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Community Engagement In Digital Banking: Insights From Jakarta And Perth, Safaruddin Husada, Ulani Yunus, Latifa Ramonita, Mark Mcmahon Jun 2025

Community Engagement In Digital Banking: Insights From Jakarta And Perth, Safaruddin Husada, Ulani Yunus, Latifa Ramonita, Mark Mcmahon

Research outputs 2022 to 2026

Background: In the digital era, community engagement plays a pivotal role in driving market share expansion in the banking sector, yet the impact of such initiatives across diverse regulatory and cultural contexts remains underexplored. Purpose: This study examines the influence of community engagement on the digital bank market share in Jakarta, Indonesia, and Perth, Australia, while addressing disparities in digital access and customer experience. Methods: Employing a quantitative methodology, the study analyzed structured surveys from 300 respondents (150 each from Jakarta and Perth) to uncover relationships between community engagement and market expansion. Results: Findings reveal that robust community engagement significantly …


Balancing Care And Challenge: Integrating Trauma-Informed Learning And Desirable Difficulty, Cerise L. Glenn, Katie Lind, Jessica D. Mccall Jun 2025

Balancing Care And Challenge: Integrating Trauma-Informed Learning And Desirable Difficulty, Cerise L. Glenn, Katie Lind, Jessica D. Mccall

Feminist Pedagogy

Amid changing landscapes of campus culture (e.g., new technologies, increasing accommodations requests, program reviews), we utilize pedagogical strategies to expand feminist frontiers in ways that re-energize and promote an inclusive culture of feminist pedagogy. By implementing “desirable difficulty,” we seek collaborative learning environments that address the changing needs of students and teachers while fostering learning effectiveness. Combining aspects of trauma-informed learning with desirable difficulty helps balance these demands with a culture of care, created through approaches designed to promote learning opportunities and meet student needs without overwhelming faculty.


Choose Your Own Reading Assignment: A Strategy To Diversify Perspectives In Class Discussion, Breena J. Brockmann Jun 2025

Choose Your Own Reading Assignment: A Strategy To Diversify Perspectives In Class Discussion, Breena J. Brockmann

Feminist Pedagogy

This activity reimagines course reading assignments by offering students a choice between multiple texts that work together to explore a shared theory or theme. Students are invited to select readings that align with their interests or learning goals. This activity embraces the feminist pedagogical principle of collaborative learning and uses the active learning strategy of learning through teaching by asking students to work in groups to create mini lessons that teach their classmates about their selected reading. Through their discussion of multiple case studies, the class develops an understanding of feminist theory as “geographically, historically, and culturally grounded (Mohanty, 2003, …


La « Novlangue » Managériale Dans Le Discours Institutionnel De L’Éducation Et De La Formation Professionnelle À L’Ère De La Bonne Gouvernance – Analyse Pluridisciplinaire, Youssef Aboudi Jun 2025

La « Novlangue » Managériale Dans Le Discours Institutionnel De L’Éducation Et De La Formation Professionnelle À L’Ère De La Bonne Gouvernance – Analyse Pluridisciplinaire, Youssef Aboudi

Al-Kīmiyā

Today’s globalization imposes, more than ever, exchanges between peoples and states. Consequently, the need for openness to others, which translates into listening and communicating, justifies, in many cases, the learning of languages spoken by foreign peoples. As a result, several languages with different statuses can coexist in the same country. Aligning with this general trend of globalization, Saudi Arabia has gradually integrated the learning of French into its educational and university system, even opening departments dedicated to the translation of this language. This study questions the correlation between the status conferred to French and the learning of translation. In other …


Le Discours Éducatif « Expert » Dans L’Enseignement Supérieur À L’Épreuve Du Néolibéralisme, Youssef Aboudi Jun 2025

Le Discours Éducatif « Expert » Dans L’Enseignement Supérieur À L’Épreuve Du Néolibéralisme, Youssef Aboudi

Al-Kīmiyā

This article aims to examine the main linguistic mechanisms employed by the “expert” educational discourse in higher education to reinforce its legitimacy and authority. The central hypothesis of this study posits that the “expert” educational discourse uses pseudo-technical/scientific rhetorical strategies to create an illusion of rationality and performance, with the aim of neutralizing critical and reflective thinking (Denault, 2016; Gobin, 2011). Theoretically, the study adopts a critical multidisciplinary approach that integrates socio-pragmatics, linguistic anthropology, political philosophy, and critical sociology of organizations. Methodologically, the study is based on a “hermeneutic” approach (Charaudeau, 2018) that seeks to explore the various discursive mechanisms …


