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Articles 61 - 75 of 75
Full-Text Articles in Social Media
Tiktok’S Influence On Generation Z’S Buying Habits And Behavior, Tamara B. Munoz
Tiktok’S Influence On Generation Z’S Buying Habits And Behavior, Tamara B. Munoz
Global Strategic Communications Student Work
As the digital era progresses, we continue to see how certain platforms capture the interest of various generations. Back then, Myspace rapidly appealed to millennials, and Facebook did the same with baby boomers. Today, TikTok is following their steps as it gains the interest of Generation Z in technologically advanced ways. In addition to providing entertainment, this short-video platform is now the go-to place to look for reviews of products or services. Due to this, the platform may be transforming how this age group behaves as a consumer. The overall purpose of this project was to further examine the impact …
Instagram Engagement: Comparing Sportswear Companies To Running Brands, Christian Schaaf
Instagram Engagement: Comparing Sportswear Companies To Running Brands, Christian Schaaf
Communications: Student Scholarship & Creative Works
Achieving an engaged social media presence is a crucial task for sports organizations in today’s expanding digital realm. “Instagram Engagement: Comparing Mainstream Sports Brands to Running Brands” explores the evolution of the sports-media relationship and specifically analyzes the engagement rates and types of content posted throughout five sportswear and running organizations’ Instagram accounts. 393 posts were analyzed and classified into three categories: metacommunicative, conceptual, and narrative (Kress & van Leeuwen, 2006; Romney & Johnson, 2018). Overall, sportswear companies posted the most narrative images while running brands shared the greatest number of conceptual images. Significant difference was discovered between the number …
Social Media Use And The Effects On Wellbeing In Young Adults, Tyler Dietz
Social Media Use And The Effects On Wellbeing In Young Adults, Tyler Dietz
Honors Undergraduate Theses
Social media has found its way into almost everyone’s cellphone. Being a primary source for news, connection, and inspiration, it only continues to gain popularity. Social media, however, is not good 100% of the time. The dominant explanation for the effect of social media on wellbeing varies from digital stress, compromised sleep, and body image disturbances. This paper explores the correlation between daily time spent on social media, number of platforms used, and overall sense of wellbeing. Sleepiness is also assessed, and a correlation is explored using the previous variables. Previous research primarily focuses on the amount of time spent …
A New Form Of Catfishing: An Analysis Of The Inauthentic Racial And Ethnic Self-Presentation On Social Media, Britney R. Raymond
A New Form Of Catfishing: An Analysis Of The Inauthentic Racial And Ethnic Self-Presentation On Social Media, Britney R. Raymond
Honors Undergraduate Theses
Trends in self-presentation in social media (i.e., Twitter and Instagram) constantly fluctuate as fads come and go, especially when one’s image is being commodified. Specifically, numerous instances of celebrities and social media influencers altering their images to fit popular online trends and “aesthetics” contribute to increased blackfishing, Asianfishing, and Hispanicfishing. Some celebrities and influencers accused of “-fishing” in the presentation of ethnicity include the Kardashians, Ariana Grande, Addison Rae, Iggy Azalea, Selena Gomez, and Gigi Hadid. The present study (N = 685) investigated gender, personality, fame appeal, self-esteem, and need to belong in relation to attitudes towards the “-fishing” culture. …
Role Of Celebrities In Creating Brand Advocacy: An Analysis Of Social Media Users In Pakistan, Syeda Batool Abbas, Usamah Iyyaz Billah
Role Of Celebrities In Creating Brand Advocacy: An Analysis Of Social Media Users In Pakistan, Syeda Batool Abbas, Usamah Iyyaz Billah
Business Review
The purpose of this research study is to investigate the role of celebrities in creating brand advocacy for mobile phones amongst social media users of Pakistan. The role of celebrities has been tested through the constructs of celebrity attractiveness, trustworthiness and expertise while brand trust has been added as a mediator. The study variables of the research have been empirically tested for the first time for the mobile phone industry and from social media users. The theoretical framework was developed based on relevant research on the study topic. Research design of the study is Quantitative, one-shot, cross-sectional in nature. Data …
Tinder Research And The Social Sphere Of Online Dating, Bryanna Bylies-Binger
Tinder Research And The Social Sphere Of Online Dating, Bryanna Bylies-Binger
