Digital Commons Network^™

Classroom Contexts: Teachers Talk Teaching Media Literacy, Sakshi Bhalla, Michelle R. Nelson, Michael Spikes

Journal of Media Literacy Education

In this study, we examine the lived experiences of educators who engage with youth through media literacy education. While prior research has examined the efficacy of media literacy education interventions, little attention has been paid to the contexts in which these are conducted. Our analysis of 20 semistructured interviews reveals how the structural context illuminates several “divides,” shaping how media literacy is taught and experienced. Three major themes emerged from the data: (1) teachers and high school students inhabit distinct media worlds, shaping their media understanding differently; (2) the socio-economic status of the school determines whether media literacy is taught …

Battle Cry To “Do The Research”: Vulnerability To Qanon, Alt Media, And Low News Media Literacy, Kaye D. Sweetser, Kalyca Lynn Becktel

Journal of Media Literacy Education

This survey (N = 579) investigated news media literacy among those likely to believe in the conspiracy theories of QAnon. Vulnerability to belief in QAnon conspiracies was predicted by a media diet of alternative media such as 4chan and SnapChat. Those vulnerable to QAnon conspiracy theories had lower news media literacy scores than those who appeared to be resistant to QAnon theories, and rated themselves with lower need for cognition and higher cynicism. Vulnerability to QAnon was predicted by a belief in other specific conspiracy theories, low value of news media literacy, less understanding of the news business, belief …

Disinformation Awareness Via Sms? Exploring A New Modality For Boosting Adult Media Literacy, Jannie Lilja, Ester Tottie, Niklas Eklund, Tobias Lindé, Gunhild Hoogensen Gjørv

Journal of Media Literacy Education

Given a rapidly evolving disinformation environment, many initiatives are currently being developed to counter the harmful impacts of disinformation. The aim of this study is to explore how an SMS intervention, as a hitherto untested modality for raising awareness of disinformation with promising potential and wide reach, could boost media literacy among adults. We probe the effects on a national sample of adult Swedish respondents (N = 2536). An initial survey is followed by a five-week text messaging intervention and concluded with a second survey. Respondents’ objective ability to identify false information, and their subjective perceptions of attitude and …

The M State Advantage: Engaging Community College Students And Alumni To Cultivate A Culture Of Giving, Shannon M. Britten

Strategic Communication Master of Arts Thesis Projects

This project examines M State Foundation and Alumni’s efforts to increase donations from the alumni of Minnesota State Community and Technical College (M State). The donations provide scholarships, emergency grants, food pantry supplies, and academic program support. The Foundation has consistently fallen short of fundraising goals, but with over 19,000 alumni, an opportunity exists to rebuild engagement after years of disconnection due to name changes and mergers. This project leverages research and analysis to develop strategic, data-driven solutions to increase donations by appealing to current students and alumni. A review of institutional effectiveness data, operational metrics, and industry reports provided …

Creating A Legacy: Dipping Into The Business Of Selling Ink Artwork, Janelle Sather

Strategic Communication Master of Arts Thesis Projects

Peaceful Wisconsin LLC is a dip pen ink art business in Eau Claire, Wisconsin. This project uses research and analysis to uncover strategic and creative solutions to address the business’s core problem of customers not having a way to purchase the company’s artwork. A review of applied research was conducted, which included residential demographic information, art sale methods and statistics, Twitch viewership data, and the company’s financial statements. Key findings showed there is a strong potential market for selling art, and the company can become profitable with minimal sales. The company has never conducted research or a strategic analysis of …

Black Men And Health Literacy: Strategies For Improvement In A Digital Age Through The Adaptation Of A Chronic Disease Self-Management Program, Evelina Weidman Sterling, Laura Stevens, Vanessa Robinson-Dooley, Tyler Collette

Faculty Articles

Health literacy is a critical determinant of health outcomes, yet it is often overlooked, particularly among marginalized groups. This paper explores the significance of health literacy, with a particular focus on low-income African American and Black (AA/B) men, a population that faces unique challenges due to intersecting factors such as race, gender, socioeconomic status, and educational disparities. We examine how these factors contribute to health literacy gaps, highlighting adverse effects on health outcomes for AA/B men compared to the general population. Additionally, we stress the growing importance of digital literacy in an increasingly technology-driven world. Not actively addressing digital health …

Christian Identity And Commercialization: A Rhetorical Case Study Of Faith-Based Nil Branding In College Athletics, Santiago Diaz Finochietto

