Open Access. Powered by Scholars. Published by Universities.®
Speech and Rhetorical Studies Commons™
Open Access. Powered by Scholars. Published by Universities.®
- Keyword
Articles 1 - 2 of 2
Full-Text Articles in Speech and Rhetorical Studies
Identifying Youth Appeals In Alcohol Alternative Social Media Content Through Framing, Melina Oneal
Identifying Youth Appeals In Alcohol Alternative Social Media Content Through Framing, Melina Oneal
West Chester University Master’s Theses
Proposed regulations for alcohol advertising prevent beverage companies from targeting people under the legal drinking age. However, similar regulations for alcohol alternative beverages are less explored, which could allow alcohol alternative products to create awareness for alcoholic beverages among youth. Alcohol alternatives beverages, including no-alcohol and low-alcohol products, are increasing in popularity and can function as compliments to alcoholic products to decrease the total alcohol volume consumed or as substitutes for alcoholic products. Framing theory can be operationalized through the Content Appealing to Youth Index, an index of content elements found in research literature to be appealing to youth, to …
Girls Are Us: A Collection Of Oral Histories From The Jmu Community, Anne M. Sherman
Girls Are Us: A Collection Of Oral Histories From The Jmu Community, Anne M. Sherman
Senior Honors Projects, 2010-2019
On a campus where women make up a majority of the student population, it is especially important that female voices are heard and given a platform on which they can control their own narrative. I wanted to give those female-identifying voices that platform. I conducted a series of interviews to examine how college-aged female-identifying students feel about their identity and how they construct that identity within the climate of the JMU community. I was particularly interested in the intersections of gender, race, ethnicity, class, sexual preference, and ability. I asked each person to share their stories of times when they …