Mass Communication Commons^™

Revisiting Stremii: Social Media Crisis Communication During Hurricane Matthew, Margaret C. Stewart, Cory Young

Margaret Stewart

Social media platforms influence the flow of information and technologically mediated communication during a storm. In 2015, Stewart and Wilson introduced the STREMII (pronounced STREAM-ee) as a six-phase model for social media crisis communication in an eff ort to assist institutions and organizations during unanticipated events, using the crisis of Hurricane Sandy as an applied example. Since the inception of the model, several advancements in social media strategy have revealed the opportunity for further development. This current work presents a revision of the original model, emphasizing the need for ongoing social listening and engagement with target audiences. These aspects of …

Media Literacy And Climate Change In A Post-Truth Society, James S. Damico, Mark Baildon, Alexandra Panos

Alexandra Panos

In this article we draw from ecolingusitics (Stibbe, 2015) and a civic media literacy framework (Author, in press; Masyada & Washington, 2016) to consider what happened when three pairs of preservice teachers with different academic backgrounds and climate change beliefs jointly evaluated the reliability of two media sources that make opposing arguments about climate change. An ecolinguistics perspective attends to the environmental impact of the “stories-we-live-by” (Stibbe, 2015) and a civic media literacy lens highlights the centrality of dialogue and deliberation along with critical reading when evaluating the reliability of information sources about complex socioscientific topics like climate change. Our …

School-Based Smoking Prevention With Media Literacy: A Pilot Study, Melinda C. Bier, Spring J. Schmidt, David Shields, Lara Zwarun, Stephen Sherblom, Brian Primack, Cynthia Pulley, Billy Rucker

Lara Zwarun

School-based tobacco prevention programs have had limited success reducing smoking rates in the long term. Media literacy programs offer an innovative vehicle for delivery of potentially more efficacious anti-tobacco education. However, these programs have been neither widely implemented nor well evaluated. We conducted a pre-post evaluation of a cross-disciplinary tobacco media literacy program. The sample consisted of 204 students across six schools. Results indicated that students’ smoking-specific media literacy and general media literacy measures increased significantly over the course of the intervention.

Enacting A Pragmatist Educational Metaphysic Through Civic Engagement In The Basic Media Studies Course, Shawn T. Wahl, Chad Edwards

Chad Edwards

We argue that in order to help forward John Dewey’s vision of a pragmatist educational metaphysic, civic engagement through service learning in the basic media studies communication course is a possible plan of action. Specifically, we focus on basic media studies communication courses (e.g., introduction to media criticism, media and society, media and culture) and discuss ways to implement civic-oriented service learning activities for the purposes of fostering greater civic engagement. We draw on literature concerning media literacy and service learning that lead to a case study featuring application of Dewey’s philosophy to a media literacy project. This essay is …

Strengthening The Introductory Communication Course: An Opportunity Through Better Alignment With Today’S Needs, Jon A. Hess

Jonathan A. Hess

More than a century after its inception in contemporary form, the discipline of Communication has encountered a tremendous opportunity—the chance to become an “essential discipline” in the academy, one like Math or English, which universities consider indispensable to the work they do. And yet, as a discipline, we have not sufficiently moved toward taking advantage of that opportunity. While such a move will require action in curriculum, scholarship, and service, one of the highest-impact areas in establishing the necessity of Communication is the introductory course. In order to understand the opportunity that lies before us, we have to understand how …

Student Learning Outcomes: Primary Drivers Of Course Design, Samuel P. Wallace

Samuel P. Wallace

Student Learning Outcomes (SLOs) should be the core around which every college course is centered. As a result of taking this course: What should students know? What should they be able to do or to demonstrate? What should students value? Perhaps most important, How should students be changed or affected by taking this course? Effective course planning is made possible when these outcomes are focused and specific, and when the outcomes themselves are a high priority of the course. In spite of this maxim, student learning outcomes have not always been the primary driver of the design(s) of the basic …

A Model For The Development Of A Sustainable Basic Course In Communication, Samuel P. Wallace

Samuel P. Wallace

The purpose of this essay is to provide clarity and direction for developing and maintaining outcome-driven courses for inclusion in general education curricula. The focus is on the basic course in Communication, but the principles can be applied to nearly any course. The outcome-driven perspective changes many traditional conceptions of the basic communication course and provides an opportunity to integrate communication content into a student’s broader college education and subsequent career. A model is proposed that can provide guidance in the development of sustainable courses that emerged from the experience with course development and implementation.

