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Articles 1 - 6 of 6
Full-Text Articles in Public Relations and Advertising
Leading The Horses To Water That They Will Want To Drink: Strategies For Promoting Your Institutional Repository On And Off Campus, Daniel Kipnis
Leading The Horses To Water That They Will Want To Drink: Strategies For Promoting Your Institutional Repository On And Off Campus, Daniel Kipnis
Maryland IR Day
This presentation will outline strategies designed to promote institutional repositories to a university community.
Facebook And The Police: Communication In The Social Networking Era, Mari Sakiyama, Deborah K. Shaffer, Joel D. Lieberman
Facebook And The Police: Communication In The Social Networking Era, Mari Sakiyama, Deborah K. Shaffer, Joel D. Lieberman
Graduate Research Symposium (GCUA) (2010 - 2017)
An increasing number of police departments are using Facebook to communicate with the public. As with any emerging communications technology, there is considerable variation in the usage of this medium. This study reports the results of a content analysis designed to determine how police departments are using Facebook.
What Is Conservatism?, Heidi Peters
What Is Conservatism?, Heidi Peters
Graduate Research Symposium (GCUA) (2010 - 2017)
The re-branding of the right manifested itself in conservative movements and gatherings across the country in-between 2008 & 2010. One of those events included Glenn Beck's Restoring Honor Rally on August 28, 2010. This research project is a case study that illustrates how the conservative political ideology is defined and rejuvenated after massive defeat.
A Relational Approach To Reducing Uncertainty During A Crisis Through The Use Of Mobile Technology, Nicole A. Merrifield Ms.
A Relational Approach To Reducing Uncertainty During A Crisis Through The Use Of Mobile Technology, Nicole A. Merrifield Ms.
Annual Research Symposium of the College of Communication and Information
It is estimated that six in ten American adults access the Internet using some form of a wireless device (Smith, 2010). In the years ahead, the United States is expected to reach 100 percent mobile phone penetration by 2013 (“Getting to Know the Mobile Population,” 2009). Recognizing that the ability to access the information network at any time and at any place will continue to expand in the near term, it is incumbent upon public relations practitioners to critically examine the opportunity to reduce uncertainty through a variety of digital applications. In this regard, this paper adopts a relational approach …
Crisis Communications And Social Media: Advantages, Disadvantages And Best Practices, Whitney S. Holmes Ms.
Crisis Communications And Social Media: Advantages, Disadvantages And Best Practices, Whitney S. Holmes Ms.
Annual Research Symposium of the College of Communication and Information
No abstract provided.
Got Game? An Investigation Of Parents’ Understanding Of And Attitudes Toward Advergaming, Nathan Evans
Got Game? An Investigation Of Parents’ Understanding Of And Attitudes Toward Advergaming, Nathan Evans
Annual Research Symposium of the College of Communication and Information
To date, limited research has attempted to understand parental perceptions of and attitudes toward Internet advertising directed at children. As part of a larger study, three phases of research were conducted. The first two phases, qualitative interviews with six parents of children seven to eleven and quantitative pretesting with twenty different parents, were exploratory in nature to determine parents’ understanding of the advergaming concept, their awareness of their children’s exposure to advergaming, and finalize an operational definition of advergaming. A self-administered online survey was given to a diverse sample of 214 parents of children ages seven to 11 via E-Rewards.com, …