Digital Commons Network^™

Video Games As An Advertising Media: A Comparative Analysis Between Portuguese And Spanish University Students, Alejandro Tapia-Frade, Gema Bonales-Daimiel, Belén Moreno-Albarracín

Faculty Research, Scholarly, and Creative Activity

Changes in leisure consumption are causing transformations in the relationships between young people and brands. A reflection of this is found in video games, whose predominant user profile is that of young people between 18 and 30 years old. They invest more and more time in digital universes: they play, socialize and even buy, and income from the video game sector has increased year after year in Spain and in the world, surpassing those generated jointly by cinema and music. A review of previous literature indicates the relevance as an object of study of video games that are used as …

On- And Off-Field Impacts Of Foreign Players On Peruvian Liga 1 Football Teams, Juan Victor Aranibar, Claudio Rocha

Global Sport Business Journal

Despite the growing globalisation of football, little research has examined how foreign players create competitive advantage in non-traditional leagues. Using the Resource-Based View (RBV), this study explores the on- and off-field impact of foreign players in Peruvian Liga 1 clubs. Semi-structured interviews with 12 sporting directors, commercial managers, scouts, and coaches were analysed thematically, revealing five themes: physical characteristics, leadership and mental strength, cultural barriers, competitive salaries, and commercial blindness. Findings suggest that although foreign players provide valuable physical and psychological attributes, these are rarely sufficient to create sustained competitive advantage. More notably, clubs fail to capitalize on foreign players' …

Immigration Law Meets College Athlete Pay: How U.S. Immigration Law Excludes International College Athletes From The Compensation Revolution, Jeff Justiz

UNH Sports Law Review

When the House v. NCAA settlement authorized up to $20.5 million in annual direct revenue-sharing payments to college athletes, it resolved one century-old injustice and quietly created another. For the approximately 15,000 international student-athletes competing on F-1 visas, the same payments that enrich their domestic teammates may constitute unauthorized employment under federal immigration law, threatening deportation and visa revocation. This Note argues that the House settlement has exposed a structural collision between NCAA compensation policy and F-1 immigration doctrine that existing visa categories – the P-1A, the O-1, and various permanent-residency pathways – are individually incapable of resolving. Using Poa …

How Gyms Should Use Commitment Devices: The Role Of Deposit Contracts In Attracting Consumers, Zehua Hei, Alan Morse

Global Sport Business Journal

Amid growing health concerns, increased competition among fitness centers, and declining staff-to-customer ratios, gym operators are seeking effective ways to reduce customer attrition. Drawing on Prospect Theory, this study examines how commitment devices in gym promotions (e.g., deposit contracts and transformation challenges) influence consumers’ intentions to join a gym. Two experiments with 609 participants (Study 1 = 204; Study 2 = 405) investigated the mediating role of perceived attractiveness and the moderating role of contractual flexibility. Results indicate that membership options incorporating a commitment device were perceived as more attractive, leading to stronger registration intentions. However, this effect was observed …

National Belonging And Cricket Fandom: Narrative Storytelling By Indian Premier League (Ipl) Teams On Instagram, Aman Misra, Adam William Love

Journal of Global South Sport Studies

This study examines how Indian Premier League (IPL) teams employed narrative storytelling on Instagram during the 2020 edition of the tournament, which was held in the United Arab Emirates rather than in India. Throughout the season, IPL teams used social media, especiallyInstagram, to foster online relationships and construct visual narratives reflecting transnational identity and other forms of cultural symbolism. Using Fisher’s (1985) narrative paradigm and Kress and van Leeuwen’s (2006) framework for visual narrative analysis, we investigate how Instagram posts from IPL team accounts articulated political and cultural identities. In doing so, the current study provides a novel contribution to …

Legacy Vs. Luxury: Generational Stadium Design And Fan Perceptions In Professional Sport, Joshua Greer, Tim Wilson

Global Sport Business Journal

This study examines whether generational differences in National Football League (NFL) stadium design influence fans' evaluations of venue quality, addressing a gap in the sport management literature on the relative importance of modernization versus heritage in shaping spectator satisfaction. Drawing on the sportscape framework and environmental psychology, the study analyzes 539,660 fan-generated online reviews from across 30 NFL stadiums. Composite satisfaction scores were calculated and used to assess relationships among stadium age, capacity, and perceived quality.