The Colors Of Good And Evil: A Quantitative Study On The Effect Of Disney Animated Feature Films On Audience Color Association, Grace Mallory Hayes Jun 2025

The Colors Of Good And Evil: A Quantitative Study On The Effect Of Disney Animated Feature Films On Audience Color Association, Grace Mallory Hayes

Masters Theses

The purpose of this quantitative research study was to determine what impact Disney animated feature films have on audience color association. The problem is that Disney assigns colors to certain movie roles that are in contrast to what color theory posits or would assume. This study sought to determine if audiences that are highly saturated in Disney animated feature films receive a different message from colors than someone who does not regularly consume Disney films. This research examines the impact of Disney habitually assigning colors to characters in contrast to their traditional meaning on the emotional association of viewers through …


Game, Set, Empower: A Comparative Instagram Analysis Of Branding And Engagement In The Confederation Of African Football (Caf) Women’S And Men’S Champions League, Nour Abdelkader Ms Jun 2025

Game, Set, Empower: A Comparative Instagram Analysis Of Branding And Engagement In The Confederation Of African Football (Caf) Women’S And Men’S Champions League, Nour Abdelkader Ms

Theses and Dissertations

The rise of women’s football has placed new emphasis on digital branding, with social media becoming a vital space for visibility, engagement, and representation. This thesis investigates how Instagram content strategies influence fan engagement during the CAF Women’s and Men’s Champions League tournaments. Specifically, it examines the role of content type (match, behind-the-scenes, off-the-pitch, promotional), marketing orientation (organic, sponsored, collaborative), and post format (reel, carousel, photo, graphic) in shaping audience interaction.

Using an explanatory sequential mixed methods approach, the study analyzed 674 Instagram posts (276 CAFWCL, 398 CAFCL) and conducted semi-structured interviews with five digital sports professionals, including CAF digital …


La Representación Del Sistema Nocional De La Estructura Bélica En Videojuegos De Multiplataforma: Una Discusión Semiótica, Alfonso Rincón Vaquero, Edgar Ávila González Jun 2025

La Representación Del Sistema Nocional De La Estructura Bélica En Videojuegos De Multiplataforma: Una Discusión Semiótica, Alfonso Rincón Vaquero, Edgar Ávila González

Journal of Roleplaying Studies and STEAM

En este estudio de reflexión discutimos la manera en que los videojuegos de guerra multiplataforma potencialmente refuerzan estructuras de poder dominantes en la actualidad. Para ello, recurrimos a la semiótica (Eco, 1977) y, particularmente a la teoría de la segmentación de la cultura y producción de sentidos de González (2012), por medio de la cual contemplamos a los videojuegos como subespacios de la cultura que proporcionan visibilidades específicas sobre el mundo. Asimismo, nos apoyamos brevemente en la concepción del poder establecida por Michel Foucault (1978), pues llama la atención su concepción sobre las relaciones de poder como una red productiva …


Enhancing Multi-Step Stock Price Forecasting With Social Media Sentiment And Engagement Metrics, Damilare Olaniyan Jun 2025

Enhancing Multi-Step Stock Price Forecasting With Social Media Sentiment And Engagement Metrics, Damilare Olaniyan

Electronic Theses and Dissertations

This thesis investigates whether social media sentiment can improve the accuracy of stock price prediction beyond traditional historical data. While financial markets have long relied on structured numerical indicators, the growing influence of public discourse on platforms like Twitter has introduced new opportunities for extracting market-relevant signals from unstructured text. The study focuses on four major technology firms and combines sentiment features derived from Twitter with historical stock prices in a hybrid machine learning framework. Engagement-weighted sentiment, linguistic complexity, and polarity intensity were extracted using natural language processing techniques and incorporated into classification and regression models. Results show that including …


How Executive Leaders Build Trust: Navigating Organizational Disruption During The Covid-19 Mega-Crisis, Marji Karish Jun 2025

How Executive Leaders Build Trust: Navigating Organizational Disruption During The Covid-19 Mega-Crisis, Marji Karish

Electronic Theses and Dissertations

The COVID-19 pandemic, declared a global health crisis by the World Health Organization (WHO) on March 11, 2020, created a “mega-crisis” characterized by intersecting physiological, economic, political, social, and cultural disruptions. This study examines how senior organizational executives narrate their response to the crisis, focusing on their engagement with organizational stakeholders. Using a constructivist grounded theory methodology, I conducted in-depth interviews with 12 organizational leaders to construct the Theory of Social Crisis Leadership Communication (SCLC).

