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Influencia Del Inbound Marketing En La Intención De Compra De Los Leads, Denise A. Soto, Allen Kevin Zapien 2017 Universidad de Montemorelos

Influencia Del Inbound Marketing En La Intención De Compra De Los Leads, Denise A. Soto, Allen Kevin Zapien

Adventist Online Learning Conference / Conferencia de Aprendizaje en Línea

La llegada de la internet ha revolucionado la manera en que las empresas se comunican con los consumidores, así como también la forma en que ellos dialogan con la marca.

El inbound marketing es una metodología que combina técnicas no intrusivas de marketing para ofrecer valor con contenido de calidad, de manera que los consumidores se acerquen y se los pueda acompañar en su proceso de compra (Samsing, 2016). ¿Cómo esta estrategia puede ayudar en el reclutamiento de estudiantes?


Student Centered Learning In A Blended Learning Approach, Sharon Aka 2017 Adventist Learning Community, North American Division Office of Education

Student Centered Learning In A Blended Learning Approach, Sharon Aka

Adventist Online Learning Conference / Conferencia de Aprendizaje en Línea

Student Centered Learning is an intentional teaching philosophy utilized in the blended learning environment. It’s about facilitating learning, not content presentation. Come discuss building rapport, learning retention, active learning, Bloom’s taxonomy, and the issue of what to do online, versus what to do in class.


Stories From The Field: Lessons From First Time Online Teachers, Shirley Freed, Kristi Kis, Joyce Susanne Virginia Irrgang, Klaus Irrgang, Tony Reeves 2017 Burman University

Stories From The Field: Lessons From First Time Online Teachers, Shirley Freed, Kristi Kis, Joyce Susanne Virginia Irrgang, Klaus Irrgang, Tony Reeves

Adventist Online Learning Conference / Conferencia de Aprendizaje en Línea

Teaching online for the first time is a unique experience! Hear stories from first time online teachers, with reflections, recommendations, and suggestions for administrators providing support and training for faculty.


Building Communication Plans For Online Student Service Beyond Course Interaction, Glynis M. Bradfield 2017 Andrews University

Building Communication Plans For Online Student Service Beyond Course Interaction, Glynis M. Bradfield

Adventist Online Learning Conference / Conferencia de Aprendizaje en Línea

How do we develop support for students at a distance comparable to service on a physical campus? Come to learn and share best practices in creating communication plans that consider the student’s journey from interest to applicant to admitted and enrolled student all the way to contributing alumnus.


Design Thinking And Online Education, Andrea Filatro, Carolina Costa Cavalcanti, Everson Muckenberger 2017 UNASP Virtual Campus

Design Thinking And Online Education, Andrea Filatro, Carolina Costa Cavalcanti, Everson Muckenberger

Adventist Online Learning Conference / Conferencia de Aprendizaje en Línea

DT is an approach that promotes innovation, creativity and problem solving. At UNASP Virtual Campus, DT is incorporated into the planning and execution of distance undergraduate programs. As the students develop integrative projects that articulate the content from different courses of the program, they build collaboratively bridges between theory and practice.


Keynote: Redefining The 100%, Larry Blackmer 2017 North American Division

Keynote: Redefining The 100%, Larry Blackmer

Adventist Online Learning Conference / Conferencia de Aprendizaje en Línea

Examine the compelling reasons for pursuing, persisting, and providing Adventist education. Be inspired by a compelling vision to supply Adventist education to all Adventists, using digital tools and pedagogies to make Adventist education accessible to all.

Larry Blackmer is the North American Division Vice President for Education. He has served as a teacher, principal, and boys’ dean at the K-12 level throughout the United States. Larry served as associate superintendent in the Michigan Conference and superintendent of schools in the Idaho Conference. As associate director and then vice president for NAD Education, his duties include secondary education, marketing and technology. …


So, You’Re A New Forensics Coach?: Establishing An Oral Interpretation Program And Culture Of Success, Barb Kleinjan 2017 South Dakota State University

So, You’Re A New Forensics Coach?: Establishing An Oral Interpretation Program And Culture Of Success, Barb Kleinjan

Discourse: The Journal of the SCASD

As many new English and Speech instructors quickly realize, their first teaching contract will most certainly include forensic extra-curricular activities. By the simple virtue of training to become fine arts teachers, administrators and principals may assign the coaching of Debate, One Act Plays or Oral Interpretation to their contracts, even though the individual may have had no experience in any of those activities. In my first secondary school contract, I was required to coach Oral Interpretation, three One Act Plays and the spring All School Play. My drama background consisted of a knowledge and appreciation for Shakespeare, yet with no …


Minding The Gap: Mentor And Pre-Service Teachers’ Ability Perceptions Of Content Area Literacy Instruction, Treavor Bogard, Mary-Kate Sableski, Jackie Marshall Arnold, Connie L. Bowman 2017 University of Dayton

Minding The Gap: Mentor And Pre-Service Teachers’ Ability Perceptions Of Content Area Literacy Instruction, Treavor Bogard, Mary-Kate Sableski, Jackie Marshall Arnold, Connie L. Bowman

