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Full-Text Articles in Speech and Rhetorical Studies
Information Content In American Television Advertising : A Replication And Update, Laura Kathleen Sandgren
Information Content In American Television Advertising : A Replication And Update, Laura Kathleen Sandgren
Dissertations and Theses
Three hundred and seven randomly selected American network television commercials aired between October 18 and November 18, 1997 were analyzed to. determine their informational value using the fourteen criteria established by Resnik and Stem in 1977. The results of this study were compared with Resnik and Stem's 1991 study, revealing that there has not been any significant change in the amount of information in American television commercials since Resnik and Stem's replication sample.
This study also used Resnik and Stem's (1977) criteria to further examine if the amount-of information contained in 1V commercials varied depending on the gender or age …
An Experimental Study Of The Effects Of Personal Proximity Upon Selected Aspects Of Conversational Content, Ronna S. Loewen
An Experimental Study Of The Effects Of Personal Proximity Upon Selected Aspects Of Conversational Content, Ronna S. Loewen
Dissertations and Theses
Proxemics is an area of study devoted to the interrelated theories of man's use of space as a special elaboration of culture. Edward T. Hall, an anthropologist, has begun to draw these theories together in his work dealing with proxemics.
It is the purpose of this study to determine whether certain dimensions of interpersonal conversations vary with the distance between the conversants. Three distances were used as experimental variables. Intimate distance was set at nine inches, personal distance at three feet, nine inches, and social distance at eight feet. A total of fifty-four subjects was used with nine pairs situated …