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Articles 1 - 12 of 12
Full-Text Articles in Other Communication
Exploring Critical Media Health Literacy (Cmhl) In The Online Classroom., Laura Squires, Adrienne Peters, Linda Rohr
Exploring Critical Media Health Literacy (Cmhl) In The Online Classroom., Laura Squires, Adrienne Peters, Linda Rohr
Journal of Media Literacy Education
Critical media health literacy (CMHL) is concerned with identifying healthrelated messages in the media, acknowledging the potential effects on health behaviours, critically analyzing the content of the message, and the subsequent application of the message to one’s health behaviours (Levin-Zamir & Bertschi, 2018). This exploratory research examined the CMHL skills of students (n = 120) in an entry-level, online asynchronous health and wellness course, by examining their ability to think critically about health-related themes presented in news media articles online and apply course-based knowledge during a Twitter event. Employing a content analysis of tweets from the event, students were found …
Humans Gone Wild: Analysis Of Zoo Controversy Regarding Online Communication And Public Agenda, April Rink
Humans Gone Wild: Analysis Of Zoo Controversy Regarding Online Communication And Public Agenda, April Rink
Proceedings of the New York State Communication Association
Modern zoological parks, as community enterprises housing exotic animals with hundreds, sometimes thousands of visitors every day, must prepare for the innate possibility of dangerous situations. When such controversy does arise, clashing viewpoints among media outlets, the zoo’s communications department, and the public’s mediated communication encourages examination with a theoretical eye. This paper utilizes the controversy of the Copenhagen Zoo’s public dissections to illustrate each of the parties’ influence on one another through Bitzer’s Rhetorical Situation. That analysis lays the groundwork justifying the public’s influence on the media’s agenda, also illustrated through the Cincinnati Zoo’s controversy regarding Harambe the gorilla. …
A Pilot Qualitative Case Study Of Agricultural And Natural Resources Scientists’ Twitter Usage For Engaging Public Audiences, Jamie Loizzo, Catherine Jones, Abby Steffen
A Pilot Qualitative Case Study Of Agricultural And Natural Resources Scientists’ Twitter Usage For Engaging Public Audiences, Jamie Loizzo, Catherine Jones, Abby Steffen
Journal of Applied Communications
Scientists are frequently asked to broadly share their expertise and research with a variety of audiences, beyond typical academic circles in their home disciplines. That could include developing community engagement programs, school outreach, leveraging online social networks, and other activities. The purpose of this study was to examine U.S. agricultural and natural resources (ANR) scientists’ typical science communication channels, their experiences utilizing Twitter for sharing their knowledge, research, and engaging in online public science discussion. Diffusion of Innovations theory and the model of science in-reach versus outreach guided this study. Researchers used a qualitative case study design. Data collection included …
@Therealdonaldtrump Effect: Donald Trump’S Social Influence Through The Use Of Twitter, Phoenisha Schuhmeier
@Therealdonaldtrump Effect: Donald Trump’S Social Influence Through The Use Of Twitter, Phoenisha Schuhmeier
Electronic Theses, Projects, and Dissertations
There has been a recent rise in the use of social media as a platform for political communication. President Donald Trump who is very influential, due in part to his celebrity status as well as his presidential position, has had the power to influence his millions of followers on twitter. For this research, I used a content analysis and comparative analysis approach on eight tweets made by President Donald Trump which targeted Mexican immigration, Maxine Waters, LeBron James, Don Lemon, the National Football League (NFL) national anthem protesters and Elizabeth Warren and three tweets made by Senator Ted Cruz which …
Developing Student Critical Consciousness: Twitter As A Tool To Apply Critical Literacy In The English Classroom, Joshua P. Kunnath, Arika Jackson
Developing Student Critical Consciousness: Twitter As A Tool To Apply Critical Literacy In The English Classroom, Joshua P. Kunnath, Arika Jackson
Journal of Media Literacy Education
As young people today are flooded with information from a multitude of sources, they must be prepared to perceive the potentially oppressive and nefarious nature of many texts. Critical literacy is a theory and strategy that allows young people, along with people of all ages, to achieve just this; however, teachers often experience difficulties implementing and guiding students in taking crucial action steps in the classroom. This exploratory action research case study was conducted to address these concerns, as a teacher utilized Twitter to implement critical literacy and guide 32 ethnically diverse eleventh grade students in applying critical literacy in …
Issue Ownership And Framing Of Digital Privacy On Twitter, Ashik Shafi
Issue Ownership And Framing Of Digital Privacy On Twitter, Ashik Shafi
Wayne State University Dissertations
