Social Media Commons^™

Chapter 7 - How Pop Culture Shapes - Excerpt.Pdf, Melissa R. Ames, Sarah Burcon

Faculty Research & Creative Activity

Changing the Playing (orReading) Field: ReconceptualizingMotherhood Through HumorousParenting Texts

Chapter 8 - How Pop Culture Shapes - Excerpt.Pdf, Melissa R. Ames, Sarah Burcon

Faculty Research & Creative Activity

Pumas, and Cougars, and MILFs,Oh My!: Popular Portrayals ofRomance and Sexual EncountersBetween 'The Older Woman'and Younger Man

Chapter 3 - How Pop Culture Shapes - Excerpt.Pdf, Melissa R. Ames, Sarah Burcon

Faculty Research & Creative Activity

The Gendered Self-Help Reel:How Romantic Comedies InstructWomen on Dating Dos and Don'ts

The Impact Of Social Media On The Grieving Process, Resa Ware

Masters Theses

In 2015 the Pew Research Center reported that 72% of adult Internet users are on Facebook and it continues to be the most used social networking site in the world (Duggan, 2015). Facebook is a source of social expression, connections, and support for others. It is becoming much easier to express feelings such as grief in an online setting. In fact, the online expression of grief has been found to empower individuals who feel that traditional grieving practices are ineffective (Carroll & Landry, 2010). The purpose of the current study was to explore the impact of social media (i.e. Facebook) …

College Students Self-Presentation And Online Social Networks, Lauren J. Stehlik

Masters Theses

College students are active users of social networking sites, and they share a variety of information via their profiles. Employers and graduate schools are one population viewing potential candidate's social networking profiles. This study aimed to explore graduating college students' perception of appropriate or inappropriate content on their social networking sites as they went through the job searching process. College students are users of several social networking sites; however, this study focused on users of Facebook, Twitter, and LinkedIn. The researcher conducted one-on-one interviews and an online analysis site called Reppler.com with seven graduating college seniors to learn about perceptions …

Facebook Addiction And Impulsive Decision-Making, Daniel Delaney

Masters Theses

This study examined the relationship between Facebook "addiction" and impulsive decision-making. Impulsive decision-making as measured by the delay discounting task is associated with a number of addictions and other problem behaviors. We gave 152 students a paper-based packet including the Bergen Facebook Addiction Scale to measure problematic Facebook use and a delay discounting task to assess impulsivity. 16 Facebook "addicted" participants were matched to 16 control participants on demographic data to compare differences in impulsivity. Likewise, we explored whether a correlational relationship between Facebook addiction scores and impulsivity existed. We found that Facebook "addicts" discounted delayed rewards more quickly than …

Whose Beer Is It, Anyway?: An Examination Of The Constraints Of Organizational Legitimacy With The Craft Beer Industry, Audra E. Clodfelter

Masters Theses

Previous research on organizational legitimacy has determined that legitimacy is necessary for organizational survival, but also places a constraint upon the organization's actions. This project examines the roles of authenticity and social identity as constraints of legitimacy in the craft beer through a case study of four craft breweries that merged with Anheuser-Busch InBev. This study examined the social media communication of four craft breweries prior to their merger announcement as well as the reactions from fans after the announcements were made. Analysis revealed that the breweries used social media to emphasize their authenticity prior to the merger announcement and …

A Study Of Student Leaders' Facebook Use, Valerie Penn

Masters Theses

Facebook and other social media have changed the way that our society communicates. As student affairs professionals, it is important to understand how this shift in communication affects our students and their development. This study aimed to learn more about how students leaders use Facebook, how they perceive Facebook, and how their leadership position has impacted their use and perception. The researcher used an electronic questionnaire, a Facebook tracking log, and a personal interview to examine the Facebook use and perceptions of eight participants. These participants represented the following groups: Greek leadership councils, orientation leaders, resident assistants, and student government. …

"Single Girl Summer" Enterprise: Building A Successful Brand Using Social Media As A Branding Tool, Rashida Lyles-Cowan

Masters Theses

This is a creative thesis that examines the benefits of using an integrated public relations and marketing campaign for the novel, Single Girl Summer. The campaign was created during the fall semester of 2012, after determining that the novel lacked a clear and concise brand identity. This document outlines important factors that happened during the campaign including; literature research, plan of implementation, promotional work, and more. Finally, this paper discusses the implications of the campaign and results, examining the effectiveness of the integrated public relations and marketing campaign for Single Girl Summer.

Technology Mediated Recruitment: An Exploration Of How Students Used Social Media To Choose College, Ashley Nicole Cooper

Masters Theses

This qualitative study explored the use of social media as a tool to recruit prospective college students. Social media was defined as any electronic media that serves as a networking tool with the ability to educate prospective and current college students about an institution of higher education (i.e. Twitter, Facebook, Blogs, etc.). The researcher met with two focus groups comprised of current college students to discuss their use of social media during their college search process.

Recommendations were developed for student affairs professionals and for future research. General themes and categories from participant responses were evaluated. The findings suggest that …

Upper Level Administrators: Communication With Students Via Social Media, David Adam Arnold

Masters Theses

The present qualitative study was executed by interviewing five upper level administrators at a four-year public institution in the Midwest in order to explain their current understanding of social media technologies, and in what ways they were currently using social media to connect with millennial students. Previous research has been done on millennials' use of technology and social media in the university setting; however, little research has focused on way non-millennial upper level administrators are using social media in order to purposefully engage students in a meaningful way. Themes from categories identified during one-on-one interviews indicate that upper level administrators …