Airbnb Purchase Intentions: How Familiarity And Social Media Impacts Millennials,
2023
University of Houston
Airbnb Purchase Intentions: How Familiarity And Social Media Impacts Millennials, Jaewook Kim, Wenfang Eris Liu
Journal of Global Hospitality and Tourism
Airbnb is one of the most distinguished sharing economy platforms providing guests accommodations. Despite a high number of individuals who use Airbnb, current behavioral intention model, Theory of Planned Behavior (TPB), cannot fully explain guests’ decision-making process to choose such accommodation. Especially, with little to no research being tested on the roles of social media influences and familiarity as information sources associated with the TPB model. The objective of this study is to examine the intentions of millennials to use Airbnb and to investigate TPB model with social media influences and familiarity as mediators on purchasing intentions. Through convenience sampling, …
Inclusive Journeys: Unveiling The Imperative Of Accessible Tourism For People With Disabilities,
2023
University of South Florida
Inclusive Journeys: Unveiling The Imperative Of Accessible Tourism For People With Disabilities, Faizan Ali
Journal of Global Hospitality and Tourism
This viewpoint delves into accessible tourism, highlighting its significance in the contemporary travel landscape. With a particular focus on disabled tourists, this piece elucidates their challenges during their journeys and advocates for a comprehensive understanding of their unique needs. The discourse emphasizes the long-overlooked nature of this segment and underscores the crucial reasons for studying and prioritizing accessible tourism. Drawing on existing literature and perspectives, the viewpoint concludes by presenting thought-provoking research questions to advance the discourse surrounding accessible tourism.
Adapting To A Renewed Collective Culture Through A Change In Organizational Behavior,
2023
Frontera Hotel Group
Adapting To A Renewed Collective Culture Through A Change In Organizational Behavior, Peter Bheda
Journal of Global Hospitality and Tourism
The dynamic interplay between organizational behavior and cultural transformation is paramount in the ever-evolving landscape of hospitality leadership. As the hospitality industry adapts to post-pandemic shifts, executives grapple with managing successful companies while ensuring effective employee engagement. While profitability surged for many, managing employees remains a complex challenge. Cultivating a thriving culture is a critical solution. Toxic cultures incur tangible and intangible costs, impacting revenues, employee retention, and productivity. The pandemic has underscored the urgency of cultural alignment, prompting leaders to rethink behavior patterns. Engaging leaders across hierarchies as "chief culture officers" promotes accountability, openness, alignment, and leverage, fostering a …
Determinants Of Food Waste: Tpb And Moderating Impact Of Demographics & Guilt,
2023
University of South Florida
Determinants Of Food Waste: Tpb And Moderating Impact Of Demographics & Guilt, M Mansha Tahir
Journal of Global Hospitality and Tourism
Increase in number of people dining out significantly contributes to food waste in restaurants. It is crucial to understand the determinants of food waste. Such determinants are influenced by demographics as well as emotional factors. The present study is meant to understand such factors through the lens of the Theory of Planned Behavior (TPB). Participants’ intentions are influenced by guilt and this study was conducted to examine the moderating role of guilt. Hypotheses were tested with analysis of data collected from 423 participants. Constructs of extended model were analyzed with AMOS (V.21) for structural equation modeling whereas moderations were tested …
Recent Impacts Of Penny And Fixed Odds Wagering: What Does The Future Hold?,
2023
University of Louisville
Recent Impacts Of Penny And Fixed Odds Wagering: What Does The Future Hold?, Thomas E. Lambert
Faculty Scholarship
In order hopefully to revive attendance at the tracks and/or fuel a resurgence in gambling (either in person or virtually), the last year has seen some recent wagering developments and changes at different horseracing tracks in the United States. At Ellis Park Racing and Gaming (Henderson, Kentucky) in the Evansville, Indiana metro area, penny wagering has been tried since the 2022 season to influence gambling revenues. Meanwhile, starting in 2022 Monmouth Park in New Jersey now offers “fixed odds” wagering as an alternative to parimutuel wagering for patrons who do not like the possible fluctuations in odds before a race …
Concern Or Control?: Gender Stereotyping And Hospitality Leaders,
2023
University of Central Florida
Concern Or Control?: Gender Stereotyping And Hospitality Leaders, Bendegul Okumus, Wei Xiong, Shiyun Chen, Fang Fan
Rosen Research Review
Although most managers in the global hospitality industry are still male, an increasing number of women are taking on leadership roles. But how exactly do employees perceive masculine and feminine leadership styles? New research led by UCF Rosen College of Hospitality Management's Associate Professor Bendegul Okumus and the research team she works with looks at gender stereotypes and finds that the most successful managers, in the eyes of their staff, have a management style that combines both masculine and feminine leadership traits.
