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A Neo-Aristotelian Criticism Of Trump’S “Save America Speech” Utilizing The Five Canons Of Rhetoric, Jade Ruggieri Jan 2023

A Neo-Aristotelian Criticism Of Trump’S “Save America Speech” Utilizing The Five Canons Of Rhetoric, Jade Ruggieri

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Riddled with fake news, the 2020 election is a unique moment in history where fake news, stemming from former President Donald Trump, led to a public demonstration that quickly devolved into a violent and controversial event. Through the lens of a Neo-Aristotelian rhetorical criticism, the five canons of rhetoric will analyze Trump’s “Save America” speech he held hours prior to the rally providing insights into how the power of words can precipitate people to incite action. Through a verbatim examination of the first and last 10 minutes of the speech, with the middle portion summarized, Trump’s speech provides insights to …


Mitigation And Preparedness In Disaster Communication: Examining The Need For Closing The Loop In The Discourse Of Renewal Theory, Abigail Renee Riggs Jan 2023

Mitigation And Preparedness In Disaster Communication: Examining The Need For Closing The Loop In The Discourse Of Renewal Theory, Abigail Renee Riggs

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Flooding across rural Appalachia has historically negatively impacted communities, and flood frequency is only expected to increase in the region as global temperatures rise. This indicates a need for effective disaster and crisis communication in flood-prone communities within the region. The discourse of renewal and readiness for renewal theories provide potential avenues for improving crisis and disaster communication. Readiness for renewal in particular focuses on closing the gap between the pre and post-crisis phases. However, readiness for renewal has yet to be applied to disaster communication and has not been studied qualitatively. Additionally, ethical guidelines for communication within renewal have …


Not A Do-Or-Die Affair: Freelance Journalists In Nigeria And Ethical Dilemmas, Tolulope O. Olasoji Jan 2023

Not A Do-Or-Die Affair: Freelance Journalists In Nigeria And Ethical Dilemmas, Tolulope O. Olasoji

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This study explores the ethical dilemmas Nigerian freelance journalists face and their implications for their work. It will use in-depth interviews with select freelance journalists. Several studies have established that ethical concerns are rife in—and indeed the bane of—journalism in Nigeria. However, these pieces of research reflect the reality across conventional newsrooms, where, ideally, there is some organizational structure and support. No scholarly attention has been given to freelance journalists, otherwise known as entrepreneurial journalists, due to their autonomous nature, to understand the ethical dilemmas they may be entangled in primarily. This study seeks to address this gap in research. …


Social Comparison Theory: The Effects Athletic Influencers Have On An Appalachian Generation Z Men Audience, Aaron David Dickens Jan 2023

Social Comparison Theory: The Effects Athletic Influencers Have On An Appalachian Generation Z Men Audience, Aaron David Dickens

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Many studies have highlighted how social comparison can influence self-efficacy for exercise, body dissatisfaction, and motivation to exercise, especially on social media; in addition, several studies have supported how attitude toward exercise and confidence toward exercise correlate with one another. However, these dependent variables have not been examined in the context of Generation Z men in Appalachia. Despite the lack of literature on this demographic, it is important to study Generation Z Appalachian men because of the frequent health problems this demographic faces, such as obesity. Therefore, this pretest-posttest between-subjects lab experiment investigated how an athletic influencer on social media …


Source Credibility And Trust Of Media Information Based On Gender Of Reporter, Madison R. Urse Jan 2023

Source Credibility And Trust Of Media Information Based On Gender Of Reporter, Madison R. Urse

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An experiment was used for this study to explore if the gender of a reporter impacts perceived source credibility and thus trust in information. Previous research has shown how gender biases can affect how topics are covered, reported on, perceived and marketed in the journalistic world. Modern media and newsrooms are meant to mirror reality as they convey information to the public, yet women continue to be gatekept out of reporting on certain types of news. Further, changes in the mode of delivery of news are also impacting the journalism landscape. Thus, this study employed a digital stimulus to explore …


Another Covid Causality: Media Landscape In Bangladesh, Ershad Komal Khan Jan 2023

