Theory and Philosophy Commons^™

The Significance Of Sonic Branding To Strategically Stimulate Consumer Behavior: Content Analysis Of Four Interviews From Jeanna Isham’S “Sound In Marketing” Podcast, Ina Beilina

Student Theses and Dissertations

Purpose:
Sonic branding is not just about composing jingles like McDonald’s “I’m Lovin’ It.” Sonic branding is an industry that strategically designs a cohesive auditory component of a brand’s corporate identity. This paper examines the psychological impact of music and sound on consumer behavior reviewing studies from the past 40 years and investigates the significance of stimulating auditory perception by infusing sound in consumer experience in the modern 2020s.

Design/methodology/approach:
Qualitative content analysis of audio media was used to test two hypotheses. Four archival oral interview recordings from Jeanna Isham’s podcast “Sound in Marketing” featuring the sonic branding experts …

Fixational Eye Movements, Perceptual Filling-In, And Perceptual Fading Of Grayscale Images, Michael E. Rudd

MODVIS Workshop

No abstract provided.

Self-Conscious Emotions And The Right Fronto-Temporal And Right Temporal Parietal Junction, Adriana Lavarco, Nathira Ahmad, Qiana Archer, Matthew Pardillo, Ray Nunez Castaneda, Anthony Minervini, Julian Keenan

Department of Biology Faculty Scholarship and Creative Works

For more than two decades, research focusing on both clinical and non-clinical populations has suggested a key role for specific regions in the regulation of self-conscious emotions. It is speculated that both the expression and the interpretation of self-conscious emotions are critical in humans for action planning and response, communication, learning, parenting, and most social encounters. Empathy, Guilt, Jealousy, Shame, and Pride are all categorized as self-conscious emotions, all of which are crucial components to one’s sense of self. There has been an abundance of evidence pointing to the right Fronto-Temporal involvement in the integration of cognitive processes underlying the …

Mental Associations And Music Therapy: Including The History Of Associationism And The Neurology Of Associations, Dianna Rose

Expressive Therapies Capstone Theses

Associations are formed in our minds based upon three elements: sensory experience, emotions, and memories. These associations, unique to each individual, dictate thoughts, beliefs, behaviors, and actions. Some are necessary and supportive, while others can be maladaptive. Established associations can be changed, and new associations can be formed, to align with a client’s goals. The literature presents a strong history of associationism, as well as a body of research that demonstrates the neurological processes of how mental associations are formed. There are also studies showing how music activates the brain. However, there is a lack of research which draws direct …

In Search Of Psychiatric Kinds: Natural Kinds And Natural Classification In Psychiatry, Nicholas Slothouber

Electronic Thesis and Dissertation Repository

In recent years both philosophers and scientists have asked whether or not our current kinds of mental disorder—e.g., schizophrenia, depression, bipolar disorder—are natural kinds; and, moreover, whether or not the search for natural kinds of mental disorder is a realistic desideratum for psychiatry. In this dissertation I clarify the sense in which a kind can be said to be “natural” or “real” and argue that, despite a few notable exceptions, kinds of mental disorder cannot be considered natural kinds. Furthermore, I contend that psychopathological phenomena do not cluster together into kinds in the way that paradigmatic natural kinds (e.g., chemical …

Under The Influence: An Interdisciplinary Approach To Psychedelics, Jody Roun

Master of Liberal Studies Theses

The following research will outline the effects of psychedelics from an interdisciplinary approach, which is to say that I will explore the neuroscience behind psychedelic drugs and how it relates to creativity, as a primary focus, while examining the role of additional points included along the way. The goal of this research, is to gain a deeper understanding of psychedelics and truly decipher what it means to be under the influence, as the most important goal of this human existence is to achieve understanding. The aforementioned is a point that great minds like Albert Einstein and Humphry Osmond impressed on …

Ecologies Of Embodied Minds Embedded: Radical Romantic Perspectives On Architectures Of Technology, Sharmaine Browne