Findings highlight the centrality of trust as an interdependent relationship in which executive leaders and organizational stakeholders rely on each other to navigate crises successfully. …


Ai And Affective Polarization: The Ethos, Pathos, And Logos Of Political Rhetoric, Odette A. Henry Jun 2025

Ai And Affective Polarization: The Ethos, Pathos, And Logos Of Political Rhetoric, Odette A. Henry

Student Theses and Dissertations

Campaign messages created using artificial intelligence (AI) tools were used in the 2024 Presidential election. AI videos, images, and audio recordings were used for the first time in campaign strategies to influence voters. The purpose of this research is to examine the AI campaign messages to identify rhetorical strategies used to influence voters. A selection of campaign artifacts was analyzed according to Aristotelian rhetorical strategies – ethos, pathos, and logos. Aristotle states that these techniques can be manipulated in the interest of political persuasion. The findings support his position and indicate that most 2024 AI campaign messages are partisan, manipulative, …


Let's Talk About Sex, Baby! Gender Roles In Parent-Child Sexual Communication, Alexandra Henrici Jun 2025

Let's Talk About Sex, Baby! Gender Roles In Parent-Child Sexual Communication, Alexandra Henrici

Dissertations and Theses

Parent-child sexual communication remains a fruitful avenue to increase safe sex behaviors, which are currently in decline by today's adolescents. Historically, mothers have reported engaging in parent-child sexual communication more than fathers do. Previous scholarship suggests this difference could be due to traditional gender role beliefs or conflicts with traditionally masculine attributes. Using social cognitive theory and social role theory, this study conducted a cross-sectional survey on parents of children aged 9 through 16. Positive relationships existed between outcome expectations, self-efficacy, and level of detail in sexual and reproductive health conversations between parents and children. Though no statistical difference was …


Joker Forum Theatre As A Classroom Teacher: Qualitative Research Data., Nadarajan Thambu Jun 2025

Joker Forum Theatre As A Classroom Teacher: Qualitative Research Data., Nadarajan Thambu

Spect-actor: A Journal of Pedagogy & Theatre of the Oppressed

The task of maintaining the focus and interest of students on the teaching and learning process in the classroom is still a challenge for teachers of Moral Education subject. Students who do not pay attention, cannot understand moral values, accept and show commitment to them. The failure of students to focus will also fail the effort to produce moral human beings. Meanwhile, the role of theater in the field of education is also undeniable. Therefore, a form of community theater named Forum Theatre has been used as a pedagogy of teaching Moral Education among preservice teachers. In the context of …


This Is Theatre: Deconstructed Repetition And Theatre-In-Education During Covid-19, Subbah Mir Jun 2025

This Is Theatre: Deconstructed Repetition And Theatre-In-Education During Covid-19, Subbah Mir

Spect-actor: A Journal of Pedagogy & Theatre of the Oppressed

This project report is a practical application of deconstructed repetition model, I devised by merging Augusto Boal and Baz Kershaw, in an undergraduate Composition Writing class in Louisiana State University, Baton Rouge, U.S. As the facilitator Deconstructed repetition means cost-effective repetition of personal and local stories for introspection in order to engage the community members, address the oppression, and celebrate the local culture. The four stipulations of the models are: avoiding the Western canon (or hegemonic voice), making the audience(s) see direct and indirect oppression, circumventing commodification while maintaining audience interest, and celebrating local culture instead of downright criticizing it. …


Gen Z Hybristophilia: The Role Of Tiktok In Young Women’S Attraction To Deviant Men, Emma Virginia Treggia, Maria Ioannou, Calli Tzani, David Lester, Lucas Rogers, Thomas James Vaughan Williams, John Synnott, Michelle Drouin Jun 2025

Gen Z Hybristophilia: The Role Of Tiktok In Young Women’S Attraction To Deviant Men, Emma Virginia Treggia, Maria Ioannou, Calli Tzani, David Lester, Lucas Rogers, Thomas James Vaughan Williams, John Synnott, Michelle Drouin