All HCAS Student Capstones, Theses, and Dissertations

This project, “Christian Identity and Commercialization: A Rhetorical Case Study of Faith-Based NIL Branding in College Athletics," explores the intersection of faith, personal branding, and commercialization in the era of Name, Image, and Likeness (NIL) in collegiate athletics, with a specific focus on Christian student-athletes. Since the NCAA's 2021 policy change allowing athletes to profit from NIL, student-athletes have been thrust into a complex landscape of sponsorships, digital branding, and entrepreneurial identity. While this shift offers unprecedented opportunities, it also presents ethical and spiritual dilemmas, particularly for Christian athletes seeking to integrate their faith into their public and commercial presence …

Enhancing Medication Communication In The Acute Care Setting To Strengthen Patient Comprehension And Retention, Ashleigh C. Christensen

Student Scholarly Projects

Practice Problem: Research has shown that breakdowns in communication, especially in the context of medication education, play a critical role in the delivery of safe and effective patient care. These findings underscore the need to prioritize effective communication in medication education. In the acute care setting, effective communication is essential for ensuring patient safety, adherence, and improved patient-centered outcomes.

PICOT: In clinical staff providing direct patient care in the acute care setting (P), does the implementation of the evidence-based teach-back method (I), as compared to current practice (C), improve patient knowledge, understanding, and self-management upon discharge (O), over ten weeks …

Straddling The Boundary Of Misleading Information Group: Exploring The Association Between Network Brokerage And Morality Expressions, Yiqi Li, Marina Mitiaeva, Ximeng Deng, Una Joh, Yafei Zhang

iSchool - All Scholarship

Existing misleading information studies mostly focus on either the message content or social network structures, overlooking the association between the content and structural factors. This research examines the role of brokers, the key network actors straddling between misleading and true/regular information groups. Content-wise, morality expressions are examined, which signal social media users’ expressions toward what is right and wrong. This research provides insights into the understudied relationship between network brokerage and moral expressions and identifies connections between moral foundation and network brokerage theories. Findings suggest that binding morality (i.e., authority and loyalty) is dominant among network brokers. Practical strategies are …

Using Artificial Intelligence To Improve Customer Engagement: User Experience With Chatbot Technology, Aicha Zemmouri, Salma Choufari

Journal of Marketing and Consumer Behaviour in Emerging Markets

This study examines the impact of artificial intelligence (AI) on improving customer loyalty through the use of chatbot technology, with a specific focus on the user experience of Moroccan consumers. The increasing integration of AI into customer service, especially through chatbots, represents a significant shift in how companies interact with their customers. Given Morocco’s growing digitalization and the strategic importance of customer loyalty, it is critical to understand how consumers perceive and interact with these technologies. To achieve this, the study used a qualitative research method of semi-structured interviews to investigate consumers’ perceptions, interaction behaviours, and challenges with chatbot usage. …

2025, 1(20)

Journal of Marketing and Consumer Behaviour in Emerging Markets

Full Issue 2025, 1(20)

Effects Of Political Predispositions, Media Use, And Media Evaluation On Policy Malaise Among Indonesian And German People, Irma Garnesia

JURNAL KOMUNIKASI INDONESIA

This study explores a comparative analysis of Germany and Indonesia in the context of the Covid-19 pandemic, emphasizing the importance of addressing cross-cultural dimensions in global health crises—a field that remains underexplored. By enhancing preparedness for future emergencies, the research critically examines whether theoretical assumptions developed in Global North contexts can be meaningfully extended to Global South settings. Specifically, this study hypothesizes that political predispositions, media use, and media evaluation are associated with policy malaise, and investigates these associations in light of cross-cultural differences. Using data from Germany (n = 1,458) and Indonesia (n = 1,043), the findings reveal significant …

Everyday Life In The U.S.: An Intersectional Approach To A North Korean Refugee Woman’S Identities, And Experiences, Lyounghee Kim

Communication ETDs

This dissertation examines everyday experiences of a North Korean refugee woman in the U.S., centering her narratives as sites of critique, resistance, and meaning-making. Grounded in Critical Refugee Studies, Asian American Studies, and Critical Intercultural Communication and framed by intersectionality, it explores how interlocking structures of power shape and are shaped by her life. Rather than focusing solely on trauma or assimilation, this study highlights her digital storytelling, faith, and mutual aid practices as acts of survival, dignity, and moral agency. Using a qualitative, narrative inquiry approach grounded in critical reflexivity, it thematically analyzes her stories to reveal how she …

Digital Technology Usage In Tajikistan, Siyovush Bobokhonov Dr., Pedro Quelhas Brito Dr., Umesh Ramchandra Raut Dr., Prafulla Arjun Pawar Dr.

