Digital Commons Network^™

Leadership, Culture, And Sustained Success - Comparative Case On Belichick's Patriots And Reid's Chiefs, Liberty University

Sport Leadership Summit

This study examines how transformational leadership and organizational culture contribute to long-term success in the NFL, focusing on two exceptional franchises: the New England Patriots under Bill Belichick and the Kansas City Chiefs under Andy Reid. By using the Multi-Factor Leadership Questionnaire (MLQ) and the Organizational Culture Assessment Instrument (OCAI), the research analyzes leadership behaviors and cultural values through player interviews, press conferences, NFL Films, and archival data. The rationale is to understand how leadership and culture—not just talent or tactics—drive sustained excellence in professional sports, offering insights applicable to both sports and non-sports organizations.

Nil And Gender Equality In Division 1 Athletics - Intergrating Institutional Support, Marketplace Dynamics, And Athlete Earnings, Liberty University

Sport Leadership Summit

This study explores gender-based disparities in NIL (Name, Image, and Likeness) opportunities within Division I athletics, focusing on differences in institutional support and funding. The rationale highlights the unequal distribution of NIL earnings between male and female athletes and the need for more equitable access. By examining both quantitative earnings data and qualitative athlete perceptions, the study aims to promote fairer NIL practices across collegiate sports.

Private Equity And Llc Models In College Athletics - Emerging Revenue Strategies In The Power Four, Liberty University

Sport Leadership Summit

Prompted by the University of Kentucky’s formation of a not-for-profit LLC as a revenue strategy, this study investigates the impact and future implications of LLCs and private equity in NCAA athletic departments. The rationale is rooted in the growing financial pressures and opportunities following the House settlement, with athletic directors seeking innovative ways to generate revenue. This research aims to understand how these models affect revenue generation and distribution across Power Four programs.

Social Media Behaviors & In-Person Attendance - A Mixed-Methods Study Of Small-Market Nba Teams, Liberty University

Sport Leadership Summit

This study examines how social media behavior influences attendance at small-market NBA games. Social media behavior is categorized into two areas: marketing and fan engagement. The rationale stems from the inconsistency in attendance among small-market teams and the lack of research focused on these markets. Understanding how digital engagement affects live attendance can help teams refine their marketing strategies and boost ticket sales.

Social Media Marketing And Fan Engagement - A Quantitative Study Of Nba Strategies, Liberty University

Sport Leadership Summit

This study investigates how different forms of social media marketing—specifically pictures, graphics, and reels—impact fan engagement in the NBA. As digital platforms increasingly replace traditional media, understanding which strategies most effectively engage fans is crucial for sports organizations. The study is grounded in existing research and uses Instagram analytics to assess engagement metrics, offering practical insights for marketing teams.

The Beauty Of Uniquity - A Regression Analysis Of Mlb Pitchers With Anomalous Arm Angles, Liberty University

Sport Leadership Summit

This study examines the effect of arm angle on pitcher success and the potential for injury prevention based on arm angle. With the rise of advanced metrics like Statcast, pitcher mechanics—especially arm angle—have become key indicators of performance. The research explores how different arm angles influence pitch movement, velocity, and injury risk, suggesting that pitchers with a “low ¾ arm angle” may best balance performance and long-term arm health.

The Correlation Between Tommy John Surgery And Pitching Velocity, Liberty University

Sport Leadership Summit

This study investigates the relationship between increasing fastball velocity and the rising number of Tommy John surgeries (UCL reconstructions) among Major League Baseball pitchers. The rationale is to understand whether higher pitching velocities contribute to injury risk and to equip coaches and trainers with tools to identify warning signs and prevent future injuries.

Televised Youth Sport And Athlete Well-Being - A Study Of The Little League World Series, Liberty University

Sport Leadership Summit

This study analyzes the commercialization of the Little League World Series (LLWS) and its psychological effects on young athletes, including stress, identity, and enjoyment. The rationale stems from growing concerns about media pressure and public attention on children in sport. The study is ethical, feasible, and valuable for understanding how televised youth events may impact athlete well-being and development.

Event Tourism And Hotel Revenue Management - The Impact Of College Graduations On Lynchburg's Lodging Industry, Liberty University

Sport Leadership Summit

This study explores the economic impact of college graduation weekends on hotel revenue in Lynchburg, Virginia. While hotels commonly adjust rates in response to seasonal demand, little research has focused on how recurring events in college towns influence revenue management practices. The project is both relevant and ethical, seeking to understand how hotels can maximize profitability during graduation weekends without engaging in price gouging. Ultimately, the findings aim to provide valuable insight into sustainable revenue management strategies for hotels in college towns.

