Mass Communication Commons^™

Trayvon Martin And Election 2012 Social Media Messaging: An Analysis Of Framing, Rhetoric, And Media Types In Online Messages By Civil Rights Organizations, Riva Renee Brown

Dissertations

This content analysis study explored framing, rhetoric, and media types used by the National Association for the Advancement of Colored People, National Urban League, National Action Network, and ColorOfChange.org in website and social media messages posted during the Trayvon Martin case and Election 2012. It also examined the mainstream print news media coverage these civil rights organizations generated.

On February 26, 2012, George Zimmerman, a 28 year old White and Hispanic male, fatally shot Martin, a 17 year old Black male, in Florida. After authorities did not charge Zimmerman with the teenager’s murder, these organizations drafted petitions and staged rallies …

Story Of An Intern, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

“Story Of an Intern” tells you the story of an young boy who manages to get an internship in a global media giant. His struggles and amazements begins when he finds himself out of internship and struggles to get a foothold in media. In the way he analyzes the odds and evens of Indian media industry and media tycoons while most of the time finding himself rejected. His experiences while in search of a job carries him to different places and allows him to meet some interesting people who makes an imprint on his life and he finds himself falling …

Mass Media And Communication In Global Scenario, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

The idea behind putting these research papers and research articles in this book is to give various aspects of communication, a platform where from readers may go through them at one go. The book deals with the research articles and papers dedicated to core areas of Journalism and Mass Communication. The papers and articles compiled in this book touches the need of students,academicians and researchers on most challenging areas and topics.In the collection of these papers author has discussed about Community Radio,FM Radio,Communication Science, Organizational Communication,Media Accounatbility,Language Discourse,Higher Education,Tevision Studies,Traditional and Digital Media,Disaster Management and Media,Wikileaks and Social Media,Terrorism and …

Hashtag Politics: The Polyphonic Revolution Of #Twitter, Bud Davis

Pepperdine Journal of Communication Research

Social media has revolutionized how citizens communicate and interact with each other. President Barack Obama’s 2008 presidential campaign notably demonstrated just how impactful online interconnectivity could be in reaching out to key demographics. More specifically, Twitter has become increasingly popular in achieving communication with constituents while enabling voters to become citizen journalists and active participants in the political process. This paper seeks to trace the evolution of Twitter as a political resource and determine what influence it has in enhancing and inhibiting political communication. By drawing on Kristeva’s concept of intertextuality, I argue that Twitter’s unique functionality contains the potential …

The Effect Of Newer Communication Technologies On Relationship Maintenance And Satisfaction In Long-Distance Dating Relationships, Allie Kirk

Pepperdine Journal of Communication Research

This paper explores the influence of computer-mediated communication (CMC) on long-distance dating relationships (LDDRs), and how new technologies such as Skype and Facebook have evolved as important platforms in relationship maintenance and relational satisfaction. Twenty participants participated in a closed-ended questionnaire that included a scale to measure relational satisfaction as developed by Hendrick (1988), as well as Stafford and Canary’s (1992) revised relational maintenance scale. Results of the study showed that Skype has become the preferred medium for communication in LDDRs over email, where previous research claimed email as a dominant platform of CMC.

A Quantitative Survey: Are Twitter Advertisements Effective For College Students?, Christia J. Brockman

Communication Studies

Social Media websites are rapidly being overrun by advertisements, but is this blitz of advertising destroying the social media experience? Twitter, one of today’s most popular social media sites, increased its revenues from $45,000,000 in 2010 to $259 million in 2013. This exponential growth is surprising given the large portion of Twitter users who are between the ages of 18 to 25 with lower annual incomes. In analyzing whether advertising on Twitter is effective on college students, statistical results from a survey conducted among college students at California Polytechnic State University, San Luis Obispo, reveal that Tweeters in this sample …

Trends And Implications: The Use Of Facebook In The Professional World, Elisa E. Minamide

Graphic Communication

The recent trend of connectivity through the Internet has served as a spark for the social media era, resulting in a number of social websites such as Xanga (social blogging site),MySpace, Facebook, Twitter, LinkedIn, and many others. Facebook specifically has become an everyday norm in the lives of most young adults. With the societal shift towards a digitally orientated lifestyle, there is an increased interaction between friends, family, and non-acquaintances via social networking sites like Facebook. As a result, the manner in which users portray themselves online becomes influential for new friends viewing their pages. Similarly, professional companies are now …

