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Full-Text Articles in Other Communication

Exploring Critical Media Health Literacy (Cmhl) In The Online Classroom., Laura Squires, Adrienne Peters, Linda Rohr Apr 2023

Exploring Critical Media Health Literacy (Cmhl) In The Online Classroom., Laura Squires, Adrienne Peters, Linda Rohr

Journal of Media Literacy Education

Critical media health literacy (CMHL) is concerned with identifying healthrelated messages in the media, acknowledging the potential effects on health behaviours, critically analyzing the content of the message, and the subsequent application of the message to one’s health behaviours (Levin-Zamir & Bertschi, 2018). This exploratory research examined the CMHL skills of students (n = 120) in an entry-level, online asynchronous health and wellness course, by examining their ability to think critically about health-related themes presented in news media articles online and apply course-based knowledge during a Twitter event. Employing a content analysis of tweets from the event, students were found …


A Pilot Qualitative Case Study Of Agricultural And Natural Resources Scientists’ Twitter Usage For Engaging Public Audiences, Jamie Loizzo, Catherine Jones, Abby Steffen Nov 2019

A Pilot Qualitative Case Study Of Agricultural And Natural Resources Scientists’ Twitter Usage For Engaging Public Audiences, Jamie Loizzo, Catherine Jones, Abby Steffen

Journal of Applied Communications

Scientists are frequently asked to broadly share their expertise and research with a variety of audiences, beyond typical academic circles in their home disciplines. That could include developing community engagement programs, school outreach, leveraging online social networks, and other activities. The purpose of this study was to examine U.S. agricultural and natural resources (ANR) scientists’ typical science communication channels, their experiences utilizing Twitter for sharing their knowledge, research, and engaging in online public science discussion. Diffusion of Innovations theory and the model of science in-reach versus outreach guided this study. Researchers used a qualitative case study design. Data collection included …


Developing Student Critical Consciousness: Twitter As A Tool To Apply Critical Literacy In The English Classroom, Joshua P. Kunnath, Arika Jackson Apr 2019

Developing Student Critical Consciousness: Twitter As A Tool To Apply Critical Literacy In The English Classroom, Joshua P. Kunnath, Arika Jackson

Journal of Media Literacy Education

As young people today are flooded with information from a multitude of sources, they must be prepared to perceive the potentially oppressive and nefarious nature of many texts. Critical literacy is a theory and strategy that allows young people, along with people of all ages, to achieve just this; however, teachers often experience difficulties implementing and guiding students in taking crucial action steps in the classroom. This exploratory action research case study was conducted to address these concerns, as a teacher utilized Twitter to implement critical literacy and guide 32 ethnically diverse eleventh grade students in applying critical literacy in …


"Nobody Can #Dragmedown": An Analysis Of The One Direction Fandom's Ability To Influence And Dominate Worldwide Twitter Trends, Nicole Kelsey Santero May 2016

"Nobody Can #Dragmedown": An Analysis Of The One Direction Fandom's Ability To Influence And Dominate Worldwide Twitter Trends, Nicole Kelsey Santero

UNLV Theses, Dissertations, Professional Papers, and Capstones

With more than 25 million followers and counting, One Direction is currently the biggest boy band in the world, and its fans—known as “Directioners”—have become one of the most visible and recognizable fandoms to utilize social media, especially Twitter. Drawing upon an updated version of a fan theory highlighting the interpretive community and social hierarchy that exist within a fandom, this study examines the participatory culture among One Direction fans online that helps them create and dominate worldwide Twitter trends, as well as overshadow what is regarded as more serious news topics. Although previous research studies have examined Directioners and …


Book Review: Twitter: Social Communication In The Twitter Age, By Dhiraj Murthy, Sue Burzynski Bullard Nov 2014

Book Review: Twitter: Social Communication In The Twitter Age, By Dhiraj Murthy, Sue Burzynski Bullard

College of Journalism and Mass Communications: Faculty Publications

Twitter has helped to shape social communication in today’s world. In his book, Dhiraj Murthy recognizes Twitter’s impact as a communication medium and puts it in context.


An Exploration Of Social Media Use In Local Television News Stations: An Evaluation And Development Of A Successful New Media Strategy, Aniseh Ebbini Aug 2012

An Exploration Of Social Media Use In Local Television News Stations: An Evaluation And Development Of A Successful New Media Strategy, Aniseh Ebbini

Graduate Theses and Dissertations

This paper examines the ways in which Social media have gained popularity over the last decade, amongst the public, and especially in the television news industry. After evaluating the current ways Social media are being implemented and observing national trends, I developed a comprehensive new media strategy to serve as a guide and reference for any television station wanting to incorporate these tools into its regimen.


The Penetration Of Social Media In Governance,Political Reforms And Building Public Perception, Ratnesh Dwivedi Mr May 2011

The Penetration Of Social Media In Governance,Political Reforms And Building Public Perception, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

Social media are media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue. While we know that social media can play an important role in publicizing political activities such as protests, do we have evidence that such actions have led to substantive political change? Is it possible to develop a set of indicators to more effectively gauge the impact of new technologies and media on questions of political change? That social media can help coordinate large and discrete activities, such as protests and …