The Shifting Landscape Of Ncaa Recruiting - Nil's Impact On Division 1 Football In Mid-Major Schools, Liberty University

Sport Leadership Summit

This study examines how Name, Image, and Likeness (NIL) policies have reshaped recruiting outcomes at mid-major NCAA Division I football programs. The rationale is to understand how mid-major schools can leverage NIL opportunities to compete with Power Four institutions by building local partnerships and customized athlete branding, despite having fewer resources and less media exposure.

Traditions, Belonging, And Intent To Return - Testing Predictors Of Fan Loyalty At Liberty Football, Liberty University

Sport Leadership Summit

This study explores how fan traditions and a sense of belonging influence long-term loyalty among Liberty University football fans. The rationale is to understand the psychological and sociological factors that drive fan engagement and return intent, which can inform marketing strategies and improve fan retention.

Sport Leadership Summit Summary, Liberty University

Sport Leadership Summit

Monday, October 27, 2025

8:45 – 9:10 a.m. – Check-In

9:15 – 11:45 a.m. – Panel Discussions

12:00 – 1:00 p.m. – Lunch & Keynote

1:00 – 2:00 p.m. – Research: Oral Presentations

2:00 – 4:00 p.m. – Panel Discussions

4:00 – 4:30 p.m. – Wrap-Up

Tuesday, October 28, 2025

8:45 – 9:10 a.m. – Check-In

9:15 – 11:45 a.m. – Panel Discussions

12:00 – 1:00 p.m. – Lunch & Keynote

1:00 – 2:00 p.m. – Research: Poster Presentations

2:00 – 4:00 p.m. – Panel Discussions

4:00 – 4:30 p.m. – Wrap-Up

Empowering Youth Tackle Football Athletes: A Content Analysis Of Nonlinear Pedagogy’S Influence On Autonomy And Practical Applications In Youth Tackle Football, Benjamin Jay Andelman

Masters Theses

Youth tackle football offers an environment that promotes both positive mental and physical benefits for young athletes. Despite the positive benefits associated with sports, participation is on the decline. The content analysis found connections between the prevailing prescriptive coaching methods in youth tackle football and the adverse mental effects on young athletes. This study, utilizing a qualitative content analysis of existing academic literature, proposes a practical application of Nonlinear Pedagogical principles in the youth tackle football practice context to develop a coaching model that promotes athlete autonomy, thereby increasing positive mental benefits for the youth athlete. Leveraging Ecological Dynamics, Constraints-Led …

Can You Slow Down A Ticking Clock? An Examination Of The Predictors Of Workaholism And How Each Influences A Correlation Between Workaholism And The Work-Life Balance Of Ncaa Division I Coaches, Brooke Elizabeth Yerger

Doctoral Dissertations and Projects

The National Collegiate Athletic Association (NCAA) is one of the largest companies in the world. It is responsible for generating millions of dollars through various sporting events, including the College World Series, the College Football Playoffs, and March Madness. However, this industry is prone to high stress levels, workaholism, and poor work-life balance among the coaches employed by NCAA institutions. Lower work-life balance levels can result in poor overall well-being. These coaches are responsible not only for themselves and their families, but also for the many student-athletes they interact with. If they are not satisfied, their ability to interact positively …

Collegiate Music Recruiting: Using Athletic Recruiting Best Practices To Transform The Industry, Larry Jay Giddens Jr.

Doctoral Dissertations and Projects

The recruitment of new students is vital to every music program and can have a tremendous impact on its success. As technology evolves and the needs of the world change, so do the methods of student recruitment and retention in music departments, music schools, and colleges of music. This study covers the perspectives of collegiate music unit recruiters and compares current and potential strategies. Using a mixed methods approach, this research employs surveys to identify current music unit recruiting trends and challenges. Online recruiting, scholarship availability and facilities/staff emerge as themes within the small body of existing literature and personal …

Crossing The Line: How Larry Doby, Jack Johnson, And The Syracuse Eight Broke The Color Barriers And Demanded Equality In Sports, Joey O'Ryan Adams

Doctoral Dissertations and Projects

This dissertation examines how Jack Johnson, Larry Doby, and the Syracuse Eight broke racial barriers in sports. In this dissertation, the lives of several people who broke racial barriers in sports will be examined. First, there is the life and times of Jack Johnson, the first African American heavyweight boxing champion, known for his larger-than-life attitude and his willingness to live his life on his own terms. Then, Larry Doby will be explored. He was the second African American to break the color barrier in Major League Baseball and the first to do so in the American League. Lastly, the …