Another Covid Causality: Media Landscape In Bangladesh, Ershad Komal Khan

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This study seeks to understand the pressure from both advertisers and the Bangladesh government on the local mass media between March 2020 and December 2021 concurrent with the impacts of the COVID-19 pandemic. Thus, this study aims to explore whether the local mass media compromised more with advertisers amid the COVID recession to earn advertising-based revenue and whether the Bangladesh government mounted more pressure on the press during the period as well as to analyze the influence of the aforementioned factors on newsrooms. To guide this work, this study employs the Market Theory of News Production (McManus, 1994), the Authoritarian …


The Web And The Blockbuster Poster: An Examination Of The Impact Of Streaming Services On Movie Advertising, Holden Edward Strausser Jan 2022

The Web And The Blockbuster Poster: An Examination Of The Impact Of Streaming Services On Movie Advertising, Holden Edward Strausser

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The year 2020 brought a widespread closure of movie theaters, exacerbating a trend wherein streaming services gained an increasing importance in movie distribution. This study examines how the changing nature of the motion picture distribution market after the advent of the streaming service is reflected in movie advertising, specifically the movie poster. The research uses a content analysis methodology to compare film posters across time, from before the beginning of streaming services to the arrival of the 2020 COVID-19 pandemic in the United States. Analysis is derived from Uses and Gratifications theory and scholarship on star power. The research shows …


Framing Fashion Sustainability In Fashion Magazines, Kristen Ann Mohammadi Jan 2022

Framing Fashion Sustainability In Fashion Magazines, Kristen Ann Mohammadi

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This study explores the framing, dominant frame, story focus, and tone of sustainable fashion coverage in prominent fashion magazines, Vogue and Refinery29, seeking to understand if the publications frame their coverage differently and if the framing changes after the emergence of COVID-19. To do so, this study uses a sample consisting of articles from summer months (May-August) spanning three years (2019, 2020, and 2021), as COVID-19 was first discovered in the United States in 2020. This study uses content analysis methodology to analyze a total of 206 articles. This kind of research is important, as environmental and social issues stemming …


Is Care In The Air?: A Crisis Ethics Case Study Of American Airlines’ Communication During The Covid-19 Pandemic, Lily V. Hicks Jan 2021

Is Care In The Air?: A Crisis Ethics Case Study Of American Airlines’ Communication During The Covid-19 Pandemic, Lily V. Hicks

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This research proposes a qualitative case study of American Airlines’ communication during the first month of the COVID-19 global pandemic. Data from the airline’s press releases along with its tweets and a sample of organizational responses to those tweets are offered for proposed analysis using the lenses of Situational Crisis Communication Theory, the Applied Model of Care Considerations, and the body of crisis literature on audience coping and emotions during crises. This in-depth look at a unique communication phenomenon will be a fundamental step in examining how airline communication exhibits ethics or lack thereof and is related to people’s emotions …


Behind The Lens: How Women Photojournalists’ Experiences Are Impacted By Gendered Double Standards And Emotion Management On The Sidelines Of The National Football League, Caylie M. Silveira Jan 2021

Behind The Lens: How Women Photojournalists’ Experiences Are Impacted By Gendered Double Standards And Emotion Management On The Sidelines Of The National Football League, Caylie M. Silveira

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Women photojournalists working on the sidelines for the National Football League (NFL) are scarce, despite many advancements made by women in sports media. In the workplace, women face double standards and are expected to manage their emotions differently than their male colleagues. This study aimed to analyze the expectations of women by looking at the different stereotypes and biases that they face as well as the gendered wage gaps. Feminist standpoint theory assisted in the qualitative research approach of this study because it states that women are the only ones that can speak about their experiences since they are the …


Wild And Wonderful: How Both A Local And National Newspaper Framed West Virginia Leading Up To The 2016 Election, Emily Grace Martin Jan 2021

Wild And Wonderful: How Both A Local And National Newspaper Framed West Virginia Leading Up To The 2016 Election, Emily Grace Martin

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During the 2016 Presidential election, journalists from all over the country flocked to West Virginia to try to understand the draw to then-candidate Donald Trump. There is a well-documented history of outsiders flooding the state and its surrounding Appalachian states to attempt to make sense of the current political situation, all while operating off of stereotypes and preconceived notions about the people of the Mountain State. This study aims to determine how stereotyping and the concept of framing or othering — when in-groups create out-groups — were used by a local West Virginia paper, as well as a national newspaper …


