Hospitality Administration and Management Commons^™

Evaluating The Impact Of A New Resort Amenity On Gaming Business Volumes, Anthony F. Lucas, Sarah Tanford

UNLV Gaming Research & Review Journal

Using performance data from an Atlantic City hotel-casino, theoretical models are advanced to estimate the effects of a new indoor pool/nightclub on both daily coin-in and table game drop. This study represents the first attempt to estimate the indirect gaming contributions of a new nongaming amenity. The pool/nightclub variable was found to significantly increase table game drop at a rate of $150,500 per day, but it failed to produce a significant effect in the coin-in model. The core model, design, and results described herein are critical to operators and developers alike, as estimating the impacts of new nongaming amenities on …

Evaluating The Impact Of A New Casino Loyalty Program On Gaming Volume, Ji Hye Min

UNLV Theses, Dissertations, Professional Papers, and Capstones

Using two years secondary data gathered from a Las Vegas hotel and casino, the effectiveness of a new casino loyalty program is examined on both daily slot coin-in and table game drop. Based on a theoretical model advanced to estimate the effects of a new loyalty program, simultaneous multiple regression analysis with Autoregressive Moving Average (ARMA) terms is used to analyze the data. The results indicate that the loyalty variable significantly increases slot coin-in at a rate of $302,455 per day, while table game drop is not significantly affected by the introduction of the new loyalty program. The coin-in increase …

Impact Of The 2003 Illinois Gaming Tax Rate Increase On Marketing Spending And Cross-State Substitution, Mikael Bengt Ahlgren

UNLV Theses, Dissertations, Professional Papers, and Capstones

The purpose of this research was to investigate three potential consequences related to the 2003 Illinois Gaming Tax rate restructuring. The first section presents the assessment of whether a higher tax rate motivated an Illinois casino operator to reduce of marketing/promotional expenditures in an attempt to negatively influence revenues. The second establishes if the surrounding state gaming operators reacted to the increased Gaming Tax rate in Illinois, by raising their marketing spending. The last section clarifies whether the changes to the Illinois Gaming Tax Schedule impacted gaming volumes in the neighboring/competing states of Indiana, Iowa, and Missouri.

The analysis relied …

Self-Image Congruence With Communication Channels And Its Impact On Reward Program Loyalty, Orie Berezan

UNLV Theses, Dissertations, Professional Papers, and Capstones

Loyalty programs have become products in and of themselves. They need to maintain member loyalty in order to survive. It is proposed that communication has a larger impact on program loyalty than previously thought. This study utilizes structural equation modeling (SEM) to evaluate the influence of communication typologies and dimensions on hotel reward program loyalty via self-image congruence, service quality, satisfaction, and trust. Moreover, this dissertation presents a communication identity model, which focuses on promoting hotel reward program loyalty via self-congruence with communication channels.

Newly discovered significant paths were found between: communication style and self-congruence with communication channels; self-congruence with …

The Non-Gaming Business Of The Gaming Industry: Evaluating The Contribution Of Non-Gaming Amenities At A Casino-Resort Property, Elena Shampaner-Ghiassi

UNLV Theses, Dissertations, Professional Papers, and Capstones

Previous studies on this topic show that all non-gaming amenities at a casino-resort property generate revenue in two ways. First, an amenity directly contributes to companies' overall profits when consumers spend on a particular amenity more than it costs the company to provide that amenity (Roehl, 2006). Second, these amenities can make an indirect contribution defined as the profit impact of an amenity on another profit center at the property (Dandurand & Ralenkotter, 1985); however, this contribution does not show directly on the amenity's financial statements (Roehl, 1996).

The purpose of this paper is to estimate the indirect gaming (both …

Christmas Dinner Menu, December, 2012 Sandos Papagayo Beach Resort Hotel, Lanzarote, Sandos Papagayo Beach Resort Hotel

Menus of the 21st Century

The 4 star Sandos Papagayo Beach Resort Hotel is located in Playa Blanca, Lanzarote and is popular with Irish tourists. This menu was contributed by Ms. Eleanor Doyle who spent her Christmas vacation at the resort in 2012.

Room Service Principles And Practices: An Exploratory Study, Stanley Douglas Suboleski

UNLV Theses, Dissertations, Professional Papers, and Capstones

Room service is the delivery of food and beverage products to a guest's sleeping room in a hotel. It is an important, distinguishing characteristic and a necessary service for first-class and luxury hotels. Very little academic research has been conducted on the operating procedures of room service. This was an exploratory study that aimed at identifying the key principles and practices of room service operations in first-class and luxury hotels. This study used a mixed-method approach. Using content analysis on operating audits for room service from a range of hospitality companies, expert panel review, field testing, and analysis of variance …

Ua3/9 Grand Opening Invitation, Wku President's Office, Gary Ransdell

WKU Administration Documents

Memo from President Gary Ransdell to the faculty and staff regarding the opening of Staybridge Suites hotel.

Tribute - Eugene M. Christiansen, Eugene M. Christiansen

UNLV Gaming Research & Review Journal

No abstract provided.

Tribute - Keith Whyte, Keith Whyte

UNLV Gaming Research & Review Journal

No abstract provided.

Reflections: Insights From Studying Gambling In Its Era Of Change: What The Past 43 Years Have Been About, William R. Eadington

UNLV Gaming Research & Review Journal

The following presentation was delivered on October 14, 2012 to the graduating class at the 2012 UNR Executive Development Program in Lake Tahoe, Nevada.

Tribute - Harold Wynne, Harold Wynne

UNLV Gaming Research & Review Journal

No abstract provided.

Tribute - Douglas M. Walker, Douglas M. Walker

UNLV Gaming Research & Review Journal

No abstract provided.

Tribute - Rachel A. Volberg, Rachel A. Volberg

UNLV Gaming Research & Review Journal

No abstract provided.

Tribute - Baby Tyawa, Baby Tyawa

UNLV Gaming Research & Review Journal

No abstract provided.

Tribute - Katherine A. Spilde, Katherine A. Spilde

UNLV Gaming Research & Review Journal

No abstract provided.

Tribute - Garry Smith, Garry Smith

UNLV Gaming Research & Review Journal

No abstract provided.

Tribute - Ricardo C.S. Siu, Ricardo C.S. Siu

UNLV Gaming Research & Review Journal

No abstract provided.

Tribute - Carlos Siu, Carlos Siu

UNLV Gaming Research & Review Journal

No abstract provided.

Tribute - Howard J. Shaffer, Howard J. Shaffer

UNLV Gaming Research & Review Journal

No abstract provided.