Editor's Page, Joseph M. Valenzano Iii

Joseph M. Valenzano III

This year the National Communication Association (NCA) celebrates its centennial. NCA began over a dispute between speech teachers and English teachers over the perception of oral communication receiving less instructional attention, and for the last century communication experts have been the primary party responsible for communication instruction of college students. Over the years the basic course has largely been focused on public speaking as the course to deliver this instruction, though we developed, and still teach, interpersonal communication and hybrid courses that also include small group communication. There have been several different venues in which the basic communication course has …

Editor's Page, Joseph M. Valenzano Iii

Joseph M. Valenzano III

We are now in the 28th volume of the Basic Communication Course Annual, a testament to the dedication of those concerned with the introductory course in communication. Over the years these pages have been graced with significant work that has influenced the nature of the basic communication course, thereby impacting the lives of thousands of students across the country. That said, I am struck by the fact we have no “motto,” no phrase that captures our feeling about this important educational experience. I would like to muse about what might work as a motto for what we do and teach.

Editor's Page, Joseph M. Valenzano Iii

Joseph M. Valenzano III

Despite its nom de guerre, there is nothing “basic” about the basic communication course in colleges and universities. It has served as a locus for research into communication skills, instructional technology, speech anxiety, instructional design and pedagogical practices. All of the research on these topics impacts more than just the basic course, as it is often relevant to instruction in other courses. The work done in the basic communication course is complex and important for both our students and the discipline.

In this, the 27th volume of the Basic Communication Course Annual, there continue to appear studies that examine the …

Directing The Winds Of Change: The Basic Course And General Education, Joseph M. Valenzano Iii

Joseph M. Valenzano III

Communication departments remain heavily reliant on the inclusion of an introductory communication course in their institution’s general education program. For this reason it is essential for Basic Course Directors (BCDs) to educate themselves on general education. In doing so they will find a new iteration of change to general education where the required course and distribution model are disappearing in favor of an interdisciplinary outcomes-driven approach. Such a shift can have dramatic repercussions on the basic course and communication programs if the course is not further connected with other areas of general education. In this essay, I argue for Basic …

Teaching Ethics In Introductory Public Speaking: Review And Proposal, Jon A. Hess

Jonathan A. Hess

Ethics are not heavily emphasized in either public speaking textbooks or classroom lectures. This de-emphasis of public speaking ethics is unfortunate. Educators should take responsibility for making sure that students are familiar with ethical issues and that they know that unethical public communication is not acceptable. Since public speaking textbooks do not provide much explicit guidance for ethical decision making, supplementary material is provided in this article. Four ethical principles are provided to help students understand the nature of communication ethics, a sample class lecture is outlined, and teaching ideas are included.

Rethinking Our Approach To The Basic Course: Making Ethics The Foundation Of Introduction To Public Speaking, Jon. A. Hess

Jonathan A. Hess

The basic public speaking course is often taught from a standpoint of effectiveness. That approach can be problematic due to the dangers of technique. The use of ethics as a foundation for public speaking can overcome this drawback and has other advantages. Included in these advantages are its fidelity to the subject matter, promoting more responsible use of power, improved fit with the liberal arts mission of higher education, and better meeting student needs.

Issues in implementing an ethics-based course are discussed, such as identifying ethical issues and engaging in dialogue. The model is illustrated through a description of one …

Basic Public Speaking Principles: An Examination Of Twelve Popular Texts, Jon A. Hess, Judy C. Pearson

Jonathan A. Hess

The importance of the basic course is reflected in the number of published articles focused on it. Aside from having an annually published journal (The Basic Communication Course Annual) devoted to it, articles concerning the basic course are sprinkled throughout many of the discipline's journals. However, Schneider (1991) pointed out that few studies have focused on the textbooks used. Since the textbook is generally the foundation upon which the course is built, it is an important object of study.