Embedded Versus Behind-The-Lines Reporting On The 2003 Iraq War, Stephen D. Cooper

Stephen D. Cooper

A 2003 study by the Pew Research Center for the People and the Press found that “Most Americans (53%) believe that news organizations are politically biased, while just 29% say they are careful to remove bias from their reports ... More than half—51%—say that the bias is ‘liberal,’ while 26% discerned a ‘conservative’ leaning. Fourteen percent felt neither phrase applied” (Harper, 2003). Now add to this that even some academicians are finally accepting the idea that journalists, as a group, are more liberal than the population as a whole. However, whether political or other biases (Hahn, 1998) affect news coverage …

Military Control Over War News: The Implications Of The Persian Gulf, Stephen D. Cooper

Stephen D. Cooper

News coverage of warfare poses a difficult problem for political systems with a free press, such as ours in the United States. In an era of high-tech weaponry and nearly instantaneous global communications, conflicts are inevitable between the obligation of the press to inform the general public, and the obligation of the military to successfully conduct war. The military’s controls over news-gathering during the 1990-91 Persian Gulf War set off a controversy still smoldering during the Haiti occupation of 1994. This paper examines the legal, historical, and technological aspects of this issue.

News Media Objectivity: How Do We Ask The Questions?, Stephen D. Cooper

Stephen D. Cooper

There is a lively and often public debate in progress concerning the objectivity of the news media, or the lack of it Scholars have approached this topic from three distinct angles: content analysis, values, and the economics of the news industry. Their conclusions have varied markedly, apparently guided by their particular frames of reference. This article suggests that while we seem to have lost our fix on objectivity as a measurable attribute of news products, the news work routine of objectivity encourages fairness in our public discourse, and deserves attention in scholarly research.

Privacy And The News Media, Stephen D. Cooper

Stephen D. Cooper

The right of the public to know and the right of the individual to be let alone are inherently in conflict. The origins of these rights are quite different: the former derived from the First Amendment's protection of a free press, the latter in a law journal article published in the late nineteenth century. So, too, has the development of these ideas followed different paths: the former as Constitutional law, the latter as tort law. This article examines the relationship between privacy law and the press. A century ago two lawyers called for legal relief from aggressive newspaper reporters. At …

An Effect Of The Medium In News Stories: “The Pictures In Our Heads”, Stephen D. Cooper

Stephen D. Cooper

This study used an experimental design to test for a channel effect in news stories. Four television news stories were recorded off-air, then the narrations were transcribed to form a print news story containing the same words; the broadcast video and the print story were the two treatment levels. Subjects received the stories in one of the treatment levels, and were asked to judge the blameworthiness or praiseworthiness of the actors named in the story. Logistic regressions could predict with substantial accuracy the medium in which subjects had received the story from these judgments, indicating a channel effect on their …

The Impact Of Social Media Use On Athlete/Fan Communication During The Olympics, Maggie Pearce

Undergraduate Theses and Capstone Projects

The 2012 London Olympic Games were known as the “Social Media Olympics.” For the first time, the International Olympic Committee encouraged athletes to use social media sites. Athletes, fans, countries and news outlets all used social media to share information and opinions about the Olympics. This thesis examines whether or not athletes communicated effectively on social media sites.

Press Controls In Wartime: The Legal, Historical, And Institutional Context, Stephen D. Cooper

Stephen D. Cooper

News coverage of warfare poses a dilemma for social systems with a free press, such as the United States. In an era of high-tech weaponry and nearly instantaneous global communications, conflict is inevitable between the obligation of the press to inform the general public and the obligation of the military to successfully conduct war. The importance of secrecy to the conduct of warfare heightens the issue in the current counterterrorism operations. The competitive advantage of live coverage raises the stakes in a crowded media market. The military’s control over newsgathering during the 1990-91 Persian Gulf War set off a controversy …

Collaborative Musical Expression And Creativity Among Academics: When Intellectualism Meets Twelve Bar Blues, Gary P. Radford, Stephen D. Cooper, Robert W. Kubey, David S. Mccurry, Jonathan Millen, John R. Barrows