Mind The Service Gap: Lgbt+ Customers' Hospitality Experience,
2023
University of Central Florida
Mind The Service Gap: Lgbt+ Customers' Hospitality Experience, Heejung (Cheyenne) Ro
Rosen Research Review
Hospitality managers could be missing out by not paying enough attention to lesbian, gay, bisexual, and transgender (LBGT+) guests. New research by Associate Professor Heejung Ro, UCF Rosen College of Hospitality Management, looks at this growing and valuable customer segment, and studies how sexual minority guests perceive they are welcomed by hospitality staff. In one of the first studies of its kind, Dr. Ro finds that delivering the right service experience is about more than just flying the rainbow flag.
Off-Course: Understanding The Popularity Of Alternative Golf Experiences,
2023
University of Central Florida
Off-Course: Understanding The Popularity Of Alternative Golf Experiences, Juhee Kang, David Kwun, Jeeyeon (Jeannie) Hahn
Rosen Research Review
Alternative golf is a nascent leisure product category that is growing in popularity. However, little is known as to why, its potential impact on traditional golf, and whether it will encourage more and diverse people to play traditional golf. Drs. Juhee Kang, David Kwun, and Jeeyeon Jeannie Hahm at UCF Rosen College of Hospitality Management investigated the relationship between consumers' value perceptions, satisfaction, and involvement at golf entertainment venues, and whether those influenced their desire to return or refer, and, ultimately, spread their wings onto an actual golf course.
Unravelling The Tourism–Poverty Nexus,
2023
University of Central Florida
Unravelling The Tourism–Poverty Nexus, Jorge Ridderstaat, Xiaoxiao Fu, Bingna Lin
Rosen Research Review
Literature on the links between tourism development and poverty alleviation is surprisingly fragmented. A new model, the Tourism-Poverty Interdependence Diamond (TPID), from Dr. Jorge Ridderstaat and Dr. Xiaoxiao Fu, UCF Rosen College of Hospitality Management, offers a tool to unravel the complexities of this relationship. Using Honduras as a case study, this new approach clearly shows that tourism development can impact poverty, and highlights that poverty can also impact tourism development, with the links ranging from direct to indirect.
Beyond A 'Like': Building Parasocial Relationships With Baby Boomers On Facebook,
2023
University of Central Florida
Beyond A 'Like': Building Parasocial Relationships With Baby Boomers On Facebook, Yunying (Susan) Zhong, Valeriya Shapoval, James Busser
Rosen Research Review
Baby boomers are a crucial cohort for hospitality marketing as they have more money to spend and more time on their hands than younger cohorts. However, reaching them on social media is harder. There is one social media platform popular with baby boomers: Facebook. Dr. YunYing Zhong and Dr. Valeriya Shapoval at UCF Rosen College of Hospitality Management, together with their collaborator, have combined their different areas of expertise to analyze the effectiveness of social media marketing directed at baby boomers from an unusual angle: the illusionary and imaginary relationships we build with fictional characters.
Saba: 'The Unspoiled Queen',
2023
University of Central Florida
Saba: 'The Unspoiled Queen', Kelly Semrad, Bruce Zagers
Rosen Research Review
Bruce Zagers became Commissioner of Tourism, Public Entity, Saba in 2017. Dr. Kelly Semrad interviews him about his role, and the development of a new tourism master plan for the island.
Influences On Destination Loyalty,
2023
University of Central Florida
Influences On Destination Loyalty, Asli D.A. Tasci, Abdullah Uslu, Dimitrios Stylidis, Kyle Maurice Woosnam
Rosen Research Review
Dr. Asli D.A. Tasci from UCF Rosen College of Hospitality Management and fellow researchers have undertaken research in the popular tourist destination of Antalya, Turkey to investigate destination loyalty. The study explores whether place-oriented or people-oriented factors have a larger influence on tourists' likelihood to revisit the same destinations, while also considering the differences between domestic and international tourists. The findings from this research will support tourism managers' understanding of how to drive repeat visits in a market with overwhelming competition.
Theme Park Knowledge Hub Of The Future,
2023
University of Central Florida
Theme Park Knowledge Hub Of The Future, Carissa Baker
Rosen Research Review
The global attractions industry has grown in size and innovation in the last few decades. Encompassing theme parks and waterparks as well as cultural and natural attractions, this segment has diverse career opportunities and constant potential for growth in mature and emerging markets. Theme parks alone garnered a billion visitors in 2019. Post-pandemic, the industry bounced back quicker than expected, with most operators seeing increased attendance and revenue. The attractions industry continues to develop new concepts which provide amazing experiences for guests around the world. However, retirement during the pandemic, coupled with the industry's rapid expansion, created a greater need …
Towards More Authentic Heritage Destination Experiences,
2023
University of Central Florida
Towards More Authentic Heritage Destination Experiences, Xiaoxiao Fu, Xiaoli Yi, Vera Shanshan Lin, Honggen Xiao
Rosen Research Review
Heritage destinations have a significant responsibility to visitors. In countries like China, where heritage plays a significant role in a person's identity, such destinations offer visitors an opportunity to develop a deeper sense of self. For this reason, they need to be authentic, but so do the visitors. UCF Rosen College of Hospitality Management researcher Dr. Xiaoxiao Fu joined a team of experts based in China to identify how the perceived authenticity of two of China's most revered heritage sites affects visitors' personal sense of authenticity, their wellbeing, and how memorable they found their visits.