Health Services and Informatics Research

This research explores hybristophilia (an individual’s sexual interest in and attraction to those who commit crimes) among Generation Z women, particularly through investigating how Gen Z female users interact with and feel about hybristophilic content and how this content impacts their attraction to offenders. Study 1 involved a content analysis of 66 videos and 91 comments on TikTok, identifying seven main themes: The Halo Effect, Actor-Offender Transference, Sympathy, Romance and APD, Protection and Loyalty, “I Can Fix Him,” Gen Z Irony, and Victim Fantasy. Study 2 used a cross-sectional survey with 95 women aged 18–27 to measure exposure to and …


Support Beyond Services: Examining The Role Of Neighbor Relationships, Housing Staff, And Place In Mental Health Recovery, Kenna Estell Dickard Jun 2025

Support Beyond Services: Examining The Role Of Neighbor Relationships, Housing Staff, And Place In Mental Health Recovery, Kenna Estell Dickard

Dissertations and Theses

This dissertation explores the role of non-clinical support for individuals with serious mental illness (SMI). Through three interconnected manuscripts, this dissertation highlights the importance of housing staff support, places in the community, and neighbor relationships in fostering recovery for individuals with SMI. The first manuscript analyzes how housing staff support influences residents' well-being through an ecological lens. This study found that staff support is associated with reduced loneliness, higher residential satisfaction, and increased sense of community. This study also considers the role of self-determination as a moderator, demonstrating the importance of resident agency in maximizing well-being outcomes. The second manuscript …


Analyzing The Intention To Volunteer Through The Integrated Model Of Behavioral Prediction, Sage Mendre Jun 2025

Analyzing The Intention To Volunteer Through The Integrated Model Of Behavioral Prediction, Sage Mendre

University Honors Theses

Nationwide, a significant portion of adults lack basic, functional literacy skills. To combat functional illiteracy in the United States, non-profit organizations who focus on literacy require the services of volunteers. In Portland, Oregon, the Portland Literacy Council (PLC) is responsible for training volunteer tutors to help people learning English as a second language (ESL) and native English speakers who want to improve their literacy skills. The integrated model of behavioral prediction (IMBP) is a communication theory that identifies the core factors that can lead to the intention to perform a behavior. The connection between volunteering in literacy environments and IMBP …


Marketing De Moda Predictivo E Inclusivo: Estrategias De Segmentación Avanzada Para Audiencias Diversas Con Inteligencia Artificial, Oscar Barroso Huertas Jun 2025

Marketing De Moda Predictivo E Inclusivo: Estrategias De Segmentación Avanzada Para Audiencias Diversas Con Inteligencia Artificial, Oscar Barroso Huertas

GDI. Revista de investigación de Género, Diseño e Innovación

Introducción: El marketing predictivo, impulsado por la inteligencia artificial (IA), está transformando cómo las marcas anticipan las necesidades de sus audiencias. En Moda, la personalización es clave para conectar emocionalmente con los consumidores, pero también es esencial que las marcas sean inclusivas, respetando la diversidad y la privacidad. Este artículo explora cómo las marcas de moda usan el marketing predictivo para segmentar audiencias diversas, garantizando campañas personalizadas e inclusivas. Metodología: Este estudio adopta un enfoque mixto, combinando revisión documental y análisis cualitativo. Se revisan fuentes académicas y casos de marcas que aplican marketing predictivo inclusivo, utilizando tecnologías como machine learning …


Quality, Suitability, Understandability, Actionability, And Readability Of Patient Education Materials: Baseline Findings From Slp Graduate Students, Bonnie K. Slavych, Greg Williams, Lauren Siemers, Lauren E. Jones, Alana Mantie-Kozlowski Jun 2025

Quality, Suitability, Understandability, Actionability, And Readability Of Patient Education Materials: Baseline Findings From Slp Graduate Students, Bonnie K. Slavych, Greg Williams, Lauren Siemers, Lauren E. Jones, Alana Mantie-Kozlowski

