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Gaming and Casino Operations Management Commons

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Increasing Chinese Tourist Gamblers In Macao: Crucial Player Characteristics To Identify And Exploit, Penny Yim King Wan 2012 University of Macau

Increasing Chinese Tourist Gamblers In Macao: Crucial Player Characteristics To Identify And Exploit, Penny Yim King Wan

UNLV Gaming Research & Review Journal

Casinos are today considered major tourist attractions and are a strategic component in the development of a tourism destination. Tourist gamblers are an important market segment providing a reliable source of revenue for casinos. It is necessary to understand the characteristics of these gamblers and to design services and products that cater for their needs. In this study a survey of 402 Chinese tourist gamblers indicated that they have distinctive characteristics, gambling motivations, behaviors and preferences that must be considered and catered to for depth of understanding and devising ways to attract, keep and increase these important customers. Management and …


Analyzing The Trends In Gaming-Based Tourism For The State Of Nevada: Implications For Public Policy And Economic Development, William R. Eadington 2012 University of Nevada, Reno

Analyzing The Trends In Gaming-Based Tourism For The State Of Nevada: Implications For Public Policy And Economic Development, William R. Eadington

UNLV Gaming Research & Review Journal

Gaming revenue trends for Nevada's three major gaming markets- Las Vegas Strip, Reno-Sparks, and South Lake Tahoe-are examined over the past two decades. The Las Vegas Strip had been characterized by cyclical growth from 1990 until 2007, but the Great Recession had dramatic adverse impacts on revenues and employment. Apparent recovery in 2010 was driven largely by baccarat revenues, but they are not likely to be sustainable in the long term. For South Lake Tahoe, deterioration of its core tourism business has been taking place since 1990, but has accelerated since the beginning of the Great Recession and the opening …


Estimating The Ability Of Gamblers To Detect Differences In The Payback Percentages Of Reel Slot Machines: A Closer Look At The Slot Player Experience, Anthony F. Lucas, Ashok K. Singh 2012 University of Nevada, Las Vegas

Estimating The Ability Of Gamblers To Detect Differences In The Payback Percentages Of Reel Slot Machines: A Closer Look At The Slot Player Experience, Anthony F. Lucas, Ashok K. Singh

UNLV Gaming Research & Review Journal

The results of play on 60 different computer simulated reel slots challenge the widely held theory that frequent slot players are able to detect changes in a slot machine's house advantage as slight as 1 to 2%. These findings affect the formulation of critical and capital-intensive customer retention strategies and brand positioning campaigns within the gaming industry. An overwhelming majority of 10,000 virtual players were not able to reject the hypothesis of equal payback percentages after playing both a 3% game and a 12% game (i.e., a 400% increase in the house advantage). This result held across three levels of …


A Mathematical Approach For Optimizing The Casino Slot Floor: A Linear Programming Application, Kasra C. Ghaharian, Ashok K. Singh 2012 Las Vegas Sands

A Mathematical Approach For Optimizing The Casino Slot Floor: A Linear Programming Application, Kasra C. Ghaharian, Ashok K. Singh

UNLV Gaming Research & Review Journal

The gaming literature has identified a number of factors that have driven the growth of Macau's casino industry. At the same time, however, questions remain as to future prospects for the growth of the enclave's gaming revenue- and specifically, whether this type of growth can be sustained. A forecast of Macau gaming revenue and an examination of its seasonality can assist scholars and practitioners alike in developing a better understanding of seasonal variation (a significant consideration in the volatile world of gaming) and the future outlook of the world gambling capital. The objective of this article is to investigate these …


Book Review: Casino Gaming In Atlantic City: A Thirty Year Retrospective, Betty McNeal 2012 University of Nevada, Las Vegas

Book Review: Casino Gaming In Atlantic City: A Thirty Year Retrospective, Betty Mcneal

UNLV Gaming Research & Review Journal

No abstract provided.


Gentlemen's Clubs And Casinos In Las Vegas: Flirting With The Possibility Of A Sexier Strip, Amy L. Baker 2012 University of Nevada, Las Vegas

Gentlemen's Clubs And Casinos In Las Vegas: Flirting With The Possibility Of A Sexier Strip, Amy L. Baker

UNLV Gaming Research & Review Journal

No abstract provided.