Dissertations, Theses, and Capstone Projects

This dissertation explores Romantic responses to the role of architectural technologies in the development of material being, consciousness, and culture by applying a critical approach in which I combine radical embodied cognitive theory, ecocritical perspectives, and a phenomenological lens to select Romantic texts written from 1789 to 1884 in response to industrial modernity. While scholarship has thoroughly explored technology as a cultural force which inevitably shapes consciousness, I propose that a slight shift of emphasis from technology’s external influence to the material internalization of its influence allows for new perspectives—particularly in light of recent proposals in cognitive philosophy which assert …

The Development And Expression Of Canine Emotion, Allison L. Martin

Animal Sentience

In her review of canine emotions, Kujala (2017) discusses how humans often attribute emotions such as fear, love, and jealousy to their canine companions. This attribution is often dismissed as anthropomorphism, suggesting that only humans can possess these emotions. I argue that emotions are not something we possess but features of certain behavioral patterns. Both human and canine emotions arise through evolution and conditioning; examining their development and expression may lead to new insights about both canine and human behavior.

Using Spiral Dynamic Theory For Adult Civic Engagement Research And Social Justice Education, Lisa R. Brown

Adult Education Research Conference

Empirical civic engagement research based in a South American context. Participants included adult learner populations engaged in revolutionary protests that opposed private for-profit education in Chile. Findings were higher order Spiral Dynamic Theory thinking at the for-profits and lower civic engagement.

The Concept Of Qailulah (Midday Napping) From Neuroscientific And Islamic Perspectives, Mohd Amzari Tumiran

Mohd Amzari Tumiran

Napping/siesta during the day is a phenomenon which is widely practised in the world. However, the timing, frequency and duration may vary. The basis of napping is also diverse, but it is mainly done for improvement of alertness and general well-being. Neuroscience reveals that midday napping improves memory, enhances alertness, boosts wakefulness and performance, and recovers certain qualities of lost night sleep. Interestingly, Islam, the religion of the Muslims, advocates midday napping primarily because it was a practice preferred by Prophet Muhammad (pbuh). The objectives of this review are to investigate and compare identical key points on focused topic from …

Senile Dementia From Neuroscientific And Islamic Perspectives, Mohd Amzari Tumiran

Mohd Amzari Tumiran

Diseases involving the nervous system drastically change lives of victims and commonly increase dependency on others. This paper focuses on Senile Dementia (SD) from both the neuroscientific and Islamic perspectives, with special emphasis on the integration of ideas between the two different disciplines. This would enable effective implementation of strategies to address issues involving this disease across different cultures, especially among the world-wide Muslim communities. In addition, certain incongruence ideas on similar issues can be understood better. The former perspective is molded according to conventional modern science while the latter on the analysis of various texts including the holy Qur’an, …

Reducing Subjectivity: Meditation And Implicit Bias, Diana M. Ciuca

CMC Senior Theses

Implicit association of racial stereotypes is brought about by social conditioning (Greenwald & Krieger, 2006). This conditioning can be explained by attractor networks (Sharp, 2011). Reducing implicit bias through meditation can show the effectiveness of reducing the rigidity of attractor networks, thereby reducing subjectivity. Mindfulness meditation has shown to reduce bias from the use of one single guided session conducted before performing an Implicit Association Test (Lueke & Gibson, 2015). Attachment to socially conditioned racial bias should become less prevalent through practicing meditation over time. An experimental model is proposed to test this claim along with a reconceptualization of consciousness …

Time Course Of Loudness Recalibration: Implications For Loudness Enhancement, Yoav Arieh, Lawrence E. Marks

Department of Psychology Faculty Scholarship and Creative Works

Loudness recalibration, the effect of a relatively loud 2500-Hz recalibrating tone on the loudness of a relatively soft 2500-Hz target tone, was measured as a function of the interstimulus interval (ISI) between them. The loudness of the target tone, assessed by a 500-Hz comparison tone, declined when the ISI equaled or exceeded about 200 ms and leveled off at an ISI of about 700 ms. Notably, the target tone’s loudness did not change significantly at very short ISIs (<150 ms). The latter result is incompatible with the literature reporting loudness enhancement in this time window but is compatible with the suggestion made by Scharf, Buus, and Nieder [J. Acoust. Soc. Am. 112, 807–810 (2002)] that early measurements of enhancement were contaminated by the influence of the recalibrating tone on the comparison …