Public Relations and Advertising Commons^™

$750 Million Of Neutral News Coverage: A Content Analysis Of Nextel's Media Exposure Before And After Becoming Nascar's Primary Corporate Sponsor., Joshua Tod Watson

Electronic Theses and Dissertations

This study examined the exposure of the Nextel brand name in major U.S. newspapers 1 year before and after Nextel became the primary sponsor of the North American Stock Car Association of Racing. A content analysis of 576 newspaper articles was performed. The hypotheses tested the quantity and quality of Nextel's coverage, as well where the stories were appearing and where the brand was being used in the stories.

The study found the number of Nextel mentions in year two was almost 4 times as many as year one. The data reveal a dramatic increase in cases found in sports …

Inspire, Winter 2006: Alumni In The News, Cedarville College

Inspire

No abstract provided.

Ua1b1/7 Wku Centennial Mosaic Dedication, Western Kentucky University

WKU Archives Records

Dedication program for the WKU Centennial Mosaic and fountain, includes sky map for Founders Day, November 16, 2006.

Wright State University Women's Basketball Media Guide 2006-2007, Wright State University Athletics

Athletics Publications

A media guide for Wright State University's 2006-2007 Women's Basketball team. This guide includes photographs, player stats, game results, and records.

Wright State University Men's Basketball Media Guide 2006-2007, Wright State University Athletics

Athletics Publications

A media guide for Wright State University's 2006-2007 Men's Basketball team. This guide includes photographs, player stats, game results, and records.

The Power Of The Message: A Study Of Media Influence On The Development Of Public Opinion, Jonathan C. Churchill

Theses and Dissertations

The influential power that media channels have directly affects the development of public opinion when it comes to the National Football League, its players and subsequent on or off the field incidents.

The purpose of this study was to show how public opinion of the NFL is driven by different demographic information and by how fans get their news concerning the NFL and its subsequent adverse news. This study will attempt to show how age and media source can affect the development of public opinion, how public opinion is formed and potential variables that may influence opinion formation.

The researcher …

Ua68/13/5 The Contact Sheet, Vol. 16, No. 3, Wku Student Publications Alumni Association

Student Organizations

Newsletter created by WKU alumni who were associated with student publications. Includes information about alumni and WKU Journalism & Broadcasting.

Ua61/5 Social Work Newsletter, Wku Social Work

WKU Archives Records

Social Work newsletter includes articles:

• Rural Crossroads
• Note from the Department Head
• Time to Celebrate – Accreditation
• Meet Our New Faculty & Staff – Emily Gouvas, Amy Cappiccie, Mimi Sodhi, Eileen Arnold, Carol Robey
• Focus on Field: Field Supervisor Patty Alford

Are Anti-Spit Tobacco Campaigns Striking Out? A Survey Of Iowa And Nebraska College Baseball Players, David C. Ogden, Teresa A. Lamsam, Hugh J. Reilly, Michael L. Hilt

Communication Faculty Publications

Anti-spit tobacco information is replete with fear appeals, including firsthand accounts of death and debilitation, to make users aware of the health risks and dangers. Those dangers, however, are well known by baseball players whose association with spit tobacco is historic. A survey of 217 Iowa and Nebraska college players showed that despite their awareness of spit tobacco's dangers, the players use spit tobacco to relax and focus on the field. This study supports other research showing that fear appeals may not be the most appropriate approach for anti-tobacco advertising campaigns. The study suggests that campaigns should promote relaxation and …

2006 Miracle Yearbook, Cedarville University

Yearbooks

No abstract provided.

Center For Community Inclusion & Disability Studies, Kimberly J. Sawtelle

Kimberly J. Sawtelle

A four-page, four-color promotional brochure outlining the mission of the University of Maine Center for Community Inclusion and Disability Studies.

Photo editing, layout, and design by Kimberly J. Sawtelle

An Analysis Of The Models Of Public Relations Most Commonly Used By Professional Minor League Baseball Franchises, Pasquale J. Rose Jr.

Theses and Dissertations

This study examines the public relations practices of professional minor league baseball franchises by determining which of Grunig's four models of public relations are most commonly used by these organizations. With these findings, the study then evaluates the effectiveness of the models with respect to individual differences among the organizations and overall limitations encountered in the field.

