Digital Commons Network^™

An Examination Of The Segmentation Typologies Articulated In The Spectator And Participation Sports Marketing Literature, Sam Fullerton, Tammy Mccullough, Carol L. Bruneau

AMTP Proceedings 2013

With the emergence of sports marketing as an important business discipline, a number of segmentation studies have focused on either the spectator sports market or the participation sports market. Regarding spectator sports, most of the previous studies have focused on individual sports entities such as a team, a league, a sport, or an event. The majority of the segmentation studies on participation sports have also assumed a narrow perspective by developing typologies for a specific activity such as golf. The current research assesses the efforts designed to segment the aggregate spectator sports market irrespective of the sport being watched and …

Generalizability Revisited: Comparing Undergraduate Business Students To Credit Union Managers, Michael P. Mcdonald, John Leaptrott, Darrell Parker, Sara J. Grimes

Management: Faculty Presentations (1997-2021)

This paper looks at the use of college students in survey research. Specifically examined is the use of undergraduate business school students to generalize to adult populations of practicing managers. Some studies suggest that such generalizations are valid, while others argue that generalizations need to be undertaken with caution. The differences between particularistic research and universalistic research are discussed. The findings from a study of 69 undergraduate business majors and 67 practicing credit union managers are presented. In summary, the current study finds that the two groups are very different in terms of two well researched personality constructs: locus of …

Class Notes, Georgia Southern University

Arts & Humanities: News & Publications (2009-2023)

No abstract provided.

The George-Anne, Georgia Southern University

The George-Anne

• News
• Opinions
• Arts & Entertainment
• Classifieds
• Puzzles/ Comics
• Sports

Class Notes, Georgia Southern University

Arts & Humanities: News & Publications (2009-2023)

No abstract provided.

The George-Anne, Georgia Southern University

The George-Anne

• News
• Opinions
• Arts & Entertainment
• Classifieds
• Puzzles/ Comics
• Sports

November 19, 2012 Aasu Faculty Senate Agenda, Armstrong State University

Armstrong Faculty Senate: Armstrong Faculty Senate Agenda (Archived)

November 19, 2012 AASU Faculty Senate Agenda

November 19, 2012 Aasu Faculty Senate Minutes, Armstrong State University

Armstrong Faculty Senate: Minutes (Archived)

November 19, 2012 AASU Faculty Senate Minutes

The Inkwell, Armstrong Atlantic State University

The Inkwell

No abstract provided.

November 14, 2012 Armstrong Graduate Curriculum Committee Minutes, Armstrong State University

Armstrong Faculty Senate: Graduate Curriculum Committee Minutes (Archived)

November 14, 2012 Armstrong Graduate Curriculum Committee Minutes

The Inkwell, Armstrong Atlantic State University

The Inkwell

No abstract provided.

Arts & Humanities News, Georgia Southern University

Arts & Humanities: News & Publications (2009-2023)

• University holds 14th French Week

College Of Behavioral And Social Sciences News, Georgia Southern University

College of Behavioral & Social Sciences: News & Publications (2012-2022)

• University holds 14th French Week

Sotl Chronicles [Volume 4, Number 1], Lorraine S. Gilpin, April Mcgrath, John Tagg

Faculty Center: News & Publications

No abstract provided.

President's Newsletter, Brooks Keel

President's Newsletter

No abstract provided.

Class Notes, Georgia Southern University

Arts & Humanities: News & Publications (2009-2023)

No abstract provided.

Newsroom, Georgia Southern University

Newsroom (2006-2023)

• Georgia Southern University Celebrates 14th annual French Week

The George-Anne, Georgia Southern University

The George-Anne

• Lacking Alert Explained
• News
• Opinions
• Arts & Entertainment
• Classifieds
• Puzzles/ Comics
• Sports

Southern Collegiate Leadership Conference Program 2012, Southern Collegiate Leadership Conference

Southern Collegiate Leadership Conference (2006-2019) (Archived)

Conference Program

The George-Anne, Georgia Southern University

The George-Anne

• Eagles Lead SoCon
• News
• Opinions
• Arts & Entertainment
• Classifieds
• Puzzles/ Comics
• Sports

October 15, 2012 Aasu Faculty Senate Minutes, Armstrong State University

Armstrong Faculty Senate: Minutes (Archived)