Teaching and Learning in Communication Sciences & Disorders

This study evaluated graduate SLP students’ ability to communicate complex health information, highlighting strengths and areas for improvement. A cross-sectional analysis of 28 first-semester graduate students enrolled in a voice disorders course examined the quality of patient education materials they created based on fictional scenarios. Quality and credibility were assessed using the DISCERN instrument, suitability with the Suitability Assessment of Materials, and understandability/actionability with the Patient Education Materials Assessment Tool for Printable materials. Readability was analyzed using five formulas: Flesch-Kincaid Grade Level, Gunning Fog Index, FORCAST, New Dale-Chall, and Simple Measure of Gobbledygook. DISCERN scores ranged from 17 to 31 …


Evaluating Gamified Website Designs: An Analysis Using The Octalysis Framework, Menna Mohamed Zakaria, Reem Alasfoury, Nesrin Ezzat Gamal, Maryet Youssef Bekhit Jun 2025

Evaluating Gamified Website Designs: An Analysis Using The Octalysis Framework, Menna Mohamed Zakaria, Reem Alasfoury, Nesrin Ezzat Gamal, Maryet Youssef Bekhit

Journal of Art, Design and Music

In today's fast-changing digital landscape, websites must stand out to gain and retain user attention. Gamification techniques, which use game-design concepts to improve user engagement and satisfaction, are a method to achieve this uniqueness. This research investigates the significant role of purposeful design in the effective application of gamification on websites, emphasising the importance of deliberate and balanced context-specific implementation of gamification By examining industry-leading websites that employ gamification using the Octalysis framework and related theoretical frameworks The findings highlight that, while gamification has the potential to dramatically distinguish the website and boost user interaction and loyalty, its performance and …


Research Newsletter Faculty Of Arts & Sciences: Issue Iv, Faculty Of Arts And Sciences Jun 2025

Research Newsletter Faculty Of Arts & Sciences: Issue Iv, Faculty Of Arts And Sciences

Faculty of Arts and Sciences Archives

  • Research Newsletter
  • RISE Programme
  • Early Career Faculty Support
  • Grant Writing
  • Community-Based Water Management
  • Climate Change Projects
  • Student Internships
  • AHRC Network Workshop
  • Dr. Nichola Khan
  • Grants Consultant
  • Mishal Hammad Saeed


New Tsg Processes: Improving Workflow Efficiency Through Desktop Ux/Ui Design, Evelyn Guzman Ramos Jun 2025

New Tsg Processes: Improving Workflow Efficiency Through Desktop Ux/Ui Design, Evelyn Guzman Ramos

Graphic Communication

This senior project is focused on improving the equipment handling processes for the Technical Service Group (TSG) in the Electrical Engineering Department at Cal Poly through the design and development of a user-friendly desktop application. The goal is to create an intuitive and efficient interface tailored to the needs of student staff and faculty, reducing the time and complexity associated with current manual and outdated systems. The design will prioritize usability, accessibility, and task efficiency, key pillars in User Experience (UX) and User Interface (UI) design for desktop environments (Nielsen & Budiu, 2012). This user-centered approach emphasizes desktop-specific interaction patterns …


The Guardian The Month Of June 2025, Wright State Student Body Jun 2025

The Guardian The Month Of June 2025, Wright State Student Body

The Guardian Student Newspaper

News articles from The Guardian for the Month of June 2025. The Guardian is the official student-run newspaper for Wright State University. It has been published regularly since March of 1965.


Not Just An Ad: Exploring Exposure, Persuasion Knowledge, And Health Misinformation On Social Media, Danielle Murray Jun 2025

Not Just An Ad: Exploring Exposure, Persuasion Knowledge, And Health Misinformation On Social Media, Danielle Murray

University Honors Theses

This study explores how exposure to sponsored health and fitness content on social media influences users' perceptions of influencer motivation and belief in health-related misinformation. Drawing on parasocial interaction (PSR), attribution theory, and influencer marketing research, this study investigates two hypotheses: that frequent exposure to branded content is positively associated with (1) perceptions of influencers as commercially motivated and (2) belief in pseudoscientific health myths. A cross-sectional online survey (N = 104) was conducted using convenience sampling of adult social media users. Results partially supported the first hypothesis: exposure frequency was positively correlated with recognition of persuasive intent, but …


Keeping Coms Connected: Building A Foundation For Alumni Engagement, Ella Captain, Alec Tonas, Selina Bali Jun 2025

Keeping Coms Connected: Building A Foundation For Alumni Engagement, Ella Captain, Alec Tonas, Selina Bali

