Public Relations and Advertising Commons^™

Libraries For Sustainability - Networking Event At Aashe 2011, Madeleine K. Charney, Bonnie J. Smith

Madeleine K. Charney

"Libraries for Sustainability" was a networking event held at the AASHE conference on 10/11/2011. Participants mostly included sustainability officers with a handful of librarians. A lively and productive discussion yielded ten ideas for connecting campus libraries as partners in the sustainability movement.

Student Perceptions Of Public Relations And Journalism: A Pilot Study Of Attitude Shifts Through Curriculum Innovation, Bernard Mccoy, Jerry Renaud, Adam Wagler, Amy Struthers, John Baker

Bernard R. McCoy

Journalism and Public Relations have had a long and often contentious relationship. It is rare when journalists and advertising/PR specialists work well together in the real world. It is equally rare when advertising, public relations and journalism students work together as part of their classroom education. This pilot mixed methods study explored the perceptions journalism and public relations majors had about each other’s professions. The experimental group was comprised of 40 journalism and public relations majors who worked together covering a national event in an immersive college class. The control group included 68 students who participated in a more traditional …

Girls On Screen: How Film And Television Depict Women In Public Relations, Jane Johnston

Jane Johnston

This paper explores how women in public relations have been depicted in the popular culture forms of film and television. With some reference to early screen depictions, it focuses primarily on film and television from the past two decades, analysing women in a variety of public relations roles in the 1990s and 2000s. The study looks at nine leading television series and movies from the United States and United Kingdom to examine how women in public relations are portrayed, and also collates the data from previous studies to develop a profile of how depictions have changed since the 1930s. Primarily, …

Library As A Research Source, James Pokrywczynski

James Pokrywczynski

No abstract provided.

Repetition Of Ads Helps Ncaa Networks, James Pokrywczynski

James Pokrywczynski

No abstract provided.

Chicago White Sox, James Pokrywczynski

James Pokrywczynski

No abstract provided.

Event Hospitality, James Pokrywczynski

James Pokrywczynski

No abstract provided.

Chicago Bulls, James Pokrywczynski

James Pokrywczynski

No abstract provided.

Social Media Policies For Professional Communicators, Daxton R. Stewart

Daxton "Chip" Stewart

As social media tools such as Facebook, Twitter and YouTube have become increasingly prevalent ways for people to share and connect, professional communicators have increasingly incorporated these tools into their daily practice. However, journalism, advertising and public relations practitioners have little formal guidance to help them navigate the benefits and risks of using these tools professionally. The codes of ethics of their professional fields have not been updated, and to date, social media policies have not been examined from an academic perspective. This study reviews 26 social media policies of journalism and strategic communication companies to find common themes and …

Humanitarian Aid And The Struggle For Peace And Justice: Organizational Innovation After A Blind Date, Joseph G. Bock

Joseph Bock