The Gaming Control Act Fifty Years Later: A Call For Proactive Gaming Policy, Matthew J. Stafford 2012 University of Nevada, Las Vegas

The Gaming Control Act Fifty Years Later: A Call For Proactive Gaming Policy, Matthew J. Stafford

UNLV Gaming Research & Review Journal

No abstract provided.


An Overview Of Italian Gaming The State Of The Industry, Roberto Verona 2012 University of Pisa

An Overview Of Italian Gaming The State Of The Industry, Roberto Verona

UNLV Gaming Research & Review Journal

In recent years, the field of gambling in Italy has registered significant growth and Italians have demonstrated high propensity to play. The purpose of this article is to analyze the dynamics of such growth, in particular of the sectors that have developed more than others, and the effect of State policies and regulations on decisions taken by economic operators. From our research, it emerges that the gambling sector has been affected by a complex and contradictory State normative policy. Despite the fact that the Italian legal system allows only four casinos to operate, contradictory State polices throughout the years have …


Allocation Of Gaming Licenses And Establishment Of Bid Processes: The Case Of Kansas, 2008 And 2009, Stephen Martino, William R. Eadington 2012 Kansas Racing & Gaming Commission

Allocation Of Gaming Licenses And Establishment Of Bid Processes: The Case Of Kansas, 2008 And 2009, Stephen Martino, William R. Eadington

UNLV Gaming Research & Review Journal

This paper looks at the recent history of allocation of exclusive franchise or limited franchise casino licenses in jurisdictions throughout the world and comments on their strengths and weaknesses as well as successes and failures of various strategies that have been undertaken. The paper then examines the Kansas legalization and bidding process that emerged between 2007 and 2009 as a case study in evaluating the effectiveness of various principles that had emerged via the legislation and subsequent procedural decisions. The authors offer the opinion that many of the principles and processes developed in Kansas were based on those that had …


Trip Characteristics Of Casino And Racino Visitors In A Midwestern State, Sheila A. Scott-Halsell, Radesh Palakurthi, Greg Dunn, Wanlanai Saiprasert 2012 Oklahoma State University

Trip Characteristics Of Casino And Racino Visitors In A Midwestern State, Sheila A. Scott-Halsell, Radesh Palakurthi, Greg Dunn, Wanlanai Saiprasert

UNLV Gaming Research & Review Journal

Gaming is a revenue driver for many areas and can be an economic boost for businesses and tourism entities around gaming venues. This study seeks to provide a comprehensive overview of the characteristics profile and expenditures of casino and racino visitors in a Midwestern state as a valuable resource that could be used by those in tourism planning to better determine who is coming into their state for gaming purposes and how they might better attract and accommodate them. Suggestions will be made based on the findings to aid in determining effective marketing methods to attract visitors, as well as …


Perception Of Macao Teachers And Students Regarding Gaming Operators' Social Responsibility, Fanny Vong 2012 Institute for Tourism Studies

Perception Of Macao Teachers And Students Regarding Gaming Operators' Social Responsibility, Fanny Vong

UNLV Gaming Research & Review Journal

The study brings to the forefront a discussion of corporate social responsibility of gaming operators. It assessed Macao high school students' and teachers' perceptions of the extent of social responsibility being exercised by the six local gaming operators, as well as their support for the operators, and desire for further gaming investment and work opportunities in the gaming sector. The majority of the respondents were not aware of gaming operators exercising socially responsible activities. Among those who were, the majority perceived that only one company was involved and none has participated in protecting the environment, beautifying the city, creating a …


Book Reviews, Betty McNeal 2012 University of Nevada, Las Vegas

Book Reviews, Betty Mcneal

UNLV Gaming Research & Review Journal

No abstract provided.


Book Reviews, Bo J. Bernhard 2012 University of Nevada, Las Vegas

Book Reviews, Bo J. Bernhard

UNLV Gaming Research & Review Journal

No abstract provided.


