Social Media Commons^™

#Getinked: An Anthropological Exploration Of Tattooing And Social Media, Delanee Taylor

Electronic Theses and Dissertations

This thesis aims to address two inquiries regarding contemporary tattooing. The first goal is to explore how social media has changed the practice of tattooing while the second goal is to examine how tattoos are used to express or explore the differing facets of a person’s identity. Identity theory, social identity theory, semiotics, and the concepts of stigma and deviancy form the theoretical framework which allows one to understand the ways in which tattoos can provide insights into the various aspects of someone’s identity as well as how social media can influence members of the tattoo community. An online survey, …

Refigured: Separations In Portraiture, Caroline Myers

All Theses

Utilizing traditional painting techniques embedded with digital syntaxes, Refigured: Separations in Portraiture, serves as a catalog of my experiences with communication in a hyperconnected world. Processing illegible information caused by my hearing loss informs the process of imposing similar boundaries within my paintings. Like a technical glitch, these obstructions create an illegible visual experience, with evidence of my process remaining as a clue for the viewer’s understanding of the image.

Though personal in nature, I expand from my experience with auditory communication to employ pertinent explorations into the sustained unpredictability of today’s ever-expanding medium that is technology. My paintings …

Machine Learning As A Tool For Wildlife Management And Research: The Case Of Wild Pig-Related Content On Twitter, Lauren M. Jaebker, Hailey E. Mclean, Stephanie A. Shwiff, Keith M. Carlisle, Tara L. Teel, Alan D. Bright, Aaron M. Anderson

Human–Wildlife Interactions

Wild pigs (Sus scrofa) are a non-native, invasive species that cause considerable damage and transmit a variety of diseases to livestock, people, and wildlife. We explored Twitter, the most popular social media micro-blogging platform, to demonstrate how social media data can be leveraged to investigate social identity and sentiment toward wild pigs. In doing so, we employed a sophisticated machine learning approach to investigate: (1) the overall sentiment associated with the dataset, (2) online identities via user profile descriptions, and (3) the extent to which sentiment varied by online identity. Results indicated that the largest groups of online …

Operating The Digital Space In The Age Of Protest Participation, Kyle Stanley

LSU Master's Theses

This study examines young African American adults’ usage of social media and other digital spaces as tools to build community given the rise in protest participation in North American (U. S.) society while at the height of a global health pandemic. Since early adulthood is a time where African Americans are most active online, this study will examine how and why those African Americans are turning to digital spaces to find social connections. Racism and racial injustice are two of the most pressing issues in the African American community, and it is clear that it can be an emotionally laborious …

The Influencer Experience: Identity Performance, Commodification, And Agency In Youtube Influencers, Aysha M. Vear

Electronic Theses and Dissertations

In recent years, the social media usage of young adults has seen exponential growth. This growth, both in numbers of users and time spent on various platforms, creates a greater opportunity to market lifestyles, goods, and behaviors to the masses. Corporations have taken to allocating more time and attention to reach those masses and utilize the quickest means to that end. One example of these means is the influencer, i.e., social media users who monetize their online performances through practices of self-branding, or developing a public image used for commercial and capital gain (Abidin, 2016). In this study, I focus …

Night Of The Witch: Alternative Spirituality, Identity And Media, Andreana Tarleton

LSU Master's Theses

This thesis works to understand the relationships witches and conjurors have with the film and television depictions of them. Employing the method of film critique, I argue that the witch stands as a cultural symbol in the US of women and femmes with power, and that their stories serve as lessons to these populations about what it means to be an acceptable woman or femme, while simultaneously creating and perpetuating stereotypes of magic practitioners. Then, using the combination of hashtag ethnography, in-person and video interviewing and internet surveys, I argue that #witchblr and #witchesofcolor, as well as the space of …

@Gretathunberg: Navigating Critique And Identity Within Youth Climate Activism On Twitter, Carina Robin Weadock

Electronic Theses and Dissertations

Youth climate activist Greta Thunberg sat alone on the steps of the Swedish Parliament building in September of 2018, holding a bold black and white sign and demanding action be taken in the face of the climate crisis. Ever since, her activism and Twitter presence have sparked media attention, catalyzed youth activists globally to organize marches and strike from school, and have drawn critique. This thesis employs McKerrow’s (1989) critical rhetoric to uncover dominant discourses within tweets that undermine Thunberg based on identity and to explore the potential that Thunberg’s Twitter presence might or might not hold for future youth …

