Hospitality Administration and Management Commons^™

Building Consumer Trust In Short-Term Rentals: A Literature Review On Factors Influencing Consumer Booking Motivations And Trust Formation, Alyssa N. Thornton, Kiyan Shafieizadeh

ICHRIE Research Reports

This study synthesizes existing research on consumer trust formation and booking motivations in short-term rental (STR) platforms through a systematic literature review. Drawing on 19 peer-reviewed studies published between 2015 and 2025, the review examines how trust-building cues and motivational factors jointly influence consumer booking decisions in peer-to-peer accommodation contexts. Using a thematic analysis approach, the findings reveal five dominant themes: visual and aesthetic cues, host attributes, reviews and reputation mechanisms, economic and functional motivations, and host–guest interaction. The results highlight the central role of visual presentation and social signals in reducing perceived risk and fostering trust, while economic and …

Pricing Hawaii: When Discounts, Fees, And Transparency Collide In Hotel Pricing, Kody Dominguez, Ingrid Lin

ICHRIE Research Reports

This report examines how hotel pricing structures in Hawaiʻi; specifically, Kamaʻāina discounts, visitor rates, and destination fees interact to shape perceptions of fairness, transparency, and booking behavior.

Using survey data from 192 respondents and a pricing audit of 57 properties in Oahu, Hawaii, the findings reveal a structural disconnect between pricing intent and guest experience. While Kamaʻāina discounts range from 20–30%, mandatory destination fees averaging $37.69 significantly erode realized savings, particularly at mid-tier price points. As a result, 62% of residents perceive hotel pricing as unfair, compared to 27% of visitors, and nearly 70% of respondents report abandoning bookings due …

Beyond The Aisle: The Essential Guide For Event Planners To Navigate Cultural Diversity In Weddings, Ellee N. Marsh, Mary Olle Dr.

ICHRIE Research Reports

This research aims to address an educational gap within the event planning community regarding cultural diversity across the wedding industry. As the wedding market within the United States continues to increasingly globalize, planners are encountering couples from a wide variety of cultural, ethnic, and religious backgrounds. Understanding and appreciating a wide range of these cultures creates an important baseline of someone else’s background in order to recognize where people are coming from and why they want certain traditions present. Recognizing this lack of cultural knowledge within the wedding planning community, I have developed a cultural wedding handbook that is designed …

San Luis Obispo Farmers' Market Mobile App & Rebrand, Joelle To

Graphic Communication

The San Luis Obispo Farmers’ Market, a five-block downtown event featuring nearly 100 vendors, currently lacks a centralized platform for visitors and vendors to easily access information, navigate the market, and communicate efficiently.

This project addresses that opportunity through the design of a mobile app that streamlines vendor information, provides interactive market navigation, delivers real-time event updates, and enhances connections between vendors and attendees.

In addition, the project includes a rebrand and comprehensive brand guidelines integrated into the app design, creating a cohesive visual identity that improves user experience, operational efficiency, and long-term engagement for the San Luis Obispo Farmers’ …

Experience Therapy: How Service Experiences Regulate Everyday Negative Affect, Chang Ma Ph.D., Jae Eun Park, Alei Fan, Laurie Wu

Faculty Publications

In today's fast-paced and high-pressure society, maintaining emotional well-being requires effective strategies for managing everyday negative affect. This research examines the role of service experiences in reducing negative affect and introduces experience therapy as a novel strategy for affect regulation. Through a series of studies, we assess the effectiveness of experience therapy and investigate how different service experiences—varying in levels of personal effort involvement and social involvement—contribute to negative affect regulation. The findings demonstrate that experiences requiring high personal effort and social involvement are particularly effective in alleviating negative affect, especially among emotionally stressed individuals. These effects are mediated, respectively, …

Las Vegas Casino Revenue In An Expanding Gambling Market, Kaden A. Villa-Real

Undergraduate Economics Working Paper Series

This study examines whether expanding gambling substitutes disrupt the Las Vegas gambling industry using quarterly data from 2014 through 2025. Las Vegas casino revenue is used as the benchmark to gauge the health of Las Vegas, adjusted to Quarter 1 2014 dollars and using an OLS regression model. The results imply that online sports betting is a poor substitute for Las Vegas revenue, while online gambling shows a positive and statistically significant relationship with revenue. The findings indicate that Las Vegas is resilient despite the introduction of more competition and gambling alternatives within an industry it has traditionally known to …

Gambling Behaviors: How Do Gambling Losses Affect Future Wagers?, Ashley Talavera, Hannah Lopez Ibarra, Roman Rozbitskyy

Undergraduate Economics Working Paper Series

This study looks at how previous gambling losses affect future betting behavior in online cryptocurrency gambling markets. Using roughly 50,000 real betting observations from Bustabit, the paper tests whether gamblers become more aggressive after losses or instead pull back and bet more cautiously. Using both OLS and Fixed Effects regression models, the results show that players generally reduce their wager sizes following losses rather than engage in strong loss-chasing behavior. After controlling for individual player tendencies, the Fixed Effects models show statistically significant decreases in future bet sizes after losses, suggesting that caution and loss aversion may play a larger …

Perceptual And Marketing Study Of Personal Water Conservation In A Health-Conscious Environment, Alan D. Smith

Atlantic Marketing Association Proceedings

No abstract provided.

