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Articles 1 - 7 of 7
Full-Text Articles in Public Relations and Advertising
Communicating Diversity, Equity And Inclusion: A Public Relations Class/Client Partnership With A Dei Focus, Arien Rozelle, Nicole Smith
Communicating Diversity, Equity And Inclusion: A Public Relations Class/Client Partnership With A Dei Focus, Arien Rozelle, Nicole Smith
Proceedings of the New York State Communication Association
In an effort to enhance the typical semester-long class/client campaign partnership, students in COMM472 PR Research & Planning (a campaigns style course) partnered with their campus library as a “client” to communicate about on-campus diversity, equity and inclusion efforts. Throughout the semester, students researched, planned, implemented and measured campaigns to help make the library a more inclusive environment for students of diverse backgrounds. Students were introduced to and applied a variety of research methods and public relations theories to guide their strategy. In addition, students developed a greater understanding of the necessity of DEI both on-campus and in the field …
Girls Who Handle It: Transforming The Lives Of College-Aged Women, Jordan Rae Delfs
Girls Who Handle It: Transforming The Lives Of College-Aged Women, Jordan Rae Delfs
Journalism
Girls Who Handle It (GWHI) is an organization unique to San Luis Obispo, but hoping to expand in the coming years. The team recruited myself to begin the process of expansion beginning in Santa Barbara. Despite the success in San Luis Obispo, the lack of previous recognition in this new city proved to be a difficulty in executing this event. GWHI aims to create a community empowerment movement by allowing college-aged women to share their vulnerabilities on a public platform creating conversation surrounding difficulty. They also highlight the role social media plays in hiding these trials by often not accurately …
Approaching Ideals Through Innovation: Twentieth And Twenty-First Century Mass Media Technology And American Democracy, Elizabeth Brand Cermak
Approaching Ideals Through Innovation: Twentieth And Twenty-First Century Mass Media Technology And American Democracy, Elizabeth Brand Cermak
Senior Theses
From the moment our First Amendment was adopted, America’s ideal of democracy has been firmly intertwined with media communications between the President and the citizenry. Over time, technological advancements have altered the way this communication is facilitated, increasing the public’s access to the Office of the Presidency, and visa versa, via new forms of media. Through an examination of Franklin Delano Roosevelt’s use of the radio, the first televised debate between John F. Kennedy and Richard Nixon in 1960, and Barack Obama’s use of Social Media and the Internet, this thesis will seek to answer the question of whether the …
How Not To Get Lost In The Shuffle: Producing The Most Effective And Eye-Catching Press Release, Erica Derrico
How Not To Get Lost In The Shuffle: Producing The Most Effective And Eye-Catching Press Release, Erica Derrico
Journalism
The following study investigates how to produce the most effective and eye-catching press release on a national level for Summit Outdoor Supply (S.O.S). Winter quarter of 2014, my partner and I worked on a local campaign for S.O.S., using traditional text-based press releases to get media coverage. Although we did see some success with the traditional press release, there were often times our releases would get lost in the shuffle of the many releases that media outlets received each day. My goal with this project is to learn how to produce a press release that will get noticed out of …
Dimensions And Validation Of Perceived Message Sensation Value Scale For Print Messages, Lisanne F. M. Grant
Dimensions And Validation Of Perceived Message Sensation Value Scale For Print Messages, Lisanne F. M. Grant
Theses and Dissertations--Communication
The purpose of this research project was to develop a reliable and valid scale to assess the perceived message sensation value (PMSV) of print messages. The goal of this project was accomplished by conducting two studies. Study one involved collecting 397 undergraduate students’ responses to one high and one low sensation value anti-smoking message, while for study two, 284 undergraduate students’ responses to one high and one low sensation value anti-crystal meth message were collected. The results of the studies highlighted that the PMSV of a print message can be assessed using three dimensions (emotional arousal, novelty, and dramatic impact) …
Framing Animal Rights In The "Go Veg" Campaigns Of U.S. Animal Rights Organizations, Carrie Packwood Freeman
Framing Animal Rights In The "Go Veg" Campaigns Of U.S. Animal Rights Organizations, Carrie Packwood Freeman
Carrie P. Freeman
How much do animal rights activists talk about animal rights when they attempt to persuade America's meat-lovers to stop eating nonhuman-animals? This study serves as the basis for a unique evaluation and categorization of problems and solutions as framed by five major U.S. animal rights organizations in their vegan/food campaigns. Findings reveal organizations framed problems as: cruelty and suffering; commodification; harm to humans and the environment; and needless killing. To solve problems, largely blamed on factory farming, activists asked consumers to become "vegetarian" (meaning vegan) or reduce animal product consumption, some requesting "humane"reforms. While certain messages supported animal rights, promoting …
Framing Animal Rights In The "Go Veg" Campaigns Of U.S. Animal Rights Organizations, Carrie Packwood Freeman
Framing Animal Rights In The "Go Veg" Campaigns Of U.S. Animal Rights Organizations, Carrie Packwood Freeman
Communication Faculty Publications
How much do animal rights activists talk about animal rights when they attempt to persuade America's meat-lovers to stop eating nonhuman-animals? This study serves as the basis for a unique evaluation and categorization of problems and solutions as framed by five major U.S. animal rights organizations in their vegan/food campaigns. Findings reveal organizations framed problems as: cruelty and suffering; commodification; harm to humans and the environment; and needless killing. To solve problems, largely blamed on factory farming, activists asked consumers to become "vegetarian" (meaning vegan) or reduce animal product consumption, some requesting "humane"reforms. While certain messages supported animal rights, promoting …