Public Relations and Advertising Commons^™

Ua12/2/1 The Hill In Review, Wku Student Affairs

WKU Archives Records

Newsletter recapping the top stories of the week.

Ua12/2/1 The Hill In Review, Wku Student Affairs

WKU Archives Records

Newsletter recapping the top stories of the week.

Ua35/7 Class Of 2018 Commencement, Wku Gatton Academy Of Mathematics & Science In Kentucky

WKU Archives Records

Commencement program listing graduates with order of exercises for Gatton Academy of Mathematics & Science.

Ua45/6 Commencement Program, Wku Registrar

WKU Archives Records

Commencement program listing graduates with order of exercises for all WKU campuses.

Ua12/2/1 The Hill In Review, Wku Student Affairs

WKU Archives Records

Newsletter recapping the top stories of the week.

Ua12/2/1 The Hill In Review, Wku Student Affairs

WKU Archives Records

Newsletter recapping the top stories of the week.

Ua12/2/1 The Hill In Review, Wku Student Affairs

WKU Archives Records

Newsletter recapping the top stories of the week.

Ua12/2/1 The Hill In Review, Wku Student Affairs

WKU Archives Records

Newsletter recapping the top stories of the week.

Ua12/2/1 The Hill In Review, Wku Student Affairs

WKU Archives Records

Newsletter recapping the top stories of the week.

Ua12/2/1 The Hill In Review, Wku Student Affairs

WKU Archives Records

Newsletter recapping the top stories of the week.

Ua12/2/1 The Hill In Review, Wku Student Affairs

WKU Archives Records

Newsletter recapping the top stories of the week.

Ua12/2/1 The Hill In Review, Wku Student Affairs

WKU Archives Records

Newsletter recapping the top stories of the week.

Ua12/2/1 The Hill In Review, Wku Student Affairs

WKU Archives Records

Newsletter recapping the top stories of the week.

Ua12/2/1 The Hill In Review, Wku Student Affairs

WKU Archives Records

Newsletter recapping the top stories of the week.

Consuming Digital Debris In The Plasticene, Stephen R. Parks

Theses and Dissertations

Claims of customization and control by socio-technical industries are altering the role of consumer and producer. These narratives are often misleading attempts to engage consumers with new forms of technology. By addressing capitalist intent, material, and the reproduction limits of 3-D printed objects’, I observe the aspirational promise of becoming a producer of my own belongings through new networks of production. I am interested in gaining a better understanding of the data consumed that perpetuates hyper-consumptive tendencies for new technological apparatuses. My role as a designer focuses on the resolution of not only the surface of the object through 3-D …

Ua19/16/1/5 Lady Topper Golf 2017-18 Season Statistics, Wku Athletic Media Relations

WKU Archives Records

Statistical analysis of the 2017-18 women's golf team season.

Ua19/16/1 Women's Basketball Media Guide, Wku Athletic Media Relations

WKU Archives Records

2018-19 women's basketball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.

The Real Winner Of The Second World War: Patriotic Consumption And The Formation Of A Society Of Spin, Jordan T. Thomas

Electronic Theses and Dissertations

The unique circumstances in the United States during the Second World War allowed for business to continue as usual on the home front. Advertisers, public relations experts, and big business all worked for the government to promote the war effort. For a period of time major companies in the United States were producing advertisements that persuaded citizens to support rationing, buy war bonds, hate the enemy, and keep their brand names in mind in the post-war years. Companies who supported the war effort had their brands connected with ideas of patriotism and enjoyed the success of brand loyal consumers in …

Ua12/2/1 Wkuherald321, Wku Student Affairs

WKU Archives Records

Newsletter recapping the top stories of the week.

Ua68/8 History Alumni Newsletter, Wku History

WKU Archives Records

Newsletter created by and about the WKU History Department.

Ouachita Riley-Hickingbotham Library's Special Collections Earns National Award, Trennis Henderson

Press Releases

The Arkansas Baptist History Collection of Ouachita Baptist University’s Riley-Hickingbotham Library Archives and Special Collections has been honored with the Baptist History and Heritage Society’s 2017 Davis C. Woolley Award for Outstanding Achievement in Assessing and Preserving Baptist History.

