Hospitality Administration and Management Commons^™

Transparency And Personalized Feedback Curb Ai Misuse In Asynchronous Online Biology, Elana A. Paladino

UNLV Best Teaching Practices Expo

The rapid expansion of generative AI (Gen-AI) has reshaped teaching and assessment in online, asynchronous introductory biology courses, creating new challenges for academic integrity and meaningful learning. This poster examines practical strategies to promote ethical AI use while maintaining student engagement. Transparency of instructions and timely, personalized feedback were found to curb AI misuse in online discussion posts. Structured use of AI tutors encouraged responsible engagement with Gen-AI, and surveillance methods for summative exams had mixed effects.

Evaluating The Benefits Of “Science Of Learning To Learn” In Foundational Undergraduate Biology Courses, Kathryn M. Rafferty, Jenifer Utz, Christy Strong, Matthew Bernacki

UNLV Best Teaching Practices Expo

Our objective was to foster increased retention of freshman student and subsequent progression into upper division coursework by incorporating learning skill development and motivational activities into the Introductory Biology courses (BIOL190/191). Enhancement of the introductory biology courses at UNLV has the potential to improve the educational experiences of thousands of students, since about 600 to 800 students enroll in the introductory biology courses each semester. We have previously developed a multimedia learning skill intervention called "The Science of Learning to Learn" which covers the importance of self-testing, spacing out and scheduling study sessions, and managing one's goals, habits, and learning …

Visual Attention And User Satisfaction In Ota Platforms: An Eye-Tracking And Big Data Approach, Aura Lydia Riswanto, Seieun Kim, Hak-Seon Kim

Faculty and Student Publications

Purpose – This study aims to investigate how visual attention to online travel agency (OTA) app elements influences user behavior and satisfaction by integrating experimental and real-world data.

Design/methodology/approach – This study used a multi-method approach combining an eye-tracking experiment with 40 participants, a post-experiment survey on usage intention and big data analysis of 5,547 Google Play reviews from five major OTA platforms, using text mining and regression techniques.

Findings – The eye-tracking results showed that users focused most on user reviews and app information, rather than logos or app names. Visual attention to reviews significantly predicted higher usage intention …

Impact Of Hallyu On Korean Tourism, Bomi Kang

Atlantic Marketing Association Proceedings

No abstract provided.

Country Image In The Age Of Ai And Recruitment Of International Students, Helena F. Allman, Hilmi A. Atadil, Anton P. Fenik

Atlantic Marketing Association Proceedings

No abstract provided.

A Holistic Approach To Country Branding: Examining A Master Brand And Sub-Brand Framework, Musa Pinar, Aycan Duran, Tulay Girard

Atlantic Marketing Association Proceedings

No abstract provided.

Consumer Adoption Of Cultivated Meat: A Multi-Value Perspective Using Empirical And Synthetic Data, Wei Fu

AMTP Proceedings 2026

The global demand for meat is projected to rise by more than 70% by 2050, creating pressure on natural resources and worsening environmental challenges. Cultivated meat, produced by growing animal cells in controlled environments, offers a sustainable alternative to conventional livestock farming; however, consumers acceptance remains uncertain. This study applies the Theory of Consumption Values (Sheth, Newman, & Gross, 1991) to examine how multidimensional consumption values influence consumer’s sustainable evaluation of cultivated meat. Using both empirical survey data from U.S. consumers and a synthetic dataset generated with the same instrument, the results show that functional value (food quality), social value …

Conversation Analysis Of Public-Servant And Persons-Of-Interest Face-To-Face Talk Via Llm‑Supported Ai Script Mapping Tools, Arch G. Woodside, Suresh Sood

AMTP Proceedings 2026

Professional public servants (PSs) including police officers, postal workers, and government tax office and DMV employees interact face-to-face with citizens/persons of interest (POIs), in encounters that are frequently recorded using mobile phones and publicized on platforms such as YouTube.com. Building on our observations about recurrent PS–POI scripts and LLM-supported analysis, we develop five grounded propositions linking enacted scripts to existing theory. The propositions focus on describing early turn-taking asymmetry, the importance of sequential detail beyond-shallow analysis, the predictive role of script recurrence, the value of rich, script-based role-play, and the potential of narrative-intelligence databases for institutional learning. Instead of treating …

Does Sponsorship Context Matter? Comparing Local And National Sponsorship Effects On Consumer Behavior, Kathryn Flock

Honors Theses

Sponsorship use has become increasingly important as a marketing strategy for influencing consumer perceptions of the sponsoring company. This, in turn, establishes consumer relationships that result in favorable behavioral intentions. While prior research has examined national and global sponsorships, there is limited research on the differences between national and local sponsorships and how these differences could influence consumer perceptions and behavioral intentions. The purpose of this study was to examine how local or national sponsorship affects consumer perceptions, including sincerity, trust, attitude toward the sponsor, and behavioral intentions.