Stephen D. Cooper

The Professors are a blues, rock, and sometime heavy metal band made up of communication professors from a number of New Jersey schools. Formed in 1995, the band has played in clubs in New York City as well as a number of academic venues, including the annual conference of the International Communication Association in Chicago in 1996 and the annual conference of the National Communication Association in New York City in 1998. The Professors have been featured in both local and national press, including the Chronicle of Higher Education. When we learned of the call for papers for this special …

Harvesting The Twittersphere: Qualitative Research Methods Using Twitter, Anthony La Rosa

Honors College Theses

Harvesting the Twittersphere explores the current state of research, by comparing quantitative to qualitative and analyzing the current market. In a consumer driven market, it seems that most businesses are neglecting to perfomr qualitative research. It could be because of the falling cost and increasing convenience of quantitative research methods provided by cloud systems such as: Salesforce.com, IBM, SAP, and Mckinsey. Another reason may be that there is no efficient or inexpensive way to conduct qualitative research on a digital platform. While certain companies try to conduct qualitative studies online by using chat rooms, discussion boards or Facebook prompts, there …

The Impact Of Government Policies On Access To Broadband, James Prieger

School of Public Policy Working Papers

With a new focus for federal universal service programs on broadband and the NTIA BTOP funding for broadband adoption projects, recent years have been “exciting times” for those interested in broadband policy aimed at stimulating adoption. While most of the recent programs are still too new to be evaluated rigorously, lessons from older academic study can inform our expectations and lend guidance toward evaluating program success. In this brief work, I review what we know from the last decade and a half of literature on the impact of regulation on broadband adoption, discuss the (mostly woeful) attempts at evaluating adoption …

Common Law, And Privacy In Computer-Mediated Environments, Stephen D. Cooper

Stephen D. Cooper

Computer-mediated environments pose a special challenge to our legal and cultural protections of privacy. These environments are unprecedented in the way commercially valuable information can be generated in their very use. The ease and low cost with which electronic information can be gathered and disseminated in these environments have led many to advocate regulation protecting privacy interests from commercial encroachment. At the same time, the use of digital communications to support criminal or terrorist activities have led others to advocate regulation allowing law enforcement agencies to eavesdrop or intercept. The cultural history of the Internet as a self-regulating, almost anarchical, …

Interview Of Sidney J. Macleod, Jr., M.F.A., Sidney J. Macleod Jr., M.F.A., Amy E. Brooks

All Oral Histories

Sidney MacLeod (often called Sid) was born in 1933 in Chicago, Illinois. He is the oldest of three children and the only boy. He earned his M.S.S. at Saint Mary’s College in Winona, Minnesota and his M.F.A. at Catholic University in Washington, D.C. After graduate school he was drafted into the U.S. Army where he served two years on several domestic military bases. He began working at La Salle in 1959. In 1961 he married his wife, Mary Jane. They have four children (three sons and one daughter). He continues to work at La Salle full-time. When he retires he …

Narratives Of Job Satisfaction Offered By The ‘100 Best Companies To Work For In America’, Douglas J. Swanson Ed.D Apr

Douglas J. Swanson, Ed.D APR

This research analyzes narratives of employee job satisfaction offered by the 2012 CNN Money/ Fortune Magazine listing of “100 Best Companies to Work for in America.” A random sampling of 52 of the corporate websites was subject to content analysis. Among websites viewed, slightly more than half offered text- or video-based narratives of employees discussing their satisfaction with work. Most present a personal, emotional assessment of the value of work. Most rewards were identified as intrinsic (responsibility, or challenge) rather than extrinsic (salary, or benefits). College undergraduates preparing to enter the job market analyzed the narratives and offered feedback about …

Vol. 25 Number 2, Newhouse Network, Spring 2013, Syracuse University. S.I. Newhouse School Of Public Communications

Newsletters from School of Public Communications - Newhouse Network

Dean;s Column -- Dick Clark Studios -- Mirror Award winners -- Harnessing big data -- Students win at Telly awards -- Student film project partnership -- Toner Prize -- Bright future for journalists -- Acclaimed photographer joins faculty -- Finding Entrepreneurship success -- Student App looks at CNY Winters -- Student Startup madness -- Parade of speakers -- Interning with Charles Barkley -- Alexia Awards -- Class notes -- Report of donors

Multimedia Use In Small News Organizations, Robyn K. Keriazes

Honors Theses and Capstones

No abstract provided.

