Open Access. Powered by Scholars. Published by Universities.®
Public Relations and Advertising Commons™
Open Access. Powered by Scholars. Published by Universities.®
- Discipline
-
- Business (3)
- Marketing (3)
- Advertising and Promotion Management (2)
- American Literature (1)
- American Material Culture (1)
-
- American Popular Culture (1)
- American Studies (1)
- Arts and Humanities (1)
- Broadcast and Video Studies (1)
- Commercial Law (1)
- Cultural History (1)
- Gender, Race, Sexuality, and Ethnicity in Communication (1)
- Graphic Communications (1)
- History (1)
- History of Gender (1)
- Labor History (1)
- Law (1)
- Mass Communication (1)
- Military History (1)
- Other Communication (1)
- Other History (1)
- Social Influence and Political Communication (1)
- Social Media (1)
- Speech and Rhetorical Studies (1)
- Torts (1)
- United States History (1)
- Women's History (1)
- Institution
- Publication
- Publication Type
Articles 1 - 6 of 6
Full-Text Articles in Public Relations and Advertising
Advertisements On Facebook: Identifying The Persuasive Elements In The Development Of Positive Attitudes In Consumers, Mahmud Akhter Shareef, Bhasker Mukerji, Mohammad Abdallah Ali Alryalat, Angela Wright, Yogesh K. Dwivedi
Advertisements On Facebook: Identifying The Persuasive Elements In The Development Of Positive Attitudes In Consumers, Mahmud Akhter Shareef, Bhasker Mukerji, Mohammad Abdallah Ali Alryalat, Angela Wright, Yogesh K. Dwivedi
Dept. of Organisation & Professional Development Publications
The main objective of this study is to develop the scale items of consumers’ attitudes toward Facebook advertisements and to theorize consumers’ attitudinal behaviour. To undertake this study, a research assistant was appointed, who is also an active member of Facebook, to introduce a message about the product Samsung Tab S, and to pass it to other members of their network. From this experiment, different members of their network participated in generating, passing, and receiving messages to develop a preliminary structured perception which was converted to generate scale items to measure attitude. Then an independent empirical study was conducted among …
Targeted Online Advertisements: Effectiveness As A Function Of Need-For-Cognition, Katherine Dorothy Drebin
Targeted Online Advertisements: Effectiveness As A Function Of Need-For-Cognition, Katherine Dorothy Drebin
Honors Theses
Previous research has suggested that targeted online advertising is more effective when users have a preexisting interest in a product or service. While technology now allows marketers to track the demographics and behaviors of potential customers, the current research examines online ad-perception at an individual level, specifically focused on differences in need-for-cognition. Participants were asked to read a short online news article and were randomly assigned to view a webpage containing either gender-neutral or gender-targeted advertisements. While it was predicted that advertisement recall would be stronger for targeted than non-targeted advertisements, no such association was found. Additionally, advertisement recall did …
Canadian Patriotism And The Timbit: A Rhetorical Analysis Of Tim Horton's Inc.'S Canadian Connection Through The Application Of Semiotics, Shelanne Jennings
Canadian Patriotism And The Timbit: A Rhetorical Analysis Of Tim Horton's Inc.'S Canadian Connection Through The Application Of Semiotics, Shelanne Jennings
Masters Theses
This study examines the content of Tim Horton's television advertisements from 1980 to 2014 from a communication perspective. Using Peirce's semiotic theory, this study examines the significations of Canadian culture as they appear within each advertisement for the purpose of establishing the time and extent to which Canadian culture was used over the course of Tim Horton's advertising history. This study finds that Tim Horton's advertisements did not purposefully use Canadian significations during the 1980s to create a connection between their brand and Canadian patriotism. However, after discovering Canadians' natural affinity to the Tim Horton's brand through focus group research …
Advertising Law And Regulation By Giles Crown, Oliver Bray And Rupert Earle [Book Review], Christopher Chao-Hung Chen
Advertising Law And Regulation By Giles Crown, Oliver Bray And Rupert Earle [Book Review], Christopher Chao-Hung Chen
Christopher Chao-hung CHEN
No abstract provided.
The Role And Effect Of Advertising On Women During World War Ii, Laura Elizabeth Francis
The Role And Effect Of Advertising On Women During World War Ii, Laura Elizabeth Francis
Undergraduate Theses and Capstone Projects
Advertising had an overwhelming effect on women during World War II; many women were influenced by advertising in the media to behave a certain way, buy certain products, and also support the war effort in a variety of ways. In the 1940s while many American women’s husbands, fiances, boyfriends, brothers, and sons were going off to fight in the War abroad, many women were fighting a war of their own on the home front. While men could prove they were active patriotic citizens by fighting in the military and taking government positions, female’s roles were re-written to show what they …
A Survey On Children's Ability To Distinguish Television Commercials From Programme Material, Churchlands College Of Advanced Education
A Survey On Children's Ability To Distinguish Television Commercials From Programme Material, Churchlands College Of Advanced Education
Research outputs pre 2011
It is clear from the available evidence that television advertising does have an influence on children.Numerous research studies have demonstrated that children seem to learn from commercials, and that advertising is at least moderately successful in creating positive attitudes towards and the desire for products advertised. A strong determinant of children's perception of television advertising is the child's age. Research studies clearly establish that children become more skilled in evaluating television advertising as they grow older, and that to treat all children from 2 - 12 as one group makes important, perhaps crucial differences...