Twenty directors of media and community relations for fifteen minor league franchises were asked to participate in data collection by completing a three-tiered Delphi study to reach a consensus on the most important job responsibilities and skill sets they feel are necessary to …

Ethical Pharmaceuticals? A Deeper Look At The Ethics In Pharmaceutical Public Relations, William M. Walsh

Theses and Dissertations

This study takes a deeper look inside the ethics of pharmaceutical Public Relations within marketing campaigns. More specifically, the researcher performed case studies on the ethically questionable marketing campaigns of Fen-phen and Vioxx and compared that data with data collected from focus groups composed of Rowan University graduate Public Relations Alumni.

The case studies were performed through primary and secondary research of the campaigns conducted for Fen-phen and Vioxx. The data was then used to reconstruct the two campaigns. The focus group data was collected from three focus groups, each with four members, and all data was tabulated and then …

Airplay, Vol. 18, No. 1, Maine Public Broadcasting Network

Airplay: MPBN Radio Program Guide

Airplay is published to provide the most thorough information possible about MPBN Radio and its programs, hopefully in a visually appealing way. Each month of Airplay features works by Maine artists and photographers on its cover. Maine Public Broadcasting Network Radio is a member of National Public Radio (NPR) and the Eastern Public Radio Network (EPRN). Maine Public Broadcasting was founded by the University of Maine System and Colby, Bates and Bowdoin Colleges.

Inspire, Fall 2006: Inspiration, Cedarville College

Inspire

No abstract provided.

Wright State University Volleyball Media Guide 2006, Wright State University Athletics

Athletics Publications

A media guide for Wright State University's 2006 Volleyball team. This guide includes photographs, player stats, game results, and records.

Ua3/9/5 Faculty-Staff Convocation, Wku President's Office

WKU Archives Records

Speech delivered by WKU president Gary Ransdell at fall convocation. He discusses achievements, donations, athletics, WKU centennial, budget cuts, enrollment, tuition, commercialization of intellectual property, physical plant and construction.

Product Placement During The Family-Viewing Hour., Harry C. Arnold

Electronic Theses and Dissertations

The so-called family-viewing hour, the eight to nine o’clock hour of prime time, is one of the most watched hours of television by both adults and children. Advertisers, of course, favor shows that draw large audiences so their product presentations or commercials are witnessed by masses of people. Now, because of videocassette recorders and other similar control devices, viewers are eliminating commercials from their viewing experience¹ and advertisers are clamoring for new ways to get their products into the mind of the consumer.² To counteract this commercial avoidance by consumers, advertisers are embedding products within television programming thereby …

Reconceptualization Of Advertising Clutter In The Online Environment [Slides], Louisa Ha, Kim Mccann

School of Media and Communication Faculty Publications

Slides from a presentation given at the Advertising Division, Association for Education in Journalism and Mass Communication Annual Conference, San Francisco, August 2-5, 2006 by Louisa Ha and Kim McCann.

’Shift’ Happens: What Our Pr Students Are Willing To Do When No One Is Watching, Mathew A. Cabot

Faculty Publications

No abstract provided.

Ua68/13/5 The Contact Sheet, Vol. 16, No. 2, Wku Student Publications Alumni Association

Student Organizations

Newsletter created by WKU alumni who were associated with student publications. Includes information about alumni and WKU Journalism & Broadcasting.

The Role Of Public Relations In Crisis Communication Planning And Management: An Analysis Of The Pharmaceutical Industry, Tracey A. Myszka

Theses and Dissertations

This study examines crisis communication and management in the pharmaceutical industry. It analyzes three specific pharmaceutical crises and examines the respective public relations responses.

The researcher prepared a mail survey that was sent to senior public relations professionals, PR professors and crisis communication experts. The data from 20 surveys were analyzed manually to determine respondents' perceptions about the role of PR during a crisis and the state of crisis preparedness in the pharmaceutical industry. The results were tabulated in percentages and presented in graph form.

