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- Attribution (1)
- Celebrity Endorsement Advertising (1)
- Correspondence Bias (1)
- Crisis Preparedness (1)
- Direct-to-consumer advertising (1)
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- Elaboration Likelihood Model (1)
- Families and Children (1)
- Grounded Theory (1)
- Measurement scale (1)
- Motivation-Ability- Opportunity (MAO) framework (1)
- Natural Disasters (1)
- Need for Cognition (1)
- Optimistic Bias (1)
- PR agencies (1)
- Pratitioners (1)
- Public Relations (1)
- Public relations (1)
- Stakeholders (1)
- Subjective health literacy (1)
- Suspicion of Ulterior Motives (1)
- Trust (1)
Articles 1 - 4 of 4
Full-Text Articles in Public Relations and Advertising
Consumers' Correspondence Inference On Celebrity Endorsers: The Role Of Correspondence Bias And Suspicion, Taewoo Kim
Consumers' Correspondence Inference On Celebrity Endorsers: The Role Of Correspondence Bias And Suspicion, Taewoo Kim
Doctoral Dissertations
The main purpose of this study is to find out whether celebrity endorsers’ behaviors, such as large endorsement contract and multiple product endorsement, will influence consumers’ correspondence inferences on those celebrities’ genuine attitudes towards the endorsed products in print advertisements and how such attributional inferences will differ according to the perceived level of product congruence with the endorser. For meaningful analysis and interpretation, the differential effects were examined in terms of correspondence bias and suspicion of ulterior motives. The bias refers to people’ attributional inference tendency to relying on other persons’ dispositions; whereas, the suspicion of ulterior motives accounts for …
Consumers’ Optimistic Bias And Responses To Risk Disclosures In Direct-To-Consumer (Dtc) Prescription Drug Advertising: The Moderating Role Of Subjective Health Literacy, Hoyoung Ahn
Doctoral Dissertations
Despite a substantial body of research in direct-to-consumer advertising (DTCA) for prescription drugs, what is missing from much of the existing discussion on DTCA disclosure is a focus on the roles of consumers’ individual motivation and ability factors in processing risk disclosures. Guided by the Elaboration Likelihood Model (ELM) and the Motivation-Ability- Opportunity (MAO) framework, this research focuses on the roles played by individuals’ optimistic bias as motivation and ones’ subjective health literacy as ability to process and evaluate risk disclosures in DTCA. Specifically, this study examined whether the degree of optimistic bias affected consumers’ risk disclosure processing in terms …
Understanding The Dimensions Of Trust In Public Relations And Their Measurements, Joosuk Park
Understanding The Dimensions Of Trust In Public Relations And Their Measurements, Joosuk Park
Doctoral Dissertations
Trust judgment of an organization’s publics validates the existence of an organization as well as being one of the most powerful moderators of public relations effectiveness. The ideas of trust as one of the key dimensions to explain relational status between an organization and its key publics has been around more than a decade. Over the last two decades, the idea of trust in fact has been showing rising prominence across many diversified studies of relationship and relationship management. In relationship management, one of the important goals of public relations is to build mutually beneficial relationships among organizations and their …
Prepared For Natural Disaster? How Children And Families Understand And Make Sense Of Natural Disaster Preparedness, Tatjana Magdalena Hocke
Prepared For Natural Disaster? How Children And Families Understand And Make Sense Of Natural Disaster Preparedness, Tatjana Magdalena Hocke
Doctoral Dissertations
Natural disaster risks have increased in the last decades with hurricanes causing billions of dollars in material damages and untold human suffering and death. To reduce natural disaster impact, public relations scholars and practitioners have called for increased pre-crisis preparation. Families with children are one group severely impacted by natural disaster crisis. With only approximately one-third of families in the United States having taken disaster preparedness steps, practitioners and researchers seek new understanding and approaches to increasing family disaster preparedness. However, the research on organizational and societal preparedness remains scarce. Furthermore, public relations scholarship has neglected to target families with …