Although the term basic course may be used to identify a variety of courses (such as public speaking, interpersonal communication, hybrid …

The Politics Media Equation:Exposing Two Faces Of Old Nexus Through Study Of General Elections,Wikileaks And Radia Tapes, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

The important identity of a responsible media is playing an unbiased role in reporting a matter without giving unnecessary hype to attract the attention of the gullible public with the object of making money and money only.After reporting properly the media can educate the public to form their own opinion in the matters of public interest. Throughout the centuries, the world has never existed without information and communication, hence the inexhaustible essence of mass media. The government has the power to either make or reject whatever that will exist within its environment. It also determines how free the mass media …

Press Controls In Wartime: The Legal, Historical, And Institutional Context, Stephen D. Cooper

Stephen D. Cooper

News coverage of warfare poses a dilemma for social systems with a free press, such as the United States. In an era of high-tech weaponry and nearly instantaneous global communications, conflict is inevitable between the obligation of the press to inform the general public and the obligation of the military to successfully conduct war. The importance of secrecy to the conduct of warfare heightens the issue in the current counterterrorism operations. The competitive advantage of live coverage raises the stakes in a crowded media market. The military’s control over newsgathering during the 1990-91 Persian Gulf War set off a controversy …

Collaborative Musical Expression And Creativity Among Academics: When Intellectualism Meets Twelve Bar Blues, Gary P. Radford, Stephen D. Cooper, Robert W. Kubey, David S. Mccurry, Jonathan Millen, John R. Barrows

Stephen D. Cooper

The Professors are a blues, rock, and sometime heavy metal band made up of communication professors from a number of New Jersey schools. Formed in 1995, the band has played in clubs in New York City as well as a number of academic venues, including the annual conference of the International Communication Association in Chicago in 1996 and the annual conference of the National Communication Association in New York City in 1998. The Professors have been featured in both local and national press, including the Chronicle of Higher Education. When we learned of the call for papers for this special …

Common Law, And Privacy In Computer-Mediated Environments, Stephen D. Cooper

Stephen D. Cooper

Computer-mediated environments pose a special challenge to our legal and cultural protections of privacy. These environments are unprecedented in the way commercially valuable information can be generated in their very use. The ease and low cost with which electronic information can be gathered and disseminated in these environments have led many to advocate regulation protecting privacy interests from commercial encroachment. At the same time, the use of digital communications to support criminal or terrorist activities have led others to advocate regulation allowing law enforcement agencies to eavesdrop or intercept. The cultural history of the Internet as a self-regulating, almost anarchical, …

A Comparative Framing Analysis Of Embedded And Behind-The-Lines Reporting On The 2003 Iraq War, Jim A. Kuypers, Stephen D. Cooper

Stephen D. Cooper

Although a contested position, we believe that reporters and editors frame the news in a way that reflects their personal feelings and newsroom culture (Kuypers, 1997, 2002, 2005; Cooper, in press). Audiences usually receive their political news from only a few press sources; rarely do they read the original statements of those being reported upon.

Bringing Some Clarity To The Media Bias Debate, Stephen Cooper

Stephen D. Cooper

Jim A. Kuypers’ recent book, Press Bias and Politics, has made a significant advance in the methodology of inquiring into this issue—although it’s a safe bet that many in the scholarly community will be tempted to dismiss it out of hand. That’s a shame, if so, because even if one is disinclined to accept Kuypers’ conclusion that the press tends to favor ideas associated with the political left, his method can at least put the debate on a firmer footing.

This Little Piggy Went To Press: The American News Media's Construction Of Animals In Agriculture, Carrie Packwood Freeman

Carrie P. Freeman

This textual analysis examines the representations of farmed animals in national print and broadcast news discourse in over 100 stories published from 2000-2003. Findings show these American news media largely support the speciesist status quo by favoring elite viewpoints and failing to provide balance. Although exceptions are provided, news media often objectify nonhuman animals discursively through: 1) commodification, 2) failure to acknowledge their emotional perspectives, and 3) failure to describe them as inherently-valuable individuals.