Review Of The 14th International Conference On Gambling & Risk Taking, Sally Monaghan, Brett L.L. Abarbanel, Toni Repetti, Ashlee M. Kalina, Bo Bernhard 2012 University of Nevada, Las Vegas

Review Of The 14th International Conference On Gambling & Risk Taking, Sally Monaghan, Brett L.L. Abarbanel, Toni Repetti, Ashlee M. Kalina, Bo Bernhard

UNLV Gaming Research & Review Journal

No abstract provided.


Bibliographic Software: An Overview Of Selection Criteria For Gaming Researchers, Lateka Grays 2012 University of Nevada, Las Vegas

Bibliographic Software: An Overview Of Selection Criteria For Gaming Researchers, Lateka Grays

UNLV Gaming Research & Review Journal

No abstract provided.


Estimating The Effect Of The 2003 Gaming Tax Restructuring On Riverboat Gaming Volume, Mikael Ahlgren, Michael C. Dalbor, Ashok Singh 2012 University of Nevada, Las Vegas

Estimating The Effect Of The 2003 Gaming Tax Restructuring On Riverboat Gaming Volume, Mikael Ahlgren, Michael C. Dalbor, Ashok Singh

UNLV Gaming Research & Review Journal

This paper analyzes the effect of the 2003 Illinois gaming tax increase on gaming demand. To model gaming demand, slot machine coin-in is chosen for the period January 2000 to December 2006. Multiple regression analysis is used to model both the tax increase and account for seasonality in the data. A Box Jenkins model was employed to address correlation of error terms. The findings reveal that Illinois experienced a decrease in gaming demand when the tax increases took effect. The findings indicate that legislators should acknowledge and evaluate the negative economic pressures tax increases have on the gaming industry.


Examining Resident Perceptions Of Negative Gambling Impacts With Factual Evidence, Deepak Chhabra 2012 Arizona State University

Examining Resident Perceptions Of Negative Gambling Impacts With Factual Evidence, Deepak Chhabra

UNLV Gaming Research & Review Journal

This study attempts to establish a dialogue between perceived negative impacts associated with borrowing money to gamble and the resulting bankruptcies in three ways: matching local resident opinions with evidence they are asked to provide; determining causal effects of evidence on perceptions; and confirming the bankruptcy issues by using historical data. The results of the study are mixed. On one hand, they indicate a close tie between borrowing perceptions and real facts. However, on the other hand, they also report that bankruptcy related perceptions are not based on evidence and suggest that several factors are at play besides the casino …


The Emotional Impact Of Casino Servicescape, Hei-Lim (Michael) Lio, Raymond Rody 2012 Macau Inter-University Institute

The Emotional Impact Of Casino Servicescape, Hei-Lim (Michael) Lio, Raymond Rody

UNLV Gaming Research & Review Journal

This study investigates the emotional impact of casino servicescape among Chinese table games gambling participants, and its impact on their approach/avoidance behavior. Data on casino servicescape, pleasure, arousal and dominance emotion (PAD) and approach/avoidance responses were obtained from 158 Chinese gamblers in Macau and analyzed using path analysis. The results of this study suggest that aesthetic factors within servicescape significantly influence the customers' perception of the overall servicescape quality. While gambling facilitating factors within servicescape have significant impact on PAD emotions, they are not significant components of the perceived overall servicescape quality. Both overall servicescape quality and PAD emotions have …


Gambling Windfall Decisions: Lottery Winners And Employment Behavior, Bengt Furaker, Anna Hedenus 2012 University of Gothenburg

Gambling Windfall Decisions: Lottery Winners And Employment Behavior, Bengt Furaker, Anna Hedenus

UNLV Gaming Research & Review Journal

Based on a 2005 survey among Swedish lottery winners, the article throws new light on what those receiving a sudden windfall do with their existing jobs. Many may continue to work as before the winning, but others may alter their work situation in one way or another. We focus on three possible changes: (i) quitting the job; (ii) going on unpaid full-time leave; and (iii) shortening one's working hours. In our study less than 12% quit working, approximately 24% took unpaid full-time leave, 16% reduced their working hours, but 62% did not make any of these changes. In other words, …


Book Reviews, Betty McNeal 2012 University of Nevada, Las Vegas

Book Reviews, Betty Mcneal

UNLV Gaming Research & Review Journal

No abstract provided.


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