The Identity Crisis Of Nil: A Mixed-Method Exploration Of Athlete Brand Perception And Adaptation, Ep Kester

Masters Theses

In the evolving era of athletics, student-athletes find themselves at the center of many contemporary conversations. Consequently, the pressure to create and maintain a brand is commonly observed in collegiate sport. Considering, this study investigates the brand identity perceptions of Division I athletes at Liberty University. Employing a mixed methods approach, this study makes use of a quantitative survey adapted from the validated ABidS (Athlete Brand Identity Scale), as well as qualitative in-depth interviews. The semi-structured interviews provided complex data that indicate areas of brand identity like entitlement, responsibility and program obligation. This research seeks to elucidate branding dynamics surrounding …

Comparative Analysis Of Regression And Random Forest Models For Player Performance Prediction In The Mls, Joshua Clement Madeti

Senior Honors Theses

Advanced technology and analytics have transformed the world and have benefited several industries throughout, the sport industry being one of them. Data is constantly generated during sports and requires post-game or post-season analysis which is crucial to team and player success. In this paper, the researcher will focus on the impact of analytics on soccer and soccer players. With over three billion active fans, soccer is the most famous sport in the world yet, when it comes to analytics, it is lagging. The thesis includes a comparative study of multiple linear regression and random forest regression to explore whether these …

Aiming High: A Narrative Inquiry Of Christian Music Educators’ Higher Purpose, William E. Rhoden Iii

Doctoral Dissertations and Projects

Educators in the United States may question music education’s higher purpose, considering high-stakes testing and an emphasis on non-musical subjects. This qualitative narrative study examines three American protestant Christian music educators’ perceptions of music education’s higher purpose and compares them to Martin Luther’s (1483-1546) writings. The researcher conducted interviews with three participants to record the story of how they developed their higher purpose for music education. The data was tabulated and coded for thematic analysis. This study supports a Christian defense of continued music education in America’s schools, distinguishes modern Christian perspectives, and offers a fresh understanding of the historical …

The Formation Of The American League In Baseball; Changes In American Society And Culture That Contributed To The Demand For More Baseball In The Late 19th Century, Shawn M. Smith

Bound Away: The Liberty Journal of History

The second professional major league (the American League) in baseball came about in response to the demand for more baseball entertainment due to the increased amount of leisure time Americans had in the late-19th century as society started the shift from an agricultural based lifestyle to a culture who worked predominantly in factory work.

The culture and society of the day changed drastically due to changing economic conditions of the time period. Due to monumental changes in industry, the vast majority of the population had shifted from working in an agrarian society to working in factories as a result of …

Nil: An Analysis Of The New Financial Compensation Policy For College Athletes And Its Impact On College Athletics, Bruna Gebaili Sampaio

Senior Honors Theses

The newly introduced NCAA Name, Image, and Likeness (NIL) laws allow college athletes to have additional opportunities for financial compensation, permitting them to generate revenue out of their image and personal brand. Due to these new regulations, the traditional concept of amateurism in college athletics has been significantly altered. Despite the contracts in no way being able to be based or compensated on an athlete’s on-court performance, these regulations put a strain on the amateurism principles that have marked college athletics in the last century.

These new laws also put to doubt the future of college athletics as we know …

The Connection Between Promotion And Attendance, Michael Williams

Liberty University Research Week

This study aims to collect data from different variables as to what contributes to bringing in fans to the Liberty University Men's Division 1 hockey games. Information and data collected came from the 2021-2022, 2022-2023, and 2023-2024. Each season has individual hockey games with different attractions such as giveaways, concessions, promotions, and pro shop. Considering the factors that play a role in the connection to the night, the data looks to express the significance of the promotion on the occurring night and how this has affected the attendance to over the past three seasons. With the data gathered and how …

The Impact Of The Presidential Inauguration On The Hospitlaity Industry, Jadynn Blackstone Eye, Abigail Baker, Emily Mccormick, Gwendolyn Liptak

Liberty University Research Week

The research titled The Impact of the Presidential Inauguration on the Hospitality Industry: An Analysis of Economic Gains for the Industry examines how high-profile political event influences the hospitality sector, particularly in terms of revenue generation, occupancy rates, and service demand. The study hypothesizes that presidential inaugurations lead to significant economic benefits for hotels, restaurants, and related businesses due to increased tourism and large-scale event planning. The central research question explores: To what extent does the presidential inauguration drive economic gains within the hospitality industry? Existing literature suggests that major political and sporting events boost local economies, particularly in tourism …

A Comparative Study Of Leadership Styles Of U.S. Olympic Swimming Head Coaches, Stephanie Barnes

