseph A. Reynolds

Masters Theses

The purpose of this study was to examine possible connections between participation in an Adventure Education (AE) course and social-emotional skills (SEL) in a group of high school students during their junior and senior years. Six participants agreed to a one-on-one, open-ended, interview to determine their experiences from taking a 5-6 week AE course. Those experiences were then explored for relativity to SEL. A phenomenological approach gained an understanding of the participant’s experience throughout the course. Findings indicated, through participation in the course, participants experienced impacts on self-confidence and self-awareness, and shared experiences of changes in empathy and connectivity to …

Native Americans And Athletic Scholarships, Mackenzie Chapov

Senior Honors Theses

This research examines the potential effects of collegiate athletic scholarships on Native American athlete’s lives and the lives of the people in their communities. The main focus of this study is to investigate whether it is more likely that Native American students on athletic scholarships will graduate from college and how it affects their reservation communities. Furthermore, it seeks to discover if Native communities look more favorably on their students pursuing higher education when achieved through athletic talent and why this might be the case. This research is important because there is a cycle of alcoholism, drug abuse, poverty, and …

Measuring Greatness In The Nba, Evan Whitmoyer

Senior Honors Theses

The “greatest player ever” debate stems from the controversy of how to measure a player’s effectiveness and contributions. Some analysts focus their arguments on a player’s statistics and advanced analytics. Another analyst may argue that awards play the largest role in a player’s worth to a team. Even though the tendency is to focus on one category of comparison, a player’s career is too complex to use only one category to rank players. In basketball, there are also so many exceptions in these points of comparison due to the team aspect of the sport. These factors all play a role …

Leading By Example: Coaches’ Perspectives Of The Nonverbal Leaders On Sport Teams, Alicia Finnigan

Senior Honors Theses

Within the last century, scholars in sociology and psychology have begun to research roles in society. In recent decades, industrial/organizational psychology research sparked an interest in informal roles, and now sport psychology is beginning to adopt that investigation of informal roles as they appear on sport teams. Current research is sparse, but some early work has determined several informal roles, and one of these has been individually investigated. The purpose of this study was to contribute to the expansion of knowledge concerning individual informal roles by investigating collegiate coaches’ perspectives of a second role: the nonverbal leader. Analysis revealed ideas …

Measuring Greatness In The Nba, Evan Whitmoyer

Liberty University Research Week

Undergraduate

Theoretical Proposal

Promotions And Game Attendance: A Case Study Of Collegiate Hockey In The South, Jackson Roy, Jeremy Miekley

Liberty University Research Week

Undergraduate

Applied

Pay-For-Play In College Athletics: A Phenomenological Study Of Former And Current College Student-Athletes’ Perception Of Pay-For-Play, Brittany Dobson

Masters Theses

The literature suggests the conceptual definition of amateurism set by the National Collegiate Athletic Association (NCAA) and the increase in corporate athleticism within the NCAA has resulted in a controversial debate concerning the pay-for-play model, which would allow student-athletes to receive additional compensation. Numerous studies related to pay-for-play have been implemented, however, few have examined how student-athletes feel about the pay-for-play model. The purpose of this study will be to explore student-athletes’ perceptions of pay-for-play. In order to understand student-athletes’ perceptions of pay-for-play, a phenomenological research design was chosen. Three former and two current NCAA Division I student-athletes from Liberty …

Transformational Leadership Behaviors In Christian School Athletic Administrators And Its Correlation With Coach Efficacy, Christopher David Hobbs

Doctoral Dissertations and Projects

Athletic administrators in a Christian school setting have an unusual amount of influence over large portions of the student body via their influence on coaches. This study investigated the possibility of a correlative relationship between how varsity team head coaches perceive the degree of transformational leadership behaviors of their athletic administrators and their own coaching efficacy. Transformational leadership behaviors could be the most relevant leadership style for modern society while the benefits of coaching efficacy range from an increase in job satisfaction to an increase in student-athlete satisfaction with the athletic experience. A correlation between athletic administrator leadership and the …

The Issue Of Compensation: Should Ncaa Athletes Be Compensated Above Their Scholarships, Justen Cook

Senior Honors Theses

There is an issue of National Collegiate Athletic Association (NCAA) student-athletes being exploited by their respective universities and a need for change in the way the student-athletes are being compensated for their efforts. The history of the NCAA has established the landscape of the organization today. The ways in which NCAA student-athletes are exploited can be investigated through a review of the history of the NCAA, court cases involving compensation of student-athletes, including the legal aspects of compensating the athletes, and a plan to potentially alleviate the turmoil that has taken place within the NCAA.