Results indicate no statistically significant difference in satisfaction between legacy stadiums (opened before 2000) and new-generation venues (opened in 2000 or later). Although legacy …

A Qualitative Analysis Of The Financial Issues Facing Division Ii And Division Iii Intercollegiate Athletics, Michael G. Fraina Iii, Tyler J. Ratts, Eric Forsyth, Lana Huberty, Madison Demaio

Global Sport Business Journal

With increasing costs and decreasing funding (Zvosec & Baer, 2022), the evolution of college athletics has altered the financial realities facing athletic departments (Elliott et al., 2026). To maintain operations, athletic directors are now tasked with identifying new revenue streams and becoming creative in how they manage their budgets. Research in intercollegiate sport has traditionally focused on Division I athletics. However, given the role of Division II and Division III programs, especially in driving enrollment at their institutions, further understanding of the current financial environment facing these schools is needed. The purpose of this qualitative study was to examine the …

Patterns In Emotional Labor Outcomes: Assessing Seasonal Cycles Of Burnout In Minor League Sport Employees, Mandy Barefoot, Mike Martinez

Global Sport Business Journal

Burnout, characterized by emotional exhaustion, depersonalization, and reduced personal accomplishment (Kristensen et al., 2005), is a growing concern among sport employees, with research documenting high levels of emotional strain, role conflict, and turnover intentions in collegiate and professional sport settings (Taylor et al., 2019; Weight et al., 2021). Although burnout is often examined as a stable condition, little attention has been given to how the cyclical nature of the sport calendar may shape its development over time.

This study examines burnout among middle managers in minor league baseball and hockey through the lens of Affective Events Theory, exploring how seasonal …

Influences Of Transformational Leadership Mixed With Contemporary Practices Among High School Coaches: A Qualitative Exploratory Study, Kylene M. Brewton

Student Theses and Dissertations

This qualitative study examined factors influencing transformational leadership (TL) among high school coaches. Although previous research shows that TL improves athlete performance, emotional development, and team cohesion, little attention has been paid to how TL skills develop in secondary school sports, specifically to be used by coaching staff. Using Bass and Avolio’s four “I’s” framework—idealized influence, inspirational motivation, intellectual stimulation, and individualized consideration—the study explored the impact of gender, coaching experience, sport coached, and mentorship on TL practices. Ten high school coaches from the mid-southern United States participated in three rounds of interviews using the Differentiated Transformational Leadership Inventory (DTLI). …

Impact Of Ncaa Football Bowl Subdivision Reclassification On Universities, Kyle Shaffer

Student Theses and Dissertations

Increasingly universities are leaving the lower Football Championship Series (FCS) for the potentially greener pastures of the Football Bowl Subdivision (FBS), but are they really greener? Is bigger always better? Since 2008, there have been 17 universities that have reclassified to the NCAA FBS subdivision. The purpose of this study was to study NCAA FCS to FBS reclassification from 2008 to 2023 to research the athletics and non-athletics related impacts that occurred and what factors most influenced the universities in the sample to choose to pursue reclassification. The study used a quantitative approach to more holistically research the impact of …

Identity Conflict In Student-Athletes: Athletic And Academic Identity Salience As Predictors Of Stress, Alaina Abel

Master's Theses

The goal of the current research is to explore the dual identities of collegiate student-athletes. More specifically, it aims to examine how the salience of the two identities may impact identity conflict and stress levels. Balancing the demands of academics and athletics presents unique challenges to this population. Academically, time constraints, missed classes, pressure to maintain GPA, and mental fatigue present barriers to academic success, while athletically, rigorous training schedules, frequent travel, and the pressure to perform consistently present obstacles to excel in their sport. The constant tug and pull between balancing the responsibilities of two roles that significantly shape …

Aligning Sport Management Programs With The Evolving Needs Of Hopeful Intercollegiate Athletic Administrators., Kelly P. Elliott, Don Rockey