The national award honors the work of Dr. Wendy Richter, Ouachita professor and archivist, and her staff who coordinated the Special Collections project. The award was announced recently at the annual conference of the Baptist History and Heritage Society, hosted by First Baptist Church of Augusta, Ga., in partnership with the Cooperative Baptist Fellowship of Georgia.

“It is indeed an honor …

Ua68/1/3 Arts & Letters, Wku Potter College Of Arts & Letters

WKU Archives Records

Magazine created by WKU Potter College of Arts & Letters regarding faculty and student research, events and programs.

Rhetoric Of Imagery: Gendering And Consumption Throughout Interwar American Advertisment, Natalie Delgado

Electronic Theses and Dissertations

Interwar American advertising rose alongside new levels of hygiene, personal appearance, and technology in order to sell their products to target audiences. Despite the abundance of scholarship on media and gender, few studies have examined the gendered techniques through which interwar advertisers communicated with consumers in response to changing social norms and economic stability. The question this thesis explores is how these changes and communication shifted in response to consumer culture and how advertisers utilized early market research and persuasion techniques to target their audiences. Building on the studies of gender, consumption, and identity, this thesis examines the relationship between …

Ua1f Wku Spirit & Symbols, Wku Archives

WKU Archives Records

Bibliography of sources related to WKU Spirit, symbols, mascots, logos and school colors.

Ua19/16/1 2017-18 Wku Track & Field Cross Country Record Book, Wku Athletic Media Relations

WKU Archives Records

WKU track and field media guide for 2017-18 season.

A Long Strange Trip Through The Evolution Of Fan Production, Fan-Branding, And Historical Representation In The Grateful Dead Online Archive, Anna Richardson

Masters Theses

This study explores how a digital music archive tells the story and contributes to the public memory of cult bands. Utilizing the Grateful Dead Archive Online (GDAO) as the primary data source, the researcher obtained a population of 26,835 items and categorized them by the production method of fan or band, item type, era, and logo. Content analysis illustrated themes within the archive in relation to the fannish production and activity within the fandom of the Grateful Dead. The span of this specific fandom spreads across five decades and sheds light onto the ways in which the fandom surrounding cult …

Ua1f Wku Carillon / Cherry Hall Chimes, Wku Archives

WKU Archives Records

Articles regarding the carillon and Cherry Hall chimes taken from WKU Archives vertical files.

Ua19/16/1/5 Lady Topper Golf 2016-17 Season Statistics, Wku Athletics Media Relations

WKU Archives Records

Statistical analysis of the 2016-17 women's golf team season.

Northwest Coast Native American Art: The Relationship Between Museums, Native Americans And Artists, Karrie E. Myers

Museum Studies Theses

Museums today have many responsibilities, including protecting and understanding objects in their care. Many also have relationships with groups of people whose items or artworks are housed within their institutions. This paper explores the relationship between museums and Northwest Coast Native Americans and their artists. Participating museums include those in and out of the Northwest Coast region, such as the Museum of Anthropology at the University of British Columbia, the Burke Museum, the Royal British Columbia Museum, the American Museum of Natural History and the Smithsonian Museum. Museum professionals who conducted research for some of these museums included Franz Boas, …

Giving The Global High Sign: Coca-Cola Advertising Of The “American Way” In Life Magazine, 1941-1947, Scott Greenfield

History Theses

Magazine advertising through these years marketed American products to a consumer base that was becoming more patriotic. This “patriotic consumerism” manifested itself both in its foundational support for the United States’ involvement in World War II and in its constant implementation of the “American Dream” ideology that mixed nostalgia and modernity in preparation of a post-war world. Expanding upon the resulting cultural behavior of classifying the support of American business as a quasi-civic duty, The Coca-Cola Company successfully situated the “American Way of Life” as a global aspiration through its product’s entanglement in the global settings of war, ensuring that …