OUR Journal: ODU Undergraduate Research Journal
With the emergence of new technology, communication is now easier than ever. With popular dating apps such as the infamous social interactive platform, Tinder, forming romantic relationships online now offers individuals a new way to personalize their dating experiences beyond measures ever imagined. In October 2019, Tinder released their debut “Swipe Night” series which gave users fully functional interactive video episodes that allowed them to create and choose their own “apocalyptic adventure.” While there have been many findings on how these platforms have impacted society on a larger scale, there have been very few addressing the implications of interactive technology …
Digital Media Use And Social Inclusion: A Case Study Of East York Older Adults, Anabel Quan-Haase, Molly-Gloria Harper, Alice Hwang
Digital Media Use And Social Inclusion: A Case Study Of East York Older Adults, Anabel Quan-Haase, Molly-Gloria Harper, Alice Hwang
FIMS Publications
Digital media is essential to sustaining communication with various types of social ties. However, older adults (aged 65+) are reported to be the least likely to use digital media. While statistics show that older adults are increasingly using more digital media, evidence shows this is predominately aging long-term users of digital media rather than older adults adopting new digital media. To investigate this “grey divide” and adoption of digital media by older adults, this study qualitatively analyses semi-structured interviews of 41 individuals aged 65 and older from the East York region of Toronto, Canada. Our findings suggest that satisfaction with …
Wechat, Jinman Zhang, Anabel Quan-Haase
Wechat, Jinman Zhang, Anabel Quan-Haase
FIMS Publications
WeChat is a popular Chinese social media platform that emphasizes mobile internet services rather than PC internet services. What further distinguishes WeChat from other social media sites is its multipurpose platform, which integrates a range of applications and features. With its large and diverse user base, vast amounts of user-generated content, and increasing global reach, WeChat provides unique opportunities for researchers to examine Chinese society relying on new data sources that can enhance or even substitute traditional data collection methods such as surveys. WeChat can also provide insights into new digital phenomena including social movements, online groups, propaganda, and e-governance. …
Religious Violence And Twitter: Networks Of Knowledge, Empathy And Fascination, Samah Senbel, Carly Seigel, Emily Bryan
Religious Violence And Twitter: Networks Of Knowledge, Empathy And Fascination, Samah Senbel, Carly Seigel, Emily Bryan
School of Computer Science & Engineering Faculty Publications
Twitter analysis through data mining, text analysis, and visualization, coupled with the application of actor-network-theory, reveals a coalition of heterogenous religious affiliations around grief and fascination. While religious violence has always existed, the prevalence of social media has led to an increase in the magnitude of discussions around the topic. This paper examines the different reactions on Twitter to violence targeting three religious communities: the 2015 Charleston Church shooting, the 2018 Pittsburgh Synagogue shooting, and the 2019 Christchurch Mosque shootings. The attacks were all perpetrated by white nationalists with firearms. By analyzing large Twitter datasets in response to the attacks, …
Corporate Activism Best Practices In The Age Of Social Media, Fransisco Flores
Corporate Activism Best Practices In The Age Of Social Media, Fransisco Flores
Theses and Dissertations
Corporate activism, or the act of corporations speaking out on sociopolitical issues, has become more common with technological advances and social media access. Corporations’ role in society has evolved to include non-economic functions that aim to improve societal conditions. Despite corporations fulfilling additional societal roles, they face increased scrutiny from shareholders and stakeholders alike. Speaking out on social issues or staying silent causes ripple effects amongst their internal and external networks. Speaking out on social media while working for a private or publicly traded corporation can be challenging as it entails weighing a wide array of conditions, stakeholder desires, and …
Social Media Use, Disordered Eating, And Body Image In Adolescent Females: A Systematic Review Of The Literature, Alara Ozpolat
Social Media Use, Disordered Eating, And Body Image In Adolescent Females: A Systematic Review Of The Literature, Alara Ozpolat
Theses and Dissertations