Wiki Leaks Revelations In Global Context—The War Between ‘Right To Publish’ And ‘Ethical Code Of Conduct, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

WikiLeaks is an international non-profit organisation that publishes submissions of private, secret, and classified media from anonymous news sources, news leaks, and whistleblowers. Its website, launched in 2006 under The Sunshine Press organisation claimed a database of more than 1.2 million documents within a year of its launch. WikiLeaks describes its founders as a mix of Chinese dissidents, journalists, mathematicians, and start-up company technologists from the United States, Taiwan, Europe, Australia, and South Africa. Julian Assange, an Australian Internet activist, is generally described as its director. The site was originally launched as a user-editable wiki, but has progressively moved towards …

A Critical Study Of Organizational Communication And Organizational Communication Theories- A Historical Perspective, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

Organizational Communication is the study that looks at human communication within and outside the organization. Conrad and Poole (1998) break the definition of organizational communication in parts, by first defining communication and then analyses the organization. These researchers define communication as “a process through which people, acting together, create, sustain, and manage meanings through the use of verbal and nonverbal signs and symbols within a particular context” (Conrad and Poole, 1998, p. 5). In the context of this book, Kenyans and their leaders are communicating their views and final decision through the ballot box to elect their third president, during …

Public Accountability And Media : Its Success And Failure In Performing The Role As A Force For Public Accountability, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

Media accountability is a phrase that refers to the general (especially western) belief that mass media has to be accountable in the public’s interest - that is, they are expected to behave in certain ways that contribute to the public good. The concept is not clearly defined, and often collides with commercial interests of media owners; legal issues, such as the constitutional right to the freedom of the press in the U.S.; and governmental concerns about public security and order. Several international organizations, like International Freedom of Expression Exchange, Freedom House, International Press Institute, World Press Freedom Committee and the …

Community Voices: New State Voting Districts In Final Stages, Carroy U. Ferguson Dr.

Carroy U "Cuf" Ferguson, Ph.D.

Last week the Massachusetts Legislature produced redistricting legislation that will forever change the direction of state politics for blacks, Latinos and Asians. By this time next year, the number of state house elected officials of color can increase by 100 percent, from 10 to 20 members. And communities of color will be well positioned to elect a person of color to the U.S. House of Representatives for the first time in the history of the state.

The Penetration Of Social Media In Governance,Political Reforms And Building Public Perception, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

Social media are media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue. While we know that social media can play an important role in publicizing political activities such as protests, do we have evidence that such actions have led to substantive political change? Is it possible to develop a set of indicators to more effectively gauge the impact of new technologies and media on questions of political change? That social media can help coordinate large and discrete activities, such as protests and …

Two Faces Of Media While Covering Human Right Activities In India, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

The situation of human rights in India is a complex one, as a result of the country's large size and tremendous diversity, its status as a developing country and a sovereign, secular, democratic republic, and its history as a former colonial territory. The Constitution of India provides for Fundamental rights, which include freedom of religion. Clauses also provide for Freedom of Speech, as well as separation of executive and judiciary and freedom of movement within the country and abroad. In its report on human rights in India during 2010, Human Rights Watch stated India had "significant human rights problems". They …

Fragmented Liveness / Mediated Moments, Kristen Lovell

Kristen R Lovell

No abstract provided.

Language Discourse- A Critical Analysis Of Michel Focault's Work On Language Discourse With Special Reference To His Masterpiece "The Archeology Of Knowledge", Ratnesh Dwivedi Mr

Ratnesh Dwivedi

Discourse generally refers to "written or spoken communication or debate". The following are three more specific definitions: (1) In semantics and discourse analysis: A generalization of the concept of conversation to all modalities and contexts. (2) "The totality of codified linguistic usages attached to a given type of social practice. (E.g.: legal discourse, medical discourse, religious discourse.)" (3) In the work of Michel Foucault, and social theorists inspired by him: "an entity of sequences of signs in that they are enouncements (enoncés)" (Foucault 1969: 141). An enouncement (often translated as "statement") is not a unity of signs, but an abstract …

Challenges Before Traditional Media In The Age Of Digital Media-How To Integrate It With Digital Media-The Way Ahead, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

You may have heard of digital media, but you may have no idea what it is and how it can help you out when it comes to marketing. It's definitely important that you get up to speed so you can use this to benefit your business. Basically digital media refers to any type of electronic media out there. Today media can be accessed in many ways, including with hand held devices like mobile phones, laptops, desktops, mp3 players, and more.Digital media must be stored in an electronic way, so there is a lot of digital content on the internet today, …