Behavioral Economics Commons^™

The Psychology Of Eco-Consumption., Mario F. Teisl, Caroline L. Noblet, Jonathan Rubin

Publications

Information programs to promote cellulosic biofuels may not achieve their objectives unless consumers can be induced to care about the information presented to them. The social psychology literature highlights two commonly used models to link psychological variables to environmentally related behaviors: the Theory of Planned Behavior (TPB) and the Norm Activation Theory (NAT). Other studies have compared the strength of these models or have adapted these models by adding additional variables, but few have compared across the alternative variable combinations noted in the literature. That is, most studies have added one or two psychological variables to the NAT or TPB …