A mixed-methods approach was employed for this study. Study 1 used qualitative …

Curating Attendee-Centered Corporate Event Experiences Through The Strategic Implementation Of Psychological Principles, Alexis G. Mullendore

Senior Theses

This thesis explores how psychological principles can inform event professionals’

decisions in the planning and execution of attendee-centered corporate events. In the modern

experience economy, corporations increasingly prioritize engaging, high-production events for

employees and stakeholders, while attendee expectations for immersive, spectacle experiences

continue to rise. Therefore, the importance of designing corporate events that balance clients’

fiscal and objective needs with attendees’ experience-driven expectations has become

increasingly recognized. This shift toward a human-focused approach prompted the researcher to

examine how psychological principles can inform the design and execution of events. The

project was conducted through a three-phase research process consisting of …

Beyond The Barn: An Analysis Of The Agritourism Expansion Opportunities At Butcher Family Farm, Sarah Thomas

Senior Honors Theses

Agritourism is a rapidly expanding industry full of business opportunities. From wedding barns to pumpkin patches, agritourism comprises a niche intersection of agricultural business and experiential tourism. Heavily contested definitionally over a period of years, agritourism is a continually emerging source of business for a variety of locations across the US and global economy. This unique industry is composed of a conglomerate of elements and enterprises that vary widely. One agritourism segment that has undergone the most development is family owned and operated farms, such as Butcher Family Farm in Washington, West Virginia. Standing as the perceived focal point of …

Can A Slot Machine’S Allocation Of Pay Table Variance Affect A Gambler’S Time On Device?, Anthony F. Lucas, A.K. Singh

UNLV Gaming Research & Review Journal

Modified pay tables from a licensed reel slot machine were altered to examine whether two games with equal variance and par could produce meaningful differences in the duration of play, at the level of the individual gambler. To the best of our knowledge, this was the first study to examine this possibility. Industry executives consider time on device (TOD) to be a critical measure of gaming value, especially for losing players. Additionally, TOD experiences are theorized to produce knock-on effects related to loyalty behaviors. The results of 18 simulations featuring six different player engagement protocols supported the ability of differences …

Check-In With A Chatbot: How Robots Are Redefining The Smart Hotel Experience, Jiaxin Sylvia Wang, Xiaoxiao Fu

Rosen Research Review

The research by Wang and Fu explores how guests perceive and experience smart hotels, with a particular focus on human–robot interaction. Analyzing 546 online reviews from Chinese travelers, the study identifies five key dimensions of guest gratification: utilitarian, sensual, social, experiential, and overall satisfaction. Guests praised smart servicescapes, robot efficiency, and novelty, while also expressing emotional connections and expectations for personalized interaction. The findings offer hospitality leaders a roadmap for designing smart hotel experiences that are not only functional but emotionally engaging.

Co-Working With Machines: How Service Robots Shape Frontline Employee Experiences And Well-Being, Cynthia Mejia, Hannah A. Crandell, Emily Broker, Mindy Shoss

Rosen Research Review

The research by Mejia, Crandell, Broker, and Shoss reveals the complex realities faced by restaurant workers navigating the rise of service robots. Through in-depth interviews with 42 frontline employees, the study uncovers how robot adoption affects collaboration, productivity, emotional well-being, and perceptions of job security. While robots reduce physical strain and offer entertainment value, they also spark frustration, resentment, and fears of displacement. This research offers hospitality leaders a human-centered roadmap for integrating service robots in ways that support—not replace—the workforce.