The Qualitative Report

The rapid development of digital technologies is significantly changing how people live, and these changes have a particular impact on the younger generation in Tajikistan. Our study therefore aims to analyze the factors influencing young Tajiks' opinions as users of digital technology and to examine digital technology usage in Tajikistan. We conducted a qualitative analysis of the opinions of young Tajik individuals aged 18 to 30 and found that they generally consider digital technology to be an integral part of their daily lives. Data collection was carried out through focus group discussions (FGDs) and the data analysis was performed using …

Mediating The Exquisite: Aesthetic Affordances Of The Network Arts, Seth Adams

Journal of Network Music and Arts

This paper argues that the Network Arts afford uniquely nuanced aesthetic interactions among humans and between humans and machines. After defining these moments under a new concept I call exquisite musicking, I investigate how distributed networks of human and nonhuman actors create experiences that challenge or complicate traditional notions of agency, ensemble, aesthetics, and synchrony. Using Actor-Network Theory as a lens of inquiry, I explore the exquisite affordances of network-based musicking, discussing how pitch, timbre, and texture are co-created in networked performances. I also examine how exquisite musicking could serve as a fruitful concept in music education, particularly in pedagogical …

Do First Impressions Count? A Gendered Comparative Analysis Of Self-Presentations By Contestants In The Bachelor And Bachelorette South Africa, Mthobeli Ngcongo Dr

The Qualitative Report

The study of social role expectations for men and women has been instrumental in a better understanding of intersex dynamics. Although much research has focused on behavioral similarities and differences in formal contexts, qualitative research that helps us to understand gendered differences in informal contexts remains underappreciated. In particular, the area of romance presents a fruitful social context in which to comparatively study gendered manifestations of strategic self-presentation. Using the first episodes of the first seasons of the Bachelor and Bachelorette South Africa reality television franchise, this study compares 28 self-presentation tactics used by 17 male and 24 female contestants. …

Massacre Vs. Shooting: Exploring Cnn And Fox’S Coverage Of The Uvalde Robb Elementary School Attack, Maya Beesley

DU Undergraduate Research Journal Archive

This study dissects FOX News Media (FOX News) and Cable News Network’s (CNN) media coverage differences of the Uvalde, Texas Robb Elementary School terror attack (Uvalde shooting). On March 24, 2022, Salvador Ramos perpetrated a mass shooting, killing 19 children and two teachers and injuring 17 others. This paper showcases that the incident qualifies as terrorism and explores how two major U.S. news outlets framed and covered the incident differently in their headlines, images, captions, sources, and tone. While CNN emphasized police culpability, victim perspectives, and presented a somber tone, FOX News downplayed the severity of the attack, highlighted police …

Socio-Economic Dynamics Of Engagement And Incentivization In Emerging Digital Platforms, Danyang Song

Dissertations and Theses Collection (Open Access)

The rapid advancement of digital technology—particularly mobile and blockchain technologies—has fueled the unprecedented growth of online platforms. Among these, live commerce and blockchain-based social media have emerged as two distinct business models that profoundly shape both commercial and social aspects of people’s lives. E-commerce livestreaming integrates live video streaming with e-commerce, offering consumers real-time product information and interactive shopping experiences. Different from traditional social media platforms that rely on either voluntary contributions or ad revenue sharing to incentivize user participation, blockchain-based social media platforms often use cryptocurrency or tokens to reward users for creating and curating content. This dissertation investigates …

Research On The Evolutionary Game Of Users' Digital Reading Trace Sharing From Perspective Of Privacy Protection, Jing Liu, Jingyu Ji, Chengzhi Liu, Liyan Chang

Journal of Scientific Information Research

[Purpose/significance] Under the perspective of privacy protection, exploring the sharing of users' digital reading traces is of great significance for creating a healthy and orderly digital reading environment and promoting the high-quality development of national reading.

[Method/process] A tripartite evolutionary game model of users, digital reading platforms and the government is constructed to reveal the dynamic evolution process and stable strategy of each subject's strategy selection through mathematical derivation, and numerical simulation is used to verify the accuracy of the model.

