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The Effectiveness Of Code-Switching In Evangelism: The Use Of African American Vernacular English By Standard English Speakers, Cameron Joseph Myers
The Effectiveness Of Code-Switching In Evangelism: The Use Of African American Vernacular English By Standard English Speakers, Cameron Joseph Myers
Linguistics Senior Research Projects
Abstract
This paper evaluates the use of code-switching as a linguistic and pragmatic tool to build interpersonal relationships between members of the African American minority group and the Standard English “white majority” for the purpose to evangelize the Christian faith. Using the Shannon-Weaver (Shannon & Weaver, 1999) communication model as a foundation, the research suggests that changing the message is the best way to overcome barriers in interpersonal communication (namely evangelistic communication). The research varies in use of code-switching as a pragmatic tool for this message change. Ariffin (2009), Jørgensen (1998), and Madsen (2004) give positive evidence for code-switching, while …