Adolescent females are especially at risk of developing eating disorders due to expectations surrounding body image, social pressures, and influence from peers. With the significant role of social media in daily life, the average adolescent currently spends several hours a day engaging with content on social media. The overall aim of this review was to better understand the impact of social media consumption on disordered eating and body image among female adolescents. The primary research questions explored within this systematic review were as follows: Is there a relationship between social media use, body image concerns, and/or eating disorder symptoms in …
The State Of Innovation And Media Viability In East Africa: From Indepth Media House Surveys, Hesbon Hansen Owilla, Rose Kimani, Ann Hollifield, Julia Wegner, Dennis Reineck, Roland Schürhoff
The State Of Innovation And Media Viability In East Africa: From Indepth Media House Surveys, Hesbon Hansen Owilla, Rose Kimani, Ann Hollifield, Julia Wegner, Dennis Reineck, Roland Schürhoff
Graduate School of Media and Communications
Media houses globally are grappling with how best to produce quality content while at the same time remaining financially viable in the wake of shrinking revenues, technological disruptions, the emergence of peripheral content creators, competition for advertisement revenues from big tech platforms, the COVID-19 pandemic, and a myriad of other changes in the ecosystem. Despite these challenges, it is in the interest of the public that news media organisations (NMOs) produce quality content and do so in a financially sustainable fashion. Media viability, that is, producing quality journalism in a financially sustainable way, is, therefore, a growing area of focus. …
Reddit As A Source Of Covid-19 Information: A Content Analysis Of R/Coronavirus During The Early Pandemic, Brent Hale, Mark Alberta, Seung Woo Chae
Reddit As A Source Of Covid-19 Information: A Content Analysis Of R/Coronavirus During The Early Pandemic, Brent Hale, Mark Alberta, Seung Woo Chae
Faculty Publications
Emerging research has begun examining the utility of social media platforms for information dissemination during the COVID-19 pandemic. Following this developing thread, this work examines discourse within r/coronavirus, a Reddit forum (i.e., subreddit) developed to curate COVID-19 information that burgeoned during the early months of the pandemic. Through a content analysis of 226 posts and 2260 corresponding comments generated between February and May, 2020, this study investigated early-pandemic communication patterns in this platform, including what information was deemed important and how users framed causes and solutions. Overall, findings indicate that users of r/coronavirus prioritized information about COVID-19 spread, public health …
Canceling Vs. #Cancel Culture: An Analysis On The Surveillance And Discipline Of Social Media Behavior Through Competing Discourses Of Power, Julia G. Bezio
Canceling Vs. #Cancel Culture: An Analysis On The Surveillance And Discipline Of Social Media Behavior Through Competing Discourses Of Power, Julia G. Bezio
Graduate Student Theses, Dissertations, & Professional Papers
Canceling and #cancelculture have become the topic of many debates over free speech and accountability for oppressive behaviors in social media discourse. This thesis examines Twitter discourse from two recent racism-based cancel cases. Using Foss and Gill’s (1987) adapted epistemic rhetoric framework and emphasizing elements of Foucauldian surveillance and discipline in the discourse, I conduct a comparative qualitative examination of Gina Rodriguez’s and Chris Harrison’s cancel discourse. I contend that in the cancel process, Twitter users engage in surveillance to discipline one another on multiple levels: first, as cancelers use the practice to discipline oppressive behaviors on social media, and …
The Impact Of Facebook Affordances On Doomscrolling Behaviors During The Relational Dissolution Process, Emma Williams
The Impact Of Facebook Affordances On Doomscrolling Behaviors During The Relational Dissolution Process, Emma Williams
Electronic Theses and Dissertations
The affordances provided by social networking sites (SNSs) impact how different social media platforms are used. Facebook has unique affordances such as ease of use, community, information seeking, escapism, and common interests that impact Facebook use. Interpersonal electronic surveillance, categorized as doomscrolling for this study, is a behavior of continuous scrolling and consumption of negative content. Facebook affordances, paired with digital artifacts from terminated relationships, create an environment for doomscrolling (IES) behavior. Building off of the “grave-dressing” and “resurrection” stages of relational dissolution, I examined the relationships of these Facebook affordances with doomscrolling (IES) behaviors through an online survey (N …