Social Media Commons^™

Night Of The Witch: Alternative Spirituality, Identity And Media, Andreana Tarleton

LSU Master's Theses

This thesis works to understand the relationships witches and conjurors have with the film and television depictions of them. Employing the method of film critique, I argue that the witch stands as a cultural symbol in the US of women and femmes with power, and that their stories serve as lessons to these populations about what it means to be an acceptable woman or femme, while simultaneously creating and perpetuating stereotypes of magic practitioners. Then, using the combination of hashtag ethnography, in-person and video interviewing and internet surveys, I argue that #witchblr and #witchesofcolor, as well as the space of …

Performing And Interpreting Identity, Lee Farquhar

Scholarship and Professional Work - Communication

This one-year cyber-ethnography examines identity presentations and interpretations of 346 Facebook users. The social–psychological theoretical framework used drew specifically from symbolic interaction, Goffman’s performance of self, and schema theory. Generally, Facebookers sought social acceptance with their presentations. Primary findings indicate that the Facebookers present over-simplified imagery to reduce ambiguity and align with specific social groups. This study asked Facebookers to respond to strangers’ Facebook profiles, and the responses showed that due to the glut of identity-related information on the site, interpretations are heavily reliant on schemas. Online interview participants indicated several basic categories of identity performance that were used to …

Performing And Interpreting Identity, Lee Farquhar

Lee Farquhar