The issue ownership theory states political parties tend to emphasize the issues they are perceived to own in a bid to gain an advantage in public opinion. Although tested on different established political issues and in mass communicational settings, the theory has not been adequately tested for new and evolving political issues and on social media. This study attempts to test issue ownership theory and examine episodic and thematic media framing in Twitter conversations of US senators regarding the issue of digital privacy. Combination of computerized and manual content analysis is used to download and analyze all US senators’ tweets …
"Nobody Can #Dragmedown": An Analysis Of The One Direction Fandom's Ability To Influence And Dominate Worldwide Twitter Trends, Nicole Kelsey Santero
"Nobody Can #Dragmedown": An Analysis Of The One Direction Fandom's Ability To Influence And Dominate Worldwide Twitter Trends, Nicole Kelsey Santero
UNLV Theses, Dissertations, Professional Papers, and Capstones
With more than 25 million followers and counting, One Direction is currently the biggest boy band in the world, and its fans—known as “Directioners”—have become one of the most visible and recognizable fandoms to utilize social media, especially Twitter. Drawing upon an updated version of a fan theory highlighting the interpretive community and social hierarchy that exist within a fandom, this study examines the participatory culture among One Direction fans online that helps them create and dominate worldwide Twitter trends, as well as overshadow what is regarded as more serious news topics. Although previous research studies have examined Directioners and …
Twitter Use And Its Effects On Student Perception Of Instructor Credibility, Jocelyn M. Degroot, Valerie J. Young, Sarah H. Vanslette
Twitter Use And Its Effects On Student Perception Of Instructor Credibility, Jocelyn M. Degroot, Valerie J. Young, Sarah H. Vanslette
Applied Communication Studies Faculty Research, Scholarship, and Creative Activity
This study investigates college student perceptions of instructor credibility based on the content of an instructor’s Twitterfeed and student beliefs about Twitter as a communication tool. Quantitative and qualitative methods were utilized to explore the effects of three manipulated Twitter feeds (e.g., tweeting social topics, professional topics, or a blend) on student perceptions of instructor credibility and examine how students perceive Twitter as a teaching tool. Quantitative results suggest that the profile with professional content was most credible. Credibility ratings were also associated with other Twitter use variables, including positive student attitudes about instructors who use Twitter and Tweet frequency. …
Book Review: Twitter: Social Communication In The Twitter Age, By Dhiraj Murthy, Sue Burzynski Bullard
Book Review: Twitter: Social Communication In The Twitter Age, By Dhiraj Murthy, Sue Burzynski Bullard
College of Journalism and Mass Communications: Faculty Publications
Twitter has helped to shape social communication in today’s world. In his book, Dhiraj Murthy recognizes Twitter’s impact as a communication medium and puts it in context.
An Exploration Of Social Media Use In Local Television News Stations: An Evaluation And Development Of A Successful New Media Strategy, Aniseh Ebbini
An Exploration Of Social Media Use In Local Television News Stations: An Evaluation And Development Of A Successful New Media Strategy, Aniseh Ebbini
Graduate Theses and Dissertations
This paper examines the ways in which Social media have gained popularity over the last decade, amongst the public, and especially in the television news industry. After evaluating the current ways Social media are being implemented and observing national trends, I developed a comprehensive new media strategy to serve as a guide and reference for any television station wanting to incorporate these tools into its regimen.
The Penetration Of Social Media In Governance,Political Reforms And Building Public Perception, Ratnesh Dwivedi Mr
The Penetration Of Social Media In Governance,Political Reforms And Building Public Perception, Ratnesh Dwivedi Mr
Ratnesh Dwivedi
Social media are media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue. While we know that social media can play an important role in publicizing political activities such as protests, do we have evidence that such actions have led to substantive political change? Is it possible to develop a set of indicators to more effectively gauge the impact of new technologies and media on questions of political change? That social media can help coordinate large and discrete activities, such as protests and …
Social Media For Social Good: A Guide To New Media For College Activists, Charles Harris
Social Media For Social Good: A Guide To New Media For College Activists, Charles Harris
Mahurin Honors College Capstone Experience/Thesis Projects
In a world of Tweets and status updates, how do we take all those hours perusing social networks and put them to good use? In my thesis project, Social Media for Social Good: A Guide to New Media For College Activists, I explore the uses of these networks to activate people towards building positive social change. It is my opinion that college is the best time to be an activist. How do college students communicate? Social Media. From the campus to the global scale, social media can be effectively used to mobilize people to take action on a wide array …