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Articles 571 - 574 of 574
Full-Text Articles in Psychology
Team-Member Exchange And Commitment To A Matrix Team
Advertising Slogans And University Marketing: An Exploratory Study Of Brand-Fit And Cognition In Higher Education, Oscar T. Mcknight, Ronald Paugh
Advertising Slogans And University Marketing: An Exploratory Study Of Brand-Fit And Cognition In Higher Education, Oscar T. Mcknight, Ronald Paugh
Oscar T McKnight Ph.D.
It is not uncommon for universities to develop and market their advertising slogan. This study examines institutional advertising slogans, and empirically tests the cognitive component of brand-fit. Findings are indicative of a relationship between cognition and university advertising slogans. Implications for university communications are marketing strategies are discussed.
A Rapid Assessment Model For Student Affairs: A Paradigm, Oscar T. Mcknight, Robin W. Gagnow, Sue Heimann
A Rapid Assessment Model For Student Affairs: A Paradigm, Oscar T. Mcknight, Robin W. Gagnow, Sue Heimann
Oscar T McKnight Ph.D.
The importance and relevance of ongoing assessment within Student Affairs is paramount. However, there is often a problem securing relevant information within a brief window of time typically allotted by students. Therefore, this research introduced a rapid assessment model: The One-Minute Assessment. Findings suggest that the analysis of results given the One-Minute assessment can be both descriptive and inferential, depending on the planned assessment questions. The research addressed the Pros and cons of the One-Minute Assessment.
Applications Of Group Career Counseling Techniques In Asian Cultures, Mark Pope
Applications Of Group Career Counseling Techniques In Asian Cultures, Mark Pope
Mark Pope
In this article, applications of group career counseling techniques to Asian cultures are discussed. The article first identifies how group‐oriented cultures differ from individually oriented cultures, reasons that group career counseling is especially appropriate for group‐oriented cultures, and relevant issues in group career counseling with Asian populations. Interventions that illustrate the use of group career counseling with Asian clients are prescribed.