Findings indicate general agreement about the value and role of public relations during a crisis …

What Influences A Recruit From New Jersey Or Nyc Between The Ages Of 18-27 Years Old To Join The United States Air Force In Post 9/11 America?, Lisa M. Martz

Theses and Dissertations

This study examines who or what influences a military recruit from New Jersey or New York City to join the United States Air Force in Post 9/11 America. Knowing what influences recruits for enlistment could help ensure the Air Force is targeting the right influencers and incorporating the most effective communications methods into its recruiting strategy. The study will also look into whether the events of 9/11 affected the decision to join the Air Force.

Recruits were asked to participate in data collection for the research through a survey sent electronically via email. Responses were tabulated using Microsoft excel software. …

Inspire, Summer 2006: Balancing Act, Cedarville College

Inspire

No abstract provided.

Ua12/2/1 College Heights Herald, Vol. 81, No. 48 [52], Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles in this issue:

• Paul, Corey. Police Need More Hires, New Building
• Gibson, Adam. Getting’ Their Stress Out – Stresstivus
• McNamara, Andrew. Housing & Residence Life Finds, Fines Absent Students
• Brandenburg, Katie. Math Professor to Be New Senate Chair – Michelle Hollis
• Coulter, Amber. Regents to Vote on Next Year’s Budget
• Paul, Corey. Western Craftsman Dies at 89 – H.B. Clark
• The Marsupial Awards
• Harryman, Gene. Puzzled by Ban from Preston Health & Activities Center
• Sloan, Jason. The University Wastes Land
• McNamara, Andrew. Campus Fountain to Be Transformed into …

Ua12/2/1 College Heights Herald, Vol. 81, No. 47 [51], Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles in this issue:

• Brandenburg, Katie. Commuters Join Global Fight - Uganda
• Brandenburg, Katie. Student Government Association Budget has $30K Remaining
• Coulter, Amber. Sigma Alpha Epsilons Break Ground on New House
• Harrell, Bobby. Searching for Truth, Team Finds Trophies – WKU Forensics Team
• McNamara, Andrew. Campus Updates, Repairs Picked Based on Priority
• Wooden, Kevin. Herald Not Responsible for Lack of Student Government Association Enthusiasm on Campus
• Kerby, Molly. Western Should Not be Deterred by Arson Attacking Cherry
• BSAs Should be Thanked – Building Service Attendants, Cherry Hall
• Coulter, Amber. …

2006 May-December, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from May to December of 2006.

Creative Television Promotion, Kristina Quinlavin

Honors Capstone Projects - All

The advertising world is a place focused on research, brand identity, and creativity, all of which combine to achieve one seemingly simple goal: to convince the consumer to purchase a specific item. It is often a difficult enough challenge to persuade a buyer that a product is worth her money, but there is one product category that demands something much more valuable than any price tag cost. This category requires its advertising to create a personal bond with the consumer; to welcome it and want it in her life. What is this audacious sounding product that charges something greater than …

Cultivating A Donor Base: How Colleges And Universities Use Public Relations Techniques To Influence Undergraduate Students To Become Donors, Heather Ann Sheridan

Theses and Dissertations

This study examines effective public relations techniques used by higher education fund raising professionals in cultivating an alumni donor base. The researcher surveyed fund raising professionals in the nation's top private and public colleges and universities. The researcher also conducted a personal interview with a top fund-raiser in the field of higher education.

Survey participants rated donor bases, identified when they begin to cultivate relationships for lifetime giving and the effectiveness of strategies to obtain alumni support. The researcher surveyed key fund-raisers from 124 of the nation's top colleges and universities. This study examined what strategies fund-raisers deemed effective in …

Ua12/2/1 College Heights Herald, Vol. 81, No. 46 [50], Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles in this issue:

• Paul, Corey. Cherry Hall Reopens for Classes
• Coulter, Amber. Senate Wants Ban Lifted – Gene Harryman
• Coulter, Amber. Veto Postpones FAC Renovation – Ivan Wilson Hall
• Morgan, Nathan. Students Use Silence to Spread Message – Gay Pride Week
• Coulter, Amber. Alcohol to Be Served in Smith Stadium Soon
• Brandenburg, Katie. Student Government Association Wants Accuracy for Clocks on the Hill
• Vetoes Happen – Budget
• Laves, Karl & Rich Patterson. Parking and Transportation Likes to Hear Opinions from Everyone
• Jordan, Pat. Full Page Ad Degrading
• Ford, …