The Affective Politics Of Twitter, Johnathan C. Flowers

Computer Ethics - Philosophical Enquiry (CEPE) Proceedings

Given the increasing encroachment of Twitter into offline experience, it has become necessary to look beyond the formation of identity in online spaces to the ways in which identities surface through the formation of affective communities organized through the use of technocultural assemblages, or the platforms, algorithms, and digital networks through which affect circulates in an online space. This essay focuses on the microblogging website Twitter as one such technocultural assemblage whose hashtag functionality allows for the circulation of affect among bodies which “surface” within the affective communities organized on Twitter through their alignment with and orientation by hashtags which …

The Bride, Millennial Identity, And Instagram: A Case Study Of Hillsong Australia’S Instagram Account, Jessica Delp

Senior Honors Theses

Identity has become an incessant focus for millennials. They ascribe ever-growing significance to identity anchored in an accepting community that elevates their perception. Subsequently, identity is increasingly significant for brand and consumer relationships. Successful brands understand this and incorporate a pervasive sense of their unique identity into their brand, visually and otherwise. This case study of Hillsong Church hopes to help churches understand the importance of visuals in communicating identity. Hillsong Australia’s Instagram is examined using the Saussure model of visual semiotic theory to understand how they present their church identity in relation to millennial identity. The two most dominant …

Hybrid Media Activism: Ecologies, Imaginaries, Algorithms, Dorothy Kidd

Media Studies

Review of Treré, Emiliano. Hybrid Media Activism: Ecologies, Imaginaries, Algorithms. New York and London: Routledge. ISBN: 978-1-138-21814-7.

Exploring Identities In Online Music Fandoms: How Identities Formed In Online Fan Communities Affect Real Life Identities, Aimee Ratka

Honors College Theses

This thesis set out to explore the identities formed by members of online fandom communities, and to determine the ways in which those identities affect their real life, offline identities. This qualitative study encountered elements related to stereo types of young women who are fans of mainstream pop music, and provided insight on their experiences through interviews with five long time boy band online fandom members. This study asked if fans prefer to keep their fandom identities internal or let them reflect outward, how one's online identity affects or translates to their real life identity, and what experiences in the …

Eggplants And Peaches: Understanding Emoji Usage On Grindr, Emeka E. Moses

Electronic Theses and Dissertations

This study focuses on how gay men communicate on the Grindr dating app. Prior research has been conducted on how gay men construct their online identities, however, few studies explore how gay men experience interactions online, negotiate their relationships with other men online, and perceive other users. The researcher conducted in-depth interviews with 20 men who use the Grinder app, a location-based dating app used by men who have sex with men. Additional data were collected by observing user profiles on the app, which is free and public. This comprehensive, qualitative study of gay men who use Grindr provides insights …

Racial Identities On Social Media: Projecting Racial Identities On Facebook, Instagram, And Twitter, Nolan Brinkman

All Graduate Theses, Dissertations, and Other Capstone Projects

Because social networks are an important aspect of the lived realities of those who participate in them, this study examined the way racial identity was signified, indicated, or displayed on social networks. A survey was distributed to 347 college students from a medium sized Midwestern university to assess ways in which participants depicted their racial identity on social media. The study looked at the use of photos, textual communication, concealment of racial identity, and interactions with race related content to assess how participants projected racial identity on social networks. Results suggested that racial identity is not intentionally projected on social …

Impact Of Cybvervetting On Job Seekers' Social Media Use And Identity Creation, Courtney Powers

Master's Theses (2009 -)

Social media has become an integral part of connecting with others and sharing personal information. As more individuals use social media to express themselves, organizations have begun using these same sites to make hiring decisions in a process called cybervetting. Although some researchers suggest that cybervetting has consequences for self-expression, currently little research has explored how cybervetting impacts job seekers’ social media use and identity creation. Accordingly, this study uses quantitative and qualitative methods to explore how cybervetting impacts job seekers’ social media use and online identity creation. By surveying job-seeking social media users, this study measures the relationships between …

Attitudes Toward Using Social Networking Sites In Educational Settings With Underperforming Latino Youth: A Mixed Methods Study, Keith Howard, Margaret Sauceda Curwen, Nicol R. Howard, Anaida Colon-Muñiz

Education Faculty Articles and Research

The researchers examined the online social networking attitudes of underperforming Latino high school students in an alternative education program that uses technology as the prime venue for learning. A sequential explanatory mixed methods study was used to cross-check multiple sources of data explaining students’ levels of comfort with utilizing a social networking site platform as a supplemental communication tool in connection with their schoolwork. Students were found to be significantly less comfortable using social networking sites than other online communication tools in connection with their schoolwork, and females were significantly more uncomfortable than males using such sites in school.