The Tweet's The Thing: Exploring The Intersection Of Social Media And Broadway, Hilary Sutton

Masters Theses

In 2009 the little known Broadway musical Next to Normal rose to fame through the aid of an unprecedented Twitter campaign conducted by Situation Interactive, a digital marketing agency. The Next to Normal Twitter account gathered over one million followers throughout a six-week campaign in which the Situation Interactive team joined forces with the book writer and lyricist of Next to Normal to recreate the plot in one hundred and forty-character snippets. By analyzing the data collected the researcher cultivates a collection of best practices for running a successful Twitter marketing campaign for a live experience.

Fifteen Percent Or More: A Content Analysis Of Geico's Commercial Advertising, Paul Davis

Masters Theses

In this media saturated world which is lived in today, the general public is bombarded by a multitude of advertisements. This thesis was conducted to examine Geico's commercial advertising looking specifically at their use of humor. The Elaboration Likelihood Model and the Humorous Message Taxonomy were used to conduct this content analysis. The research examined the route of persuasion and elaboration that were used in 60 Geico commercials from five of their most recent campaigns. The Humorous Message Taxonomy helped to establish which types of humor were being used along with the processes and relationship between elements. Three research questions …

Unleashing The Power Of Social Media Marketing Within Non-Profits, Through The Lens Of Social Cognitive Theory, Kerah Kemmerer

Masters Theses

While many organizations still struggle to effectively incorporate the present-day promotional framework of social media marketing, research reveals that non-profit organizations are lagging even further behind when it comes to the implementation of effective social media and interactive marketing strategies. The interactive marketing strategy model incorporates technology and media-based tactics designed to enhance marketing strategies within any industry. In this project, the primary researcher explored why non-profits are struggling to incorporate these specific strategies, and considered it through the lens of social cognitive theory. The purpose of this project was to focus on a specific non-profit organization and apply the …

“Human Relations Movement In View Of Interpersonal Relations With Emphasis On Mayo’S Work”, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

Human relations movement refers to the researchers of organizational development who study the behavior of people in groups, in particular workplace groups. It originated in the 1930s' Hawthorne studies, which examined the effects of social relations, motivation and employee satisfaction on factory productivity. The movement viewed workers in terms of their psychology and fit with companies, rather than as interchangeable parts, and it resulted in the creation of the discipline of human resource management. An interpersonal relationship is an association between two or more people that may range in duration from brief to enduring. This association may be based on …

Building Collaboration Within The Quarter Horse Community: The Obstacles And Hurdles, Allison Grayson

Journalism

The following study investigates how to increase collaboration within the Quarter Horse community through Twitter. Twitter is increasingly one of the top social media tools for many organizations, including organizations within the Quarter Horse community. Twitter is an important tool in creating a dialogue between community members, and the organizations to which they are members. Research shows, “Users believe that using Twitter can improve their performance or their ability to achieve specific goals and, thus, they are more extrinsically motivated to continue to use it” (Agrifoglio, Black, Ferrara & Metallo, 2012, p. 38). That being said, it is important that …

The Best Social Media Practices For An Individual Franchisee In The Restaurant Industry, Stephanie Francesca Ronca

Journalism

No abstract provided.

Packaging Inspiration: Al Qaeda's Digital Magazine Inspire And Self-Radicalization, Susan Currie Sivek

Faculty Presentations

Inspire magazine, a digital publication of Al Qaeda in the Arabian Peninsula, seeks to motivate potential terrorists to carry out attacks in the West. The magazine has seemed to be effective, resulting in its connection to a number of recent plots. This presentation discusses the magazine’s potential for aiding prospective terrorists through the self-radicalization process.

Commentary: Changing The Channel: Public Health Communication In The 21st Century, Anna Goodman Hoover

Frontiers in Public Health Services and Systems Research

This commentary asserts the need for research examining the use and efficacy of social media as a tool for meeting public health stakeholders’ information needs. The author points to several potential research questions for the field, situates studies addressing these questions within the PHSSR Research Agenda, and introduces the work of Harris et al. that is included in this issue of Frontiers. The commentary closes with a call for horizontal stakeholder communication that supports evidence-based decision-making.