Public Relations and Advertising Commons^™

Ethics Of Using Product Samples As A Public Relations Tactic In The Blogosphere., Catherine Chesne

Theses

Public relations used to be only concerned with traditional media but with the rise of new media and new trends in communication there has been a shift in the public relations media environment. This study aims to look at the ethics of using product samples as public relations tactic in the blogosphere.

A qualitative research design was chosen, and semi structured and online interviews were used to carry out pnmary data collection. Interviewees were selected from both public relations and blogging backgrounds, to get a full understanding into their insight and experience of the research topic.

The research findings show …

The Use Of Public Relations Tactics In Two Nationwide Fundraising Campaigns In Nonprofit Organisations In Ireland. A Case Study Analysis, Arlene Hogan

Theses

This study aims to analysis the use of public relations in two of Ireland’s nonprofit organisations and their national fundraising campaigns. The two charities chosen were The Mater Foundation and its national fundraising campaign called The Heart Appeal and the second charity is The Irish Heart Foundation and its national campaign called Happy Heart Weekend. The questions that the author will be looking to find are the importance of having PR as part of a nonprofit nationwide fundraising campaign, what PR tactics do these charities use to publicise their national fundraising campaigns in question and does communication play a strategic …

How Do Political Organisations Maintain Relationships With Their Publics: A Public Relations Perspective, Aisláinn Maye

Theses

Significance of the study: Political Parties need to diversify ways of communicating with publics. Times are changing and more people focusing on what our public representatives are doing and how active they are within their communities. Looking outside traditional methods of communication is necessary and the use of successful public relations and communications strategies with graduates can contribute to the overall effectiveness of a political party or political representative in times of election.

Approach: The research took place in two stages. The first was an extensive literary review and looking a sources of information like reports, publications and journal articles. …

What Public Relations Strategies Connacht Rugby Are Using To Engage With Their Stakeholders And How They Are Developing Their Brand In A New Market From A Pr Perspective., Bridget Ryan

Theses

There has been an increased interest from academies, PR professionals and industry professionals in the importance of effective and media in the role of sports PR. This study aims to contribute to the understanding of how PR strategies are utilised within the sports industry, concentrating on its effectiveness on an emerging sports brand such as that of Connacht Rugby.

A qualitative research design was chosen, and the primary methods used to gather the data were semi-structured interviews with communication Professionals from the PR industry and key staff members of Connacht Rugby all who play a role within the PR strategy …

An Analysis Of The Importance Of Evaluation In Campaigns, And The Use Of Social Media And Public Relations For Non-Profit Organisations, David Crowley

Theses

“No human race is superior; no religious faith is inferior. All collective judgements are wrong. Only racists make them ”.

Elie Wiesel (a writer, professor, and political activist) (Wiesel).

In recent months, events occurring in sport involving Luis Suarez, John Terry and Michel Morganella (Swiss athlete sent home from Swiss Olympic team after a racist tweet) have drawn attention to the continual issue of racism in sport and its stubborn refusal to listen to the calls of countless progressive campaigns. Irish sport seems to not be exempt from racist behaviours, such as Eamon Zayed, Lee Chin both suffered abuse on …

Online Public Relations And Issues Management, Maebh Fahy

Theses

This is a study into online issues management for Public Relations. It focuses on key themes related to the issues management process such as reputation management and two-way symmetrical communication.

The project highlights how Web 2.0 technologies and social media platforms have impacted strategic public relations. It focuses on media relations, transparency, engagement and monitoring and the how these tools are integrated into social media by public relations professionals.

Primary and secondary resources have been used in this project to provide insights into the chosen field of study.

Primary research carried out was in the form of semi-structured interviews and …