Pour & Ponder: A Gen Z Evaluation Of Hospitality And Communication In Wineries Of The Ozarks, Evan W. Seay

Agricultural Education, Communications and Technology Undergraduate Honors Theses

Generation Z represents an emerging consumer group within the hospitality and tourism industry, yet winery experiences are often designed with more traditional audiences in mind. As younger consumers increasingly value authenticity, communication, and experience-driven hospitality, wineries must consider how their practices align with evolving expectations. This honors thesis explores winery hospitality and communication practices in the Ozarks through a Generation Z perspective using a creative, experience-based approach. The final product of this project was Pour & Ponder, a podcast created to document reflective discussions following visits to three wineries: Sassafras Springs Vineyard, St. James Winery, and Ozark Hills Winery. …

The Benefits Of Micro Mentorship In Supporting Student Learning And Growth, Laura A. Book

UNLV Best Teaching Practices Expo

An overview of how pairing students with industry mentors can benefit their growth post graduation.

Getting Students To Stop Having Ai Do Their Homeworkfor Them, Todd Jones

UNLV Best Teaching Practices Expo

There are three simple rules, that, if followed, should cut down on the amount that students use AI to do their homework for them.

Bridging The Divide Between Theory & Practice: A Framework For Fostering Relevant Learning Environments, Elsa Lopez-Martinez

UNLV Best Teaching Practices Expo

This poster presents a framework for bridging the gap between theory and practice in teacher education by designing relevant learning experiences that better prepare preservice teachers. Grounded in seminal teacher education literature, the approach explicitly connects coursework to professional applications while preserving the integrity of theoretical foundations. The framework emphasizes ongoing communication of purpose and alignment across courses. Additional strategies include integrating career-focused activities, facilitating reflective exercises, inviting practitioner perspectives, and providing applied assignments. Evidence from student feedback highlights increased engagement, confidence, and perceived relevance.

Transparency And Personalized Feedback Curb Ai Misuse In Asynchronous Online Biology, Elana A. Paladino

UNLV Best Teaching Practices Expo

The rapid expansion of generative AI (Gen-AI) has reshaped teaching and assessment in online, asynchronous introductory biology courses, creating new challenges for academic integrity and meaningful learning. This poster examines practical strategies to promote ethical AI use while maintaining student engagement. Transparency of instructions and timely, personalized feedback were found to curb AI misuse in online discussion posts. Structured use of AI tutors encouraged responsible engagement with Gen-AI, and surveillance methods for summative exams had mixed effects.

Evaluating The Benefits Of “Science Of Learning To Learn” In Foundational Undergraduate Biology Courses, Kathryn M. Rafferty, Jenifer Utz, Christy Strong, Matthew Bernacki

UNLV Best Teaching Practices Expo

Our objective was to foster increased retention of freshman student and subsequent progression into upper division coursework by incorporating learning skill development and motivational activities into the Introductory Biology courses (BIOL190/191). Enhancement of the introductory biology courses at UNLV has the potential to improve the educational experiences of thousands of students, since about 600 to 800 students enroll in the introductory biology courses each semester. We have previously developed a multimedia learning skill intervention called "The Science of Learning to Learn" which covers the importance of self-testing, spacing out and scheduling study sessions, and managing one's goals, habits, and learning …

Graph-Augmented Llms For Scalable Malware Detection: Integrating Gft And Rag In Portable Executable Malware Analysis, Matthew Jackson

Undergraduate Research Symposium Podium Presentations

The proliferation of generative AI has exponentially accelerated the generation of novel malicious software. Las Vegas’ gaming industry is a high-value target for these attacks. In 2023, a massive ransomware incapacitated gaming operations, leading to over $100 million dollars of damages and Nevada state services disrupted by cyberattacks in 2025, underscores the critical necessity for capable automated detection frameworks. Traditionally, malware analysis relies on manual, resource-intensive signature extraction by experienced analysts. While Large Language Models (LLMs) demonstrate utility in source code analysis, applying them to compiled Portable Executable (PE) Windows files is bottlenecked by LLM context window limitations and difficulty …

Beyond The Game: Measuring The Effectiveness Of Tourism And Hospitality In Super Bowl Host Cities, Yazmine Cardoza

Undergraduate Research Symposium Podium Presentations

This research examines the types of tourism and hospitality campaigns cities use when they host the Super Bowl, and takes into account how successful those campaigns and efforts are. By comparing host cities, the research found that the campaigns fall into a few main categories. These categories include promoting the city's culture, promoting the city's entertainment scene, working with businesses and sponsors in order to attract visitors, and improving infrastructure to withstand the rise in large crowds that they will see. The study measures success by looking at statistics such as hotel bookings, dollar amounts spent by visitors, media attraction …

Visual Attention And User Satisfaction In Ota Platforms: An Eye-Tracking And Big Data Approach, Aura Lydia Riswanto, Seieun Kim, Hak-Seon Kim

Faculty and Student Publications

Purpose – This study aims to investigate how visual attention to online travel agency (OTA) app elements influences user behavior and satisfaction by integrating experimental and real-world data.

Design/methodology/approach – This study used a multi-method approach combining an eye-tracking experiment with 40 participants, a post-experiment survey on usage intention and big data analysis of 5,547 Google Play reviews from five major OTA platforms, using text mining and regression techniques.

Findings – The eye-tracking results showed that users focused most on user reviews and app information, rather than logos or app names. Visual attention to reviews significantly predicted higher usage intention …

Impact Of Hallyu On Korean Tourism, Bomi Kang

Atlantic Marketing Association Proceedings

No abstract provided.

Country Image In The Age Of Ai And Recruitment Of International Students, Helena F. Allman, Hilmi A. Atadil, Anton P. Fenik

Atlantic Marketing Association Proceedings

No abstract provided.

A Holistic Approach To Country Branding: Examining A Master Brand And Sub-Brand Framework, Musa Pinar, Aycan Duran, Tulay Girard

Atlantic Marketing Association Proceedings

No abstract provided.