Teacher Education Faculty Publications

This mixed method study compared how student teachers rated their ability in implementing components of content area literacy compared to their clinical educators’ perceptions of the student teachers’ actual performance. The researchers collaborated with K-12 clinical educators to develop a scaled survey to rate level of skill in four components of content literacy instruction. 112 clinical educators (CEs) and 183 student teachers (STs) representing five teacher licensure programs completed the survey. A two-way multivariate analysis of variance measured the effect of Role (CE and ST) and Teacher Licensure Program on ability perception. Results indicated that Role and Program each significantly …


Developing Ict Skills Of Stem Teachers In Mexico: The Key Role Of The Tutorial Function, Alexander N. Chen, David McCalman, Mark E. McMurtrey, J. Gabriel Domínguez Castillo, Víctor Manuel Cab Pech 2017 University of Central Arkansas

Developing Ict Skills Of Stem Teachers In Mexico: The Key Role Of The Tutorial Function, Alexander N. Chen, David Mccalman, Mark E. Mcmurtrey, J. Gabriel Domínguez Castillo, Víctor Manuel Cab Pech

Journal of International Technology and Information Management

It is well documented in distance education literature that one of the factors that are considered essential to the success of an online course is the tutorial function. The role of counselor consists of assisting and encouraging students, building learning activities, and developing support strategies for the use of technology. The tutor thus was assessed as one element of great importance in on-line education, and, to some, an essential feature of this mode. In this paper, the importance of the tutorial function and its effect on the development of skills for using information and communication technology (ICT) in science, technology, …


An Estimate On The Supply And Demand Of Marketing Education Teachers In The Next Five Years In The Hampton Roads, Virginia Area, Alison Danielle Briel 2017 Old Dominion University

An Estimate On The Supply And Demand Of Marketing Education Teachers In The Next Five Years In The Hampton Roads, Virginia Area, Alison Danielle Briel

OTS Master's Level Projects & Papers

As of 2017, there is a lack of information about the number of Marketing Education teachers at the high school level employed in the Hampton Roads area of south eastern Virginia. Marketing Education is an essential subject to teach at the secondary level because it prepares students for careers in marketing and management. For this study, a survey was created to understand the current state of Marketing Education and the supply and demand of Marketing Education teachers. This study primarily focused on Marketing Education programs in the high school setting. A survey consisting of open-ended questions was developed and distributed …


Learning And Changing: The Shaping Of A Teacher’S Identity Through Time, Across Spaces And In Different Contexts, Nikolaos Bogiannidis, Jane Southcott, Maria Gindidis 2017 Monash University, Australia

Learning And Changing: The Shaping Of A Teacher’S Identity Through Time, Across Spaces And In Different Contexts, Nikolaos Bogiannidis, Jane Southcott, Maria Gindidis

The Qualitative Report

This research paper explores the confluence of significant events in my life that shaped my identity as a teacher and researcher. I employed autoethnography to explore my personal life journey across time, space and context, in order to identify and to analyse the significant moments of epiphany that impacted on my decision to become a teacher. The findings of this study reveal a number of universal qualities of good teachers across three continents who, independently and unbeknown to each other, acted as role models in shaping my identity and my desire to become a teacher in order to serve the …


Effects Of Teaching Level, Subject Area, And Degree On Grades 5-12 Educator Learning Modes, Meredith Young (Jones) 2017 Harding University

Effects Of Teaching Level, Subject Area, And Degree On Grades 5-12 Educator Learning Modes, Meredith Young (Jones)

College of Education Dissertations

The purposes of this dissertation were two-fold. First, the purpose of this study was to determine the effects by subject area taught between educators in high schools versus educators in middle schools on the Abstract Conceptualization, Active Experimentation, Concrete Experience, and Reflective Observation learning modes measured by Kolb’s Learning Style Inventory in one central Arkansas school district. The independent variables for Hypotheses 1-4 were educator teaching level (high school versus middle school) and subject area taught (mathematics/science, literacy/social studies, and other). Second, the purpose of this study was to determine the effects by degree level between educators in high schools …


Turbine Engineer: E-Stem Lesson (Power Point), April Haight, Lesia Lennex, Justin Elswick 2017 Center for Environmental Education

Turbine Engineer: E-Stem Lesson (Power Point), April Haight, Lesia Lennex, Justin Elswick

Department of Middle Grades and Secondary Education Research & Publication Archives

Turbine Engineer: E-STEM Lesson PowerPoint presentation by April Haight, Lesia Lennex and Justin Elswick at the annual conference of the Kentucky Association for Environmental Education held at the Kentucky Dam State Village Resort Park in Gilbertsville on September 9-10, 2017.


Turbine Engineer: E-Stem Lesson, April Haight, Lesia Lennex, Justin Elswick 2017 Center for Environmental Education

Turbine Engineer: E-Stem Lesson, April Haight, Lesia Lennex, Justin Elswick

Department of Middle Grades and Secondary Education Research & Publication Archives

Turbine Engineer: E-STEM Lesson Power, a paper presented by April Haight, Lesia Lennex and Justin Elswick at the annual conference of the Kentucky Association for Environmental Education held at the Kentucky Dam State Village Resort Park in Gilbertsville on September 9-10, 2017.