[Result/conclusion] The study shows that the strategy choices of users, digital reading platforms and the government are highly coupled, …

‘Balatyagon, Huya, Kag Kabalaslan’: Ang Kampanya Ng Mga Pilipinong Baptist Tungo Sa Pagsasarili At Pagsasakapangyarihan, 1922–1935, Kristoffer R. Esquejo

Malay Journal

Gamit ang tatlong larangan ng sikolohiya ng pakikipag-ugnayang panlipunan, itinatampok ng papel na ito ang pagkakatatag ng Convention of Philippine Baptist Churches (CPBC), isang denominasyong Protestante na nakasentro sa Kanlurang Bisaya, bilang resulta ng kompromiso ng mga Pilipinong Baptist at ng American Baptist Foreign Mission Society (ABFMS) noong 1935. Kolektibong nasadlak ang mga Pilipinong Baptist sa isang kumplikadong sitwasyon noong dekada 20 at dekada 30. Sa isang banda, naging saksi at biktima sila sa paternalismo at diskriminasyong ipinaiiral ng mga misyonerong Amerikano. Naging mulat din sila sa pagsiklab ng samotsaring kilusang agraryo at pagkilos ng mga samahang manggagawa sa iba’t …

Pilipinong Komunikasyon: Dekolonisasyon Ng Pag-Aaral Ng Komunikasyon Sa Pilipinas, Jeffrey Rosario Ancheta

Dalumat: Multikultural at Multidisiplinaryong E-Journal sa Araling Filipino

Ang papel na ito ay pagtatangkang itaguyod ang Pilipinong Komunikasyon bilang isang mahalagang hakbang sa dekolonisasyon ng larangan ng komunikasyon sa Pilipinas. Sa loob ng mahabang panahon, ang teorya at praktika ng komunikasyon sa bansa ay nakaangkla sa Kanluraning modelo na hindi ganap na nagpapaliwanag sa natatanging paraan ng pakikipagtalastasan ng mga Pilipino. Upang matugunan ang puwang na ito, sinuri ang iba't ibang lokal na pananaw tulad ng Pilipinolohiya, Pantayong Pananaw, Sikolohiyang Pilipino, Pilosopiyang Pilipino, Filipino Communicative Behaviour, at Pilipinong Sosyolohiya. Ang pagsusuri sa mga pananaw na ito ay nagbigay-daan sa pagbubuo ng isang diskurso na nakaugat sa sariling wika, …

The Career Breaking Point: Mid-Career Women’S Perceptions Of Organizational Communication And Their Career Disruptions, Laura Nicole Miller, Karen Mccullough

Applied Business Faculty Publications

When women in leadership experience career disruptions, they and their organizations lose. Companies forfeit experienced, mission-aligned talent, while women face instability and professional setbacks. This qualitative study offers a diagnostic foundation for understanding how organizational communication contributes to these disruptions. Guided by the cultural approach to organizations and using a constructivist grounded theory methodology, the study draws on semi-structured interviews with 14 mid-career women who experienced career interruptions. Findings identify three interrelated communication-related factors: mission-driven overwork, gaslighting, and value incongruence. Rather than prescribing solutions, the study centers on women’s lived experiences to highlight the communication patterns they perceive as harmful. …

Sustainable Advertising And Brand Engagement: The Role Of Consumer Minimalism And Scepticism, Hesham O. Dinana, Donato Masi, Reza Marvi, Farbod Fakhreddin

Faculty Journal Articles

Recognizing the significance of sustainable advertising practices and their influence on consumer behaviour, this study explores their capacity to not only enhance consumer engagement with the brand but also strengthen brand reputation. Additionally, it examines how these practices can promote more conscious consumption patterns, contributing to broader sustainability goals. In this line, we propose a theoretical conceptual model highlighting how customers perceive sustainability-related activities and how these perceptions can influence brand engagement, ultimately enhancing brand reputation and fostering mindful consumption. Furthermore, we also investigated the moderating roles of consumer minimalism, scepticism towards advertising, and brand value congruence in relation to …

Participatory Exhibitions As An Awareness-Raising Platform For Bird Window Collisions, Janina Carla Castro, Jelaine Gan, Nancy Longnecker

CSID Journal of Infrastructure Development

Bird window strikes pose a significant threat to avian populations in urban settings. Understanding public attitudes toward this issue is vital for communicating the problem and possible interventions, such as applying window stickers. Bird Window Strike Philippines, a citizen science initiative, has promoted awareness through online engagement and a public pop-up exhibition designed to leave a lasting impression and gather visitor feedback. The exhibition introduced Filipino audiences to bird-window collisions through educational and participatory elements, including interpretive panels, taxidermied bird specimens, and window models demonstrating prevention techniques. Its central message was: “Bird window strikes are a problem, and we can …

