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Articles 1 - 6 of 6
Full-Text Articles in Public Relations and Advertising
Making Strides Against Breast Cancer Campaign 2012 And Beyond: Awareness And Participation For Behavioral Change, Ebony Chetto
Making Strides Against Breast Cancer Campaign 2012 And Beyond: Awareness And Participation For Behavioral Change, Ebony Chetto
Journalism
The following study investigates how to develop and maintain a health outreach program in order to make a behavior change in participating in the breast cancer movement. The number of women becoming affected by breast cancer is increasingly growing, and the students who developed the Making Strides Against Breast Cancer Campaign saw the need to raise awareness of this disease on campus and in the community. The campaign’s focus was to create and publicize an outreach event called Rock the Tatas, a fundraising concert to support the fight against breast cancer. With scholarly research, the design of the campaign attempts …
Prepared For Natural Disaster? How Children And Families Understand And Make Sense Of Natural Disaster Preparedness, Tatjana Magdalena Hocke
Prepared For Natural Disaster? How Children And Families Understand And Make Sense Of Natural Disaster Preparedness, Tatjana Magdalena Hocke
Doctoral Dissertations
Natural disaster risks have increased in the last decades with hurricanes causing billions of dollars in material damages and untold human suffering and death. To reduce natural disaster impact, public relations scholars and practitioners have called for increased pre-crisis preparation. Families with children are one group severely impacted by natural disaster crisis. With only approximately one-third of families in the United States having taken disaster preparedness steps, practitioners and researchers seek new understanding and approaches to increasing family disaster preparedness. However, the research on organizational and societal preparedness remains scarce. Furthermore, public relations scholarship has neglected to target families with …
Determining The Best Practices To Enhance The Social Media Presence And Increase Revenue For Family Care Network, Inc., James F. Cameron
Determining The Best Practices To Enhance The Social Media Presence And Increase Revenue For Family Care Network, Inc., James F. Cameron
Journalism
Research was conducted to determine the best practices for using social media to encourage target audiences to engage with the nonprofit Family Care Network, Inc. (FCNI). The agency had not been successful in this endeavor and wanted community members to interact with it via its social media platforms, with the end goal of increasing donations and volunteers. FCNI’s fundraiser Miracle Miles for Kids 2012 (MM4K) was the focus of this study as it was determined by the agency to be the best avenue for a social media campaign to increase financial resources. Academic papers among other sources were studied to …
A Greater Means To The Greater Good: Ethical Guidelines To Meet Social Movement Organization Advocacy Challenges, Carrie Packwood Freeman
A Greater Means To The Greater Good: Ethical Guidelines To Meet Social Movement Organization Advocacy Challenges, Carrie Packwood Freeman
Carrie P. Freeman
Existing public relations ethics literature often proves inadequate when applied to social movement campaigns, considering the special communication challenges activists face as marginalized moral visionaries in a commercial public sphere. The communications of counter-hegemonic movements is distinct enough from corporate, nonprofit, and governmental organizations to warrant its own ethical guidelines. The unique communication guidelines most relevant to social movement organizations include promoting asymmetrical advocacy to a greater extent than is required for more powerful organizations and building flexibility into the TARES principles to privilege social responsibility over respect for audience values in activist campaigns serving as ideological critique.
Framing Animal Rights In The "Go Veg" Campaigns Of U.S. Animal Rights Organizations, Carrie Packwood Freeman
Framing Animal Rights In The "Go Veg" Campaigns Of U.S. Animal Rights Organizations, Carrie Packwood Freeman
Carrie P. Freeman
How much do animal rights activists talk about animal rights when they attempt to persuade America's meat-lovers to stop eating nonhuman-animals? This study serves as the basis for a unique evaluation and categorization of problems and solutions as framed by five major U.S. animal rights organizations in their vegan/food campaigns. Findings reveal organizations framed problems as: cruelty and suffering; commodification; harm to humans and the environment; and needless killing. To solve problems, largely blamed on factory farming, activists asked consumers to become "vegetarian" (meaning vegan) or reduce animal product consumption, some requesting "humane"reforms. While certain messages supported animal rights, promoting …
Meat's Place On The Campaign Menu: How U.S. Environmental Discourse Negotiates Vegetarianism, Carrie Packwood Freeman
Meat's Place On The Campaign Menu: How U.S. Environmental Discourse Negotiates Vegetarianism, Carrie Packwood Freeman
Carrie P. Freeman
Given the impact of America’s food choices, particularly animal-based foods, on life-sustaining systems, to what extent is the environmental movement making meat-based diets an issue? This research analyzes websites of 15 U.S. environmental advocacy organizations (EOs) to examine how they negotiate the question of animal versus plant-based diets and propose solutions for food producers and consumers. EOs proposed that industrial agriculture and commercial fishing/aquaculture severely limit destructive practices to more sustainably meet consumer demand for animal products. EOs offered consumers choices, including: 1) replacement of much industrial food with local, organic, and/or sustainable animal or plant foods, 2) reduction of …