Creating A Water Turbine In Solidworks, April Haight, Lesia Lennex, Justin Elswick 2017 Center for Environmental Education

Creating A Water Turbine In Solidworks, April Haight, Lesia Lennex, Justin Elswick

Department of Middle Grades and Secondary Education Research & Publication Archives

Creating a Water Turbine in SolidWorks a handout that accompanied the presentation made by April Haight, Lesia Lennex and Justin Elswick at the Kentucky Association for Environmental Education held at Knetucky Dam State Village Resort Park in Gilbertsville on September 9-10, 2017.


Developing Evaluative Thinking And Evidence-Based Practice: A Synthetic Case Study, Tim Wyatt 2017 Erebus International

Developing Evaluative Thinking And Evidence-Based Practice: A Synthetic Case Study, Tim Wyatt

2009 - 2019 ACER Research Conferences

The NSW Literacy and Numeracy Action Plan, which operated from 2012 to 2016, provided $261 millon to improve literacy and numeracy learning in 448 the most disadvantaged and lowest performing schools across the three education sectors in NSW. A key objective of the Action Plan was to enhance teacher and school leader capacity, including the ability to apply evidence-based practices and evaluative thinking to planning and programming for teaching and learning at a classroom level, and to planning and decision-making at a whole-school level. The concept and terminology of ‘evidence-based practice’ is in common parlance in Australian schools; however, in …


Enhancing Instructional Leadership: Lessons From The Nsw Literacy And Numeracy Action Plan, Tim Wyatt 2017 Erebus International

Enhancing Instructional Leadership: Lessons From The Nsw Literacy And Numeracy Action Plan, Tim Wyatt

2009 - 2019 ACER Research Conferences

Over the past decade, schools, school systems and governments at all levels have invested heavily in enhancing the quality of school leadership. The Australian Government-funded National Partnerships (2012–2014) identified principal leadership as one of its explicit goals. More recently, the emphasis of leadership development has been on enhancing instructional leadership. This paper describes an approach to enhancing instructional leadership adopted as part of the NSW Literacy and Numeracy Action Plan (2012–2016), which was the particular approach of the NSW government school sector. The three school sectors in NSW each adopted different models for their implementation of the Action Plan relevant …


Nourishing Teachers’ Leadership For Learning: Insights From Practitioner Research, Simon Clarke 2017 Graduate School of Education, University of Western Australia

Nourishing Teachers’ Leadership For Learning: Insights From Practitioner Research, Simon Clarke

2009 - 2019 ACER Research Conferences

This session contends that leadership and learning are mutually supporting and reinforcing. It is only recently that attempts have been made to describe in practice the complex connections existing between the two activities by drawing on empirical evidence. To this end, this session will depict ways in which leadership and learning are indispensable to each other in day-to-day teachers’ work, and the implications this symbiosis has for practice. Firstly, the session will consider the key foundations and principles of leadership for learning, especially as they relate to the Carpe Vitam international leadership for learning research project. Secondly, we will discuss …


Anticipating Change: An Exploratory Analysis Of Teachers’ Conceptions Of Engineering In An Era Of Science Education Reform, Tesha Sengupta-Irving, Janet Mercado 2017 Vanderbilt University

Anticipating Change: An Exploratory Analysis Of Teachers’ Conceptions Of Engineering In An Era Of Science Education Reform, Tesha Sengupta-Irving, Janet Mercado

Journal of Pre-College Engineering Education Research (J-PEER)

While integrating engineering into science education is not new in the United States, technology and engineering have not been well emphasized in the preparation and professional development of science teachers. Recent science education reforms integrate science and engineering throughout K–12 education, making it imperative to explore the conceptions teachers hold of engineering as a discipline, and as an approach to teaching. This analysis draws on focus group interviews with practicing secondary teachers (n = 12) conducted during a professional development seminar. The goals of the seminar were to present engineering as a heterogeneity of practices and inquiries organized to …


Rigor And Relevance: A Teacher Research Study On Using Young Adult Literature In Detracked Secondary English Language Arts Courses, Kathleen Colantonio-Yurko, Cody Miller, Jennifer Cheveallier 2017 State University of New York, Brockport

Rigor And Relevance: A Teacher Research Study On Using Young Adult Literature In Detracked Secondary English Language Arts Courses, Kathleen Colantonio-Yurko, Cody Miller, Jennifer Cheveallier

Journal of Practitioner Research

This article explores how three students who would not have qualified for honors-level curriculum under a tracked model performed in detracked English Language Arts (ELA) courses. Our teacher research study was guided by the following question: How can the incorporation of young adult literature (YAL) in a detracked ELA honors course affect the experiences of students who would not have qualified for honors curriculum under a tracked model? We found that the incorporation of YAL helped students explore diverse ideas and expanded their capacity to think, read, and write critically. This study has implications for broader conversations relating to detracking …


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