Providing A Clear Foundation For Smart Destinations,
2023
University of Central Florida
Providing A Clear Foundation For Smart Destinations, Youcheng Wang, Alan Fyall, Ekaterina Sorokina, Peter Lugosi
Rosen Research Review
Smart destinations are a nascent and growing category in destination marketing but suffer from a lack of clarity. What is a 'smart destination'? UCF Rosen College of Hospitality Management's Dr. Youcheng Wang and Dr. Alan Fyall led an international team of hospitality management specialists tasked with providing a clear foundation for smart destination researchers and practitioners. Their study, published in the Journal of Destination Marketing and Management, provides significant insight and stokes the fire beneath destination marketing organizations.
Just Looking: Tourist Gaze And The Theme Park Experience,
2023
University of Central Florida
Just Looking: Tourist Gaze And The Theme Park Experience, Wei Wei, Yanyan Zheng, Nathaniel Line, Lu Zhang
Rosen Research Review
What makes a memorable theme park experience? New research led by UCF Rosen College of Hospitality Management's Assistant Professor Wei Wei looks at how visitor experience is influenced by the 'tourist gaze'—the consumption of visual experiences, as well as other services, in a tourism destination. With important implications for theme park operators and managers, the study focuses on visitors' visual interactions with fellow visitors and finds they have a significant impact on visitors' emotions and the quality of their overall experience.
Theme Park Visitors Prefer Human-Like Robots In Customer Service Interactions,
2023
University of Central Florida
Theme Park Visitors Prefer Human-Like Robots In Customer Service Interactions, Ady Milman, Asli D.A. Tasci
Rosen Research Review
Service robots are becoming increasingly popular in many industries and social settings, including education, childcare, elderly therapy centers, and even theme parks. Tourism and hospitality industries are adopting robots enthusiastically and are being closely studied to observe guest engagement and reaction to robotic services. Service robots are becoming increasingly popular in many industries and social settings, including education, childcare, elderly therapy centers, and even theme parks. Tourism and hospitality industries are adopting robots enthusiastically and are being closely studied to observe guest engagement and reaction to robotic services. UCF Rosen College of Hospitality Management researchers, Dr. Ady Milman and Dr. …
Virtual Reality Images As A Tool In Hotel Promotions: Is It Effective And Worth Investment?,
2023
Oklahoma State University - Main Campus
Virtual Reality Images As A Tool In Hotel Promotions: Is It Effective And Worth Investment?, Lisa Slevitch, Tilanka Chandrasekera, Luis Mejia Puig
ICHRIE Research Reports
This report examines how traditional photos compare to two different types of virtual reality (VR) images (static and 360°) when used as promotional tools for hotels. An experimental study by Slevitch et al.(2022), which utilized multiple types of measures, served as the foundation for the recommendations. The results showed that static VR images performed the same way as traditional photos, however the 360° VR images had a more positive impact on participants’ emotional responses and were more engaging than other images. This suggests that 360° VR images are better for hotel promotions, especially when initial impressions, such as interest and …
Advancing Health And Well-Being In Hospitality: Employers Respond To New Workforce Expectations,
2023
National Louis University
Advancing Health And Well-Being In Hospitality: Employers Respond To New Workforce Expectations, Deborah Popely, Leigh Uhlir
Kendall College Research
Kendall College at National Louis University conducted research between Fall 2022 and Spring 2023 on the status of health and well-being initiatives in hospitality. The research involved in-depth surveys with 27 hotels and 18 restaurants, for a total sample of 45 hospitality businesses located primarily in the Chicago region. In addition, working collaboratively with the national food service research firm, Datassential, a sample of 401 food service providers from across the U.S. was collected. The findings confirmed that poor working conditions have helped drive turnover and that current and prospective employees are seeking healthy, safe and inclusive work environments with …
An Indispensable Spice In Multicultural Hatay Cuisine: Sumac,
2023
Gaziantep Islam, Science and Technology University
An Indispensable Spice In Multicultural Hatay Cuisine: Sumac, Ibrahim Cekic
Journal of Mediterranean Tourism Research
Hatay is an ancient city that has hosted dozens of civilizations in the history. Today, this city, which includes different ethnic groups, has a rich culinary culture shaped by cultural interactions. Spices are among the basic components of this cuisine. Locust powder, nutmeg, mahaleb, fennel, dried basil, cajun, Samandag’s red chili powder, zahtar, and sumac are among the most used spices in Hatay cuisine. This study was carried out to determine the traditional consumption patterns and uses of sumac, which is one of the spices identified with the gastronomic identity of Hatay. In this context, a semi-structured interview form consisting …