October 15, 2012 AASU Faculty Senate Minutes

October 15, 2012 Aasu Faculty Senate Agenda, Armstrong State University

Armstrong Faculty Senate: Armstrong Faculty Senate Agenda (Archived)

October 15, 2012 AASU Faculty Senate Agenda

Newsroom, Georgia Southern University

Newsroom (2006-2023)

• Georgia Southern University Archaeologists Uncover Hidden Stockade Wall at Civil War POW Camp

The George-Anne, Georgia Southern University

The George-Anne

• On-Campus Voting Approved
• News
• Opinions
• Arts & Entertainment
• Classifieds
• Puzzles/ Comics
• Sports

Academically Adrift: Limited Learning On College Campuses, Richard Arum

Norman Fries Distinguished Lectureship Series (2002-2022)

"Author Richard Arum, Ph.D, speaks at Georgia Southern University on "Learning During Unsettled Times: College Graduates's Academic Performance and Recent Experiences in the US" as the 2012 Norman Fries Distinguished Lectureship Series..." To read the full article, click on "Download".

Control And Fairness In Customer Service, Odile J. Streed, Albert Kagan

Journal of Applied Marketing Theory

Using the concept of “role theories”, the notions of fairness, freedom versus control, and psychological reactance this article examines how these human factors interact in quick service restaurant (QSR) encounters. This research measures the degree of improvement in customer satisfaction as choices offered to customers, employees’ involvement and speed of delivery, vary. Compensatory effects between control and fairness indicate that QSR chains with a strong tradition of control could introduce fairness attributes into the service encounter and increase customer satisfaction without substantially changing existing operating processes. Traditional QSR models may improve competitiveness and strengthen brand image by developing a stronger …

Finding A Better Confidence Interval For A Single Regression Changepoint Using Different Bootstrap Confidence Interval Procedures, Bodhipaksha Thilakarathne

College of Graduate Studies: Theses & Dissertations

Recently a number of papers have been published in the area of regression changepoints but there is not much literature concerning confidence intervals for regression changepoints. The purpose of this paper is to find a better bootstrap confidence interval for a single regression changepoint. ("Better" confidence interval means having a minimum length and coverage probability which is close to a chosen significance level). Several methods will be used to find bootstrap confidence intervals. Among those methods a better confidence interval will be presented.

Attention Deficit Hyperactivity Disorder And Bronfenbrenner's Ecology Of Human Development, Carol Medders Denis

College of Graduate Studies: Theses & Dissertations

Attention Deficit Hyperactivity Disorder (ADHD) and the norms associated with this condition in the United States have evolved over time. Culturally established beliefs control how the disorder is defined and treated. This study will explore the idea that ADHD is a socially constructed disorder that impacts multiple levels of society. These levels include the child, the family, the school, the medical community, and the advertising agencies. Social construction theory will be used to establish a framework for this study. Urie Bronfenbrenner’s (1977) system theory describing the ecology of human development will also be used to investigate the impact that different …

Through Smoke And Mirrors: Constructing Identity Between The Myths Of Black Inferiority And A Post-Racial America, Gwyneira Yvette Dixon Ledford

College of Graduate Studies: Theses & Dissertations

This dissertation is an inquiry into my life. It is an exploration of my lived experience as an African American female negotiating through traditions in Southern culture and societal pressures to create a positive identity. Using autobiographical narrative (Connelly, He, & Phillion, 2008, Pinar, 2008) as a methodology and Black Feminist Thought (Collins, 2000), double consciousness (DuBois, 1903), and the Nigrescence Theory of black identity development (Cross, 1991) as the theoretical framework, I examine my experiences from childhood to adulthood. Through these narrations, I note paradigm shifts in my thinking that identify the psychological struggles between feeling racially inferior and …

Psychographic Segmentation In A Unique Service Industry: A Typology Based On Consumers’ Levels Of Consumption Of Live And Media-Based Spectator Sports, Tammy Mccullough, Sam Fullerton

Journal of Applied Marketing Theory

The purposes of this study were twofold. First a typology for the categorization of consumers of spectator sports based solely upon their levels of consumption as members of both the live and the media-based audiences was developed. The four segments were given names based upon the individuals’ levels of consumption as members of both of the two alternative audiences. Specifically, the resulting segments comprised the sports-immersed fans, venue-based enthusiasts, media-based fans, and sports contrarians. Subjects also responded to a set of 34 sports-oriented psychographic statements which allowed for lifestyle-based profiles to be developed for each of the four designated segments. …