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Rhetoric Commons

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Lakoff’S Theory Of Moral Reasoning In Presidential Campaign Advertisements, 1952–2012, Damien S. Pfister, Jessy J. Ohl, Marty Nader, Dana Griffin 2013 University of Nebraska-Lincoln

Lakoff’S Theory Of Moral Reasoning In Presidential Campaign Advertisements, 1952–2012, Damien S. Pfister, Jessy J. Ohl, Marty Nader, Dana Griffin

Department of Communication Studies: Faculty Publications

This study examines the presence and distribution of George Lakoff’s Strict Father and Nurturant Parent paradigms of moral reasoning in presidential campaign advertisements between 1952 and 2012. Results show that Republicans outpace Democrats in the general use of moral reasoning and that Republicans are far more likely to use Strict Father language than Democrats. The study found no difference in the use of Strict Father= Nurturant Parent morality throughout history, during times of war and recession, or if the candidate was an incumbent. The Strict Father and Nurturant Parent models of moral reasoning were also evaluated based on their relationship …


Sisyphus Rolls On: Reframing Women's Ways Of “Making It” In Rhetoric And Composition, Kristin Bivens, Martha McKay Canter, Kirsti Cole, Violet Dutcher, Morgan Gresham, Luisa Rodriguez-Connal, Eileen Schell 2013 Harold Washington College

Sisyphus Rolls On: Reframing Women's Ways Of “Making It” In Rhetoric And Composition, Kristin Bivens, Martha Mckay Canter, Kirsti Cole, Violet Dutcher, Morgan Gresham, Luisa Rodriguez-Connal, Eileen Schell

Harlot: A Revealing Look at the Arts of Persuasion

This is a multi-vocal, multi-institutional piece that examines ways women "make it" in rhetoric and composition. It is in the spirit of being more inclusive that we present our ideas about women's ways of making it in rhetoric and composition. This inclusiveness includes a written transcript of our audio narratives. Humbly, we present our work in this piece after four years of writing and revising in the work spaces we all know so well and offer several glimpses of the work women do as writing teachers. We honor all of the women who teach writing -- those who have made …


The 5-Sided Lego, Hanna Barker, Shawn Beaumont 2013 McDaniel College

The 5-Sided Lego, Hanna Barker, Shawn Beaumont

Harlot: A Revealing Look at the Arts of Persuasion

The study of rhetoric usually concerns itself with analysis of discourse more clearly identifiable as a text, but often overlooked is how apparently non-textual elements may shape our own personal narratives. However, rhetorical theory can indeed be applied to something like LEGO, that beyond marketing and branding, most people do not immediately consider textual. Ultimately by using the Burkeian pentad as a terministic screen, this project aims to determine how the act of playing with LEGO, and even the LEGO brick itself, serve to construct realities, and how those realities impact our own.


The Image-World: A Found Comic Poem, Franny Howes 2013 Virginia Tech

The Image-World: A Found Comic Poem, Franny Howes

Harlot: A Revealing Look at the Arts of Persuasion

The text of this comic is excerpted entirely from Susan Sontag's essay, "The Image World," from her 1977 book On Photography. I was assigned to read and respond to this piece when I attended the Adventure School for Ladies Comics Intensive, an alternative graduate program focused on gender, labor, and the comics industry.Sontag's essay critiques the way contemporary western culture uses photography for "imprisoning reality" and "depersonalizing our relation to the world." Photography creates another reality by the physical impression of light on film: what she calls the "image world." The idea of a separate and additive reality created through …


Call For Submissions: The Digital Activism Issue, Ben McCorkle, Jason Palmeri 2013 Portland State University

Call For Submissions: The Digital Activism Issue, Ben Mccorkle, Jason Palmeri

Harlot: A Revealing Look at the Arts of Persuasion

No abstract provided.


10 And Counting..., Harlot Editors 2013 Portland State University

10 And Counting..., Harlot Editors

Harlot: A Revealing Look at the Arts of Persuasion

No abstract provided.


#Definerhetoric 2013, Harlot Editors 2013 Portland State University

#Definerhetoric 2013, Harlot Editors

Harlot: A Revealing Look at the Arts of Persuasion

No abstract provided.


Dispatches From Summer Camp: Literacies Of Suds And Scam, Cori Brewster 2013 Eastern Oregon University

Dispatches From Summer Camp: Literacies Of Suds And Scam, Cori Brewster

Harlot: A Revealing Look at the Arts of Persuasion

Rhetorical analysis of a collection of kowtowing letters written by summer camp counselors and campers, arguing that they provide a useful window into youth literacy development and conditions that foster socially-engaged, critically literate practice.