Seeking Excellence: Improving Objectivity In Player Analysis In Professional Basketball, Nathan Cook

Senior Honors Theses

This thesis details the creation and testing of an original statistical metric for analyzing individual basketball players in the National Basketball Association (NBA) by both their commonly measured statistics and their so-called “intangibles.” By using existing methods as both guides and a caution against potential shortcomings, an inclusive statistic with multiple layers of data can be built to best reflect an individual player’s overall value to his team. This metric will be adjusted to account for the differences across multiple eras of NBA play and the levels of talent with which a player played in order to avoid penalizing a …

Goliath Sized Campaign: Promoting Leadership Principles To The Millennial Generation Utilizing A Guerrilla Design Campaign, Ryan Smith

Masters Theses

We are nearing a critical juncture with the retirement of the Baby Boomer generation. The growing demand to replace this workforce with the millennial generation causes us to consider if millennials are up to the challenge. Although this next generation is tech-savvy, resourceful and innovative, many millennials have shared shortcomings including a sense of entitlement, demand for attention and praise and a poor work ethic. Lack of experience and no sense of direction, causes other generations to patiently wait to see what will come of millennials. But through strong leadership development there is hope. By instilling leadership characteristics and encouraging …

A Content Analysis Of Sports Illustrated’S Portrayal Of Female Athletes And Its Impact On Society, Britney Murray

Masters Theses

This study utilizes a content analysis of Sports Illustrated covers from 1954-2016 to evaluate the amount and type of coverage permitted to female athletes through this source of print media. The covers were critiqued for both quantity and quality as it relates to the coverage afforded to female athletes and how it differs from the coverage of male athletes. The results from this study provide a foundation for those who wish to further explore and raise awareness on the issue of underrepresentation and misrepresentation of female athletes in sports media.

The Effect Of Team Sports In Classical, Christian Education, Hannah Grey

Masters Theses

Antoine de Saint-Exupery once noted if you want to build a ship, don’t drum up the men to gather wood, divide the work, and give orders. Instead, teach them to yearn for the vast and endless sea (“A quote by Antoine de Saint-Exupery,” n.d.). This quote embodies the goal of classical education, but it also parallels the values taught in sport. There has been a resurgence of classical education in recent years, and these new schools are focusing on instilling in students a love for learning, a passion for truth and beauty, and a simultaneous prudent understanding of and appreciation …

The Greatest Basketball Player Of All Time: Lebron Vs. Jordan, Austin Jacobson

Senior Honors Theses

LeBron James is one of the greatest athletes of this generation. I am seeking to determine what he needs to do to surpass Michael Jordan as the greatest of all time. Considering individual statistics, team success, and personal achievements as well as factors such as political and racial activism and involvement, media coverage (including social media), and generational difference, I am hoping to show what is left to accomplish for LeBron to reach and surpass Jordan.

The Positive And Negative Impacts Of Sports On Collegiate Student Athletes, Karis Hicks

Liberty University Research Week

Undergraduate

Applied

Consumer Perception Of Sport Event Sponsors, Omar Olando Brown

Masters Theses

The purpose of this study is to explore sport consumer’s perceptions of sport event sponsors, specifically concerning the 2016 Rio Olympic Games. This quantitative research surveyed 119 participants, employing a 24-questions survey instrument composed of Likert type and demographic questions. The data was analyzed to answer three specific research questions. The analysis of the data indicated although respondents fully supported the Olympics and believed athletes are using the product they endorsed, they believed the products must be beneficial to athletes. The findings also indicated respondents felt it was necessary for companies to support the Olympics, however they did not find …

The Leadership Of John Wooden, Drew Waters

Masters Theses

John Wooden, former coach of the University of California, Los Angeles (UCLA) men’s basketball team, has won twice as many championships as the next most successful men’s collegiate basketball coach. This paper will examine the methods he used in his coaching, his leadership style, and how it compares with various leadership styles of other famous coaches and leaders, and other possible factors which may have led to his achieving such a high level of success. A thorough review of a wide variety of literature has been incorporated in the thesis, as well as a study comparing Wooden’s leadership style with …

Taxation Of Income On Professional Team Athletes, Crystal M. Williamson

Senior Honors Theses

Taxation of income for the average person can be a daunting task. However, for professional athletes, this task becomes even more tedious. Professional athletes face the jock tax. This means that athletes have to pay taxes in every state in which they play a game, practice, and perform a service that is part of their contract. Professional athletes, like every United States (U.S.) citizen, are required to pay both federal and state income taxes. Since professional athletes are constantly traveling, their state of residence becomes even more important when allocating their income to the respective state. Many question the constitutionality …