The COSMA Journal

Pathways to becoming an Athletic Director (AD) vary considerably across intercollegiate athletics, highlighting the need for sport management programs to better align academic preparation with evolving professional expectations. While prior research has explored AD roles across NCAA divisions, limited attention has been given to how academic curricula and experiential learning opportunities support students pursuing these careers. This study examines differences in sport management curricula and experiential offerings across programs affiliated with Division I FBS, Division I FCS, Division II, Division III, and NAIA institutions. Two research questions guided the study: (1) What differences exist in required coursework across divisions? and …

Incorporating Feminist Ethics Of Care Into The American Women’S Soccer Market, Julie Brice, Verity Postlethwaite

Fast Capitalism

This paper offers a critical commentary on the professionalization of women’s soccer in the United States, exploring the intersection of feminism and capitalism. Drawing on feminist economic theory, we reflect on how feminist values and an ethics of care have been mobilized within women's professional soccer. To accomplish this, we focus specifically on two Southern Californian women’s soccer teams from two iterations of the women's professional soccer league in the US—the San Diego Spirit of the Women’s United Soccer Association and Angel City Football Club of the National Women’s Soccer League. Through historical and contemporary examples, we illustrate how feminist …

Platform Telecracy: Soccer, Capital, And Media After Galeano, Jason Ludwig

Fast Capitalism

This article builds on on Eduardo Galeano's concept of "telecracy"  to theorize "platform telecracy," an updated framework for analyzing the relationship between soccer, media infrastructure, and capital in the era of digital platforms.  The article argues that the transition from broadcast television to online platforms has fundamentally transformed how soccer media is produced, circulated, and monetized. Where Galeano's broadcast telecracy (Telecracy 1.0) commodified the live match broadcast, platform telecracy (Telecracy 2.0) assetizes match footage, enabling its endless fragmentation and recirculation across digital platforms as a source of continuous advertising and subscription revenue.

The Fifa Vector, Pablo Andrés Castagno

Fast Capitalism

A key aim within Critical and Cultural Studies is to analyze how non-governmental international institutions engage with political and economic processes. This article argues that the Fédération Internationale de Football Association (FIFA) shapes a fundamental institutional vector for global capital accumulation, which is based on the exploitation of players and communities. Under the influence of protection rackets, FIFA has actually functioned as a governmental machine that enforces the commodification of football. Furthermore, it propagates a narrative of football's magic that legitimizes non-democratic governments seeking some cultural validation. In these ways, FIFA interacts with the emergence of the vectoral state. Over …

Book Review - Violent Impacts: How Power And Inequality Shape The Concussion Crisis, Samuel M. Clevenger

Global Sport Business Journal

Kathryn Henne and Matt Ventresca’s Violent Impacts critically examines how narratives surrounding CTE, TBI, and the concussion crisis are constructed across sport, the military, law, media, and science. Drawing on intersectional feminism and science and technology studies, the authors show how dominant concussion discourses privilege the experiences of White male athletes while marginalizing other groups. Based on extensive fieldwork, the book makes an important contribution by exposing representational inequalities and highlighting the intersectional gender politics of concussion research and public debate.

Book Review - California And The Making Of Modern Sport, Sean Burke

Global Sport Business Journal

Joel S. Franks’s California and the Making of Modern Sport argues that California helped shape modern sport as spectacle, consumer culture, and civic branding. review highlights the strengths in linking iconic sites such as the Rose Bowl, Muscle Beach, Fresno baseball, Billie Jean King, and the 1932 Los Angeles Olympics to broader themes of commercialization, diversity, and inequality. Drawing on historical sources, Franks demonstrates how sport in California produced modern sporting culture and its contradictions.

Beyond The Classroom: Leveraging Community Engaged Learning To Teach Corporate Social Responsibility In Sport Management, Amanda Greene Dr., Charles Jones, Natalie Smith

The COSMA Journal

This manuscript presents a case study exploring the use of community engaged learning (CEL) to teach corporate social responsibility (CSR) in an upper-level sport management course. The purpose of this study is to examine how participation in a semester long community engaged learning experience influences student understanding of corporate social responsibility, civic identity, and theory-to-practice application. Students partnered with a local nonprofit affiliated with a professional sport organization to design and execute a donor engagement event addressing youth needs in the community. Guided by experiential learning theory, the course emphasized out-of-classroom learning, industry mentorship, and reflective practice. A longitudinal qualitative …