Inexorable Burden: Rhetoric And Togetherness, Ethan Sproat McKay 2013 Purdue University

Inexorable Burden: Rhetoric And Togetherness, Ethan Sproat Mckay

Open Access Dissertations

This dissertation employs philology and cultural analysis to reassess longstanding notions in rhetorical theory and moral philosophy (via classical rhetoric and technical communication). In particular, I use diachronic analyses of the terms telos, symbouleutikon, and sympheron (from Aristotle to present) as a theoretical springboard to reassess more contemporary issues in rhetoric and technical communication. The technical communication topics this dissertation covers include criticisms of expediency as a motive in technical communication; the changing landscape of instruction manual composition; the role of purpose-completion and stakeholder awareness in visual rhetoric; and the futility of advancing ideology-free technical writing pedagogies. More theoretical topics …


Bishop Turner’S Emancipation And King’S Dream: Reflections On The March On Washington, Andre E. Johnson 2013 University of Memphis

Bishop Turner’S Emancipation And King’S Dream: Reflections On The March On Washington, Andre E. Johnson

Andre E. Johnson

No abstract provided.


The Piratical Ethos: Textual Activity And Intellectual Property In Digital Environments, Justin A. Lewis 2013 Syracuse University

The Piratical Ethos: Textual Activity And Intellectual Property In Digital Environments, Justin A. Lewis

Writing Program – Dissertations

The Piratical Ethos: Textual Activity and Intellectual Property in Digital Environments examines the definition, function, and application of intellectual property in contexts of electronically mediated social production. With a focus on immaterial production - or the forms of coordinated social activity employed to produce knowledge and information in the networked information economy - this project ultimately aims to demonstrate how current intellectual property paradigms must be rearticulated for an age of digital (re)production. By considering the themes of "Piracy", "Intellectual Property", and "Distributed Social Production" this dissertation provides an overview of the current state of peer production and intellectual property …


A New Field Of Dreams: A Study Of The Writing Major, T J Geiger 2013 Syracuse University

A New Field Of Dreams: A Study Of The Writing Major, T J Geiger

Writing Program – Dissertations

Within Writing Studies, the tension between pedagogy and theory, between teaching and disciplinary status receives much commentary. This dissertation explores that tension within the context of the undergraduate Writing major. I begin by reviewing scholarship about advanced composition, advanced Writing, and the Writing major. I read this literature in light of concerns about student subjectivity, authorship, and disciplinary participation. Through that reading, I explore the conflicted status of the student subject imagined within this literature. The subject I discern contains elements of what Susan Miller describes as the normative subject of composition as well as elements of a revised and …


Contentious Conversations, Missing Voices: The Ongoing Debate About Style, Megan Yates Grizzle 2013 University of Arkansas, Fayetteville

Contentious Conversations, Missing Voices: The Ongoing Debate About Style, Megan Yates Grizzle

Graduate Theses and Dissertations

As I began to investigate the concept of style in Composition curriculums, I quickly realized two things: style is difficult to define, and student input about style is virtually absent from the previous scholarship on style theory and pedagogy. This project, therefore, does not seek to end the debate about style. It seeks to do exactly the opposite. I want to extend the ongoing conversation about style even further, this time to include student voices. My project seeks to triangulate discussions about style to include voices from scholars, practitioners, and students. Students are too often an afterthought, receiving instruction based …


Exploring Metaphor In The Great Gatsby, Dan Gleason 2013 Illinois Mathematics and Science Academy

Exploring Metaphor In The Great Gatsby, Dan Gleason

The Great Gatsby Unit

In this lesson, students engage with one approach to metaphor and then apply that learning to metaphors in Great Gatsby. To start, students learn about I. A. Richards’s definition of metaphor as the link between tenor (topic) and vehicle (way of thinking about it). They then generate some metaphors by randomly combining tenors and vehicles in order to understand how the parts interrelate. Finally, the class interacts with the messier, more beautiful face of metaphor by working through, in groups, some key metaphors from the novel. Students identify the components of each metaphor (tenor, vehicle) and also consider what subtle …


The Rhetorical Construction Of Female Empowerment: The Avenging-Woman Narrative In Popular Television And Film, Lara C. Stache 2013 University of Wisconsin-Milwaukee

The Rhetorical Construction Of Female Empowerment: The Avenging-Woman Narrative In Popular Television And Film, Lara C. Stache