An Exploration Of How University Development Officers Can Cultivate Year 0 Alums, Lily Mcknight Jan 2021

An Exploration Of How University Development Officers Can Cultivate Year 0 Alums, Lily Mcknight

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As higher education in West Virginia continues to lose state funding, students’ tuition is increasing to fill the gap. These tuition increases have led to an increased reliance on private funding and a need to creatively approach engaging new potential donors. Year 0 Alumni are an ignored group of stakeholders when it comes to university fundraising, likely due to their limited potential to make large gifts. However, cultivating these relationships demonstrates the long view necessary for future planning, while providing a novel approach for smaller gifts that can accumulate to meaningful support to address the current emerging need.

To this …


Neutral Isn’T Neutral: An Analysis Of Misinformation And Sentiment In The Wake Of The Capitol Riots, Daniel Robert Walsh Jan 2021

Neutral Isn’T Neutral: An Analysis Of Misinformation And Sentiment In The Wake Of The Capitol Riots, Daniel Robert Walsh

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January 6th, 2021 was a significant moment in the history of the United States of America. Protestors stormed the Capitol building over the results of the 2020 presidential election in which Joseph R. Biden defeated incumbent president Donald J. Trump. The Capitol riots were partially incited by the presence of misinformation on social media and was an example of the power misinformation has. This study presented two questions. Question one pertains to the sentiment analysis of verified Twitter users and their sentiment towards Trump. Question two pertains to analyzing tweets from verified accounts for misinformation between the dates of January …


The Media's Framing Of Incarceration In West Virginia, Patrick John Orsagos Jan 2021

The Media's Framing Of Incarceration In West Virginia, Patrick John Orsagos

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The following is a professional project that examines the way in which the mass incarceration of West Virginians has been framed by the news media. The research presented explains the scope of the problem of mass incarceration, followed by an explanation of research conducted on framing. The literature review explores what other media scholars have published about framing and argues which frame is most dominant in crime reporting by state media. Following this is a methodology for production of a podcast series that utilizes a thematic frame and the practice of solutions journalism to promote dialogue around the systemic issues …


The Effect Of Newspaper Closure On Local Media Ecology, Cody David Nespor Jan 2020

The Effect Of Newspaper Closure On Local Media Ecology, Cody David Nespor

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On August 31, 2019, the local newspaper of Youngstown, Ohio, The Vindicator, ceased publication after 150 years. The Vindicator’s closure left Youngstown as the largest city in the United State without a major newspaper. As local newspaper closures become more and more common across communities, there are questions on how, and if, the coverage and content those newspaper provide to their communities can be replaced or will simply be lost forever. This study has three research questions. Question one pertains to the amount of original reporting that will exist without The Vindicator. Questions two asks about the amount of locally …


Making A Dent, Emily Morwood Jan 2020

Making A Dent, Emily Morwood

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West Virginia’s opioid-related death rates have surpassed any other state since 2014, with projections that it will continue to do so. With the epidemic, largely negative and stereotypical accusations have come, which have led to “othering,” or the concept of making groups ‘other’ due to their differences. This documentary project’s purpose is to address those that have been put in those othered groups through the concept of Standpoint Theory, which argues that insiders to a situation should tell their stories, rather than outsiders. The project aimed to allow the participants to tell their perspectives on the epidemic as insiders in …


The Fight Is Still On: An Ethical Analysis Of The American Civil Liberties Union’S Partisan Rhetoric In The Trump Era, Emily Charlotte Gerber Jan 2020

The Fight Is Still On: An Ethical Analysis Of The American Civil Liberties Union’S Partisan Rhetoric In The Trump Era, Emily Charlotte Gerber

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The 2016 U.S. presidential election of Donald Trump generated a newfound surge in political advocacy that greatly benefitted certain nonprofits and grassroots organizations. One of these organizations was the American Civil Liberties Union, a nonpartisan nonprofit dedicated to protecting and defending civil liberties and rights in the U.S. The ACLU received an unprecedented number of donations following Election Day and has since pursued an aggressive campaign against President Donald Trump.

