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How State Legislators Can Use The Media To Affect Policy Change In State Government Agencies: A Case Study With The Department Of Motor Vehicles, Alisha Gallon

Journalism

This study was done to understand how a member of the state legislature used the media to effect policy change. This subject is discussed using the California Department of Motor Vehicles as a case study. There is a long-standing and well-understood relationship between legislators and the media. It is common knowledge that legislators in the minority party use the media to pressure members of the majority party. Research shows those in the minority benefit from this kind of coverage. However previous studies are mostly silent about whether using the media to pressure the party in control of the government actually …

Social Media, California Wineries, And The Millennial Generation: The Best Practices Of Social Media To Connect With The Youngest Wine Drinking Demographic, Carly Rowan

Journalism

This senior project was done to determine the best practices of social media for California wineries to use in order to connect with the Millennial generation.

The California wine industry has been growing steadily for years. Much of this growth can be attributed to a generation of people in the United States called Millennials. This generation is currently between the ages of 10 and 30, and those of age are drinking wine with a passion that mirrors that of their Baby Boomer parents. Wineries are searching for the best ways in which to connect with and market to this demographic, …

Public Relations In The California Wine Industry: Improving Social Media Use Focusing On Facebook And Twitter, Stephanie Moore

Journalism

The public relations field advances constantly. The Internet and invention of online social networking has caused public relations practitioners to drastically change their ways. Now practitioners must learn to incorporate these new public relations strategies with traditional strategies to be successful in their field. The prevailing sites in online social networking are Facebook and Twitter. When practitioners integrate social networking to their arsenal of tools in the correct way, especially in the winery industry, the result may be exceptional.

The Public Relations Practices Of Directors Of Institutes Of Religion Of The Church Of Jesus Christ Of Latter-Day Saints In California, 1974-75, Ronald Charl Louw

Theses and Dissertations

Seventy-five directors of the Institutes of Religion of The Church of Jesus Christ of Latter-day Saints in California, responded to a questionnaire regarding their public relations' practices. Institute directors with formal training in public relations utilized more practices, an average of 30.4, than directors without formal training who used an average of 26.9 practices. Institute directors in different locations (divisions) did not differ in the average number of practices used. Seventeen percent of the directors had structured public relations' programs. Directors emphasized more frequently public relations practices relating to priesthood leaders (72 percent) and students (67 percent) than practices relating …