Platonic Affection, Philia, And Trans-Philosophy, Kai Parker

McNair Research Journal SJSU

In this article, I review the heteronormative social conventions of cisgender

men and women's abilities to build and maintain friendships vis-.vis

traditional Western gender roles. It divides the philosophical concept of

Plato’s “platonic love” as fully realized Eros from the basic social

interpretation of “platonic” relationships as connections devoid of sexual or

romantic feelings. Aristotle's definitions of friendship, divided into the three

categories of pleasure, utility, and virtue, are compared to friendships

cisgender men and women form with others of the same orientation. Men's

friendships are found to more often fall into friendships of utility and

pleasure, while women's friendships …

Full Issue

McNair Research Journal SJSU

No abstract provided.

Narrative, Identity, And Liminality Of Player Development Personnel In Ncaa Power 4 Conferences: Supporting Athlete Identity Development And Navigating Role Evolution In The Nil Implementation Era, Joseph L. Herman Ii

Journal of Issues in Intercollegiate Athletics

Derived from a larger study, this article examines Player Development Personnel (PDPs) in NCAA Power 4 (P4) conferences as they support athlete identity development and navigate role evolution during the NIL implementation era. Although academic advisors and support staff have long contributed to athlete development, limited scholarship has examined how PDPs understand their professional identities, responsibilities, and institutional constraints in NIL-era athletics. Guided by the Narrative, Identity, and Liminality Model (NILM), MNF, and institutional logics, this study situates PDP work within an ecosystem shaped by commercialization, racialized narratives, and organizational expectations (McLean & Syed, 2015; Southall et al., 2008). Semi-structured …

Educating Ncaa Student-Athletes To Mitigate Social Media Risks: Results From An Intervention Pilot Program, Ksenia Power, Nataliya Bredikhina, Bomin Paek

Journal of Issues in Intercollegiate Athletics

With the introduction of the NCAA’s Name, Image, and Likeness (NIL) policy in July 2021, student-athletes have become increasingly reliant on social media for personal branding and monetization. However, prior research suggests that excessive social media use can negatively impact student-athletes’ well-being, highlighting the need for targeted digital literacy education. Addressing these concerns, this study designed and evaluated an online intervention, “Student-Athlete Training for Online Resilience Management” (STORM), aimed at improving student-athletes’ perceived knowledge and confidence in navigating social media-related risks. Using two waves of survey data (N = 117), the study assessed changes in perceived knowledge of social …

Big Fish Or Little Pond? National Evidence On The Relationship Between Transferring And Athletic Performance Within Division I Men's College Basketball, Kendall Cole, Francis A. Pearman Ii, Saurabh Khanna

Journal of Issues in Intercollegiate Athletics

Beginning with the introduction of the transfer portal in 2018, the National Collegiate Athletic Association (NCAA) has made several policy changes that have made transferring both easier and more desirable among student athletes, particularly in Division I (DI) revenue-generating sports. Yet, little is known about the relationship between transferring and student athletes’ athletic performance. Using individual- and team-level data on all DI men’s college basketball student athletes from the 2018-19 season through the 2023-24 season, we examine the relationship between transferring and athletic performance, specifically one’s points per game, minutes per game, and number of games started per season. Results …

Online Harassment And Mental Health Among Collegiate Student-Athletes: Findings From An Ncaa Division I Conference Survey, M. Courtney Hughes, Michelle K. Demaray, Emily A. Skiba, Sarah E. Warriner

Journal of Issues in Intercollegiate Athletics

Social media is central to college athletics, yet public visibility can expose collegiate student-athletes to online harassment, a risk the NCAA has recently highlighted by documenting sizable volumes of abusive, discriminatory, and betting-related content directed at athletes and officials. This study surveyed 85 NCAA Division I student-athletes from ten universities across the Mid-American Conference and assessed social-media behaviors, online harassment exposure, depression, and anxiety. Most athletes used social media 1–3 hours/day, 78% enabled name-mention alerts, and platforms commonly used included Instagram (98.8%) and X (65.9%). Online harassment was reported via social posts (9.4%), direct messages (4.7%), and texts (3.5%), with …

“Where’S This Energy When They’Re Killing Us!?”: Black Sport Media, Disruptions Of Linked Fate, And The Plantation Politics Of Protection, Sayvon Jl Foster