Masters Theses

The role of leadership is paramount in successful sport coaching. The current study explored the realm of coaching in swimming to gain a deeper understanding of the unique and diverse leadership styles of U.S. Olympic Head Swimming Coaches. This study employed a qualitative phenomenological research design using a case study approach with two specific cases. Purposeful sampling was utilized to investigate two former U.S. Olympic Head Swimming Coaches with a combined 80 years of elite professional swim coach experience. Through semi-structured interviews and detailed questions, meaningful insight was gained into coaching practices, athlete interactions, and self-perceived effectiveness. Data analysis utilizing …

Parent Perspectives For Elementary Instrumental Music Participation, Scott Wayne Mcgowan

Doctoral Dissertations and Projects

This hermeneutic phenomenological study was conducted to understand participation issues surrounding elementary instrumental music programs from a parent's perspective. Many school districts’ elementary instrumental music programs have continued with a district-funded model with classes that meet during the school day. The school district in this study adopted an outside-the-school-day model that is tuition-based. The study utilized semi-structured interviews and observations from the researcher. A quality music education program should include the highest possible number of students. This study uncovers the motivating factors in elementary instrumental music participation. It also reveals potential barriers to entry. Music educators can use the results …

Visitor Use Management: How The Timed Entry Permit Reservation System At Parks And Protected Areas Influence The Perception Of Sustainable Recreation And Impact Visitor Motivations, Cassandra L. Onufrak

Masters Theses

Parks and protected areas across the United States have undergone substantial change in recent years, specifically pertaining to visitation trends and patterns. National parks have endured rapid growth in park visitation and popular attractions within park boundaries now experience a high visitor concentration and traffic. As visitation within national parks increases, there is a high probability that visitor-related impacts, such as vegetation trampling, wildlife disturbance, soil erosion, and intra-visitor conflict, are also likely to increase. Visitors are more likely to feel crowded and rushed, and ultimately label their park experience as low or poor quality. Through the use of Visitor …

Overcoming Ethos: How To Give Sport Broadcasters Credibility Who Did Not Play Their Sport At A High Level, Tyler Hill

Senior Honors Theses

A common assumption among viewers of broadcast sports is that broadcasters who have not participated in the sport they are discussing do not have the same credibility as broadcasters who have played Division 1 or professional sports. These broadcasters may not have the same level of ethos, which is known as one of Aristotle’s three pillars of credibility. This thesis examines different approaches to build up credibility among broadcasters who do not have experience as Division 1 or professional athletes. The methodology includes a review of scholarly and popular literature to discover what is known about credibility in sports …

Leadership Experiences Of Athletics Directors In Faith-Based Small College Departments: A Phenomenological Study, Michael Teague

Doctoral Dissertations and Projects

The purpose of this phenomenological study was to understand the leadership experiences of intercollegiate athletics directors at faith-based, small colleges and universities throughout the United States. The theory guiding this study was Hersey and Blanchard’s situational leadership theory, as it explores how leaders can most effectively lead and engage their employees given unique circumstances and how those types of leaders are found within the faith-based, small college and university intercollegiate athletics departments. The central research question in this study is: How do athletics directors describe their leadership experiences in a faith-based, small college intercollegiate athletics setting? The phenomenological research using …

A Study Of Mental Health Conditions Among Elite Level Athletes, Sawyer Magnett

Senior Honors Theses

This paper examines the effects of stigmatization on elite level athletes’ mental health and overall wellbeing. Within this study, elite level athletes will be defined as those that participate in collegiate programs and the levels beyond that. Stigma is generally defined as negative beliefs towards a particular group of people or a state of being. When stigma is prevalent within athletic settings, many athletes tend to be silent about the struggles they face daily. Stigma is manifested either publicly or personally in the arena of elite level athletics due to preconceived notions within this demographic. Through close examination of current …

Assessment Of Athlete Brand Identity: A Preliminary Investigation, Elijah Kester

Liberty University Research Week

The concept of athlete brand identity encompasses both internal self-perception and external public perception, shaping the trajectory of athletes' careers and leaving a lasting impact. This study, conducted at Liberty University, delves into this multifaceted realm, aiming to grasp the self-perceptions of current NCAA athletes. Employing a survey adapted from the Athlete Brand Identity Scale (ABIdS), this research quantitatively evaluates how Liberty athletes perceive their individual brands across various dimensions, including athletic performance, character traits, and fan engagement. Furthermore, structured interviews with senior Liberty athletic staff members provide qualitative insights into their perspectives on athlete branding and the aspects valued …