When Robots Say Sorry: Emotions, Apologies, And The Future Of Service Recovery, Ruby Hong Ngoc Nguyen, Ngoc Tran Nguyen, Murat Hancer

Rosen Research Review

The research by Nguyen, Tran Nguyen, and Hancer reveals how human–robot collaboration and apology styles shape customer retention after service failures. Using experimental scenarios, the study shows that robots can effectively lead recovery efforts—especially when paired with economic apologies—while human involvement enhances the impact of social apologies. Comfort emotions and continued robot usage mediate the path to loyalty, offering hospitality leaders a blueprint for designing emotionally intelligent service recovery strategies.

Reviews That Reveal Return: When Guest Feedback Becomes A Predictor Of Future Visits, Jeong-Yeol Park, Wookjae Heo, Jongwon Lee, Shinyong Jung

Rosen Research Review

The research by Park, Heo, Lee, and Jung reveals how online hotel reviews do more than express opinions—they predict whether guests will return. By blending the Theory of Planned Behavior with machine learning, the study uncovers how attitudes, social influence, and perceived control embedded in review language shape actual revisit behavior. This innovative approach transforms unstructured text into actionable insights, offering hospitality professionals a powerful new lens on customer loyalty.

Paws And Persuasion: How Dog Influencers Shape Hotel Booking Decisions, Wei Wei, Lu Zhang, Tianyu Ying, Yanyan Zheng

Rosen Research Review

The research by Wei, Zhang, Ying, and Zheng explores how pet influencers—specifically dog influencers on Instagram—impact hotel booking intentions. Through two experiments, the study reveals that message appeal (rational vs. emotional) interacts with audience characteristics like prior experience and perceived attractiveness of the pet influencer. Rational messages are more persuasive for less experienced travelers and when the pet influencer is perceived as less attractive. Emotional messages, while engaging, are less effective in these contexts. This research uncovers the nuanced power of pet influencer marketing and offers practical strategies for hospitality marketers seeking to tap into the booming “cute economy” of …

Intelligence Unleashed: How Generative Ai Is Rewriting The Rules Of Tourism Education And Research, Tarik Dogru, Nathana Line, Lydia Hanks, Fulya Acikgoz, Je'anna Abbott, Selim Bakir, Adiyukh Berbekova, Anil Bilgihan, Ali Iskender, Murat Kizildag, Minwood Lee

Rosen Research Review

The research by Dogru, Line, Hanks, Acikgoz, and colleagues explores how generative artificial intelligence (GAI) is transforming higher education and academic research in tourism and hospitality. From personalized learning to automated data analysis, GAI offers unprecedented opportunities— but also raises ethical and legal concerns. The study frames GAI as a disruptive innovation, challenging traditional models of teaching, authorship, and intellectual property. It calls for structural changes in curricula, transparent policies, and collaborative efforts to ensure responsible integration. With tools like ChatGPT already reshaping classrooms and research labs, this paper offers a timely roadmap for educators, researchers, and administrators navigating the …

Level Up Your Stay: How Energy-Saving Games Are Changing Green Hotel Loyalty, Aili Wu, Juhee Kang, David J. Kwun, Wei Wei

Rosen Research Review

The research by Wu, Kang, Kwun, and Wei reveals how gamification—specifically achievement-based energy-saving games—can transform hotel guests’ attitudes and behaviors toward sustainability. By integrating achievement-goal theory and the theory of planned behavior, the study shows that when guests feel challenged and motivated, they are more likely to engage in green practices and return to the hotel. Interestingly, perceived control over the game sometimes reduces revisit intentions, suggesting that too much ease can lead to boredom. Guests with prior green hotel experiences respond even more positively to gamified sustainability. This research offers a fresh perspective on how hotels can use game …

When Customers Collide Online: The Hidden Power Of Approval In Digital Service Failures, Wei Wei, Lu Zhang, Bobbie Rathjens, Sean Mcginley

Rosen Research Review

The research by Wei, Zhang, Rathjens, and McGinley reveals a surprising twist in how restaurant customers respond to online interactions after a service failure. When fellow customers chime in—either with support or mockery—their comments can dramatically shape how the original complainant feels, engages, and judges fairness. But the real game-changer? Whether the customer craves approval. Those with low need for approval react strongly to the tone of others’ comments, while high-approval seekers remain emotionally steady. This study uncovers the psychological undercurrents of electronic customerto- customer interaction (eCCI), offering fresh insights into empathy, justice, and digital engagement in hospitality.