Communication Studies

This project addresses the lack of Alumni Engagement in the Communication Studies department at Cal Poly. It aims to cultivate a stronger department community by creating sustainable resources and events to deepen connections. We looked to answer how targeted alumni outreach could strengthen the department and what benefits this would bring to current students, faculty, and alumni. To do this, our group organized an Alumni Panel event, created a contact list, implemented student alumni liaison positions, solicited donations for the COMS spring social, and worked on the department website and social media. By applying research on communication theories, we were …


Perceived Search Overload, Generative Ai Credibility, And Comparative Usefulness: A Channel Complementarity Approach To Health Information Seeking, Joon Soo Lim Jun 2025

Perceived Search Overload, Generative Ai Credibility, And Comparative Usefulness: A Channel Complementarity Approach To Health Information Seeking, Joon Soo Lim

Media Studies - All Scholarship

No abstract provided.


Specialization Or Diversification? Creators’ Strategies On User-Generated Content Platforms, Ziwei Ye Jun 2025

Specialization Or Diversification? Creators’ Strategies On User-Generated Content Platforms, Ziwei Ye

Theses and Dissertations in Business Administration

Recent advancements in digital platforms have reshaped content creation and distribution. User-generated content (UGC), created and shared by internet users, is transforming entertainment, communication, and information sharing. The rise of UGC has fueled the growth of the "creator economy"—an ecosystem of creators, users, and advertisers facilitated by platforms such as YouTube and TikTok. While prior research has primarily explored how UGC platforms incentivize content quantity and quality, this study advances the literature by examining how creators' content strategies influence consumer attention and how platform mechanisms shape this relationship, offering new insights into the interplay between creator behavior and platform design. …


Culturally Responsive Intimate Partner Violence (Ipv) Service Needs Among African Immigrant Women: Examining The Impact Of Cultural Norms And Psychosocial Barriers On Safety Perceptions And Help-Seeking Behaviors, Titilayo Ogunbambi Jun 2025

Culturally Responsive Intimate Partner Violence (Ipv) Service Needs Among African Immigrant Women: Examining The Impact Of Cultural Norms And Psychosocial Barriers On Safety Perceptions And Help-Seeking Behaviors, Titilayo Ogunbambi

Dissertations

Intimate Partner Violence (IPV) remains a pervasive public health and social justice issue globally, with African immigrant women in the United States facing compounded challenges as they navigate cultural, structural, and systemic barriers, including migration-related vulnerabilities and attachment to cultural values that shape their decisions and experiences. Although formal IPV services exist, they often fail to address the lived realities and culturally specific needs of this population, leading to underutilization and barriers in seeking help. This qualitative study examines how cultural norms, psychosocial barriers, and systemic inequities influence safety perceptions and help-seeking behaviors among African immigrant women survivors of IPV. …


Not Meant To Be Read: The Stories They Silence, The Resistance That Speaks, Cristina Onea Jun 2025

Not Meant To Be Read: The Stories They Silence, The Resistance That Speaks, Cristina Onea

Dissertations, Theses, and Capstone Projects

In this dissertation, I trace the evolution of surveillance from overt state violence to the more insidious forms of ideological policing embedded in everyday life. Through lived experience, oral history, and critical autoethnography, I explore how surveillance moves through bodies, families, institutions, and memory—not simply as external control, but as internalized rhythms of fear, vigilance, and self-surveillance. I move between my father's life under Romanian dictatorship, my own embodied inheritance, and the contemporary struggles of librarians facing ideological suppression to reveal surveillance as a structure that persists through generations, mutates across contexts, and demands new forms of resistance.

I argue …


A Meso-Structure Reading Of Duterte’S Drug War As A Human Rights And Communicative Crisis, Augustus Ceasar D. Latosa May 2025

A Meso-Structure Reading Of Duterte’S Drug War As A Human Rights And Communicative Crisis, Augustus Ceasar D. Latosa

Social Transformations Journal of the Global South

Former Philippine President Rodrigo Duterte launched the drug war in 2016 to address alleged rising criminality. His directive to kill those who resisted arrest became a symbolic articulation of a policy that led to the deaths of alleged drug offenders, particularly among marginalized urban poor communities. While the drug war has been extensively examined in relation to public policy and governance, few studies have approached it through the lens of communication, particularly crisis communication. Using the culture-centered approach (CCA) as its theoretical anchor, this paper investigated how human rights non-government organizations (NGOs) as meso-structural actors made sense of Duterte’s “war …