Hospitality Administration and Management Commons^™

Rock The Runway Event Proposal, Jamie R. Foxen, Hayley Silva

Communication Studies

EVENT OVERVIEW

We will host a fundraiser to raise money for the non-profit Do It for the Love, by putting on a concert and fashion show. The concert and fashion show not only represent our passions, but will be an effective way to raise as much money as possible while making it an enjoyable experience for our guests. We will have 15-20 silent auction items for guests to bid on. Additionally, we hope to generate funds from the sale of Sextant wine by the glass at the event. This event will be a perfect and unique way to bring together …

Determining Perceptual Gaps Of Service Quality And Value In Higher Education: A Midwestern Bible College, Benjamin Mcintosh

Doctoral Dissertations and Projects

This doctoral research project examined perceptual gaps of service quality and value in the context of higher education. The researcher performed quantitative analysis of survey data gathered from students at a small, Midwestern Bible college. Students self-selected to participate in this research project and, using class status as an independent variable, were grouped as Freshman, Sophomore, Junior, or Senior. Additionally, based on the literature review, the researcher used the Access variable as the primary determinant of service quality and the Functional Value variable as the primary determinant of value. After an analysis of the data, it was determined that there …

Tsirik - Fold The Leaves So That Others May Be Guided: A Study Of How The Bribri Women Are Preserving Their Culture To Ensure A Sustainable Future For Their Community, Emily R. Blau

Capstone Collection

Bananas are one of Costa Rica’s largest exports, along with coffee, palm oil, and cocoa. The banana plantations are large-scale, are most often run by multinational companies, and are considered to be run as enclave economies (Equal Exchange, 2016). This monoculture crop production has been globally accused of human rights abuses said to include, but not be limited to, violating the rights of indigenous people and loss in culture and tradition. For this paper, I studied the effects that large-scale agricultural corporations have on the BriBri, a matriarchal and indigenous group who live on the Caribbean coast of Costa Rica. …

The Pr Of Csr For The Casino Industry: A Review Of Challenging Corporate Social Responsibility: Lessons For Public Relations From The Casino Industry, Andrew B. Gustafson

UNLV Gaming Research & Review Journal

This is a review of Jessalynn Strauss' recent book, Challenging Corporate Social Responsibility: Lessons for Public Relations from the Casino Industry. Through an analysis of Casino’s CSR practices, Strauss raises some serious concerns about this alignment between CSR and PR, and provides reasons to doubt whether SCR done for strategic bottom line interests rather than purely ethical reasons will consistently accomplish what the casinos set out to achieve.

A Taste Of Tuscany, Brigid M. Greaney, Taylor N. Palma, Jacqueline C. Herrick

Senior Honors Projects, 2010-2019

The purpose of this Honor’s Paper is to demonstrate the comprehensive scholastic work and practical experience that we—Taylor Palma, Jackie Herrick, and Brigid Greaney—have completed in the Hart School of Hospitality, Sport & Recreation Management at James Madison University. In this paper we will discuss our Themed Event project, A Taste of Tuscany, with its rationale rooted in Italian food and wine culture. Authenticity and faithfulness to the Italian ways were of chief importance throughout the planning and execution of our project. In outlining the details of our event, we have included the logistics, from menus to floor diagrams, …

Motivation To Play Esports: Case Of League Of Legends, Yaoyao Sun

Theses and Dissertations

The population of playing electronic sports has increased recently, and the most popular one is League of Legends (LoL). As a multiplayer online battle arena video game, it’s not only a game, but also a competitive electronic sport. The purpose of this study was to assess the motivations of playing League of Legends and to relate them by genders, age groups and frequency groups. The final sample comprised 111 LoL players. The study categorized 12 items into three factors: achievement, socialization and immersion. Results indicated that achievement factors were stronger motives for men than women. For different age groups, there …

Impacts Of Human Computer Interaction (Hci) On Translation In The Hospitality Industry, Ethan Fishbane

UNLV Theses, Dissertations, Professional Papers, and Capstones

More than ever, globalization affects the hospitality industry with tremendous growth of international travelers—in the United States, inbound international visitation rose from around 25 million in 1985, to almost 67 million in 2012 (Mowforth & Munt, 2016). The concept of globalization, according to Robertson (1992), associates the integration and connectivity of culture and communities, while minimizing preformed boundaries. Half of all United States visitation comes from overseas travelers, with the largest share of foreign visitors coming from Japan, China, Brazil and South Korea (U.S. Travel Association, 2016). The United States predicts visitation from Brazil to increase by 70% from the …

Impacts Of Wechat On Millennials’ Perceptions And Consumption Behaviors In The Hotel Industry, Mengqi Cai

UNLV Theses, Dissertations, Professional Papers, and Capstones

Social media, known as interactive Web 2.0 Internet-based applications, has deeply changed and reformed interpersonal communication and business operation with the wide spread of Internet and the development of technology. In the past few years, since mobile apps are becoming more and more popular, the access of social media is not limited to tablet computers only, but is also available for almost all kinds of smart phone devices, such as iPhone, Android, Symbian and so on. The function of social media is not confined to real- time message transmission or information sharing any more. It has expanded to a widely …

Practical Applications Of Revenue Management In Full Service Restaurants, Sean Aten

UNLV Theses, Dissertations, Professional Papers, and Capstones

Revenue management is the act of skillfully, carefully, and tactfully managing, controlling and directing capacity and sources of income, given the constraints of supply and demand (Forgacs, 2010). This field grew out of the yield management strategies developed for use in the airline industry beginning in the 1960s. They used data driven decision making to maximize revenues gained from every seat on every flight. The hospitality industry now views this field as one of the core competencies for successful profitability (Hayes & Miller, 2011). It is a multidisciplinary approach that blends elements of marketing, operations, and financial management to effectively …