Theses and Dissertations

In this critical rhetorical analysis, I examine the contemporary avenging-woman narrative in popular television and film. As a rhetorical text, the avenging-woman narrative can be read as a representation of cultural constructions of female empowerment. In this project, I situate the contemporary avenging-woman narrative within the context of a contemporary third wave feminist culture, in order to articulate how the representations of female empowerment in the texts may be a negotiation of cultural tensions about feminism. The four primary texts chosen for inclusion within this study are made up of two television shows, Revenge (2011-present) and Veronica Mars (2003-2007), and …


Visual Rhetoric Through The Years, Leah Kind 2013 Illinois Mathematics and Science Academy

Visual Rhetoric Through The Years, Leah Kind

Rhetoric Unit

This exercise gives students an introduction to some of the language and terminology of visual rhetoric in a brief teacher-guided discussion. Following the discussion, students, in small groups, will find both a vintage print advertisement and a current print ad within the same general category and examine how different forms of appeals have evolved through time, how ads now target their specific audiences, and, in general, how ads have changed, and why. Groups will present their findings to the class. Having the opportunity to see what in advertising has changed (as well as what has not changed) will allow students …


Stories, Traces Of Discourse, And The Tease Of Presence: Gertrude Simmons Bonnin As Orator And Indigenous Activist, Paige Allison Conley 2013 University of Wisconsin-Milwaukee

Stories, Traces Of Discourse, And The Tease Of Presence: Gertrude Simmons Bonnin As Orator And Indigenous Activist, Paige Allison Conley

Theses and Dissertations

An accomplished writer, editor, musician, teacher, organizer, lobbyist, and political reformer, Gertrude Simmons Bonnin worked tirelessly during the first half of the twentieth century to enhance opportunities for Native Americans. Literary texts authored by Bonnin (writing as Zitkala-Sa) are well known, but her legacy as an early twentieth-century orator and indigenous activist receives little critical attention. Emerging histories within rhetoric and composition continue to recover generally ignored or previously marginalized voices, but we still lack studies specifically examining public speeches made by individuals, particularly women, who sought to both survive within dominant American society, and simultaneously maintain, if not advance, …


(Re)Constructing A Landmark: A Rhetorical Analysis Of Brown V Board Of Education At Fifty, Christine A. Geyet 2013 Syracuse University

(Re)Constructing A Landmark: A Rhetorical Analysis Of Brown V Board Of Education At Fifty, Christine A. Geyet

Writing Program – Dissertations

This dissertation examines the landmark Brown v. Board of Education case on the occasion of its fiftieth anniversary with emphasis on its civic and social rhetorical functions. The analysis focuses on the two week period leading up to the fiftieth anniversary and the dedication of the Brown v Board of Education National Historic Site in Topeka. Data was gathered from various web sites related to the National Historic Site and the events in Topeka on the weekend it was dedicated, and from database records of national and international news sources. These materials were analyzed in three categories beginning with the …


Schulz's Religion: Exploring Faith In The Mainstream Media Through The Peanuts Franchise, Stephen James Lind 2013 Clemson University

Schulz's Religion: Exploring Faith In The Mainstream Media Through The Peanuts Franchise, Stephen James Lind

All Dissertations

This dissertation is an exploration of various theoretical and cultural issues surrounding depictions of religion and spirituality in mainstream entertainment media properties. Such portrayals cultivate particular cultural norms that dictate the conditions of public and private discourse on religion, and in this study, these issues are approached through a mixed-method study guided by the Peanuts franchise. The Peanuts franchise is a provocatively rich launching point for analysis of dominant media cultures, given its colossal success in the secular mainstream entertainment industry and its explicit references to and even affirmations of Christian theology. Throughout the study, the references to religion manifested …


Emissaries Of Literacy: Refugee Studies And Transnational Composition, Michael T. MacDonald 2013 University of Wisconsin-Milwaukee

Emissaries Of Literacy: Refugee Studies And Transnational Composition, Michael T. Macdonald

Theses and Dissertations

"Emissaries of Literacy: Refugee Studies and Transnational Composition" uses qualitative research in refugee communities and textual analysis of stories written by and about refugees to argue that the experiences of resettled refugees, as well as the experiences of the volunteers, aid workers, tutors, and teachers who work with them, do not fit neatly within composition's current paradigms for studying literacy in global contexts. Refugee identity and experience shows a complex link between literacy and citizenship which is complicated by the economic and geographic histories of linguistic imperialism. Refugee perspectives, and more precisely the challenges they pose, can help composition scholars …


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