Open Access. Powered by Scholars. Published by Universities.®

Public Relations and Advertising Commons™

Open Access. Powered by Scholars. Published by Universities.®

2011

PDF

Selected Works

Articles 1 - 3 of 3

Full-Text Articles in Public Relations and Advertising

Libraries For Sustainability - Networking Event At Aashe 2011, Madeleine K. Charney, Bonnie J. Smith Oct 2011

Libraries For Sustainability - Networking Event At Aashe 2011, Madeleine K. Charney, Bonnie J. Smith

Madeleine K. Charney

"Libraries for Sustainability" was a networking event held at the AASHE conference on 10/11/2011. Participants mostly included sustainability officers with a handful of librarians. A lively and productive discussion yielded ten ideas for connecting campus libraries as partners in the sustainability movement.

Go to article

Social Media Policies For Professional Communicators, Daxton R. Stewart Dec 2010

Social Media Policies For Professional Communicators, Daxton R. Stewart

Daxton "Chip" Stewart

As social media tools such as Facebook, Twitter and YouTube have become increasingly prevalent ways for people to share and connect, professional communicators have increasingly incorporated these tools into their daily practice. However, journalism, advertising and public relations practitioners have little formal guidance to help them navigate the benefits and risks of using these tools professionally. The codes of ethics of their professional fields have not been updated, and to date, social media policies have not been examined from an academic perspective. This study reviews 26 social media policies of journalism and strategic communication companies to find common themes and …

Go to article

Humanitarian Aid And The Struggle For Peace And Justice: Organizational Innovation After A Blind Date, Joseph G. Bock Dec 2010

Humanitarian Aid And The Struggle For Peace And Justice: Organizational Innovation After A Blind Date, Joseph G. Bock

Joseph Bock

Humanitarian organizations working in developing countries have gone through a transformation since the thaw of the Cold War. Their increased programming to promote justice and peace has resulted in disparate partnership configurations. Illustrative examples of these configurations show how organizational deficiencies and challenges have spawned innovation. These innovations provide insight about how similar organizations might usefully be engaged in the struggle to promote greater justice and peace in areas of the world suffering from violent conflict.

Go to article