Is There A Link Between Fantasy Sports Players And Sports Bettors?, Wayman Wittman

UNLV Theses, Dissertations, Professional Papers, and Capstones

This paper will explore the consumer base playing fantasy sports and comparing it with the consumer base that is currently betting on sports. According to the Fantasy Sport Trade Association, (FSTA), there are an estimated 41 million people that actively participate in fantasy sports in the United States of America and Canada (Dwyer, Achen & Lupninek, 2016). The FSTA also estimated that $1 billion was spend directly on fantasy products with an additional $4 billion spent on related services such as media (Dwyer, et al., 2016). If there is a link between playing fantasy sports and sports betting, then being …

Proposing A Manager Profile That Is Predictive Of Employee Job-Embeddedness, Satisfaction, And Engagement, Lauren Stephens

UNLV Theses, Dissertations, Professional Papers, and Capstones

Numerous studies have been conducted on leader-member exchange (LMX) theory and its application to organizational growth and development with a focus on the quality of relationships between leaders and their employees. There is an opportunity to expand upon the theory and its application to the hospitality industry. Understanding that this industry focuses on service delivery, which is influenced by relationships between leaders and employees, hospitality organizations can benefit from understanding what attributes of leaders contribute to high quality LMX relationships with employees.

A Systematic Literature Review: Existing Hospitality & Tourism Research On Big Data, Jiaojiao Song

UNLV Theses, Dissertations, Professional Papers, and Capstones

Big Data has been in the eye of storm in all walks of live. Since the tourism industry is able to generate tons of data each day, Big Data has caught the attention of scholars and professionals of the industry. People might hear of Big Data here and there, yet are they clear about what Big Data means? Does Big Data refer to a certain amount data or a technology to acquire information to support evidenced decision?

Unfortunately there is no general consensus in academic area according to the book, Big Data: Principals and Paradigms (Buyya, Calheiros, & Dastjerdi, 2016) …

Examining The High-End Gaming Segment: Toward A Shift In Market Focus, Jiaqi Wu

UNLV Theses, Dissertations, Professional Papers, and Capstones

The Las Vegas gaming and hospitality industry has seen many changes over the last two decades. For the longest time, casinos were illegal everywhere except in Nevada, and gambling was viewed as a vice. It was not until the 1970s when attitudes started to shift. The Nevada Gaming Control Board was established to oversee and govern many aspects of the business, in order to promote the industry and reduce the perceived negative social impacts. LVCVA (Las Vegas Convention and Visitors Authority) also strategically promotes the city as the ideal tourist destination. Las Vegas has now become a highly competitive tourist …

Exploring The Impacts Of Study Abroad On Hospitality Student’S Perceptions Of Emotional Intelligence, Diversity And Sustainability, Jordan Glynn Griffin

Graduate Theses and Dissertations

This study investigated if there was a significant difference in hospitality students who did and did not participate in a study abroad program to determine if study abroad had an impact on their emotional intelligence, diversity, and sustainability awareness. The results of this study will assist both hospitality education and study abroad by providing information.

A descriptive, four-section survey was distributed online via Qualtrics utilizing snowball sampling. A total of 110 respondents participated in the study; 72 nonstudy abroad and 38 abroad. The respondents completed the questionnaire that measured emotional intelligence, career longevity, perceptions of diversity, sustainability awareness, and demographic …

The Free-Play Tax Deduction Debate: How Academic Research Can Help, Anthony F. Lucas, Katherine Spilde

UNLV Gaming Research & Review Journal

Free-play is the primary play incentive for slot players in many jurisdictions, with some campaigns eclipsing $50 million in annual redemptions. The efficacy of these incentives remains questionable at best, creating some contentious tax policy issues. Operators want to deduct the face value of these offers from taxable gaming win, based in part on the assumption that they expand the tax base; however, many regulators and taxing authorities question this claim. Any failure to fully recover redeemed free-play creates a deduction that is partially funded by tax payers. Arguments on both sides of this complex tax policy issue are thoroughly …

Perceptions Of Current Tipping Customs And Feasibility Of A No-Tip Policy In A Micropolitan Area Of Texas, Suzanne Choate, Mary S. Olle, Todd Barrios, Gina Fe G. Causin

Undergraduate Research Conference

The purpose of this research is to examine the issues surrounding the recent trend to establish a no-tipping policy in American full-service restaurants. Most businesses experimenting with alternative tipping policies are in metropolitan areas, so this research attempts to examine a micropolitan city’s perspective on tip and no-tip policies in full-service restaurants in the area.

Back Cover

AMBROSIA 客道 : The Magazine of The International Culinary Institute

An appealing assemblage of colourful macarons created by students of ICI

由國際廚藝學院學生炮製的馬卡龍，色彩繽紛，令人賞心悅目

Recipe For Success 成功秘訣, Ici Editorial Team

AMBROSIA 客道 : The Magazine of The International Culinary Institute

Class acts 學院消息:

Central stage 美味焦點

Italian epicurean 意國風味

Upper crust 頂級示範

Wallace Lo 盧浩邦, Kate Whitehead

AMBROSIA 客道 : The Magazine of The International Culinary Institute

Head Sommelier at Le Comptoir, Graduate of Higher Diploma in International Hotel Management Programme, Hong Kong Institute of Vocational Education (IVE), 2009

Le Comptoir首席品酒師，香港專業教育學院2009年國際酒店管理高級文憑畢業生

Magic Ingredient 魔法食材, Vivian Mak

AMBROSIA 客道 : The Magazine of The International Culinary Institute

Truffle king Umberto Bombana dishes up Confit of "Taiyouren" organic egg

以白松露提升慢煮有機雞蛋的香味