Public Relations and Advertising Commons^™

La Comunicación Escrita En El Ámbito Público: Una Experiencia En La Provincia De Buenos Aires, Federico Del Giorgio Solfa, Luciana Mercedes Girotto

Federico Del Giorgio Solfa

Advertising Law And Regulation By Giles Crown, Oliver Bray And Rupert Earle [Book Review], Christopher Chao-Hung Chen

Christopher Chao-hung CHEN

No abstract provided.

The Effects Of Recruitment Message Specificity On Applicant Attraction To Organizations, Quinetta M. Roberson, Christopher J. Collins, Shaul Oreg

Christopher J Collins

We used the elaboration likelihood model from marketing research to explain and examine how recruitment message specificity influences job seeker attraction to organizations. Using an experimental design and data from 171 college-level job seekers, the results showed that detailed recruitment messages led to enhanced perceptions of organization attributes and person-organization fit. Perceptions of fit were found to mediate the relationship between message specificity and intention to apply to the organization. In addition, perceptions of organization attributes and person-organization fit were found to influence intentions to apply under circumstances of explicit recruitment information while attractiveness and fit perceptions were shown to …

Introduction; Becoming A Literary Trust Agent, Lisa Russell

Lisa M Russell

Social Media in Context: Writers Explore the Marketplace brings the world of social media to a practical level, exploring it through the experiences of resourceful entrepreneurs and established corporations, novice users, and expert consultants. Addressing and going far beyond the use of Facebook and Twitter to reach consumers and build professional relationships, Social Media in Context illustrates how marketers and public relations professionals can: • meet and engage potential audiences through interactive location-based marketing • boost employee productivity by injecting corporate intranets with social media in order to streamline communication • help transform society by creating and participating in niche …

A People's History Of Baseball, Mitchell J. Nathanson

Mitchell J Nathanson

Baseball is much more than the national pastime. It has become an emblem of America itself. From its initial popularity in the mid-nineteenth century, the game has reflected national values and beliefs and promoted what it means to be an American. Stories abound that illustrate baseball's significance in eradicating racial barriers, bringing neighborhoods together, building civic pride, and creating on the field of play an instructive civics lesson for immigrants on the national character. In A People's History of Baseball, Mitchell Nathanson probes the less well-known but no less meaningful other side of baseball: episodes not involving equality, patriotism, heroism, …

The Role Of Social Media In Community Colleges, Cecilia Rios-Aguilar, Manuel Sacramento González Canché,, Regina Deil-Amen, Charles H.F. Davis Iii

Charles H.F. Davis III

Over the past decade, there has been a growing public fascination with the phenomenon of connectedness. One of the most important ways in which society is now connected is through social media –such as social networking sites. While both students and higher education institutions seem to be utilizing social media more and more, there still are enormous challenges in trying to understand the new dynamics generated by social media in higher education, particularly for the context of community colleges.

This research report has several purposes. The first is to document and to describe the various ways in which social media …

A Greater Means To The Greater Good: Ethical Guidelines To Meet Social Movement Organization Advocacy Challenges, Carrie Packwood Freeman

Carrie P. Freeman

Existing public relations ethics literature often proves inadequate when applied to social movement campaigns, considering the special communication challenges activists face as marginalized moral visionaries in a commercial public sphere. The communications of counter-hegemonic movements is distinct enough from corporate, nonprofit, and governmental organizations to warrant its own ethical guidelines. The unique communication guidelines most relevant to social movement organizations include promoting asymmetrical advocacy to a greater extent than is required for more powerful organizations and building flexibility into the TARES principles to privilege social responsibility over respect for audience values in activist campaigns serving as ideological critique.

Framing Animal Rights In The "Go Veg" Campaigns Of U.S. Animal Rights Organizations, Carrie Packwood Freeman

Carrie P. Freeman

How much do animal rights activists talk about animal rights when they attempt to persuade America's meat-lovers to stop eating nonhuman-animals? This study serves as the basis for a unique evaluation and categorization of problems and solutions as framed by five major U.S. animal rights organizations in their vegan/food campaigns. Findings reveal organizations framed problems as: cruelty and suffering; commodification; harm to humans and the environment; and needless killing. To solve problems, largely blamed on factory farming, activists asked consumers to become "vegetarian" (meaning vegan) or reduce animal product consumption, some requesting "humane"reforms. While certain messages supported animal rights, promoting …

Meat's Place On The Campaign Menu: How U.S. Environmental Discourse Negotiates Vegetarianism, Carrie Packwood Freeman

Carrie P. Freeman

Given the impact of America’s food choices, particularly animal-based foods, on life-sustaining systems, to what extent is the environmental movement making meat-based diets an issue? This research analyzes websites of 15 U.S. environmental advocacy organizations (EOs) to examine how they negotiate the question of animal versus plant-based diets and propose solutions for food producers and consumers. EOs proposed that industrial agriculture and commercial fishing/aquaculture severely limit destructive practices to more sustainably meet consumer demand for animal products. EOs offered consumers choices, including: 1) replacement of much industrial food with local, organic, and/or sustainable animal or plant foods, 2) reduction of …

"Having It His Way: The Construction Of Masculinity In Fast Food Tv Advertising", Carrie Freeman, Debra Merskin

Carrie P Freeman

No abstract provided.

[In Press] Convincing College Students To Stop Downloading Music Illegally: Finding Advertising That Works, Brian Sheehan, James Tsao, James Pokrywczynski

James Pokrywczynski

No abstract provided.

[In Press] Event Marketing Sponsorship Impact: A Test Of Congruency And Engagement In An Ethnic Festival Context, James Pokrywczynski, David Brinker

James Pokrywczynski

No abstract provided.

Social Media In Higher Education: A Literature Review And Research Directions., Charles H.F. Davis Iii, Regina Deil-Amen, Cecilia Rios-Aguilar, Manuel Sacramento Gonzalez Canche

Charles H.F. Davis III

Social media [technology] has become a growing phenomenon with many and varied definitions in public and academic use. For our purposes, the term social media technology (SMT) refers to web-based and mobile applications that allow individuals and organizations to create, engage, and share new user-generated or existing content, in digital environments through multi-way communication. Despite the widespread use of SMT, little is known about the benefits of its use in postsecondary contexts and for specific purposes (e.g., marketing, recruitment, learning, and/or student engagement). It is critical to begin to examine if and how higher education institutions are incorporating the use …

They (Don’T) Care About Education: A Counternarrative On Black Male Students’ Responses To Inequitable Schooling, Shaun R. Harper, Charles H.F. Davis Iii

Charles H.F. Davis III

Presented in this article is a counternarrative concerning one particular message that is consistently reinforced in academic and public discourse about Black male students: they don’t care about education. Little is known about those who graduate from high school, enroll in college, and subsequently commit themselves to various career pathways in education fields (K-12 teaching and administration, the postsecondary professoriate, education policy, etc.). What compels these men to care so much about education, despite what is routinely reported in the literature regarding their gradual disinvestment in schooling? This question is explored in the article using data from 304 Black male …