Social Psychology Commons^™

Attitude Formation And Malleability In Response To Visual Cues And Counterattitudinal Information, Tyler W. Mueller

Electronic Theses and Dissertations

BACKGROUND: The purpose of this research is to investigate how individuals form attitudes based on the appearance of another person and how malleable those attitudes are when the individual is presented with new information about the other person. The predicted effect from this study was that participants would form attitudes about another person's agreeableness based on visual information and that when presented counterattitudinal information would be more likely to change attitudes than information that matches their initial attitude. It was also expected that negative first impressions would be harder to change. METHOD: Participants (N = 109) were presented one …