Reconsidering Childfreedom: A Feminist Exploration Of Discursive Identity Construction In Childfree Livejournal Communities, Julia Moore

Department of Communication Studies: Faculty Publications

This article employs participant definitional analysis, sensitized with feminist poststructuralism and critical ethnography, to understand three identity construction processes that members of childfree LiveJournal communities participate in: (a) naming childfreedom, (b) negotiating childfreedom, and (c) enacting childfreedom. I argue that childfree identities are contested and sometimes activist. Ultimately, I call for scholars to reconsider the definition of childfree to account for the complex and nuanced identities constructed by individuals who identify as such.

Digital Identity Formation: How Social Networking Sites Affect Real World Authenticity, Matthew Joseph Montoya

Institute for the Humanities Theses

The purpose of this paper is to explore the application of Heidegger's authenticity to online identity formation. This paper will attempt to determine if there is any way in which an authentic identity can be created, either online or offline, by using social networking sites. It will examine the positive and negative consequences of social networking sites to determine if these sites can help to contribute to our overall being, or determine if these sites serve only as a dangerous distraction to an authentic personal identity.

To do this, this paper will analyze Heidegger's philosophy to see if it is …

The Identity Of The Heart Patient In The Context Of The Gift Economy: Heartnet And Media Framing, Lynsey Uridge

Theses: Doctorates and Masters

This health communication research examines the identity levels of the heart patient on a therapeutic website HeartNET through an empirical investigation of site interactions as manifestations of a gift economy. The thesis also explores the media’s representation of heart health in both television and print.

This research utilised a longitudinal qualitative ethnographic and netnographic approach involving twenty-six participants who completed two in-depth interviews. The first one-on-one interview occurred during the early stages of the participants’ heart journey, explored their heart story and use of interactive technology for heart health support. The second interview occurred six to twelve months later, and …

Performing And Interpreting Identity, Lee Farquhar

Scholarship and Professional Work - Communication

This one-year cyber-ethnography examines identity presentations and interpretations of 346 Facebook users. The social–psychological theoretical framework used drew specifically from symbolic interaction, Goffman’s performance of self, and schema theory. Generally, Facebookers sought social acceptance with their presentations. Primary findings indicate that the Facebookers present over-simplified imagery to reduce ambiguity and align with specific social groups. This study asked Facebookers to respond to strangers’ Facebook profiles, and the responses showed that due to the glut of identity-related information on the site, interpretations are heavily reliant on schemas. Online interview participants indicated several basic categories of identity performance that were used to …

Performing And Interpreting Identity, Lee Farquhar

Lee Farquhar

An Exploration Of Social Media Use Among Multiply Minoritized Lgbtq Youth, Alfie Leanna Lucero

Open Access Theses & Dissertations

This study responds to a need for research in a fast-growing and significant area of study, that of exploring, understanding, and documenting the numerous ways that multiply marginalized LGBTQ youth between the ages of 14 and 17 use social media. The primary research question examined whether social media provide safe spaces for multiply minoritized LGBTQ youth to express and explore issues of sexuality and gender. In addition, the study explores and categorizes multiple ways that the participants interact with social media and makes comparisons to prior work with more general populations. The study provides descriptions of the participants in terms …

The Digitally Born Identity: The Influence Of Social Networking Sites On Teen Identity, Alexis Lynn

Electronic Theses and Dissertations

Based on in-depth interviews, this thesis examines how teens use Social Networking Sites (SNSs) to negotiate their identities. The thesis concludes that SNSs, such as MySpace and Facebook, facilitate a social connectivity that influences how teens portray themselves online. The process of constructing a self-presentation, receiving input from peers, and then modifying one's self-presentation in response is not new, but the speed at which it occurs and the very public way it is displayed on an SNS constitutes a change in how teens understand the ways in which they make and constantly remake their identities. The findings suggest that, as …