Economic Theory Commons^™

"Giving" In To Social Pressure, Alvaro J. Name-Correa, Huseyin Yildirim

Huseyin Yildirim

We develop a theory of charitable giving in which donors feel social pressure from adirect solicitation. We show that equilibrium donations are concentrated around a socialnorm. Despite a higher level of the public good, relatively poor and/or low altruism giversfare worse under social pressure and would avoid the solicitor at a cost. Aggregate donorwelfare improves to the extent that the added social motive alleviates the underprovision ofthe public good; however, overprovision may result. Our theory therefore predicts a lighthandedregulation for charitable solicitations, which is consistent with their exemption fromthe popular Do Not Call list in the U.S. We further show …