Multicultural Psychology Commons^™

Eye Movements Of Highly Identified Sport Fans, Michele N. Murdock

Masters Theses & Specialist Projects

Individuals who are highly identified with a sport team have a strong psychological connection with the team (Wann et al., 2001). Sport team identification can be beneficial to communities and individuals. It provides entertainment, helps form group affiliation, and improves self-esteem. Because team identification is important to people, they notice environmental cues related to the team. Individuals are more likely to attend to a stimulus that is liked or one that is familiar. When an individual has accessible attitudes toward an object, he or she is more likely to attend to and notice the object (Roskos-Ewoldsen & Fazio, 1992). The …