Journal of Issues in Intercollegiate Athletics

Following the viral interaction between Nyck Harbor and the Texas State Trooper, Black sport media figures dominated the discourse surrounding the incident. By centering Black sport media figures as sources of discursive authority, this study illuminates the role of (Black) sport media in shaping the understanding and response to experiences of Black college athletes. Using Thompson’s (2022) abductive thematic content analysis, commentary from eight prominent Black sport media voices - Bomani Jones, Stephen A. Smith, Ryan Clark, Cam Newton, Von Miller, Marcellus Wiley, Jason Whitlock, and Etan Thomas - was analyzed. With Dawson's (1994) Linked Fate Theory (LFT) as the …

Understanding Parents Perceptions Concerning Division I Student-Athlete Mental Health, Jonathan M. Casper, Jason Bocarro, Marie Amidon

Journal of Issues in Intercollegiate Athletics

Collegiate student-athletes (SAs) frequently underreport mental health concerns and are less likely to seek professional support compared to their non-athlete peers. Given the substantial emotional and academic support parents provide, this study examined NCAA Division I parents’ perceptions of their student-athletes’ mental health and overall well-being, as well as their awareness and perceptions of available mental health services. An online survey (N = 178) was administered across two Division I universities. Parents reported considerable concern regarding mental exhaustion, anxiety, academic pressures, and future planning. They also identified sport-specific stressors, including relationships with coaches, playing time, team dynamics, and injuries. Although …

The Role Of Social Media Influencers In Brand Communication Strategies, Elvis Madondo, Eunice Akindeji

ASEAN Marketing Journal

Manuscript type: Review Paper.

Research Aims: This study aims to examine the role of social media influencers in shaping contemporary brand communication strategies and to identify the opportunities and challenges associated with influencer marketing practices. Design/methodology/approach: This study employs a semi-systematic literature review approach by analyzing previous studies related to influencer marketing, brand communication, customer engagement, and consumer behavior across digital platforms. Research Findings: The findings indicate that brands strategically select influencers whose personal branding aligns with the company’s values and identity to enhance customer engagement and brand perception. Long-term collaborations between brands and influencers are also found to strengthen …

The Team Behind The Team Is Critical To Rebels' Success, Marisa C. Atkinson

University of Mississippi News

OXFORD, Miss. – On any college baseball team, the student managers and bullpen catchers may be invisible to fans. But at the University of Mississippi, that group forms an integral cog in the team machine.

Designing For Themselves: The Gearbox Model Of Value-Reclaiming Design Within Grassroots Sports Communities, Yijia Jiang, Huiyi Zhang, Keren Zhang, Shiyu Liu, Kin Wai Michael Siu

DRS Biennial Conference Series

Grassroots sports communities (GSCs) express and impact values through everyday design practices that build belonging, identity, and agency. Adopting qualitative multi-case analysis of representative GSCs (n=10), this study explores how these communities define and reclaim their values through design practice. Four modalities are identified: 1) narrative re-authoring, 2) aesthetic re-coding, 3) collaborative re-making, and 4) ethical re-grounding. These modalities constitute a dynamic process wherein design functions as a relational infrastructure for collective meaning-making. Based on these findings, the study generates a Gearbox Model of Value-Reclaiming Design, theorising how communal design agency is exercised through dynamic and recursive interplay. The model …

Evaluating The Agreement Between Body Composition Measures With Changes In Hydration Status, Holt A. Schadler, Bret M. Schadler, Alexis Lewis

Symposium of Student Scholars

Purpose: Dual-energy X-ray Absorptiometry (DEXA) and InBody (IB) machines are commonly used in research to measure body composition. We sought to evaluate the agreement of these two devices with a change in hydration status. Methods: Twenty-Three (12 females) (mean ± SD; age, 22.6 ± 2.3yrs; height, 169.1 ± 9.2cm; weight, 80.4 ± 35.03 kg) participants were recruited for a hydration intervention study. Each participant collected their urine over a 24-hr period to assess osmolality (UOSMO) and volume (UVOL), as well as body composition assessments using DEXA and IB before (PRE) and after (POST) the intervention. Body composition variables included Fat …