Agricultural Extension In An Urban Informal Settlement During Covid-19: The Effectiveness Of The “Tanimang Bayan” Initiative In Sitio San Roque, North Triangle, Quezon City, Patrice Bianca R. Yapjoco

CSID Journal of Infrastructure Development

The COVID-19 pandemic exposed deep inequalities in food access, particularly in urban informal settlements. This study examines the effectiveness of the “Tanimang Bayan” initiative, an urban agriculture project implemented in Sitio San Roque, Quezon City, as a form of agricultural extension during the pandemic. The research adopts a qualitative approach, drawing on data from key informant interviews, participant observation, and secondary sources. Findings indicate that the initiative provided a localized response to food insecurity by enhancing access to fresh produce and promoting community-led production. It also supported collective action and self-organization among residents, strengthening their autonomy in navigating structural limitations. …

If The Halls Could Talk: Educator Narratives On Teen Media Literacy, Doda Lulgjuraj

Doctoral Dissertations and Projects

Adolescents are avid yet vulnerable consumers of digital and social media, frequently exposed to non-credible information without possessing the essential tools to evaluate it effectively. The qualitative research conducted explores adolescent media literacy through the perspectives of middle school and high school educators, intending to understand students' ability to discern credible information. Additionally, this research aims to determine the extent to which current educational practices foster this skill. This study underscores the importance of equipping adolescents with media literacy skills in an increasingly complex and sometimes misleading digital environment. Thirty-six educators from four states in the U.S. participated in semi-structured …

Why Gen Z Is More Anxious Than Ever? Turning To Social Chats For Answers, Yi Luo, Jin-A Choi, Bond Benton

College of Communication and Media Scholarship and Creative Works

As social media has evolved into a prominent part of Gen Z’s social interaction, this study attempted to enrich our current understanding of Gen Z’s mental health struggles through their conversations surrounding anxiety on social media. Highlights of the findings included the following. First, the overwhelming presence of fear (83%) illustrates that anxiety is an emotionally draining experience for many Gen Z users. The use of emotionally charged language to publicly share their struggles with anxiety reflect increasing self-awareness and a cultural shift toward normalizing mental health conversations. Second, the open, candid conversations on anxiety indicate that anxiety is experienced …

Cinematic Abuse: A Critical Analysis Of Disney’S “Happily Ever After” In The Little Mermaid, Aladdin, And The Princess And The Frog, Erin Michelle Gough

USF Tampa Graduate Theses and Dissertations

This dissertation examines the manner in which three animated Disney princess films cultivate stereotypes and gendered behaviors consistent with domestic violence and thereby encourages viewers to accept and tolerate abuse against women. I argue that due to the dangerous, constricting, and sexist gender roles encouraged by the Walt Disney Corporation, films prime young girls and boys to react to social situations and encounters in a way that mirror the characters’ reactions. Because of the films’ entertainment value, most of the characters’ inappropriate, stereotypical, and often violent behaviors either go unnoticed or are passively accepted. The violence does not have to …

The Effects Of Study Abroad Programs On Second Language Acquisition (Sla), Isabel Odewald

NEXUS: The Liberty Journal of Interdisciplinary Studies

As study abroad programs have increased annually by 10%, numerous researchers have examined how participation in study abroad programs have affected second language acquisition (SLA) in students (Isabelli-Garcia, et. al, 2018). Reviewing previous literature evaluating the relationship between study abroad programs and undergraduate students overall academic achievement, personal growth, and career preparation, it has been found that study abroad programs impact students academically, emotionally, and cognitively. Specifically focusing on factors such as the duration of study abroad programs, personality of students, students’ motivations, and engagement with peers abroad, the current literature review provides explanations of relevant SLA theoretical frameworks and …

Branding In The Spotlight: The Impact Of Name, Image, And Likeness (Nil) On Athlete Brand Image In College Athletics, Timothy Jeremiah Ervin Ii

USF Tampa Graduate Theses and Dissertations

This qualitative thesis explores the impact of Name, Image, and Likeness (NIL) on athlete brand image within college athletics, with a focus on the lived experiences of men and women college basketball players. Through in-depth, semi-structured interviews with eight Division I athletes, the study examines how NIL has influenced personal branding, identity construction, and public visibility. Guided by brand identity theory and athlete brand image, and analyzed using Braun and Clarke’s thematic analysis, four central themes emerged: athlete (brand) empowerment, legacy through authenticity, navigating influence, image, and objectification, and economic viability and opportunity. Additionally, the concept of self-presentation emerged as …