In order to explore this phenomenon, this thesis analyzed the ACLU’s rhetoric between Presidents George W. Bush and Donald Trump (both Republicans) and between Presidents Barack Obama (Democrat) and Donald …


Exploring The Challenges Of Social Integration Within An Upper-Level Public Relations Classroom, Tabitha Hayley Dyer Jan 2020

Exploring The Challenges Of Social Integration Within An Upper-Level Public Relations Classroom, Tabitha Hayley Dyer

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Despite three decades of literature that has explored the gender imbalance of public relations at a professional level, there is a dearth of information addressing if or how these experiences are informed at a collegiate level. Accordingly, this study examines if the gender imbalance impacts students in the upper-level public relations classroom, and the similarities and differences exist between other single-gender dominant programs including nursing and Science, Technology, Engineering, and Mathematics (STEM) using three dimensions (i.e., role strain, teamwork, and overall social environment) as a comparison. Using qualitative in-depth interview data collected from 13 junior- and senior-standing public relations students …


Making Armenian Politically Exposed Persons’ Money Public: A Data-Driven Journalism Project That Aims To Create A Database Of Armenian Mps’ Assets, Ani Hovhannisyan Jan 2019

Making Armenian Politically Exposed Persons’ Money Public: A Data-Driven Journalism Project That Aims To Create A Database Of Armenian Mps’ Assets, Ani Hovhannisyan

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This data-driven journalism project tackles an age-old problem that seems common in virtually every government around the world: governmental officials hiding assets. By applying the theory of social responsibility, this paper uses data-journalism methods to trace the full financial assets of Armenian members of parliament and eventually making those assets and income declarations available via an interactive website to the Armenian public as well as other journalists throughout the country and region.


Homeland And Ethnic News Consumption Among Ghanaians In The Washington Metropolitan Area, Kwabena Boateng Bediako Jan 2019

Homeland And Ethnic News Consumption Among Ghanaians In The Washington Metropolitan Area, Kwabena Boateng Bediako

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Among the many applications of the Internet is its use for news. Ghanaian immigrants, like others living away from their country of birth, use the Web to access news from home via ethnic media in their host country or homeland media or both. Employing online surveys and telephone interviews, this study explores the daily use of online media by Ghanaians resident in the Washington metropolitan area to obtain news about their native country. It assesses how factors like demography, length of stay abroad and devices used affect time spent daily on the Internet looking for news as well as the …


The Startup And Evolution Of The State Journal: A Statewide Newspaper Reports On Business, Phillip Daniel Page Jan 2005

The Startup And Evolution Of The State Journal: A Statewide Newspaper Reports On Business, Phillip Daniel Page

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Two Charleston, West Virginia, brothers, Robert C. and Henry E. Payne, III, and Charleston lawyer Fred F. Holroyd established The State Journal in October 1984 as a weekly newspaper to serve a statewide business readership. The newspaper evolved through difficult early years and eventually became profitable through the sales leadership of Lorenelle White, who would purchase the newspaper with her husband in 1997. She eventually would re-establish the newspaper’s weekly publishing cycle. The Whites would sell The State Journal in 2001 to a newly formed media business, West Virginia Media Holdings, which would increase in the newspaper’s editorial resources. Since …


The Cost Efficiency And Communication Effects Associated With Brand Name Exposure Within Motion Pictures, Eva Marie Steortz Jan 1987

The Cost Efficiency And Communication Effects Associated With Brand Name Exposure Within Motion Pictures, Eva Marie Steortz

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Brand name products have been making appearances on the silver screen since the beginning of the cinema. Jack Daniels bourbon made its film debut when Joan Crawford served it in the 1945 movie, Mildred Pierce. However, only recently has such a great effort been exerted by those involved in this "advertising" technique. Many credit this growing trend to E.T., Steven Spielberg's lovable little alien creature, who followed a trail of Reese's Pieces to a documented 65 percent increase in sales for the Hershey company in 1982.

Interestingly, there is no research available concerning the communication effects associated with a brand …